Want to book more weddings and events without sounding salesy or pushy? That’s what Alan Berg helps wedding and event pros do every day.

Alan is an internationally recognized speaker, sales trainer, consultant, and author who has spent decades helping venues, caterers, planners, DJs, photographers, entertainers, and other event businesses turn more inquiries into bookings. His approach is conversational, practical, and built around how today’s couples and clients actually want to buy.

He’s the author of 16 books, including Shut Up and Sell More Weddings & Events, Stop Selling and Help Them Buy, Why Are They Ghosting Me?, and AI for the Real World – A Practical Guide to AI for Wedding & Event Pros. His Wedding Business Solutions podcast has over 300,000 downloads worldwide.

Alan is also the creator of Ask Alan Anything, an AI sales assistant trained on his books, podcasts, presentations, workshops, and consulting experience. It helps wedding and event pros improve inquiry replies, follow-up messaging, pricing conversations, website wording, and sales strategies, 24/7.

Whether through keynote presentations, workshops, consulting, books, or AI tools, Alan’s goal is simple: helping you have better conversations that lead to more bookings.

Learn more at booth 3138 or go to AlanBerg.com