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Counterfeit Cash

Counterfeit Cash

Shannon Underwood

Focus On Your Real Money-Makers

Generation Z

Generation Z

George Zimmer

Secrets To Success

Totally Tutera

Totally Tutera

David Tutera

Celebrity Wedding Planner Tells All

The Proposal

The Proposal

Terrica Skaggs

How To Get Them To Say Yes

Crisis Communication

Crisis Communication

Alan Berg CSP

What To Say In Difficult Situations

Poison Ivy

Poison Ivy

Wed Talk

Stop The Spread Of Mediocre Reviews

Smooth Landing

Smooth Landing

Jason Hennessey

High-Converting Landing Pages That Sell

Mirror Branding

Mirror Branding

Sarah Ancalmo

The Power Of Being ‘The Face’ Of Your Business

Secretary Of State

Secretary Of State

Carley Roney

Turn Past Brides Into Your Ambassadors

Chaos Theory

Chaos Theory

Susan Southerland

Organization For Creative Minds

Return To Sender

Return To Sender

Marc McIntosh

Create Better Emails

Bidding Wars

Bidding Wars

Bethel Nathan

Price Lists From Real Wedding Pros

Pretty Little Bridal Lies

Pretty Little Bridal Lies

Linnyette Richardson Hall

Put An End To Half Truths In The Wedding Industry

Let's Make A Deal

Let's Make A Deal

Wendy Rivera

Closing The Sale Faster

The Pitch

The Pitch

Wed Talk

Script Sales Done Right

Imagination Station

Imagination Station

Ron Ruth

Creativity Lab For Wedding Pros

Trophy Couples

Trophy Couples

Wed Talk

Selling To Entitled Millennials

Play On Words

Play On Words

Kira Hug

Overdue Copy For Your Website

Breaking Bad

Breaking Bad

Jennifer Trotter

How To Set Yourself Apart From The Competition

Bridal Bias

Bridal Bias

Kathryn Hamm

Marketing To Today’s Couples - Not Yesterday’s Brides

A Day At The Fair

A Day At The Fair

Mike Walter

Creative Bridal Show Strategies



Rob Schenk

Law For Wedding Pros

TV Guide

TV Guide

Wed Talk

Tune Into A Producer's Mind

Best In Show

Best In Show

Wed Talk

Six Ways To Position Yourself As An Expert

Sales Superheroes

Sales Superheroes

Tammy Elliot

Time-Saving Sales Itineraries

The Closer

The Closer

Wed Talk

4 Ways To Close More Sales

The Fresh Prince

The Fresh Prince

Sonny Ganguly

Top 10 Tips to Be Marketing Royalty

Game Of Phones

Game Of Phones

David Lifson

Mobile Metrics That Track Results

Generation Z

Generation Z

George Zimmer

Secrets To Success

Totally Tutera

Totally Tutera

David Tutera

Celebrity Wedding Planner Tells All

Saved by the Bell

Saved by the Bell

Sonny Ganguly

Rise to the Top of Your Class with Social & Mobile

Virtual Reality

Virtual Reality

Sasha Souza

Humanize Your Online Brand

Saturday Night Live

Saturday Night Live

Ms. Candy Blog

Live Streaming On Social Media

Return To Sender

Return To Sender

Marc McIntosh

Create Better Emails

Almost Famous

Almost Famous

Lindsay Barrows

How To Turn DIY Videos And Photoshoots into Sales

Snappy Stories

Snappy Stories

Tabitha McCausland

Advanced Snapchat Storytelling

Play On Words

Play On Words

Kira Hug

Overdue Copy For Your Website

Make It Pretty

Make It Pretty

Vanessa Joy

Make Your Business Look Good On Social Media

Masters Of Text

Masters Of Text

Wed Talk

Rules, Tips, And Research On Texting The Nearly-Weds

Let's Get Technical

Let's Get Technical

Wed Talk

Top Apps For Streamlining Your Business

The Mobile Website Diet

The Mobile Website Diet

Wed Talk

Cut The Content Clutter

As The World Turns

As The World Turns

Meghan Ely

Fresh Content Ideas For Your Blog



Mark Chapman

Spend Smarter With Pay Per Click Ads



Wed Talk

Use Surveys To Increase Revenue

Content Marketing

Content Marketing

Clint Hufft

Give The Couple Ideas Before They Give You Money



Andy Ebon - Wed Talk

Use Pinterest To Drive Traffic And Profits



Wed Talk

Digital Marketing Toolbox

Growing Pains

Growing Pains

Sonny Ganguly

Staying Ahead in the Evolving Technology Landscape

Generation Z

Generation Z

George Zimmer

Secrets To Success



David Tutera

Celebrity Wedding Planner Tells All

Picket Fences

Picket Fences

David Caruso

2017 Retro Inspired Trends

A World Of Color

A World Of Color

Heather Benge

Palette Showstoppers

Imagination Station

Imagination Station

Ron Ruth

Creativity Lab For Wedding Pros

Aspirational Weddings 2018

Aspirational Weddings 2018

Eliana Baucicault

Wedding Ideas For The New Year

Trading Spaces

Trading Spaces

Jewel Georgieff

Transform Weddings One Venue At A Time

Almost Famous

Almost Famous

Lindsay Barrows

How To Turn DIY Videos And Photoshoots into Sales

Fresh Flowers

Fresh Flowers

Susan Davis

Floral Trends Of Yesterday, Today, And Tomorrow

Fab Finds

Fab Finds

Emily Sullivan

Wedding Personalization On Fire

Four Seasons Of Style

Four Seasons Of Style

Wed Talk

Trending Wedding Themes

The Dream Theme

The Dream Theme

Tina Moran

Create Unique Events With Unexpected Concepts

Trending Now

Trending Now

Anja Winikka

The Knot's 2018 Trend Report


Wedding Officiant Seminars

Wedding Officiant Seminars

The Dark Side Of Being A Wedding Officiant

What To Do When You Get Blamed For Ceremony Mishaps - Open Mice - Clint Hufft, Celebrity Officiant Clint Hufft

