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Just Looking

Just Looking

Alan Berg CSP

Excite Window Shoppers Into Buyers

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Just Breathe

Just Breathe

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Wedding Work / Life Balance

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Heartbreak Hotel

Heartbreak Hotel

Terrica Skaggs

Managing The Couple’s Expectations

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Wanted

Wanted

Wendy Rivera

How To Hire, Motivate, And Train Your Team

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Honey, I Shrunk The Guest List

Honey, I Shrunk The Guest List

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Get Big Money From Small Weddings

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Stranger Things

Stranger Things

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Bizarre Wedding Requests

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Make It Up On Volume

Make It Up On Volume

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Charge Less - Make More

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The Rehearsal

The Rehearsal

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Monetize The Opening Act

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Popularity Contest

Popularity Contest

Wendy Rivera

The Science Of Making Them Love You

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The End Zone

The End Zone

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Top-Scoring Strategies To Close The Sale

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Best Of Frenemies

Best Of Frenemies

Clint Huft

How Your Competitor Can Make You Money

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Empty-Handed

Empty-Handed

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When To Fire A Wedding Couple

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Magic 8 Ball

Magic 8 Ball

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Make Better Decisions Now

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Love Is Love

Love Is Love

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Selling To Same-Sex Couples

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The Connectors

The Connectors

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Create A Referral-Based Business

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Occasion Persuasion

Occasion Persuasion

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Masters Of Manipulation

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Where's The Money

Where's The Money

Rob Schenk

Contracts That Protect Your Assets

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Focus Group Frenzy

Focus Group Frenzy

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Why They Book - Hear Actual Couples

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Cold Shoulder

Cold Shoulder

Bethel Nathan

Why The Couple Doesn’t Book

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Millennial Mindset

Millennial Mindset

Lauren Randolph

Buying Decision Insight

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Vampire Diaries

Vampire Diaries

Jennifer Trotter

Blood Sucking Couples Who Drain Your Productivity

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Construction Site

Construction Site

Kate Patay

Building Your Brand From The Ground Up

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Shopping Around

Shopping Around

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Why Wedding Couples Buy

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The Pitch

The Pitch

Wed Talk

Script Sales Done Right

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Trophy Couples

Trophy Couples

Wed Talk

Selling To Entitled Millennials

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The Closer

The Closer

Wed Talk

4 Ways To Close More Sales

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Social Situations

Social Situations

Vanessa Joy

Social Media Demystified

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Your Virtual Storefront

Your Virtual Storefront

Alan Berg CSP

What’s Obsolete On Your Website

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I’VE GOT ALGO-RITHM

I’VE GOT ALGO-RITHM

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The Path To Page One

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INSTA CONTENT

INSTA CONTENT

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Instagram Marketing Plan

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SECOND CHANCES

SECOND CHANCES

Mark Chapman

Re-marketing Strategies To Your Website Visitors

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Engage The Rage

Engage The Rage

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How To Handle A Bad Review

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Tsunami

Tsunami

Mark Chapman

Sea Changes In Facebook And Google Ads

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Apps Happen

Apps Happen

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Choose The Best New Tools

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Fan-Tastic

Fan-Tastic

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Create An Effective Testimonials Page

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Worth 1000 Words

Worth 1000 Words

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Create Instagram And Snapchat Visuals

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Pay To Pin

Pay To Pin

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Tell Your Sponsored Story On Pinterest

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Group Think

Group Think

Meghan Ely

Tips and Tricks To Navigate Facebook Groups

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WHAT’S ON YOUR PALETTE

WHAT’S ON YOUR PALETTE

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Next Year’s Color Combinations

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Going Hollywood

Going Hollywood

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Silver Screen Weddings

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Island Girl

Island Girl

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Tropical Wedding Themes

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Wedding Weather

Wedding Weather

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Forecast Of Next Year's Trends

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Cake Walk

Cake Walk

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Next Year's Hottest Cakes

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Poetry In Bloom

Poetry In Bloom

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Next Year's Hottest Flowers

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Timeless Trends

Timeless Trends

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For The Ceremony, Reception, And Everything In-Between

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Whimsical Weddings

Whimsical Weddings

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Vintage Carnival, Woodland, Industrial, And Heritage

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Dream Maker

Dream Maker

David Caruso

Affordable Luxury Designs

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Fixer Upper

Fixer Upper

Heather Benge

How New Home Trends Evolve For Weddings

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Wedding Officiant Seminars

Wedding Officiant Seminars

The Dark Side Of Being A Wedding Officiant

What To Do When You Get Blamed For Ceremony Mishaps - Open Mice - Clint Hufft, Celebrity Officiant Clint Hufft

Other wedding pros might think you are controlling. They don’t understand that any misstep at the ceremony will reflect poorly on your officiant business.

