WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 31, 2024

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 31, 2024

Agc

Wedding Florist Seminars

Bloomscape:Floral Technique Makeovers

CeCe Todd, Owner, CeCe Designs

You've designed floral arrangements and installations for years. You know that trends move fast, and if you don’t keep up, you’ll be buried in stems. Precise floral constructions make your designs come to life.

  • Clustering, layering, terracing, and Pave'
  • Secret techniques to extend your blooms' lives
  • Real-life before-and-after floral makeovers

Florists Florists Everywhere:Survive In A Crowded Market

Bron Hansboro, Owner, The Flower Guy Bron

Marriage rates are at an all-time low. Competing wedding florists are at an all-time high. Couples demand to be the architects of their universe. Your floral installations and proposals have to feel custom-built just for them

  • Stand out in a crowded floral field
  • Negate competitors who over-promise and under-charge
  • Sell to the pickiest generation of buyers

Flower Fantasy:Arches, Centerpieces, Ceilings

Jennifer Bernal, Owner, House of Bernal

The only constant is change. Just as fashion, home decor, and food trends evolve, so does floral design and styling. A non-traditional floral backdrop demands deconstructed, floating, and suspended installations that surprise and excite.

  • Dressed-up chandeliers and garland
  • Step-by-step guide to hanging and grounded floral structures
  • Centerpieces that dazzle and dominate the reception

Petal Pusher:Create Your Signature Floral Style

Liza Roeser, CEO & Founder FiftyFlowers

The floral industry is competitive, you know that to secure more wedding bookings you need to create your own look that is both marketable and creative. Get the insight you need to create memorable looks that carry your brand image no matter the wedding or season.

  • Use color, dimension, and texture
  • Contstruct your own floral design style
  • Best ways to pick and source your flowers

Fleur De Luxe:High-End Floral Designs

Ingrid Carozzi, Owner, Tin Can Studios

You are a floral artist. Your brushes are stems, your paint is your color scheme, and the canvas is your venue. Transform any space and transport the guests to a world of your creation.

  • Luxe looks that make a statement
  • Trends in high-end florals
  • Rich and unexpected color combos

Floral Love:Looks We Love So Much It Hurts

Elizabeth Fisher, Owner, Lizzie Bee's Flower Shoppe

Flowers are the eye candy for weddings and special events. Floral minimalism is over, and it’s time to add in the drama, layers, and textures. Embrace the latest in floral trends and amplify your designer creativity.

  • Cascading floral table runners and inspired backdrops
  • Texture combos that feel organic and decadent
  • Surprising high-fashion floral menues

Social Stems:Instagram For Florists

Elizabeth Marberry, Business and Social Media Coach

Another day, another post. But do your time-intensive posts result in real bookings? Leading florists win 60% of their new bookings directly from organic posts on Instagram. How do you turn online inspiration into floral bookings?

  • 7 crucial steps to make IG generate leads
  • Maximize your floral business ROI
  • Common and costly instagram mistakes