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Just Looking

Just Looking

Alan Berg CSP

Excite Window Shoppers Into Buyers

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Just Breathe

Just Breathe

Danielle Tate

Wedding Work / Life Balance

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Heartbreak Hotel

Heartbreak Hotel

Terrica Skaggs

Managing The Couple’s Expectations

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Wanted

Wanted

Wendy Rivera

How To Hire, Motivate, And Train Your Team

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Honey, I Shrunk The Guest List

Honey, I Shrunk The Guest List

Sasha Souza

Get Big Money From Small Weddings

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Stranger Things

Stranger Things

Sasha Souza

Bizarre Wedding Requests

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Make It Up On Volume

Make It Up On Volume

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Charge Less - Make More

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The Rehearsal

The Rehearsal

JoAnn Moore

Monetize The Opening Act

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Popularity Contest

Popularity Contest

Wendy Rivera

The Science Of Making Them Love You

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The End Zone

The End Zone

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Top-Scoring Strategies To Close The Sale

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Best Of Frenemies

Best Of Frenemies

Clint Huft

How Your Competitor Can Make You Money

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Empty-Handed

Empty-Handed

Susan Southerland

When To Fire A Wedding Couple

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Magic 8 Ball

Magic 8 Ball

Keith KoKoruz

Make Better Decisions Now

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Love Is Love

Love Is Love

Kathryn Hamm

Reach Same-Sex Couples And Their Allies

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The Connectors

The Connectors

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Create A Referral-Based Business

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Occasion Persuasion

Occasion Persuasion

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Masters Of Manipulation

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Where's The Money

Where's The Money

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Contracts That Protect Your Assets

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Cold Shoulder

Cold Shoulder

Bethel Nathan

Why The Couple Doesn’t Book

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Millennial Mindset

Millennial Mindset

Lauren Randolph

Buying Decision Insight

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Vampire Diaries

Vampire Diaries

Jennifer Trotter

Blood Sucking Couples Who Drain Your Productivity

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Construction Site

Construction Site

Kate Patay

Building Your Brand From The Ground Up

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Shopping Around

Shopping Around

Laura Cannon

Why Wedding Couples Buy

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Cyber Bully

Cyber Bully

Tracey Fricke

Virtual Plan Of Attack

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Into The Storm

Into The Storm

Dee Gaubert

Dealing With Difficult People

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Wedding Buy-Ology

Wedding Buy-Ology

Marc McIntosh

Market Like You Mean It

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A Taxing Situation

A Taxing Situation

Nadia S. Anderson

Write Offs You're Missing

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High Roller

High Roller

Mia Saling

Cover Your Assets

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The Greatest Show

The Greatest Show

Fred Jacob

Wedding Expos And Festivals - Survive And Thrive

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Say This Not That

Say This Not That

Renee A. Edwards

Reduce Litigation Risk In Consultations

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Mazel Tov

Mazel Tov

Cantor Debbi Ballard and Rabbi Steven Spiegel

Jewish Traditions And Trends

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The Pitch

The Pitch

Wed Talk

Script Sales Done Right

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Trophy Couples

Trophy Couples

Wed Talk

Selling To Entitled Millennials

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The Closer

The Closer

Wed Talk

4 Ways To Close More Sales

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Social Situations

Social Situations

Vanessa Joy

Social Media Demystified

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Your Virtual Storefront

Your Virtual Storefront

Alan Berg CSP

What’s Obsolete On Your Website

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I’VE GOT ALGO-RITHM

I’VE GOT ALGO-RITHM

Jason Hennessey

Your Path To Page One

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INSTA CONTENT

INSTA CONTENT

Jacqui Wadsworth

Instagram Marketing Plan

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Second Chances

Second Chances

Mark Chapman

Re-marketing Strategies To Your Website Visitors

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Engage The Rage

Engage The Rage

Alan Katz

How To Handle A Bad Review

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Tsunami

Tsunami

Mark Chapman

Sea Changes In Facebook And Google Ads

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Apps Happen

Apps Happen

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Choose The Best New Tools

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Fan-Tastic

Fan-Tastic

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Create An Effective Testimonials Page