  • What to do if you don't get along with the planner
  • Paperwork shortcuts and must-haves
  • The best way to get on preferred vendor lists

Before The Ceremony

Add Pre-Marriage Counseling To Your Packages - Chaplain Dale Amundsen

Premarital counseling is a chance for your wedding couples to dig up any potential pitfalls that could hinder their marriage from lasting a lifetime. You are seen as the expert, to help brides and grooms set realistic expectations before they say I do.

  • Education necessary to offer your couples the best guidance
  • The must ask questions
  • Winning pricing structures to implement

Say I Do To You

Stand Out By Selling Yourself - Laura Cannon, President, International Association of Professional Wedding Officiants

Today's couples don't just want a great officiant - they want someone they connect with on a personal level. Learn how to leverage your personality and unique strengths to close more weddings.

  • How to connect with couples through authentic communication
  • Align your marketing strategy with your personal strengths
  • Why couples don't just want you to make it "all about them"

All My Children

First Comes Baby Then Comes Marriage - Alan Katz, Owner, Great Officiants

Almost half of all couples have children before they marry. Brides and grooms challenge you to involve their children as a meaningful part of their ceremony.

  • Verbiage for vows exchanged between couples and their children
  • Clever way to react if a tantrum arises
  • Unique walks down the aisle

Reach For The Stars

Officiant's Guide To 5 Star Reviews - Peter Boruchowitz, Owner, Our Wedding Officiant NYC

Millennials won’t buy a new phone, a pair of shoes, or try a new restaurant without first reading a review. Before she hires you... she reads every review about your officiant business.

  • How to motivate past clients to review you
  • Leverage testimonials
  • Damage control when a bad review surfaces

Modern Family

Same Sex Ceremonies - Bethel Nathan, Owner, Elevate By Bethel

Some heterosexual traditions do not translate well for same sex couples. Make every ceremony meaningful.

  • New processional ideas
  • Wording for vows
  • The best resources for planning same sex ceremonies

Break The Glass

Jewish And Interfaith Ceremonies - Cantor Debbi Ballard and Rabbi Steven Spiegel , Jewish and interfaith Wedding Institute

Do you wonder what the Jewish customs and traditions really mean?

  • Breaking the glass and 7 blessings uncovered
  • A new take on age old traditions
  • Vow verbiage to use and what to skip

Worst Case Ceremonies

Officiant’s Survival Guide - Doug Dunks, Owner, Officiant Doug

You are reading the vows and the groom passes out. While performing a beach ceremony you drop the wedding rings in the sand. The bride forgets to say I Do. Now what?

  • How to handle worst case situations with grace
  • Hear from other officiants in this interactive discussion
  • What to do when it's not your fault but you get blamed
Wedding Venue Seminars

Wedding Venue Seminars

Reception Rejection

5 Reasons Couples Don’t Book Your Venue -

Shopping for a wedding dress is fun.  Finding the right venue can be frustrating.  Couples are comparing your property to an internal checklist that they don’t share with you.

  • Hidden reasons brides and grooms book your competitor
  • Increase your venue’s sales conversion rate
  • Sales tricks that turn you into the venue front-runner

Venue Rebellion

Wedding Couples’ High Expectations - Allison Jacob, Executive VP, The Venue Association and Bill Zaruka, President Wedgewood Wedding & Banquet Center

Marriage rates are at an all-time low.  Competing wedding venues are at an all-time high.  Couples demand wedding products and services that cater to their whims.  Your venue has to feel like it was custom-built just for them. But you can’t knock down your venue and rebuild for every customer. Now what?

  • How do you compete with new venues that offer more and charge less
  • Make them feel like your venue is a blank slate they can alter
  • Selling to the Netflix generation

Venue Forecast

Celebrity Reception Trends About To Go Mainstream -

With the influence of Hollywood parties, reception trends are more opulent than ever.  Buckle your seatbelt and enjoy this fast-paced ride to the future.

  • Dramatic reception reveals
  • Industrial glam - think copper and white and Edison bulbs
  • After party venue transformations

The 13th Floor

Scary Scenes From Venue Disasters -

Free-range kids who throw rocks in fountains and draw art on walls.  Couples who don’t pay on time.  Loud music that makes the neighborhood HOA fume. Professionals who are anything but.  All this hassle turns you into a rage monster.

  • Avert gruesome missteps with this how-to guide
  • Horror stories with happy endings
  • What to do when disaster strikes

Virtual Venue

Use Video And 360 Images To Sell Your Packages -

The sales process starts the moment they view your website.  Wedding couples are searching for the ‘it’ factor in your location.  If they don’t find it online, they won’t visit you onsite.

  • Show wedding couples the best version of your venue
  • Capture quality imagery
  • How composition and lighting highlight your hidden features

Venue Vice

When Your Venue Takes Over Your Life - Wedding Venue Specialty Speaker

Are you tired of missing out on your own life while helping others celebrate theirs? Are you exhausted and overworked, rarely taking a weekend or evening to yourself? Would you like to hand over some of your day-to-day tasks to a well-trained venue team?