Other wedding pros might think you are controlling. They don’t understand that any misstep at the ceremony will reflect poorly on your officiant business.

  • What to do if you don't get along with the planner
  • Paperwork shortcuts and must-haves
  • The best way to get on preferred vendor lists

Before The Ceremony

Add Pre-Marriage Counseling To Your Packages - Chaplain Dale Amundsen

Premarital counseling is a chance for your wedding couples to dig up any potential pitfalls that could hinder their marriage from lasting a lifetime. You are seen as the expert, to help brides and grooms set realistic expectations before they say I do.

  • Education necessary to offer your couples the best guidance
  • The must ask questions
  • Winning pricing structures to implement

Say I Do To You

Stand Out By Selling Yourself - Laura Cannon, President, International Association of Professional Wedding Officiants

Today's couples don't just want a great officiant - they want someone they connect with on a personal level. Learn how to leverage your personality and unique strengths to close more weddings.

  • How to connect with couples through authentic communication
  • Align your marketing strategy with your personal strengths
  • Why couples don't just want you to make it "all about them"

All My Children

First Comes Baby Then Comes Marriage - Alan Katz, Owner, Great Officiants

Almost half of all couples have children before they marry. Brides and grooms challenge you to involve their children as a meaningful part of their ceremony.

  • Verbiage for vows exchanged between couples and their children
  • Clever way to react if a tantrum arises
  • Unique walks down the aisle

Reaching For The Stars

Officiant's Guide To 5 Star Reviews - Peter Boruchowitz, Owner, Our Wedding Officiant NYC

Millennials won’t buy a new phone, a pair of shoes, or try a new restaurant without first reading a review. Before she hires you... she reads every review about your officiant business.

  • How to motivate past clients to review you
  • Leverage testimonials
  • Damage control when a bad review surfaces

Modern Family

Same Sex Ceremonies - Bethel Nathan, Owner, Elevate By Bethel

Some heterosexual traditions do not translate well for same sex couples. Make every ceremony meaningful.

  • New processional ideas
  • Wording for vows
  • The best resources for planning same sex ceremonies

Break The Glass

Jewish And Interfaith Ceremonies - Cantor Debbi Ballard and Rabbi Steven Spiegel , Jewish and interfaith Wedding Institute

Do you wonder what the Jewish customs and traditions really mean?

  • Breaking the glass and 7 blessings uncovered
  • A new take on age old traditions
  • Vow verbiage to use and what to skip

Worst Case Ceremonies

Officiant’s Survival Guide - Doug Dunks, Owner, Officiant Doug

You are reading the vows and the groom passes out. While performing a beach ceremony you drop the wedding rings in the sand. The bride forgets to say I Do. Now what?

  • How to handle worst case situations with grace
  • Hear from other officiants in this interactive discussion
  • What to do when it's not your fault but you get blamed
Wedding Venue Seminars

Wedding Venue Seminars

Super Size Me

Expand Your Venue And Catering Business Now - Bill Zaruka, President, Wedgewood Wedding & Banquet Centers

Do you wish you could build upon the success of your current business by opening another location? It takes courage, know-how, and a mentor that has been there...done that.

  • When, where, and how to open additional locations
  • Employee buy in and compensation structure
  • Economies of scale

Venue Trend Report

Suspended Hors D'Oeuvres, Walk-About Entertainment, Craft Beer Stations - Bernadette Baille, The Knot

If you are seen as an expert on all things weddings, brides and grooms will trust you when they book. Your couples are fed up with pre-packaged cookie-cutter ideas.

  • Show completely re-invented floorplans
  • Expressive themes that aren't mainstream
  • Rapid fire lookbook

After Hours

The Fake Wedding Reveal - Dona Liston, Owner, Lambermont Events

Brides and grooms are tired of your overplayed open houses. It's hard to stand out when the experiences all feel the same. Give your open houses an overdue makeover.

  • Themed open houses
  • Host a fake wedding for real sales results
  • The best way to get brides and grooms to sign up after the walk-through

Full House

Trade Secrets To Fill Your Calendar - Caroline Tucker, Executive Director, Vecoma At The Yellow River

Hundreds of wedding couples visit your website, but never visit your venue. They walk by your bridal show booth, take your brochure... but never read it. They show up for the open house but never sign on the dotted line.

  • Why brides and grooms skip a venue
  • Re-vamping your open house to increase bookings
  • Sales techniques to increase your closing ratio

Venue Flip Or Flop

Overcome Sales Objections - Hunter Lowder, CEO, Holman Ranch

Engaged couples have seen you at a bridal show, visited your website, and attended your open house. They are ready to sign the contract...but before they do the bride’s parents want to make sure they are getting the most for their money. They want you to reduce your venue’s price without eliminating anything from the wish list.