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Worth 1000 Words

Worth 1000 Words

Tabitha McCausland

Create Instagram And Snapchat Visuals

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Group Think

Group Think

Meghan Ely

Tips and Tricks To Navigate Facebook Groups

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Lead Magnet

Lead Magnet

Sal Cincotta

Effective Drip Email Campaigns For Small Business

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Face-Flix

Face-Flix

CeCe Todd

Facebook Live For Your Wedding Business

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Pinterest Interest

Pinterest Interest

Staci Nichols

Why 90% of Wedding Pros Don't Get Pinterest

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The Revolution Will Be Televised

The Revolution Will Be Televised

Andreas Hauke

Video For Social Media

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Scavenger Hunt

Scavenger Hunt

Michael Anthony

Stand Out In Your Crowded Market

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The Shining

The Shining

Jeremy Brech

Movie-Inspired Lighting

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News Travels Fast

News Travels Fast

Kate Patay

Social Media’s Impact On Trends

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WHAT’S ON YOUR PALETTE

WHAT’S ON YOUR PALETTE

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Next Year’s Color Combinations

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Going Hollywood

Going Hollywood

Jewel Georgieff

Wedding Inspiration From The Big Screen

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Island Girl

Island Girl

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Tropical Wedding Themes

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Wedding Weather

Wedding Weather

Terrica Skaggs

Forecast Of Next Year's Trends

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Cake Walk

Cake Walk

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Next Year's Hottest Cakes

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Poetry In Bloom

Poetry In Bloom

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Next Year's Hottest Flowers

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Timeless Trends

Timeless Trends

Danielle Andrews & Tracey Manailescu

For The Ceremony, Reception, And Everything In-Between

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Whimsical Weddings

Whimsical Weddings

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Vintage Carnival, Woodland, Industrial, And Heritage

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Dream Maker

Dream Maker

David Caruso

Affordable Luxury Designs

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Fixer Upper

Fixer Upper

Heather Benge

How New Home Trends Evolve For Weddings

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Publisher’s Cheering House

Publisher’s Cheering House

Lindsay Barrows

Stylized Shoots

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You're Invited

You're Invited

Kaleigh Wiese

Next Year’s Wedding Invitation Trends

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Wedding Officiant Seminars

Wedding Officiant Seminars

It Had To Be You

Be The Officiant They Choose - Bethel Nathan, Owner, Elevate By Bethel

Wedding couples struggle to find an officiant that gets them. From the language you use on your website to the conversations you have about the ceremony the experience has to feel right. How do you get them to pick you?

  • Finetune your customer experience
  • Avoid becoming an officiant has-been
  • Officiant mishaps to avoid

I Do...I Don't

Officiant Problems And Solutions - Clint Hufft, Celebrity Officiant Clint Hufft

The entire ceremony is dependent on you. This open mic seminar brings together the best officiants to discuss ideas, problems, and solutions.

  • Latest ceremony trends
  • Pricing strategies
  • What to do when you don’t think they should get married

Anointed

Get Divine Online Reviews - Alan Katz, Owner, Great Officiants

Millennials won’t buy anything without reading a review first. The wedding couple will read and reread reviews about officiants before they make their final decision.

  • Incentivize past couples to write a review
  • Use testimonials to close the sale
  • Emergency tips for bad reviews

The Rise of the Professional Officiant

Get What You're Worth - Laura Cannon, International Association of Professional Wedding Officiants, and Author, LauraCCannon.com

With fewer young people identifying as "religiously affiliated" (35% of Americans age 18-29 in a recent Pew Research Study), today's engaged couples are looking toward professional officiants to perform their weddings. How do you get them to understand and value what you have to offer?

  • Communicate the difference between a professional officiant and a hobbyist
  • How to determine your prices
  • Why your competitors are one of your business' most important assets

The Proposal

Officiant Price Lists - Peter Boruchowitz, Owner, Our Wedding Officiant NYC

Officiants are the most overlooked and underpaid part of the wedding day. You must fight harder than other wedding pros to get your fair share.

  • Add value to your packages
  • Price out premarital counseling and planning
  • The best suppliers

Officiant's Guide To Modern Marketing

Instagram For Officiants - Marie Burns Holzer,Owner, Let's Get Married By Marie

Officiants rejoice, Instagram is the most underutilized social media platform by wedding officiants. This visual platform can be used to book 2-3 weddings per month without ads. Find out how this officiant uses Instagram as her main line of marketing.

