The difference between wedding pros who stay in business and those who don’t is their ability to sell often, sell more, and sell skillfully. In an ocean of uncertainty, sales savvy is your lifeboat.
COVID changed everything. What do you do when the couple cancels? Does your contract protect you from errors and omissions? How do you deal with negative online reviews? Learn how to keep your money with an enforceable non-refundable deposit policy. Preserve your reputation with methods that save your business, even when things get tough.
Couples these days pull more disappearing acts than ever before. With a screen between you and your customer, it’s easy to get ghosted. They made an inquiry. You replied right away. Then, suddenly the couple vanishes. What went wrong?
Marketing has always been about connecting with your customer in the right place and at the right time. Today, you need to meet your wedding couples where they spend their time: online. Take the mystery out of the Google Search.
Many couples are choosing more intimate ceremonies and receptions. Shrinking guest lists are scary, but small weddings can mean big profits for your wedding business. How do you offer micro weddings and not impact your larger, full-service events?
Profit is a measure of success. Businesses lose profits because they do not pay enough attention to their money management techniques. Break the cycle of cash flow struggles so your business can say yes to profits.