  • Compromising without reducing the price
  • Smart objection based sales scripts
  • How to explain your venue's rules without killing sale


Upgrade Your Venue To Stay Competitive - Don McDougal, Owner, Grand Tradition Estate And Gardens

The most challenging task for wedding couples is to find a venue that matches their theme and personality. To get the booking you must have the look.

  • Easy fixes to modernize your venue
  • Outdoor hardscapes, before and after photos, and fresh amenities
  • Better seating plans

Wedding Venue Jeopardy

Interactive Question And Answer - Fred Jacob, President, U.S. Wedding Venues Association

Open Mic

The Landlord

How To Get Other Vendors To Pay The Bills - Tommy Waters, Owner, The Renaissance

You don’t have to rely on your wedding couples to pay your monthly venue expenses.

  • How much to charge, how to promote, and configure your space
  • Virtual tenants
  • Increase your bookings by featuring other wedding pros
Wedding Planner Seminars

Wedding Planner Seminars

The Dark Side Of Wedding Planning

What To Do When You Get Blamed For Everything - Susan Southerland, President, Just Events! Group, Inc.

Your old college roommate offers to take you to coffee then asks you to plan her entire wedding for free. You feel like a stalker after you make repeated calls to “professionals” to confirm details they should have told you about a month ago. You wrestle a very drunk 200 pound groomsmen for his car keys. Your job is hard but there is a better way.

  • An action plan for difficult situations
  • Effective boundary setting tips
  • Bossy bride and groom protocols

Wedding Planner Hot List

Design Board Inspiration and Execution - Tracey Manailescu and Danielle Andrews, Founders, The Wedding Planners Institute of Coordination

What’s hot. What’s not. It’s not enough to pin a pretty picture with no action plan. Learn next year’s hottest trends that look as good online as they do in person.

  • Trailblazing themes for the big day
  • Seriously stunning trends inspired by nature
  • Total personalization that doesn't look kitschy

The X Files

When An Untested Wedding Pro Is Thrown At You - Linnyette Richardson Hall

The bride’s second cousin opened a floral shop and now you are stuck. She insists on a cakery that no one has ever heard of and a DJ that has bad reviews.

  • Strategies when the vendor won't play by your rules
  • Vendor training you must put newbies through
  • What to say when you are left speechless

Tradition Mixology

Create Modern Multi-Cultural Customs - Sonal Shah, Owner, Sonal J Shah Events Consultants

The bride and groom are mixing their South Asian, Jewish, and Christian heritage. They want their religious and ethnic backgrounds to be celebrated with a modern twist.

  • A guide for multiple religions and heritages
  • Creative multicultural infused looks
  • How to successfully plan multiple ceremonies for the same couple

The Never-Ending Story

Stop Planning The Same Wedding Over and Over Again - Sasha Souza, Celebrity Event Designer/Author, Sasha Souza Events

You feel trapped into doing exactly what your couples tell you to do - even if you've already done 150 blush and white and green weddings...sigh. You know that the client can have so much more but what you are missing is how to sell your opinion, but you're also afraid you won't get the job if you try to get them to do something different. It's a never-ending story of running on your own Golden Hamster Wheel doing the same thing over and over again. Sasha will instruct on how to be persistent, efficient, come up with creative new ideas and sell them to the client.

  • See visuals of how clients are sold on new and innovative ideas
  • Learn about a sales process to convince a client to do something outside their Pinterest board
  • See an event from beginning to end through the sales process design

On The Money

Pricing Strategies For Wedding Planners - Brit Bertino, event excellence, Totty Belt and Simply Weddings Las Vegas

Florist charge for flowers. Caterers charge for food...But you charge for your time and expertise. Make your prices work for you without alienating potential clients.

  • Percentage-based pricing vs. packages
  • When day-of planning is worth it
  • Real planner price lists shared

Globe Trotter

Planner’s Guide To Destination Weddings - Dee Gaubert, No Worries Events

Destination weddings are on the rise. Renew your passport and pack your bags.

  • Lesser known tips for planning abroad
  • Samples of pricing structure and travel stipends
  • What responsibilities should be left to the travel agent

The Millionaire Matchmaker

Attract The Seven Figure Couples - Andrea Eppolito, Andrea Eppolito Events

Ultra-luxe weddings are the most desired but hardest to win. This exclusive clientele represents less than 1% of engaged couples. What drives the super rich, and how do you attract them?

  • Marketing dos and don'ts to attract the luxury bride
  • Sales meeting role play
  • What makes high end clients different

Totally Tutera

Celebrity Wedding Secrets - David Tutera, Lead Wedding & Entertaining Expert

As wedding planner to the stars, David reveals his secrets to creating unforgettable events. Hear his inspirations and innovations as he dishes about planning his own wedding!

Disc Jockey Seminars

Disc Jockey Seminars

Booth Or Consequences

Wedding Shows For Mobile DJs - Keith KoKoruz, Owner, Keith Christopher Entertainment, Windy City Wedding Show & Badger State Bridal Expo

Bridal shows allow you to showcase your personality, demeanor, and experience. Typically, just one wedding booked will cover your costs.