  • Hashtags and how to effectively use them
  • The most common mistakes on Insta
  • The top three types of Instagram posts that bring in clients for officiants
Wedding Venue Seminars

Wedding Venue Seminars

Reception Rejection

5 Reasons Couples Don’t Book Your Venue - BB Webb, Owner, Arriving With BB Webb

Shopping for a wedding dress is fun.  Finding the right venue can be frustrating.  Couples are comparing your property to an internal checklist that they don’t share with you.

  • Hidden reasons brides and grooms book your competitor
  • Increase your venue’s sales conversion rate
  • Sales tricks that turn you into the venue front-runner

Venue Rebellion

Wedding Couples’ High Expectations - Allison Jacob, Executive VP, The Venue Association and Bill Zaruka, President Wedgewood Wedding & Banquet Center

Marriage rates are at an all-time low.  Competing wedding venues are at an all-time high.  Couples demand wedding products and services that cater to their whims.  Your venue has to feel like it was custom-built just for them. But you can’t knock down your venue and rebuild for every customer. Now what?

  • How do you compete with new venues that offer more and charge less
  • Make them feel like your venue is a blank slate they can alter
  • Selling to the Netflix generation

The 13th Floor

Scary Scenes From Venue Disasters - Caroline Tucker, Executive Director Vecoma At The Yellow River

Free-range kids who throw rocks in fountains and draw art on walls.  Couples who don’t pay on time.  Loud music that makes the neighborhood HOA fume. Professionals who are anything but.  All this hassle turns you into a rage monster.

  • Avert gruesome missteps with this how-to guide
  • Horror stories with happy endings
  • What to do when disaster strikes

Virtual Venue

Use Video And 360 Images To Sell Your Packages - Vanessa Joy, Owner, Vanessa Joy Photography

The sales process starts the moment they view your website.  Wedding couples are searching for the ‘it’ factor in your location.  If they don’t find it online, they won’t visit you onsite.

  • Show wedding couples the best version of your venue
  • Capture quality imagery
  • How composition and lighting highlight your hidden features

Venue Vice

When Your Venue Takes Over Your Life - Abigail Olaya, Olaya Design and Company

Are you tired of missing out on your own life while helping others celebrate theirs? Are you exhausted and overworked, rarely taking a weekend or evening to yourself? Would you like to hand over some of your day-to-day tasks to a well-trained venue team?

  • Avoid this huge hiring mistake
  • Tip your work / life balance in your favor
  • Which tasks to delegate or outsource

Flip The Script

Update Your Sales Presentation - Bill Zaruka, President Wedgewood Wedding & Banquet Center

Just to turn on the lights, pay your staff, and keep your grounds manicured your monthly fixed costs equal that of a small car. The pressure is on to stay in the black. Sell faster. Sell more.

  • Top 3 sales questions you should ask every time
  • How to fill your calendar...not just Saturday nights
  • Revamp the venue tour
Wedding Planner Seminars

Wedding Planner Seminars

Stranger Things

Bizarre Wedding Requests - Sasha Souza, Celebrity Event Designer, Author

Exact pantone color numbers.  A cascading bouquet down to her ankles ($500 limit). Gluten-free cake, beeswax candles, and Clydesdale horses.  Oh, and you must specify Black Tie Creative attire in the invitations.

  • Best strategies to bring your couples back to earth
  • When to encourage outrageous requests
  • Boost creative ideas without setting unrealistic expectations

Planner Wars

Who's In Charge Of This Wedding - Emily Sullivan, Owner and Lead Destination Planner

She wants her best friend to design the flowers and her aunt to make the cake.  They expect their wedding to look like a professional put it together, but push you to use non-professionals.

  • How regain control of the process
  • Steps to achieve a realistic consensus
  • What to do when they insist on using non-pros

Into The Storm

Dealing With Difficult Brides - Dee Gaubert, No Worries Event Planning

The M.O.B. that sends last minute changes that are impossible to pull off. The wedding pro that expects you to do their job. The wedding couple that demand their money back after you delivered your product. In the wedding industry there is no shortage of difficult people. How do you deal?

  • Hostility clause to add to your contract now
  • Language to use that will calm the storm
  • Action plans with resolutions

Sunrise Sunset

Day-Of Coordination Myths - Renee Dalo, Owner and Lead Planner, Moxie Bright Events

Seasoned wedding planners know there is no such thing as simple day-of coordination, but some couples still ask for it.  Should you say yes?

