Yes, your Instagram feed is inundated with smiling couples, cake closeups, and glitzy centerpieces. Beyond all those images your target clients are hiding in plain sight. The best content creators care more about creating new customers than how many hearts they win.

We’ve had a good run with flower crowns and the color blush, but it’s time to move on. Rustic chic is getting on our nerves, and overdone signage is just too needy. DIY crafts and faux calligraphy are breaking our hearts. We are never, ever getting back together.

Millennials have transformed the wedding industry, They are getting married in fewer numbers and later in life than previous generations. These differences are having an impact on the wedding industry and will shift even more in future years.

Good social media campaigns help start a sales conversation, build authority, and get your wedding brand to stand out. In the wedding industry consistent social media branding could mean the difference between making a modest income and becoming financially independent.

Closing the sale is an evolving art. The way couples buy is changing. What worked last year isn’t as effective today. It’s time to arm yourself with our next generation techniques for closing the sale.

Today’s couples crave pricing transparency. Planning a wedding is confusing and no one likes hidden fees. The Goldilocks Strategy is a “just right” pricing approach that leads to increased trust and more sales.