  • Photos and floorplans of the best DJ booths
  • What to say when the bride only gives you a few seconds
  • A better way to follow up

School Of Rock

Music History For The Mobile DJ - Mike Walter, Owner, Elite Entertainment

Impress prospective wedding couples with your newfound knowledge of popular music history over the last 60 years.

  • Decade to decade musical contributions
  • Interactive music trivia
  • Training your staff on music history

Spin The Pin

Pinterest Marketing - DJ Staci Nichols

Stop paying for Facebook ads and Google Adwords! Why? Because brides are on Pinterest.

  • How to pin to start generating traffic, leads, and sales
  • Why Pinterest is more powerful than any other social media site for selling
  • How Pinterest became my #2 source of traffic almost overnight

Collaborate And Listen

Build Better Wedding Pro Relationships - Rob Ferre, Owner, Life Of The Party

You've both been hired to bring her dreams into reality. The wedding planner thinks she's in control of the reception timelime and orders you to do as she says. Now what?

  • Tips for the pre-wedding meetings
  • How to respectfully disagree with planners when conflict arises
  • Get on and stay on planner and venue lists

The Guiding Light

Lighting Handbook For Djs - Jeremy Martorano, Owner, Karma Event Lighting and AV

Lighting should be purposeful, seamless, and invisible at times. How do you sell something that wasn't part of the original budget?

  • Pinspotting, digital gobos, and outdoor lighting upsells
  • Extended lighting concepts that use pattern washes, projection, and cake mapping
  • Lighting sales tips

Game Face

Hottest Games For DJ's - Scott Faver, Owner, The Party Favers

With any master of ceremonies there is a fine line between engaging and annoying. How do you keep the focus on the bride and groom without stealing the spotlight?

  • Fresh games with less cheese
  • Small changes to make their reception stand out
  • Closing the DJ sale with game add ons

Music Mixology

Creative Club Mixing Meets Professional Events - Dennis Jones, Owner, The Creative Music DJ

Inventive mixing is an art form. The right mix can build energy and transition your dance floor. Live mixing techniques will be demonstrated using the actual 1s and 2s.

  • Club tech to use at weddings
  • Double time vs. half time mixing
  • What you don't know about beat matching

Gold Record

You Charge HOW Much - Curtis Whipple

Wedding couples think they are just paying for music. In reality, they pay for your expertise and the seamless execution of their reception. You are hired to orchestrate an evening of heartfelt memories. Unfortunately, they only want to pay the minimum. How do you overcome price objections?

  • How to discuss pricing with your brides and grooms
  • When to raise your prices
  • How to convince them that the cheapest isn't the best
Catering & Cakes Seminars

Catering & Cakes Seminars

Sugar Coated Trends

What She Really Wants In A Wedding Cake - Lynnette MacDonald, Owner, SWIRL Custom Cakes and Desserts

Wedding cakes have become the status symbol of the wedding day. Three tiers of white fondant adorned with sugar flowers don’t cut it anymore. She pins hundreds of cake masterpieces and wants you to recreate a $10,000.00 cake for $500.00.

  • How to manage her inflated expectations
  • Cake and trend reports
  • Sweet inspirations


Hire, Train, And Motivate Sales Staff - Meryl Snow, VP, Feastivities

Don’t you wish you could clone yourself so you could lead every single sales appointment? How do you teach your staff to love your business as much as you do?

  • Interview questions that uncover real truths
  • Effective training techniques
  • How to motivate your sales team

Caterers' Challenge

Caterers' Guide To Venue Site Inspections - Roy Porter, Activities Director Engage Works and Catersource Ambassador

Your reputation is everything. If the onsite refrigerator isn’t cooling properly, and birds attack your bread baskets, you are held responsible.

  • Insider tips to a more thorough site tour
  • Amenities that matter
  • Alternative solutions

Look Who's Coming To Dinner

How To Set Your Tables In Less Than An Hour - Roy Porter, Activities Director, Engage Works and Catersource Ambassador

Hurry up! Guests will be back from cocktail hour in fifty minutes. Do you have what it takes complete the task seamlessly?

  • What to do when the planner wants you to set all non-food items too
  • The common labor mistakes you can avoid
  • Checklist to keep you ahead of schedule

Fractured Fairytales

Even Cinderella Had A Timeline - Reuben Bell & Fausto Pifferrer, Owners, Blue Elephant Events And Catering

The photographer takes too long, resulting in a cold main dish. The mother-in-law arranges a ‘surprise’ opera singer that delays the opening to your dessert stations. How do you ensure your timeline gets followed despite the unknowns?

  • Sample timelines that outperform traditional timelines
  • Disasters averted...alternative plans
  • How to use a shared timeline that you create

Super Size Me

Expand Your Venue And Catering Business Now - Bill Zaruka, President, Wedgewood Weddings And Catering

Do you wish you could build upon the success of your current business by opening another location? It takes courage, know-how, and a mentor that has been there… done that.

  • When, where, and how to open additional locations
  • Employee bonus systems
  • Supplier discounts

Trends A La Carte

The Now Foods And Beverages - Michael Stavros, Director Of Business Development, M Culinary Concepts

What do nearlyweds want in their wedding menus? Learn the hottest food trends that will fill up your Instagram feed and stomach.