  • When to offer abbreviated planning services
  • Profitability of full-service versus day-of
  • Day-of coordination pitfalls

Reception Obsession

Surprising Trends For Next Year - Andrea Eppolito, Andrea Eppolito Events

Wedding design gurus already have their fingers on the pulse of next year’s hottest wedding trends.  Jump ahead of your competition with the latest inspirations.

  • Tabletop textures and colors
  • Creating experiences for the guests
  • The return of uber-elegance

Supercharge Your Planner Sales

Wedding Planner Sales Tips - Brit Bertino, Owner, Brit Bertino event excellence, Totty Belt, and Simply Weddings Las Vegas and Author of Ceremonies Unveiled

There is no shortage of competition in the wedding industry. You need to stand out from the crowd. And with only 19% of weddings that hire a professional planner, lead generation is paramount.

  • Find qualified couples immediately after the proposal
  • Sales scripts that differentiate your services
  • Increase your closing ratio
Disc Jockey Seminars

Disc Jockey Seminars

Just Dance

Make Guests Go Gaga -

Some wedding reception guests dance without much persuasion. But what about Aunt Michelle or Grandpa Bob, who haven’t danced in 20 years? How do you get 90% of guests onto the dance floor?

  • Proven techniques to excite the crowd
  • Tricky tactics for crowd participation
  • Deal with song requests without losing your rhythm

ONE IN A MILLION

Dominate Your DJ Market -

Over 1 million people in the US claim to be a DJ.  How do you not simply stand out, but actually be the wedding DJ company in your market?

  • The secret to better referrals
  • How to sell against your competitors
  • Master cross-promotion groups

TURN THE TABLES

Newest Sound And Lighting Must-Haves -

Sick of your current gear?  Discover the latest DJ sound and lighting equipment, from cost-effective upgrades to complete overhaul.

  • New DJ gear that inspires new bookings
  • When it makes financial sense to upgrade
  • Most-requested lighting by region

Master Of Disaster

What To Do When Chaos Joins The Party -

No one can plan for every problem that can impact a wedding.  Wedding disasters come out of nowhere.  Disc jockeys must arm themselves with concrete tactics to deal with a truly catastrophic surprise.

  • Back-up plans you haven’t tried
  • What to do when weather doesn’t cooperate
  • How to mitigate technical failures

First Dance - Only Chance

Close At The Initial Meeting -

You received the inquiry and set an appointment.  If you don’t close the sale at the first meeting, it’s Game Over.  Whether you’ve been a salesperson for 20 years or 20 minutes, come to this seminar to learn easy ways you can seal the deal.

  • Best closing techniques
  • Learn easy ways you can seal the deal
  • The fine line

Insta-Jam

Social Media For DJs - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

You hear other DJs brag about getting leads from Instagram...but it's not happening for you. Is it because you don't really know what to post beyond a gig log? Get inside the millennial couple's head and start posting with an effective strategy that grabs their eye.

  • DJ-specific ideas of what to post
  • Create your own brand-specific social media strategy
  • Which social media platforms to focus on
Catering & Cakes Seminars

Catering & Cakes Seminars

Beauty And The Feast

Food Photo Ideas For Your Catering Business -

Good food photography deserves its seat at the table. The right photos can be used to enhance menus, improve social media followings, and attract the right wedding couples.

  • Simple photography techniques
  • Natural light vs flash
  • Social medial photos that go viral

Cake Walk

2019 Parade of Cakes - Lynnette MacDonald, Owner, SWIRL Custom Cakes and Desserts

Wedding cakes have become the status symbol of the wedding day. With entire TV shows devoted to the inspiration and creation of these edible masterpieces. Three-tiered naked cakes just don’t cut it anymore.

  • Macaroons, playful designs, overlays, and hexagons
  • Flavor mixology that satisfies their sweet tooth
  • French and Italian inspirations

Seasonal Wedding Menus

Next Year's Food Trends - Michael Stavros, Director of Business Development, M Culinary Concepts

Sixty percent of foodies say they are more likely to order an item on the menu if it is described as seasonal. Apply this concept to your catering business.

  • In-season food discounts
  • Winter, spring, summer, and fall trends
  • Food presentation that wows

Food FIght

Samples, Open Houses, and Bridal Shows - Roy Porter, Activities Director Engage Works and Catersource Ambassador

Everyone wants your free food. Wedding network meetings, open houses, and bridal shows promise publicity for your catering business. Which make the most financial sense for you to sample?

