Planner and Designer Seminars

Pricing is the most asked-about topic in the wedding industry. Pricing is also one of the most misunderstood, regardless of how long you’ve been in business. New planners undercharge because they’re afraid to ask for more. Experienced planners undercharge because their pricing hasn’t kept up with their value. Get a clear, actionable framework for evaluating, building, and presenting pricing with confidence.

• Audit your pricing against your real costs and market position
• Steps to structure packages that reflect your expertise
• Exact wording that makes higher prices feel natural

With so many planners to choose from, your designs and portfolio become your irreplaceable selling point. Top planners don’t follow trends, they create them. Discover how your aesthetic sets you apart from your competition.

• Planner portfolios that convert into new bookings
• Luxe floral, linens, and details
• Advanced design strategies

Does TikTok teach couples everything about wedding planning? No, no, and no. Endless scrolling can’t replace your years of experience, industry connections, and problem-solving under pressure. Educate your couples on the value of booking a professional – because a two-hour YouTube scroll doesn’t come with a degree in wedding planning.

• Reframe your value as a professional planner
• Sales techniques for know-it-all couples
• What they can’t do without you

Color theory is the cornerstone of visual design, and few occasions demand design precision more than weddings. Thoughtfully chosen color combinations set the structure, mood, and tone that shape the entire aesthetic.

• How wedding colors evoke emotion
• Color wheel fundamentals and color harmony
• Playful and seasonal

Ideas come to you so quickly you barely have time to write them down. Before bed, in the shower, and when you don’t expect it. Creativity is the part of wedding planning that attracted you to join the industry. It’s the fun part. How do you monetize your ideas and get paid for your original designs?

• 2D and 3D tools that create market-ready visuals
• Sell your visions and designs
• Leverage tech to enhance your portfolios

If you receive another email asking, “How do I get on your preferred vendor list?” you’re going to scream. In your market there is untapped wedding talent. But after a full week of work, the last thing you want to do is spend the time recruiting. How do you keep your vendor list fresh without wasting time?

• How to vet the best local talent
• Interview questions for new vendors
• Set new vendors up for success

Wedding planners are the first line of defense when everything goes sideways. Fire alarms during the ceremony, cake catastrophes, drunk guests, last-minute vendor no-shows. Your job is to stay calm and keep the day on track. Learn proven systems with real-life stories from elite planners. You’ll be ready for anything.

• Prevent wedding disasters before they spiral
• Medical and emergency crisis plans
• Epic wedding disasters and solution