Over 150 Wedding Business Seminars

Type-Cast: Online Persuasion Techniques

Before having their first real conversation with you, engaged couples go to your website. They have a virtual interaction with something you’ve written. In the hyper-competitive wedding industry, the first step to closing a sale starts with the excellence of your online persuasion.

  • Sell with scarcity, social proof, and reciprocity
  • Best practices for sell-through emails, text, and online forms
  • The one thing you must remove from your inquiry forms

  • Breaking Up Is Hard To Do: Passé Wedding Looks That Need An Ultimatum

    We’ve had a good run with flower crowns and the color blush, but it’s time to move on. Rustic chic is getting on our nerves, and overdone signage is just too needy. DIY crafts and faux calligraphy are breaking our hearts. We are never, ever getting back together.

  • What trends to pick a fight with
  • Small details with large impact
  • Next year’s wedding décor that looks better than your ex

  • Future Of The Wedding Industry: Everything Has Changed

    Millennials have transformed the wedding industry, They are getting married in fewer numbers and later in life than previous generations. These differences are having an impact on the wedding industry and will shift even more in future years.

  • How digital innovation and tech modifies buying patterns
  • Adapt with insights into the millennial mind
  • Who the new decision makers will be

  • Social Addiction: Create Stand-Out Social Media Content

    Good social media campaigns help start a sales conversation, build authority, and get your wedding brand to stand out. In the wedding industry consistent social media branding could mean the difference between making a modest income and becoming financially independent.

  • Clever ways to infuse humor and personality into your brand’s voice
  • Addictive behind the scenes content from other wedding pros
  • Photog tips that make your visuals more engaging

  • Wedding Noir: Mystery Reception Reveals

    With as many weddings as you manage, it’s easy to get tired of the same look. Resuscitate your passion for transforming reception spaces with a little bit of inspiration and a torrent of new ideas.

  • Black accents that stand out
  • Neon signs, geometrics, and lucite
  • A fresh take on vintage

  • Snap To It: Snapchat For Wedding Pros

    Millennials have transformed the wedding industry, They are getting married in fewer numbers and later in life than previous generations. These differences are having an impact on the wedding industry and will shift even more in future years.

  • How digital innovation and tech modifies buying patterns
  • Adapt with insights into the millennial mind
  • Who the new decision makers will be

  • Full Schedule

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