  • Signature samples they’ll always remember
  • Inexpensive food options that make you look good
  • How and when to say No

Open Table

How To Close The Catering Sale - Jamie Quickert, Corporate Director, Lancer Catering

Price is not a wedding couple’s biggest concern. It never has been, and it never will be. Most sales are lost over objections you never hear, not some obvious and spoken objection like cost.

  • How to get identify objections they never mention out loud
  • Common mistakes even seasoned salespeople make
  • Sell your menu over your competition’s

Recipe For Success

Culinary Pricing Strategies -

Planners, officiants, and DJs charge for their time. You get paid for your your time and the food. Overhead, seasonality, and shortages affect your bottom line. Make your prices work without alienating potential clients.

  • Real pricing strategies revealed
  • Catering package before and afters
  • Per-person comparison costs throughout the country
Wedding Photographer Seminars

Wedding Photographer Seminars

Shoot For The Stars

Capture High-End Weddings - Vanessa Joy, Owner, Vanessa Joy Photography

They don’t go to bridal shows. They don’t automatically trust online reviews. Their tastes are particular and they don’t want to waste their time with photographers that don’t get them. So where are all the high end wedding couples? How do you find them and book them?

  • Blueprint for $9,000-$18,000 wedding packages
  • Tips on a better customer experience
  • Psychology and math behind top packages

Crowd Control

How To Pose Large Groups - Vanessa Joy, Owner, Vanessa Joy Photography

Posing the wedding couple is easy. Your blood pressure goes up when the bridal party outnumbers the hours in a day. How do you handle a huge family photo list when the officiant is breathing down your neck to leave the church?

  • Methods to make everyone look good
  • How to work through a family list in 10 minutes
  • Use flow posing

Speed Sales

Attract Wedding Couples Faster - Mark Zucker, Founder & CEO, Zookbinders

The search for a wedding photographer can feel like speed dating for today’s bride as they hop from website to website. Most “first impressions” are online and you must get engaged couples to fall in love with you and your work in 60 seconds or less.

  • Make the right first impression
  • “First Responders” get the first shot
  • Use speed to sell add-ons

New Must-Have Photo Gear

2019 Equipment Sneak Peak -

The big debate is over. There are clear winners and losers...and it’s not what you would expect.

  • Best photog accessories
  • Cameras that are worth the investment
  • Best equipment in each price category

Digital Drawbacks

Solutions Photographer Problems -

Over the last ten years your job has gotten ten times harder. You are expected to deliver high quality images at lighting speed. Paparazzi wannabes block your down-the -aisle shots with their iPhones. It’s hard to be a hero when everyone is in your way.

  • Best ways to deliver quality photos faster
  • Unplugged wedding solutions
  • Compete and win against YouTube trained photographers

See The Light

Creative Lighting In Any Situation - Sal Cincotta, Owner Salvatore Cincotta Photography

As a photographer, we paint with light. We need that light to create. How you use that light, well, that’s the art. Learn creative lighting techniques that are both easy and unique.

  • Lighting scenarios and how to handle them
  • Equipment list
  • Creative lighting setups for wedding receptions and portraits
Wedding Florist  Seminars

Wedding Florist Seminars

Wilted Wedding

How To Deal With Floral Disasters - Susan Davis, Owner, Fresh Designs Flora

She orders dahlias, but they ship daisies. Your driver leaves hydrangeas in his trunk (in the summer). The maid of honor puts to boutonnieres into the freezer. It’s enough to throw you into a panic. Now what?

  • Back-up plans from other floral studios
  • Protocols that prevent disasters
  • Answers to your most pressing floral concerns

I Heard It Through The Grapevine

Cultivate Your Wedding Referrals - Bron Hansboro, Chief Creative, The Flower Guy Bron

Flowers make everything look better. The venue, photographer, gown shop, and planner all benefit from your artistic ability. How do you capitalize on this?

  • Ask for the referral without begging
  • Creative relationship building
  • Should you offer referral incentives

Fresh Cut Designs

Luxury Bouquet Techniques - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

Gone are the days of Pinterest copycats. Today's luxury couple is looking for personalized and creative bouquets that defy the constraints of what has been seen before. This seminar showcases design techniques for creating some of the most decadent bouquets loaded with detail.

