The difference between a profitable business and a hobby is the number of zeros. You can be the best in your industry, but not have the fullest bank account. Sales skills always have an oversized impact on your success or failure. Get the critical sales techniques you must have to succeed.

• Double your closing ration
• Principles of persuasion
• What makes wedding couples buy more

You don’t have to be Instagram famous to make real revenue with social media. Promote your brand to wedding couples by entertaining them with short videos. Your micro productions can be fun and inexpensive to create.

• Simple techniques and video edits
• Shortcuts for content creation in one recording
• Insta Reels, YouTube Shorts, and TikTok Videos made fast

The difference between wedding pros who stay in business and those who don’t is their ability to sell often, sell more, and sell skillfully. In an ocean of uncertainty, sales savvy is your lifeboat.

• Three ways to increase sales
• Best sources for lead generation
• Create a sense of urgency

The wedding boom is here. From top-tier wedding pros, we have the insider’s guide for what’s over and out…what’s up and coming.

• High tech wedding touches
• Sophisticated themed weddings
• Fashion-forward tablescapes and florals

David Tutera will share his unique approach to event planning that has created unforgettable experiences for clients who include Jennifer Lopez, Matthew McConaughey, Elton John, The Rolling Stones, and Prince Charles. Join David to create your own breathtaking events.

• Future inspirations for next year
• Reinvent your wedding business
• Find your inner creativity

Competitors. Whether you admit it or not, they’re out to get your customers. Your best competitors know all about you. In fact, they might be talking about you right now. Uncover your competitor’s strengths and weaknesses and use them to your advantage.

• Go beyond the Google search
• Long-term competitive advantage tips
• Turn competitors into collaborators