WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2026 Conference runs November 17-19, 2026

Tickets are $219 a person through Sunday

DISCOUNT DEADLINE Jan 25, 2026

Menu

WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2026 Conference runs November 17-19, 2026

Tickets are $219 a person through Sunday

DISCOUNT DEADLINE Jan 25, 2026

Agc

Wedding Pro Convention

 

175 Seminars, 150 Speakers, 280 Exhibits

 

Seminars for Venues, Planners, Caterers, DJ's, Florists, Officiants, Photographers, and Gown Shops

Elevated Events
Luxe Weddings

Luxury weddings require more than just vision. They demand expertise and flawless execution. Quiet luxury continues to reign in design and ambience. The wedding look is high-end, without trying too hard. Effortless, intimate, and refined.

  • Abundant use of textures
  • Vintage inspired silhouettes
  • Body language hidden clues

Rock And Scroll
Instagram Video Marketing

Your photos get fewer likes than they did a year ago. Your competitors are posting new reels daily. If you’re getting buried in the feed, it’s time to change your strategy - and get noticed.

  • Quick videos with high engagement
  • Creative videos that convert into inquires
  • Content-engaged couples want to see

Strategic Luck
Wedding Sales Closer

Sales isn’t about luck. It’s about strategy. Couples are overwhelmed with options. You have lots of competitors. The best closers don’t wait for a decision… they lead the client to one that ends with a signed contract.

  • Close the sale before the pitch
  • Psychology triggers that increase bookings
  • Sales playbook

The Trend Experience
Next Year's Wedding Trends

The hottest new wedding and event ideas come to life in a spirited experience. This show-stopping presentation is a can’t-miss event. See the newest wedding trends, products, and entertainment that delight our audience of wedding pros. The Trend Experience features wedding decor, fashion, products, and inspirations that have staying power.

  • Trends come to life on stage
  • Wedding influencer-inspired looks
  • Decadent decor, food, florals, tablescapes

Sales Machine
AI Is Your Newest Employee

AI is changing the landscape of how we work in the wedding industry. You just have to treat AI as a sidekick, not a replacement. AI tools are evolving rapidly. Your competitors are already starting to integrate AI to improve their bottom line.

  • Instant AI sales lead onboarding
  • Time-saving back-office AI tools
  • Avoid embarrassing AI mistakes

Inflation Nation
Stay Profitable With Rising Costs

Online marketing makes it easier than ever to launch a business, but harder to keep it alive. Costs are climbing on labor, supplies, marketing, and advertising. Couples are fast to compare and decide based on the numbers alone. How do you adapt to rising costs without pricing yourself out of new sales?

  • Hidden costs that quietly kill your profit
  • Price adjustments your clients won’t mind
  • Profit protections for an uncertain economy

Slacker
Automate Tasks And Free Your Time

Your time is valuable. Unfortunately, too much of your time is wasted on mindless work. Your competitors are already starting to use AI. You’re not a slacker, but you sure could use more productivity. From new inquiries to onboarding follow-ups, which tasks can you delegate to AI?

  • Automate and still keep it personal
  • Which AI tasks save hours every day
  • Tools for instant customer service

Ransom
Rumors, Reviews, Revenge

Behind a screen, anyone can feel like a giant. Real threat or not, the stress is overwhelming. One unhappy client or misstep can put your business at risk.

  • Best negative review response
  • Shield your business from lawsuits
  • Systems that keep your reputation solid

Full Schedule