  • Avoid this huge hiring mistake
  • Tip your work / life balance in your favor
  • Which tasks to delegate or outsource

Flip The Script

Update Your Sales Presentation - Bill Zaruka, President Wedgewood Wedding & Banquet Center

Just to turn on the lights, pay your staff, and keep your grounds manicured your monthly fixed costs equal that of a small car. The pressure is on to stay in the black. Sell faster. Sell more.

  • Top 3 sales questions you should ask every time
  • How to fill your calendar...not just Saturday nights
  • Revamp the venue tour
Wedding Planner Seminars

Wedding Planner Seminars

Stranger Things

Bizarre Wedding Requests - Sasha Souza, Celebrity Event Designer, Author

Exact pantone color numbers.  A cascading bouquet down to her ankles ($500 limit). Gluten-free cake, beeswax candles, and Clydesdale horses.  Oh, and you must specify Black Tie Creative attire in the invitations.

  • Best strategies to bring your couples back to earth
  • When to encourage outrageous requests
  • Boost creative ideas without setting unrealistic expectations

Planner Wars

Who's In Charge Of This Wedding - Emily Sullivan, Owner and Lead Destination Planner

She wants her best friend to design the flowers and her aunt to make the cake.  They expect their wedding to look like a professional put it together, but push you to use non-professionals.

  • How regain control of the process
  • Steps to achieve a realistic consensus
  • What to do when they insist on using non-pros

Superplan

Wedding Timelines For The Unexpected -

The oven breaks.  The makeup artist arrives an hour late.  The photos run over.   How do you maintain your perfect timeline when the unexpected blows it up?

  • Down-to-the-minute schedule mapping
  • What to do with a lapse between ceremony and reception
  • How to keep all wedding pros on the same page

Island Girl

Tropical Wedding Themes -

Hear the crashing waves. Smell the coconut oil.  Feel the ocean breeze.  It's time to plan a wedding that feels like a tropical vacation.

  • New sample island themes
  • Dressed-up casual elegance
  • Paradise-worthy decor, cakes, and flowers

Sunrise Sunset

Day-Of Coordination Myths -

Seasoned wedding planners know there is no such thing as simple day-of coordination, but some couples still ask for it.  Should you say yes?

  • When to offer abbreviated planning services
  • Profitability of full-service versus day-of
  • Day-of coordination pitfalls

Reception Obsession

Surprising Trends For Next Year -

Wedding design gurus already have their fingers on the pulse of next year’s hottest wedding trends.  Jump ahead of your competition with the latest inspirations.

  • Tabletop textures and colors
  • Creating experiences for the guests
  • The return of uber-elegance

PLANNER PRODUCTIVITY APPS

A Planner’s New Best Friend -

At the end of each day, do you wonder what you actually accomplished? You spent more time looking for lost files and proposals than it took to create them. With over 2 million apps, how do you find the ones that will actually save you time?

  • Apps to hire the best new employees and contract employees
  • Apps for billing and accounting
  • Top-performing schedule and contact management apps

Supercharge Your Planner Sales

Wedding Planner Sales Tips - Brit Bertino, Owner, Brit Bertino event excellence, Totty Belt, and Simply Weddings Las Vegas and Author of Ceremonies Unveiled

There is no shortage of competition in the wedding industry. You need to stand out from the crowd. And with only 19% of weddings that hire a professional planner, lead generation is paramount.

  • Find qualified couples immediately after the proposal
  • Sales scripts that differentiate your services
  • Increase your closing ration
Disc Jockey Seminars

Disc Jockey Seminars

Just Dance

Make Guests Go Gaga -

Some wedding reception guests dance without much persuasion. But what about Aunt Michelle or Grandpa Bob, who haven’t danced in 20 years? How do you get 90% of guests onto the dance floor?

  • Proven techniques to excite the crowd
  • Tricky tactics for crowd participation
  • Deal with song requests without losing your rhythm

ONE IN A MILLION

Dominate Your DJ Market - Wedding MBA Disc Jockey Speaker

Over 1 million people in the US claim to be a DJ.  How do you not simply stand out, but actually be the wedding DJ company in your market?

  • The secret to better referrals
  • How to sell against your competitors
  • Master cross-promotion groups

TURN THE TABLES

Newest Sound And Lighting Must-Haves - Wedding MBA Disc Jockey Speaker

Sick of your current gear?  Discover the latest DJ sound and lighting equipment, from cost-effective upgrades to complete overhaul.

  • New DJ gear that inspires new bookings
  • When it makes financial sense to upgrade
  • Most-requested lighting by region

Pay Per View

Stream Live Video To Potential DJ Clients -

Ten years ago, engaged couples auditioning a Disc Jockey had to crash a wedding.  Sure, you can post a video.  But potential customers comment 10 times more on a live video than an uploaded one.  Stream live video to build credibility and excitement.  Discover how live video boosts your profits.