  • Trends from around the world
  • Reinventing the classics
  • Food photos that will make you melt

Speed Sales

Attract Catering Clients Faster - Jamie Quickert, Corporate Director, Lancer Catering

Selling weddings is like speed dating. You must get the bride to fall in love with you and your catering company in 60 seconds or less. Forget the old days of elevator pitches. Wedding couples don't want to be sold to.

  • How to read your customers
  • What you don't know about first impressions
  • How to sell your menu
Wedding Photographer Seminars

Wedding Photographer Seminars

Under The Lights

Photography Lighting - Amy Anaiz, Amy Anaiz Photography

Weddings don't always take place during the golden hour. Most ballrooms lack flattering natural light. Great photos start and end with the right lighting tools and techniques.

  • How to light anyone
  • How to compensate in low light situations
  • Advanced techniques for creative lighting and special effects

The After Party

Bring Back The Old-School Photography Sell - Mark Zucker, Founder & CEO, Zookbinders

Send out the invites, order the champagne, and organize the images before your next photo party. Create an environment that encourages the brides, grooms, parents, and grandparents to buy.

  • How to setup for an up-sell party
  • Who to invite (and banish) from the sales room
  • "If you buy today" sales bonus examples

In Focus

Ingenious Marketing Photographers - Brian Leahy, Owner, Brian Leahy Photography

Traditional advertising is dead. Photographers have tried everything from online ads to bridal show booths and found that referrals are the real gold mine.

  • Unexpected ideas for stylized photo-shoots
  • Hashtags that result in bookings
  • Networking that doesn't feel contrived

Photo Fakes

Fight Against Photograph Wannabes and Weekend Warriors - Vanessa Joy, Owner, Vanessa Joy Photography - Sponsored by Miller's Lab

It feels like there are a million wedding photography businesses in your market that claim to offer more and charge less. How do you compete?

  • Overcome pricing objections
  • Compare without looking weak
  • Make them Fear the Non-Pros

Stock Market

Photographer’s Guide To Selling Stock Photos - Johanna Jacobson, Owner, Ambientimage

Looking for extra income during off-season? Look no further than the thousands of digital photos taking up space on your computer.

  • Best sites to sell your photos
  • Composition rules for the best images
  • Off-season income and vacation write offs

Hidden Figures

Price Lists For Photographers - Chris Meyer, Owner, The Slow Motion Booth

You probably got into the photography business because you love it… not because you thought it would make you rich. But if you only get paid enough to cover expenses, your passion is nothing more than a hobby.

  • Optimal number of photography packages
  • A la carte options pros and cons
  • Real price list examples from real photographers

Best Picture Goes To...

Photography Publishing Accolades - Meghan Brown, Manager, Two Bright Lights

Are you waiting for your next big break? Are you sitting on thousands of potential marketing dollars by not submitting your images?

  • How to get published on the top blogs
  • Common submission mistakes
  • What editors are really looking for

Just Shoot Me

Law For Photographers - Open Mic - Rob Schenk, Managing Attorney, The Schenk Law Firm

Lawsuit threats by an angry bride and groom are real.

  • Keep your second shooter from using your couples' images
  • Protect yourself from giving money back
  • Clauses you must add to your wedding contracts now
Wedding Florist  Seminars

Wedding Florist Seminars

Fresh Flowers

Florals Styles Of Yesterday, Today, And Tomorrow - Susan Davis, Owner, Fresh Designs Flora

What looks can we steal from the last 100 years to make relevant again? Pack your bags and board our time machine.

  • Keep your shop in trend
  • Fun floral history translation to the present
  • Wedding themes that inspire

Petal Pushers

Floral Upsells For Wallflowers - Heather Waits, Owner, Bloomtastic

The venue, DJ, and gown shop take her money before you even meet. She has big floral wants but a little floral budget. How do you compromise?

  • On the spot floral proposals
  • The big add-on most florists miss
  • Sales scripts that feel natural

Oopsey Daisy

Fix Floral Mistakes - Open Mic - Ryan O'Neil, Owner, / CeCe Todd, Owner, CeCe Designs / Sarah Hinton, Owner, Ularas Floral Design Software

She orders cherry blossoms but they ship casablanca lilies. Your delivery boy drops 10 vased centerpieces in the parking lot. The flowers arrive dead. Ahh! It's enough to make you panic.

  • Audience fueled shared solutions
  • What other floral studios do to solve everyday problems
  • Answers to your most pressing floral concerns

Wild Hires

Interview, Train, And Keep The Best Employees - Corrine Heck, CEO/Founder, Detail Flowers Software

Some new hires are hard to train and quick to leave. Learn how to maximize your potential and grow your team without sacrificing your sanity.

  • Interview questions that tell you everything
  • Time efficient training techniques
  • Incentive programs that protect your hiring investments

Green Thumb

The Myth Of Charging For Flowers - Ryan O'Neil, Founder,

Wedding pros that sell the invisible have no problem charging for their time; but florists undercut their value wedding after wedding.

  • The right up-charge percentage for labor
  • Price list strategies from top florists
  • Sneaky tips for golden floral proposals

Pop Up Flowers

Facebook Live For Florists - CeCe Todd, Owner, CeCe Designs

She thinks your job is all fairy dust, unicorns, and rose gardens. You know your job is hard work. Show her your reality.

