Wedding Florist Seminars
Wilted Wedding: How To Deal With Floral Disasters - Renee Roberts Kopp, Creator and Producer, Best Wedding Showcase, Susan Davis, Owner, Design Sanctuary, Corrine Heck, Founder & CEO, Details Flowers Software, and Bron Hansboro, Chief Creative, The Flower Guy Bron
She orders dahlias, but they ship daisies. Your driver leaves hydrangeas in his trunk (in the summer). The maid of honor puts to boutonnieres into the freezer. It’s enough to throw you into a panic. Now what?
- Back-up plans from other floral studios
- Protocols that prevent disasters
- Answers to your most pressing floral concerns
I Heard It Through The Grapevine: Cultivate Your Wedding Referrals - Bron Hansboro, Chief Creative, The Flower Guy Bron
Flowers make everything look better. The venue, photographer, gown shop, and planner all benefit from your artistic ability. How do you capitalize on this?
- Ask for the referral without begging
- Creative relationship building
- Should you offer referral incentives
Fresh Cut Designs - 2019: Luxury Bouquet Techniques - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor
Gone are the days of Pinterest copycats. Today's luxury couple is looking for personalized and creative bouquets that defy the constraints of what has been seen before. This seminar showcases design techniques for creating decadent bouquets loaded with detail.
- Learn creative techniques to give your same old flowers new life
- Discover unique bouquet structures
- Pricing for your time on labor intensive designs
Social Media To Maximum: Online Strategies For Florists - CeCe Todd, Owner, CeCe Designs
You manage staff, design floral arrangements, and sit down for appointments. There’s never enough time to create consistent social media campaigns. Your floral business has the largest visual presence of the wedding day. It’s time to share your art beyond the guest list.
- Live video dos and don'ts
- How to use social media to 'vet' your clients
- Use social media to find and attract your ideal client
Venus Fly Trap: Closing The Floral Sale - Heather Waits, Owner, Bloomtastic Flowers and Events
The venue, caterer, and gown shop take her money before you even meet. The have big floral wants, but a small floral budget. How do you keep (or expand) your profit margin?
- How to get the bride to book on the spot
- Floral pricing for profit
- Wedding show specials that work
Blooming Business: Create Better Wedding Florals - Diane Mouton, Owner, Fat Cat Flowers
Not everyone can cater to the top one-percenters. With only two weddings out of every hundred considered high-end, the vast majority of weddings fall somewhere in the middle. If your company is more Target than Neiman Marcus, learn how to max-out your profits.
- Become profitable in the non-luxury floral market
- Minimize cost of goods with floral management software
- Creative ways to build and keep loyal floral staff