  • Best way to invite wedding couples to watch
  • Behind-the-scenes prep and permissions
  • What to say when you take your viewers on location

Master Of Disaster

What To Do When Chaos Joins The Party -

No one can plan for every problem that can impact a wedding.  Wedding disasters come out of nowhere.  Disc jockeys must arm themselves with concrete tactics to deal with a truly catastrophic surprise.

  • Back-up plans you haven’t tried
  • What to do when weather doesn’t cooperate
  • How to mitigate technical failures

First Dance - Only Chance

Close At The Initial Meeting -

You received the inquiry and set an appointment.  If you don’t close the sale at the first meeting, it’s Game Over.  Whether you’ve been a salesperson for 20 years or 20 minutes, come to this seminar to learn easy ways you can seal the deal.

  • Best closing techniques
  • Learn easy ways you can seal the deal
  • The fine line
Catering & Cakes Seminars

Catering & Cakes Seminars

Beauty And The Feast

Food Photo Ideas For Your Catering Business -

Good food photography deserves its seat at the table. The right photos can be used to enhance menus, improve social media followings, and attract the right wedding couples.

  • Simple photography techniques
  • Natural light vs flash
  • Social medial photos that go viral

Cake Walk

Next Year's Hottest Wedding Cakes -

Wedding cakes have become the status symbol of the wedding day. With entire TV shows devoted to the inspiration and creation of these edible masterpieces. Three-tiered naked cakes just don’t cut it anymore.

  • Macaroons, playful designs, overlays, and hexagons
  • Flavor mixology that satisfies their sweet tooth
  • French and Italian inspirations

Seasonal Wedding Menus

Next Year's Food Trends -

Sixty percent of foodies say they are more likely to order an item on the menu if it is described as seasonal. Apply this concept to your catering business.

  • In-season food discounts
  • Winter, spring, summer, and fall trends
  • Food presentation that wows

Food FIght

Samples, Open Houses, and Bridal Shows -

Everyone wants your free food. Wedding network meetings, open houses, and bridal shows promise publicity for your catering business. Which make the most financial sense for you to sample?

  • Signature samples they’ll always remember
  • Inexpensive food options that make you look good
  • How and when to say No

Open Table

How To Close The Catering Sale -

Price is not a wedding couple’s biggest concern. It never has been, and it never will be. Most sales are lost over objections you never hear, not some obvious and spoken objection like cost.

  • How to get identify objections they never mention out loud
  • Common mistakes even seasoned salespeople make
  • Sell your menu over your competition’s

Recipe For Success

Culinary Pricing Strategies -

Planners, officiants, and DJs charge for their time. You get paid for your your time and the food. Overhead, seasonality, and shortages affect your bottom line. Make your prices work without alienating potential clients.

  • Real pricing strategies revealed
  • Catering package before and afters
  • Per-person comparison costs throughout the country
Wedding Photographer Seminars

Wedding Photographer Seminars

Under The Lights

Photography Lighting - Amy Anaiz, Amy Anaiz Photography

Weddings don't always take place during the golden hour. Most ballrooms lack flattering natural light. Great photos start and end with the right lighting tools and techniques.

  • How to light anyone
  • How to compensate in low light situations
  • Advanced techniques for creative lighting and special effects

The After Party

Bring Back The Old-School Photography Sell - Mark Zucker, Founder & CEO, Zookbinders

Send out the invites, order the champagne, and organize the images before your next photo party. Create an environment that encourages the brides, grooms, parents, and grandparents to buy.

  • How to setup for an up-sell party
  • Who to invite (and banish) from the sales room
  • "If you buy today" sales bonus examples

In Focus

Ingenious Marketing Photographers - Brian Leahy, Owner, Brian Leahy Photography

Traditional advertising is dead. Photographers have tried everything from online ads to bridal show booths and found that referrals are the real gold mine.

  • Unexpected ideas for stylized photo-shoots
  • Hashtags that result in bookings
  • Networking that doesn't feel contrived

Photo Fakes

Fight Against Photograph Wannabes and Weekend Warriors - Vanessa Joy, Owner, Vanessa Joy Photography - Sponsored by Miller's Lab

It feels like there are a million wedding photography businesses in your market that claim to offer more and charge less. How do you compete?

  • Overcome pricing objections
  • Compare without looking weak
  • Make them Fear the Non-Pros

Stock Market

Photographer’s Guide To Selling Stock Photos - Johanna Jacobson, Owner, Ambientimage

Looking for extra income during off-season? Look no further than the thousands of digital photos taking up space on your computer.