  • Most common FB live mistakes florists make
  • The six second rule
  • Equipment that won't break the bank

Blooming Blog

Grow Your Floral Business - Kathryn Null, Owner and Floral Ninja Fairy, Enchanted Florist

Good wedding stories, paired with great floral pictures, equal an opportunity to profit from your blog.

  • Floral photo dos and don'ts
  • A creative list of ideas for your blog
  • How to turn your blog into new business

Secret Garden

2018 Floral Trends Revealed - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

Flowers have taken a leading role in weddings. Next year stands to be one of the most exciting for wedding florists with lavish floral designs blossoming in unexpected ways. During this visually inspiring session you will learn what’s trending in 2018.

  • The rise of the statement piece
  • Interactive floral displays
  • Centerpieces that create conversation
Wedding Design And Trend Seminars

Wedding Design And Trend Seminars

Frosted Fonts

Next Year's Wedding invitation Trends - Kaleigh Wiese, Meldeen

Invitations set the stage months before the wedding day becomes a reality. Learn how to turn each invitation into a work of art.

  • The new twist on envelope liners
  • Graphic and geometric details
  • Mod, minimalist, floral, and metal invitations

A World Of Color

Palette Showstoppers - Heather Benge, Heather Benge Events

Imaging a wedding without color is like tasting a cake without frosting. Sure it's possible, but not nearly as sweet

  • Turn up the color volume
  • The new twist on metallics
  • Unheard of color combos


Wedding ideas For The New Year - Eliana Baucicault, Owner, Elly B Events

With over 2 million weddings annually it’s hard to stand out, and even harder to create a look that hasn’t been done before. Get inspired. Get noticed. Get hired.

  • Inspirations that wow
  • Stylized photoshoots that actually get published
  • Stunning wedding eye candy

Trading Spaces

Transform Weddings One Venue At A Time - Jewel Georgieff, Owner Pralique

Wedding designers are the artist's, idea-makers, and visionaries behind every great wedding. They direct everything from floorplans to imagining and installing grand backdrops.

  • Raw venue space before and afters (think forests, warehouses, and museums)
  • Fast fixes for common ballroom issues
  • Blueprint case studies

Fab Finds

Wedding Personalization On Fire - Emily Sullivan, Owner & Lead Destination Planner, Emily Sullivan Events

Engaged couples attend 6-10 weddings before their own wedding day. With trends getting pinned, shared, and reposted it’s hard to create an original design. You are the expert but struggle to plan something new every time.

  • Tailor your proposal, wedding design, and color scheme to the couple's taste
  • How to turn 'been there done that' visions into bespoke designs
  • The best way to customize current trends

Almost Famous

How To Turn DIY Videos And Photoshoots Into Sales - Lindsay Barrows, Owner, Custom Love Gifts

Being published is the golden ticket that gives instant street cred that will drive sales. Teach your audience through behind the scenes tutorials that will drive traffic to your site.

  • Creative content ideas for DIY videos
  • Featured publication strategies that get you published
  • Social media layering


Enlightening Trends - Jeremy Brech, Owner, DJ Jer Lighting and Events

Lighting transforms spaces, hides flaws, and sets the tone. It shows off the details of the wedding and creates more flattering looks for photo ops.

  • Why the right lighting can actually save you money on decor
  • Lighting color trends
  • Modern, rustic, and romantic lighting styles

Style Forward

Real Wedding Inspiration - David Caruso, Owner, Dynamic Events by David Caruso

Wedding designers are always hungry for the latest trends. Peruse our visual style menu.

  • Reinvent design trends from the retail, interior design, travel, and fashion industries
  • Navigate the hottest trends in the furniture rental market
  • Integrate whimsical themes that stretch the imagination
Wedding Videographer Seminars

Wedding Videographer Seminars

Mr. And Mrs. Robot

Automated Systems For Your Wedding Video Business - Stephanie Yun, Owner/Lead Videographer, Ace Of Heart Films

Most videographers don’t have enough hours in the day to get everything done. Emails are missed, sales calls are delayed, and important details are overlooked. There is a better way.

  • Eliminate this one time-suck that drains your time and creativity
  • Tools to automate procedures in your day to day
  • Top-performing videography logistics uncovered

Mission Impossible

Sell Video To Over-Budget Brides - Mark Cade, Owner, Mountain Fresh Films

Do you feel like video is last on her wedding wish list? Video is what’s left over after she’s bought her dress, venue, caterer, and photographer. Move up the wedding food chain and become the one service she must have.

  • How to sell against low-cost competitors
  • Sales scripts that feel natural
  • How to get your up-sell up-front

The Never-Ending Video

Get More Business From Planners, Venues, And Photographers - John Goolsby, Owner, Godfather Films

There is no single magic bullet to slay your sales beast. Bridal shows and online advertising are strong weapons in your marketing arsenal, but referrals can put you over the top.

  • How to get your foot in the door
  • The huge referral mistake wedding videographers make
  • Should you pay a referral fee

The Drone Wars

Videographers Guide To Shooting Weddings From 400 Feet - Lindsey Conklin, Le Reve Films

Drones give an epic cinematographic perspective of the wedding day. Couples crave that macro view that makes you look like a Hollywood hotshot.

  • Drone gear comparison
  • Piloting techniques for capturing the best aerial shots
  • Insurance and legal checklists for flying commercial drones

A Star Is Born

Get Featured And Make Your Clients Famous - Paul Santiago, Owner, Boffo Video

Featured weddings provide instant credibility, free marketing, and more referrals for your videography business.