  • Learn creative techniques to give your same old flowers new life
  • Discover unique bouquet structures
  • Pricing for your time on labor intensive designs

Social Media To Maximum

Online Strategies For Florists - CeCe Todd, Owner, CeCe Designs

You manage staff, design floral arrangements, and sit down for appointments. There’s never enough time to create consistent social media campaigns. Your floral business has the most visual product of the wedding day. It’s time to share your art beyond the guest list.

  • Live video dos and don'ts
  • Social media software to save you time
  • Instagram stories that get you noticed

Venus Fly Trap

Closing The Floral Sale - Heather Waits, Owner, Bloomtastic Flowers and Events

The venue, caterer, and gown shop take her money before you even meet. The have big floral wants, but a small floral budget. How do you keep (or expand) your profit margin?

  • How to get the bride to book on the spot
  • Floral pricing for profit
  • Wedding show specials that work

The Everyday Florist

Create Better Wedding Florals - Diane Mouton, Owner, Fat Cat Flowers

Not everyone can cater to the top one-percenters. With only two weddings out of every thousand considered high-end, the vast majority of weddings fall somewhere in the middle. If your company is more Target than Neiman Marcus, learn how to max-out your profits.

  • Big margin opportunities with small floral orders
  • Best floral software (from a non-biased source)
  • Strategic delivery tips that save your bottom line
Wedding Design And Trend Seminars

Wedding Design And Trend Seminars

Frosted Fonts

Next Year's Wedding invitation Trends - Kaleigh Wiese, Meldeen

Invitations set the stage months before the wedding day becomes a reality. Learn how to turn each invitation into a work of art.

  • The new twist on envelope liners
  • Graphic and geometric details
  • Mod, minimalist, floral, and metal invitations

A World Of Color

Palette Showstoppers - Heather Benge, Heather Benge Events

Imaging a wedding without color is like tasting a cake without frosting. Sure it's possible, but not nearly as sweet

  • Turn up the color volume
  • The new twist on metallics
  • Unheard of color combos

ASPIRATIONAL WEDDINGS 2018

Wedding ideas For The New Year - Eliana Baucicault, Owner, Elly B Events

With over 2 million weddings annually it’s hard to stand out, and even harder to create a look that hasn’t been done before. Get inspired. Get noticed. Get hired.

  • Inspirations that wow
  • Stylized photoshoots that actually get published
  • Stunning wedding eye candy

Trading Spaces

Transform Weddings One Venue At A Time - Jewel Georgieff, Owner Pralique

Wedding designers are the artist's, idea-makers, and visionaries behind every great wedding. They direct everything from floorplans to imagining and installing grand backdrops.

  • Raw venue space before and afters (think forests, warehouses, and museums)
  • Fast fixes for common ballroom issues
  • Blueprint case studies

Fab Finds

Wedding Personalization On Fire - Emily Sullivan, Owner & Lead Destination Planner, Emily Sullivan Events

Engaged couples attend 6-10 weddings before their own wedding day. With trends getting pinned, shared, and reposted it’s hard to create an original design. You are the expert but struggle to plan something new every time.

  • Tailor your proposal, wedding design, and color scheme to the couple's taste
  • How to turn 'been there done that' visions into bespoke designs
  • The best way to customize current trends

Almost Famous

How To Turn DIY Videos And Photoshoots Into Sales - Lindsay Barrows, Owner, Custom Love Gifts

Being published is the golden ticket that gives instant street cred that will drive sales. Teach your audience through behind the scenes tutorials that will drive traffic to your site.

  • Creative content ideas for DIY videos
  • Featured publication strategies that get you published
  • Social media layering

Spotlight

Enlightening Trends - Jeremy Brech, Owner, DJ Jer Lighting and Events

Lighting transforms spaces, hides flaws, and sets the tone. It shows off the details of the wedding and creates more flattering looks for photo ops.

  • Why the right lighting can actually save you money on decor
  • Lighting color trends
  • Modern, rustic, and romantic lighting styles

Style Forward

Real Wedding Inspiration - David Caruso, Owner, Dynamic Events by David Caruso

Wedding designers are always hungry for the latest trends. Peruse our visual style menu.

  • Reinvent design trends from the retail, interior design, travel, and fashion industries
  • Navigate the hottest trends in the furniture rental market
  • Integrate whimsical themes that stretch the imagination
Wedding Videographer Seminars

Wedding Videographer Seminars

Mr. And Mrs. Robot

Automated Systems For Your Wedding Video Business - Stephanie Yun, Owner/Lead Videographer, Ace Of Heart Films

Most videographers don’t have enough hours in the day to get everything done. Emails are missed, sales calls are delayed, and important details are overlooked. There is a better way.