  • Best sites to sell your photos
  • Composition rules for the best images
  • Off-season income and vacation write offs

Hidden Figures

Price Lists For Photographers - Chris Meyer, Owner, The Slow Motion Booth

You probably got into the photography business because you love it… not because you thought it would make you rich. But if you only get paid enough to cover expenses, your passion is nothing more than a hobby.

  • Optimal number of photography packages
  • A la carte options pros and cons
  • Real price list examples from real photographers

Best Picture Goes To...

Photography Publishing Accolades - Meghan Brown, Manager, Two Bright Lights

Are you waiting for your next big break? Are you sitting on thousands of potential marketing dollars by not submitting your images?

  • How to get published on the top blogs
  • Common submission mistakes
  • What editors are really looking for

Just Shoot Me

Law For Photographers - Open Mic - Wedding Lawyer, Editor of WeddingIndustryLaw.Com

Lawsuit threats by an angry bride and groom are real.

  • Keep your second shooter from using your couples' images
  • Protect yourself from giving money back
  • Clauses you must add to your wedding contracts now
Wedding Florist  Seminars

Wedding Florist Seminars

Fresh Flowers

Florals Styles Of Yesterday, Today, And Tomorrow - Susan Davis, Owner, Fresh Designs Flora

What looks can we steal from the last 100 years to make relevant again? Pack your bags and board our time machine.

  • Keep your shop in trend
  • Fun floral history translation to the present
  • Wedding themes that inspire

Petal Pushers

Floral Upsells For Wallflowers - Heather Waits, Owner, Bloomtastic

The venue, DJ, and gown shop take her money before you even meet. She has big floral wants but a little floral budget. How do you compromise?

  • On the spot floral proposals
  • The big add-on most florists miss
  • Sales scripts that feel natural

Oopsey Daisy

Fix Floral Mistakes - Open Mic - Ryan O'Neil, Owner, Stemcounter.com / CeCe Todd, Owner, CeCe Designs / Sarah Hinton, Owner, Ularas Floral Design Software

She orders cherry blossoms but they ship casablanca lilies. Your delivery boy drops 10 vased centerpieces in the parking lot. The flowers arrive dead. Ahh! It's enough to make you panic.

  • Audience fueled shared solutions
  • What other floral studios do to solve everyday problems
  • Answers to your most pressing floral concerns

Wild Hires

Interview, Train, And Keep The Best Employees - Corrine Heck, CEO/Founder, Detail Flowers Software

Some new hires are hard to train and quick to leave. Learn how to maximize your potential and grow your team without sacrificing your sanity.

  • Interview questions that tell you everything
  • Time efficient training techniques
  • Incentive programs that protect your hiring investments

Green Thumb

The Myth Of Charging For Flowers - Ryan O'Neil, Founder, Stemcounter.com

Wedding pros that sell the invisible have no problem charging for their time; but florists undercut their value wedding after wedding.

  • The right up-charge percentage for labor
  • Price list strategies from top florists
  • Sneaky tips for golden floral proposals

Pop Up Flowers

Facebook Live For Florists - CeCe Todd, Owner, CeCe Designs

She thinks your job is all fairy dust, unicorns, and rose gardens. You know your job is hard work. Show her your reality.

  • Most common FB live mistakes florists make
  • The six second rule
  • Equipment that won't break the bank

Blooming Blog

Grow Your Floral Business - Kathryn Null, Owner and Floral Ninja Fairy, Enchanted Florist

Good wedding stories, paired with great floral pictures, equal an opportunity to profit from your blog.

  • Floral photo dos and don'ts
  • A creative list of ideas for your blog
  • How to turn your blog into new business

Secret Garden

2018 Floral Trends Revealed - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

Flowers have taken a leading role in weddings. Next year stands to be one of the most exciting for wedding florists with lavish floral designs blossoming in unexpected ways. During this visually inspiring session you will learn what’s trending in 2018.

  • The rise of the statement piece
  • Interactive floral displays
  • Centerpieces that create conversation
Wedding Design And Trend Seminars

Wedding Design And Trend Seminars

Frosted Fonts

Next Year's Wedding invitation Trends - Kaleigh Wiese, Meldeen

Invitations set the stage months before the wedding day becomes a reality. Learn how to turn each invitation into a work of art.

  • The new twist on envelope liners
  • Graphic and geometric details
  • Mod, minimalist, floral, and metal invitations

A World Of Color

Palette Showstoppers - Heather Benge, Heather Benge Events

Imaging a wedding without color is like tasting a cake without frosting. Sure it's possible, but not nearly as sweet

  • Turn up the color volume
  • The new twist on metallics
  • Unheard of color combos

ASPIRATIONAL WEDDINGS 2018

Wedding ideas For The New Year - Eliana Baucicault, Owner, Elly B Events

With over 2 million weddings annually it’s hard to stand out, and even harder to create a look that hasn’t been done before. Get inspired. Get noticed. Get hired.

