Search algorithms and social media change in a flash. Before an engaged couple signs with you, they want to see that you “get it.” If your social media, website, or images need a refresh, they’ll simply say “Next!”. Be the planner that they envision.

• On-trend planner photos
• Next year's latest trends
• The number one trait they want in a planner

Megan Gillikin, Owner, The Planner’s Vault + Weddings For Real

One-third of wedding couples hire a planner. The bigger the spend, the more likely they are looking for you. With over 80% of couples seeking a planner referral or positive review, the sales game has changed. How do you cultivate warm leads, build a network of venue referrals, and increase your closing rate?

• Strategies to overcome sales barriers
• Understand client decision making
• Leverage client insights for sales success

Andrea Eppolito, Owner, Andrea Eppolito Events

The one-percenters are only a fraction of the market. Luxury isn’t the only niche that matters. Sometimes you have to meet your couples in the middle. How do you create high-end designs for mid-budget clients?

• Expensive design looks with approachable price points
• Bold statement design ideas
• Trend projections and applications

Kristin Banta, Owner, Kristin Banta Events

As a wedding planner, you are both a storyteller and a dreammaker. Your reputation demands that you produce unique, creative concepts with flawless execution. From luxury weddings to exclusive corporate galas, immersive premiere parties, and unforgettable brand activations, each event demands drama and impact.

• Top 10 tips to make an impact on your events
• Detailed design plans and storyboards
• Cutting-edge trends in decor, catering, and entertainment

Terrica, CEO, Terrica™ Inc and Wedding Pro Workshop™

If you have to bustle one more dress, you will scream. If the call to your DJ goes to voicemail again, you might throw your phone. If another wedding pro asks to be on your referral list, you might spontaneously combust. How do you leverage your planner expertise and minimize day-to-day headaches? If every weekend devoted to another couple’s love story isn’t your dream anymore, it may be time to delegate, expand, and reorganize your planner business.

• The best time to expand
• Scale teams and client experiences
• Pricing that makes sense

Renee Dalo, Owner, Moxie Bright Events

Rent the chairs, confirm the couple’s toasts, double-check that everything is the desired Pantone shade of peach. As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding.

• Planner price list samples and templates
• Day-of, wedding management, partial planning & full service
• Negate competitors who over-promise and under-charge

Amber Anderson, Owner, Refine For Wedding Planners

No planner is safe. No wedding is immune. Sometimes nightmare weddings just happen. The venue floods. The DJ gets sick. The flowers arrive wilted. The cake gets knocked over. Your perfect plan turns into a nightmare. How do you react when you’re out of time? What do you do when your backup plans collapse, catch on fire, and burst into flames?

• Real wedding nightmares with real solutions
• Disaster proof guide
• Creative strategies for last-minute emergencies

Margaux Fraise, Owner, Wedding Summit Series

How do you distinguish the difference between solid inquiries and time wasters? Wedding planners are often told to reject the wrong clients early in the inquiry process. Are you confident you aren’t eliminating clients who will become your greatest allies? Discover the warning signs you should look for so you don’t end up with badly-behaved clients.

• Potential red flags that will surprise you
• Keywords that indicate price shoppers vs genuine leads
• When clients want you to change your contract