  • Eliminate this one time-suck that drains your time and creativity
  • Tools to automate procedures in your day to day
  • Top-performing videography logistics uncovered

Mission Impossible

Sell Video To Over-Budget Brides - Mark Cade, Owner, Mountain Fresh Films

Do you feel like video is last on her wedding wish list? Video is what’s left over after she’s bought her dress, venue, caterer, and photographer. Move up the wedding food chain and become the one service she must have.

  • How to sell against low-cost competitors
  • Sales scripts that feel natural
  • How to get your up-sell up-front

The Never-Ending Video

Get More Business From Planners, Venues, And Photographers - John Goolsby, Owner, Godfather Films

There is no single magic bullet to slay your sales beast. Bridal shows and online advertising are strong weapons in your marketing arsenal, but referrals can put you over the top.

  • How to get your foot in the door
  • The huge referral mistake wedding videographers make
  • Should you pay a referral fee

The Drone Wars

Videographers Guide To Shooting Weddings From 400 Feet - Lindsey Conklin, Le Reve Films

Drones give an epic cinematographic perspective of the wedding day. Couples crave that macro view that makes you look like a Hollywood hotshot.

  • Drone gear comparison
  • Piloting techniques for capturing the best aerial shots
  • Insurance and legal checklists for flying commercial drones

A Star Is Born

Get Featured And Make Your Clients Famous - Paul Santiago, Owner, Boffo Video

Featured weddings provide instant credibility, free marketing, and more referrals for your videography business.

  • Ideal video length for submission
  • How to find the contacts that actually make the decisions
  • Submission guidelines for top wedding blogs

Reel In The Likes

Social Media Tell All For Videographers- Open Mic - Meghan Ely, Expert – WeddingWire, and Kevin Dennis, Fantasy Sound Event Services

Relationships reign supreme in the world of videography, whether it’s face-to-face or screen-to-screen. It’s no surprise that online and in-person ‘likes’ can go a long way in bringing in more business. Build your virtual relationships,grow your network, and jump onto the ever-coveted vendor referral lists.

  • Social media strategies to stay connected and engaged with your couples and vendors
  • In-person networking strategies that will lead to more clients
  • The top things you can do on the wedding day that will guarantee more referrals

Limitless Video

Expand Your Possibilities - Andreas Hauke, Hauke Films

There is no official expiry date on a wedding film company that produces high quality productions. There is plenty of room to grow and expand. The wedding couple is not your only client. Think of the bigger picture and extend your wedding network.

  • Create networking groups to grow your brand
  • How to translate your wedding skills into the corporate market
  • Why video is the future

Capture Up Your SEO

Increase Your Google Ranking - Jason Hennessey, Owner, Hennessey Consulting

Every videographer suffers from the same problem...getting found in a crowded marketplace.

  • How do you show up on the first page of google
  • Reverse engineer your website, Live!
  • Optimize for Google Local
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

White Lace And Promises

Buy Smart-Next Year’s Winners And Losers -

You can’t shake the memory of the duds you bought a few seasons ago that put you in the red for an entire year.  All your non-gown-shop friends think Market is just a fun trip.  But if you buy wrong next season, you won’t be able to pay your bills.

  • Unknown designers that carry good margins
  • Market buying game plan
  • Trends that don’t translate from runway to storefront

Who. What. Wear

Trunk Shows, Expos, And Live Events -

Running a bridal salon is expensive.  Make your storefront work for you every day.

  • Trunk shows that stand out
  • Themed gown shop open houses
  • Monetize runway shows and exclusive bride experiences

Neighborhood Watch

Sell Against Your Competitors - Beth Chapman, Owner, The White Dress By The Shore

Across the street from you, the For Lease signs was just removed. Suddenly, a new gown shop is moving in. With their average wedding dress costing more that $1,500, they think their bridal shop is a sure thing. Your new competitor doesn’t have a clue.

  • Get the gown appointment before anyone else
  • The key to word of mouth referrals
  • Sales techniques your team needs to know now

Original Design

Gown Shop Guide To Authentic Social Media Content - Jacqui Wadsworth, Owner, The Gilded Gown

After managing staff, ordering dresses, and sales appointments, there’s never enough time to create consistent social media. Gown shops offer the most visible product of the wedding day. Now it’s time to share your dresses beyond the onsite guest list.