  • Inspirations that wow
  • Stylized photoshoots that actually get published
  • Stunning wedding eye candy

Trading Spaces

Transform Weddings One Venue At A Time - Jewel Georgieff, Owner Pralique

Wedding designers are the artist's, idea-makers, and visionaries behind every great wedding. They direct everything from floorplans to imagining and installing grand backdrops.

  • Raw venue space before and afters (think forests, warehouses, and museums)
  • Fast fixes for common ballroom issues
  • Blueprint case studies

Fab Finds

Wedding Personalization On Fire - Emily Sullivan, Owner & Lead Destination Planner, Emily Sullivan Events

Engaged couples attend 6-10 weddings before their own wedding day. With trends getting pinned, shared, and reposted it’s hard to create an original design. You are the expert but struggle to plan something new every time.

  • Tailor your proposal, wedding design, and color scheme to the couple's taste
  • How to turn 'been there done that' visions into bespoke designs
  • The best way to customize current trends

Almost Famous

How To Turn DIY Videos And Photoshoots Into Sales - Lindsay Barrows, Owner, Custom Love Gifts

Being published is the golden ticket that gives instant street cred that will drive sales. Teach your audience through behind the scenes tutorials that will drive traffic to your site.

  • Creative content ideas for DIY videos
  • Featured publication strategies that get you published
  • Social media layering

Spotlight

Enlightening Trends - Jeremy Brech, Owner, DJ Jer Lighting and Events

Lighting transforms spaces, hides flaws, and sets the tone. It shows off the details of the wedding and creates more flattering looks for photo ops.

  • Why the right lighting can actually save you money on decor
  • Lighting color trends
  • Modern, rustic, and romantic lighting styles

Style Forward

Real Wedding Inspiration - David Caruso, Owner, Dynamic Events by David Caruso

Wedding designers are always hungry for the latest trends. Peruse our visual style menu.

  • Reinvent design trends from the retail, interior design, travel, and fashion industries
  • Navigate the hottest trends in the furniture rental market
  • Integrate whimsical themes that stretch the imagination
Wedding Videographer Seminars

Wedding Videographer Seminars

Mr. And Mrs. Robot

Automated Systems For Your Wedding Video Business - Stephanie Yun, Owner/Lead Videographer, Ace Of Heart Films

Most videographers don’t have enough hours in the day to get everything done. Emails are missed, sales calls are delayed, and important details are overlooked. There is a better way.

  • Eliminate this one time-suck that drains your time and creativity
  • Tools to automate procedures in your day to day
  • Top-performing videography logistics uncovered

Mission Impossible

Sell Video To Over-Budget Brides - Mark Cade, Owner, Mountain Fresh Films

Do you feel like video is last on her wedding wish list? Video is what’s left over after she’s bought her dress, venue, caterer, and photographer. Move up the wedding food chain and become the one service she must have.

  • How to sell against low-cost competitors
  • Sales scripts that feel natural
  • How to get your up-sell up-front

The Never-Ending Video

Get More Business From Planners, Venues, And Photographers - John Goolsby, Owner, Godfather Films

There is no single magic bullet to slay your sales beast. Bridal shows and online advertising are strong weapons in your marketing arsenal, but referrals can put you over the top.

  • How to get your foot in the door
  • The huge referral mistake wedding videographers make
  • Should you pay a referral fee

The Drone Wars

Videographers Guide To Shooting Weddings From 400 Feet - Lindsey Conklin, Le Reve Films

Drones give an epic cinematographic perspective of the wedding day. Couples crave that macro view that makes you look like a Hollywood hotshot.

  • Drone gear comparison
  • Piloting techniques for capturing the best aerial shots
  • Insurance and legal checklists for flying commercial drones

A Star Is Born

Get Featured And Make Your Clients Famous - Paul Santiago, Owner, Boffo Video

Featured weddings provide instant credibility, free marketing, and more referrals for your videography business.

  • Ideal video length for submission
  • How to find the contacts that actually make the decisions
  • Submission guidelines for top wedding blogs

Reel In The Likes

Social Media Tell All For Videographers- Open Mic - Meghan Ely, Expert – WeddingWire, and Kevin Dennis, Fantasy Sound Event Services

Relationships reign supreme in the world of videography, whether it’s face-to-face or screen-to-screen. It’s no surprise that online and in-person ‘likes’ can go a long way in bringing in more business. Build your virtual relationships,grow your network, and jump onto the ever-coveted vendor referral lists.

  • Social media strategies to stay connected and engaged with your couples and vendors
  • In-person networking strategies that will lead to more clients
  • The top things you can do on the wedding day that will guarantee more referrals

Limitless Video

Expand Your Possibilities - Andreas Hauke, Hauke Films

There is no official expiry date on a wedding film company that produces high quality productions. There is plenty of room to grow and expand. The wedding couple is not your only client. Think of the bigger picture and extend your wedding network.