  • Ideal video length for submission
  • How to find the contacts that actually make the decisions
  • Submission guidelines for top wedding blogs

Reel In The Likes

Social Media Tell All For Videographers- Open Mic - Meghan Ely, Expert – WeddingWire, and Kevin Dennis, Fantasy Sound Event Services

Relationships reign supreme in the world of videography, whether it’s face-to-face or screen-to-screen. It’s no surprise that online and in-person ‘likes’ can go a long way in bringing in more business. Build your virtual relationships,grow your network, and jump onto the ever-coveted vendor referral lists.

  • Social media strategies to stay connected and engaged with your couples and vendors
  • In-person networking strategies that will lead to more clients
  • The top things you can do on the wedding day that will guarantee more referrals

Limitless Video

Expand Your Possibilities - Andreas Hauke, Hauke Films

There is no official expiry date on a wedding film company that produces high quality productions. There is plenty of room to grow and expand. The wedding couple is not your only client. Think of the bigger picture and extend your wedding network.

  • Create networking groups to grow your brand
  • How to translate your wedding skills into the corporate market
  • Why video is the future

Capture Up Your SEO

Increase Your Google Ranking - Jason Hennessey, Owner, Hennessey Consulting

Every videographer suffers from the same problem...getting found in a crowded marketplace.

  • How do you show up on the first page of google
  • Reverse engineer your website, Live!
  • Optimize for Google Local
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

Bridal Gown Blueprint

Maximize Your Boutique's Floorplan - Robin Garrison, Owner, I Do Bridal

Small spaces, awkward alcoves, and wasted space affect your gown shop's bottom line. Where is the best place for point-of-sale? How do you comfortably fit a 10-person wedding party into your shop?

  • Ideal fitting room dimensions
  • Window dressing obsessions
  • The hidden psychology behind the space you inhabit


2018 Trends - Sans Fluff - Kellie Gould, Editor in Chief, The Knot

She dreams in lace, silk, and tulle. You dream that she buys the dress.

  • Fresh off-the-runway looks
  • Accessories that sell
  • Modern neckline designs

Love At First Sight

Book Her On The First Appointment - Wendy Rivera, Owner, Do You Speak Bride?

It’s the biggest clothing purchase she will ever make. Brides have been brainwashed to visit every gown shop before she makes a final decision. But the moment she walks out that door, your chance of selling her a gown goes down by 50%.

  • Your free gift with purchase that will more than pay for itself
  • Sales scripts that feel natural
  • The most common sales mistake

Midnight Madness

The Experience Sell - Wendy Rivera, Owner, Do You Speak Bride?

Closing time can mean an opening for more money at your salon. Position your gown shop as a market leader by crafting the right parties, private appointments, and in store bridal shows.

  • Creative in-store event themes
  • How to set a price for private parties
  • In store cheat sheet

Say Yes To The Dress (Faster)

Use Niche Marketing For Quicker Sales And Higher Profits While Making Your Competitors Irrelevant - Bill Konves, Owner, The Elegant Bide and Marketing Launchpad

Explore the tools to identify your ideal bride. Get her to know, like, and trust you before her visit. Get her to purchase much quicker without going to your competitor.

  • How to identify your ideal segments
  • Use customer pain points to your advantage
  • Build massive trust BEFORE the appointment for a higher closing rate

Gown Shop Face-Off

Branding On Facebook - Jacqui Wadsworth, Owner, The Gilded Gown

Some of the most successful gown shops in the industry devote much of their advertising budget to Facebook. Is this how your marketing dollars should be spent?

  • What gown pictures to feature on FB
  • Year round gown shop branding
  • How to get the most out of your Facebook budget

What Not To Wear

The Right Dress For Each Body Type - Selina Howard, Owner, Vainglorious Brides

You can order from the most desirable labels in the industry; but if the dress doesn’t flatter her she won’t buy it.

  • Personal style, wedding style, and body type assessment techniques
  • Build stylish and inclusive inventory
  • The top five things that brides wish you knew before and during their appointment

Dress Up Your SEO

Design Your Google Ranking - Open Mic - Jason Hennessey, Co-Founder, Hennessey Consulting

Every gown shop suffers from the same problem...getting found in a crowded marketplace.

  • How do you show up on the first page of google
  • Reverse engineer your website, Live!
  • Optimize for Google Local
Beauty Seminars

Beauty Seminars

Hair Today Gone Tomorrow

Style Trends For The Entire Wedding Party - Ashley Backs, Hello Lovely

From the flower girl to the grandmother, everyone wants in on the updos and blow-outs. Stay on point with the various ages and styles within the wedding party.

  • Shortcuts for romantic waves
  • Flattering straight styles that stay
  • Structural updos that look pro

Lip Service

Social Media That Gets You Bookings Jennifer Trotter, Owner, Lip Service Consulting

Visual decisions happen quickly. A well-crafted post on Facebook, Instagram, or your blog can get you actual sales.

  • Geo-tags for booking business in your area
  • Examples of relevant and shareable content
  • Creative use of before and after photos

What's In Your Bag

Top Wedding Pro Suppliers - Lindsey Wilkerson, Owner, Face Forward

As a professional makeup artist the tools you have in your kit say a lot about you and can take your designs from good to great. From concealer to stains we take the guess work out of what products to use and who to purchase from.

