As couples redefine what they want for their weddings, their expectations of wedding pros also evolve. How they plan, what they prioritize, where they spend, and how they select wedding professionals all change. With The Knot’s insights from millions of couples, CEO Raina Moskowitz unpacks where the wedding industry is headed and how you adapt.

• What couples want now
• How AI, tech, and cultural shifts change decision-making
• Opportunities that help wedding pros stay relevant