  • Create networking groups to grow your brand
  • How to translate your wedding skills into the corporate market
  • Why video is the future

Capture Up Your SEO

Increase Your Google Ranking - Jason Hennessey, Owner, Hennessey Consulting

Every videographer suffers from the same problem...getting found in a crowded marketplace.

  • How do you show up on the first page of google
  • Reverse engineer your website, Live!
  • Optimize for Google Local
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

Bridal Gown Blueprint

Maximize Your Boutique's Floorplan - Robin Garrison, Owner, I Do Bridal

Small spaces, awkward alcoves, and wasted space affect your gown shop's bottom line. Where is the best place for point-of-sale? How do you comfortably fit a 10-person wedding party into your shop?

  • Ideal fitting room dimensions
  • Window dressing obsessions
  • The hidden psychology behind the space you inhabit

Avant-Garde

2018 Trends - Sans Fluff - Stephanie Cain, Real Weddings Editor

She dreams in lace, silk, and tulle. You dream that she buys the dress.

  • Fresh off-the-runway looks
  • Accessories that sell
  • Modern neckline designs

Love At First Sight

Book Her On The First Appointment - Wendy Rivera, Owner, Do You Speak Bride?

It’s the biggest clothing purchase she will ever make. Brides have been brainwashed to visit every gown shop before she makes a final decision. But the moment she walks out that door, your chance of selling her a gown goes down by 50%.

  • Your free gift with purchase that will more than pay for itself
  • Sales scripts that feel natural
  • The most common sales mistake

Midnight Madness

The Experience Sell - Wendy Rivera, Owner, Do You Speak Bride?

Closing time can mean an opening for more money at your salon. Position your gown shop as a market leader by crafting the right parties, private appointments, and in store bridal shows.

  • Creative in-store event themes
  • How to set a price for private parties
  • In store cheat sheet

Say Yes To The Dress (Faster)

Use Niche Marketing For Quicker Sales And Higher Profits While Making Your Competitors Irrelevant - Bill Konves, Owner, The Elegant Bide and Marketing Launchpad

Explore the tools to identify your ideal bride. Get her to know, like, and trust you before her visit. Get her to purchase much quicker without going to your competitor.

  • How to identify your ideal segments
  • Use customer pain points to your advantage
  • Build massive trust BEFORE the appointment for a higher closing rate

Gown Shop Face-Off

Branding On Facebook - Jacqui Wadsworth, Owner, The Gilded Gown

Some of the most successful gown shops in the industry devote much of their advertising budget to Facebook. Is this how your marketing dollars should be spent?

  • What gown pictures to feature on FB
  • Year round gown shop branding
  • How to get the most out of your Facebook budget

What Not To Wear

The Right Dress For Each Body Type - Selina Howard, Owner, Vainglorious Brides

You can order from the most desirable labels in the industry; but if the dress doesn’t flatter her she won’t buy it.

  • Personal style, wedding style, and body type assessment techniques
  • Build stylish and inclusive inventory
  • The top five things that brides wish you knew before and during their appointment

Dress Up Your SEO

Design Your Google Ranking - Open Mic - Jason Hennessey, Co-Founder, Hennessey Consulting

Every gown shop suffers from the same problem...getting found in a crowded marketplace.

  • How do you show up on the first page of google
  • Reverse engineer your website, Live!
  • Optimize for Google Local
Beauty Seminars

Beauty Seminars

Hair Today Gone Tomorrow

Style Trends For The Entire Wedding Party - Ashley Backs, Hello Lovely

From the flower girl to the grandmother, everyone wants in on the updos and blow-outs. Stay on point with the various ages and styles within the wedding party.

  • Shortcuts for romantic waves
  • Flattering straight styles that stay
  • Structural updos that look pro

Lip Service

Social Media That Gets You Bookings Jennifer Trotter, Owner, Lip Service Consulting

Visual decisions happen quickly. A well-crafted post on Facebook, Instagram, or your blog can get you actual sales.

  • Geo-tags for booking business in your area
  • Examples of relevant and shareable content
  • Creative use of before and after photos

What's In Your Bag

Top Wedding Pro Suppliers - Lindsey Wilkerson, Owner, Face Forward

As a professional makeup artist the tools you have in your kit say a lot about you and can take your designs from good to great. From concealer to stains we take the guess work out of what products to use and who to purchase from.

  • Magical concealer, stains, and lashes
  • New and unknown brands that give you the most from your beauty investment
  • Pros and cons to the new airbrush systems

Conceal Or Reveal

Uncover The Bride's Real Concerns - Jennifer Trotter, Lip Service Consulting

When hair and makeup artistry is your career choice, others assume your job is nothing but glam. Is it rewarding? Yes. Is it hard? Absolutely.