  • Magical concealer, stains, and lashes
  • New and unknown brands that give you the most from your beauty investment
  • Pros and cons to the new airbrush systems

Conceal Or Reveal

Uncover The Bride's Real Concerns - Jennifer Trotter, Lip Service Consulting

When hair and makeup artistry is your career choice, others assume your job is nothing but glam. Is it rewarding? Yes. Is it hard? Absolutely.

  • Paperwork shortcuts and must-haves
  • What to do when she hates how she looks
  • Beauty pro info exchange

Fantasy Makeovers

Bridal Makeup Trend Report - Ashley Riddle, Owner, Updos For I Dos

Engagement season brings on new looks and textures. Makeup suppliers want to sell you trendy new palettes. Which trends should you invest in and which should you skip?

  • The no makeup - makeup look
  • Oversized, textured, messy updos
  • Lip gloss vs liquid lipsticks


Sell To The Bride Before You Meet Face-To-Face - Lori Tompos, Owner, Edge Hair And Makeup

She spends thousands on a beautiful dress and a skilled photographer. She wants to look like a model for her wedding but doesn’t trust that you can transform her. She still remembers the high school prom where her hair is slicked back and her makeup is overdone. Get her to trust you before you even meet.

  • Tips to pre-sell the bride
  • Website introductions that do the heavy lifting
  • Video dos and don'ts

Star Struck

5 Star Service And Reviews For Beauty Pros - Megan Payne, Creative Director, MAKEUP IN THE 702

On her wedding day you are the bride’s makeup artist, therapist, and hero. If you say or do the wrong thing, when emotions run high, she will give you a low review. Whether you deserve it or not.

  • Customer service pledge
  • How to get the entire wedding party to review you
  • Creative 5 star review tips

Beat The Clock

Timelines For Wedding Beauty Pros - Katie Cotton, Owner, Cotton Rouge And Company

You can have the best team and skills but if you are the reason she is late to her photos or even her ceremony you will never get rehired.

  • How to stay on time even when she arrives with wet hair
  • Get more photographers and planner referrals
  • Smart samples
Photo Booth Seminars

Photo Booth Seminars

Flash Me

Advanced Lighting Techniques For Photo Booths - Bill Vahrenkamp, Owner, Albertex Photo

A happy client means repeat business and plenty of referrals. The best way to achieve that is by providing the best quality product. Perfectly lit and properly exposed images will set you apart from your competition.

  • Lighting before and afters
  • Images that get you referrals
  • Advanced lighting techniques - greenscreen, big strips, multi-monitor support, uploads

Photo Booth Fails

What To Do When Everything Goes Wrong - Bill Vahrenkamp, Owner, Albertex Photo

The venue will not allow you to set-up. Your main photo booth operator doesn’t show up to the venue. There is a power shortage. The drunk best man manages to break your unbreakable photo booth. Your client cancels last minute and refuses to pay.

  • Venue fails - no power, not enough space, no elevator
  • Equipment fails - printer errors, camera not focusing, OS updates
  • Client fails - poor communication, changes, and late payments

Nothing But Net

Create A Network That Works - Scott Faver, Owner, The Party Favers

Photo booth competition is fierce. Brides and grooms book you last and want to pay you the least. Learn to fight back with a strong network of other wedding pros.

  • How to build a better referral network
  • Stop leaving your networking strategy to chance
  • Become a connector in your community

The New Social Standard

Viral Photos That Get You Referrals - Chris Meyer, Owner, The Slow Motion Booth

If your clients love how they look in their photos, they will want to share them with the world.

  • Teach your customers how to look better in photos
  • How to use visual humor in your marketing
  • Social media tips for maximum promotion

Selfies Sell

Upsells And Add-Ons For Photo Booth Companies - Denise LeBlanc, Owner, Crazy Shotz Photo Booth

Narcissism has created business opportunities for photo booth companies. In a culture where taking and posting daily photos is acceptable and blogs are more like public diaries; the photo booth and it’s instant gratification is celebrated.

  • Millennial driven sales techniques
  • Script sales that feel natural
  • Upsell ideas for photo booths

Beyond The Booth

5 Steps To Bridge From Wedding Themes To Corporate Dreams - Brian Miller, Owner, LA Photo Party

Integrate dynamic experiential photo activation's that will expand your wedding offerings and entice corporate markets

  • Learn from Brian Miller's 10 year' experience building LA Photo Party
  • Develop effective strategies for high-end clients
  • Build your international corporate clients


Startup Guide To Owning A Photo Booth - Rex Huang, Owner, Mr. Smiley Photo Booth

Looking for a new revenue stream? Have you considered adding a photo booth? Whether you want to start from scratch or add to your existing company, this class will cover it.

  • Should you build or buy your photo booth
  • What software is the best to use
  • Which photo booths include social media integration

Turn Full Time Into Free Time

Photobooth Workflows To Work Less - Catalina Bloch - Owner, MDRN Photobooth

Photo Booth owners spend far too long working on processes that should be automated. With the correct workflows, you can drastically reduce your daily tasks and increase output at the same time.

  • Examples of truly effective places to add automation
  • Gain extra time to work on more important aspects of your business
  • Discuss contact touch points that should never be automated