  • Facebook live video dos and don’ts
  • How to get your staff to create content
  • Instagram stories that get you noticed

Buy Me

Advanced Sales Techniques -

Venues and caterers drain the wedding budget.  Now she wants your best designer gown at a knock-off price.  How do you adapt?

  • Sales techniques with better closing ratios
  • Add-ons and up-sells
  • Wedding show specials that work

Dressed Up Marketing

Advanced Guide For Gown Shops - Laura Wingfield, Owner, Twirl Bridal And Prom

We've all heard the stories about stunning gown shops that have gone out of business. An inviting bridal salon is good; but a strategic marketing plan is better. Market your gown shop like you mean int.

  • Marketing budget breakdown
  • Hyped up bridal fashion shows
  • Create excitement around your brand
Beauty Seminars

Beauty Seminars

Beauty Packages

Price Lists For Wedding Hair and Makeup - Ashley Backs, Owner, Hello Lovely

You know that the way she looks on her wedding day is her top priority; but she doesn’t want to pay top dollar for your services.  Is it time for a wedding service makeover?

  • Package minimums from state to state
  • Group rates and discounts
  • Price list before and afters

Sell. Refer. Repeat.

Your Guide To Referrals - Katie Cotton, Owner, Cotton Rouge And Company

Beauty Sales referrals are among the top ways beauty pros get new business.  Then why do so many struggle when it comes to asking for them?

  • Leverage stylized photo shoots
  • The main reason makeup artists don’t get the referral
  • Bride referral programs

Around The Town

Local Beauty Events - Ashley Riddle, Owner, Updos For I Dos

What could be more glam than champagne, photoshoots, and makeovers?  Put wheels on that makeup case and get going.

  • Expos and fashion shows
  • Stand alone makeup events and open houses
  • Smart partnerships

Beauty Report

Next Year’s Hottest Bridal Looks And Products - Lindsey Wilkerson, Owner, Face Forward

One of the most exciting things that define each wedding season are all the new beauty trends and products.  Is your beauty portfolio ready for a refresh?

  • Runway trends that translate to weddings
  • Brands that give you the most from your beauty investment
  • Hear from other beauty pro favorites

The Beauty Sale

Closing The Wedding Beauty Sale - Meghan Payne, Owner, Makeup In The 702

Venues, gown shops, caterers, and florists have it easy they are selling a product.  You are selling something abstract, the promise of looking gorgeous on their wedding day.

  • Beauty-centric sales tips
  • Hot button objections
  • How to close the sale fast

Mirror Mirror On The Wall

Reflect Your Brand - Jennifer Trotter, Lip Service Consulting

It’s her big day.  She’s spent hours researching, and when it comes to her wedding look she must be certain that she can trust you.  If your brand doesn't look flawless how can she expect the same for herself?

  • Offline branding tips
  • Social media and website must haves
  • How to stand out from your competition
Photo Booth Seminars

Photo Booth Seminars

Truth About The Booth

Guide To Add A Photo Booth For Your Business -

Looking for a powerful revenue stream? Have you considered adding a photo booth? Add to your existing business with this how-to guide.

  • Photo booth cost analysis
  • Event businesses that profit the most from photo booths
  • Seamless ways to add to existing packages

Gear Heads

Next Year’s Amazing Photo Booth Features -

Photo booths are like the newest iPhone - a new model is always just around the corner. Don’t waste your money on photo booths and accessories with a short shelf life. Our photo booth experts reveal future photo booth must-haves.

  • Next year’s best photo booths
  • Software comparison
  • Photo booths with the best social media

Underexposed

Social Booths That Travel -

Millennials are obsessed with posting images online. The more your photos are shared, the better your chances of getting free publicity for your photo booth business.

  • Booths that double as lead collection devices
  • Bridal shows, charity events, and open houses
  • Boost your social media exposure

Snap Judgement

Be Their First Choice -

Photo booths are one of the few wedding pros that don’t always meet in person to close the sale. When the wedding couple searches for photo booths, over 2 million results appear on their screen. With so many choices, how do they choose you?

  • Get on the first page within your market
  • Why price isn’t the most important factor
  • Websites that sell