  • Paperwork shortcuts and must-haves
  • What to do when she hates how she looks
  • Beauty pro info exchange

Fantasy Makeovers

Bridal Makeup Trend Report - Ashley Riddle, Owner, Updos For I Dos

Engagement season brings on new looks and textures. Makeup suppliers want to sell you trendy new palettes. Which trends should you invest in and which should you skip?

  • The no makeup - makeup look
  • Oversized, textured, messy updos
  • Lip gloss vs liquid lipsticks

Primed

Sell To The Bride Before You Meet Face-To-Face - Lori Tompos, Owner, Edge Hair And Makeup

She spends thousands on a beautiful dress and a skilled photographer. She wants to look like a model for her wedding but doesn’t trust that you can transform her. She still remembers the high school prom where her hair is slicked back and her makeup is overdone. Get her to trust you before you even meet.

  • Tips to pre-sell the bride
  • Website introductions that do the heavy lifting
  • Video dos and don'ts

Star Struck

5 Star Service And Reviews For Beauty Pros - Megan Payne, Creative Director, MAKEUP IN THE 702

On her wedding day you are the bride’s makeup artist, therapist, and hero. If you say or do the wrong thing, when emotions run high, she will give you a low review. Whether you deserve it or not.

  • Customer service pledge
  • How to get the entire wedding party to review you
  • Creative 5 star review tips

Beat The Clock

Timelines For Wedding Beauty Pros - Katie Cotton, Owner, Cotton Rouge And Company

You can have the best team and skills but if you are the reason she is late to her photos or even her ceremony you will never get rehired.

  • How to stay on time even when she arrives with wet hair
  • Get more photographers and planner referrals
  • Smart samples
Photo Booth Seminars

Photo Booth Seminars

Flash Me

Advanced Lighting Techniques For Photo Booths - Bill Vahrenkamp, Owner, Albertex Photo

A happy client means repeat business and plenty of referrals. The best way to achieve that is by providing the best quality product. Perfectly lit and properly exposed images will set you apart from your competition.

  • Lighting before and afters
  • Images that get you referrals
  • Advanced lighting techniques - greenscreen, big strips, multi-monitor support, uploads

Photo Booth Fails

What To Do When Everything Goes Wrong - Bill Vahrenkamp, Owner, Albertex Photo

The venue will not allow you to set-up. Your main photo booth operator doesn’t show up to the venue. There is a power shortage. The drunk best man manages to break your unbreakable photo booth. Your client cancels last minute and refuses to pay.

  • Venue fails - no power, not enough space, no elevator
  • Equipment fails - printer errors, camera not focusing, OS updates
  • Client fails - poor communication, changes, and late payments

Nothing But Net

Create A Network That Works - Scott Faver, Owner, The Party Favers

Photo booth competition is fierce. Brides and grooms book you last and want to pay you the least. Learn to fight back with a strong network of other wedding pros.

  • How to build a better referral network
  • Stop leaving your networking strategy to chance
  • Become a connector in your community

The New Social Standard

Viral Photos That Get You Referrals - Chris Meyer, Owner, The Slow Motion Booth

If your clients love how they look in their photos, they will want to share them with the world.

  • Teach your customers how to look better in photos
  • How to use visual humor in your marketing
  • Social media tips for maximum promotion

Selfies Sell

Upsells And Add-Ons For Photo Booth Companies - Denise LeBlanc, Owner, Crazy Shotz Photo Booth

Narcissism has created business opportunities for photo booth companies. In a culture where taking and posting daily photos is acceptable and blogs are more like public diaries; the photo booth and it’s instant gratification is celebrated.

  • Millennial driven sales techniques
  • Script sales that feel natural
  • Upsell ideas for photo booths

Beyond The Booth

5 Steps To Bridge From Wedding Themes To Corporate Dreams - Brian Miller, Owner, LA Photo Party

Integrate dynamic experiential photo activation's that will expand your wedding offerings and entice corporate markets

  • Learn from Brian Miller's 10 year' experience building LA Photo Party
  • Develop effective strategies for high-end clients
  • Build your international corporate clients

PHOTO BOOTH TAKEOVER

Startup Guide To Owning A Photo Booth - Rex Huang, Owner, Mr. Smiley Photo Booth

Looking for a new revenue stream? Have you considered adding a photo booth? Whether you want to start from scratch or add to your existing company, this class will cover it.

  • Should you build or buy your photo booth
  • What software is the best to use
  • Which photo booths include social media integration

Photobooth Workflows To Work Less

Turn Full Time Into Free Time - Catalina Bloch - Owner, MDRN Photobooth

Photo Booth owners spend far too long working on processes that should be automated. With the correct workflows, you can drastically reduce your daily tasks and increase output at the same time.

  • Examples of truly effective places to add automation
  • Gain extra time to work on more important aspects of your business
  • Discuss contact touch points that should never be automated