Referrals are the most cost effective way to generate new catering business. However, asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

• The best time to ask for a referral
• How other wedding pros decide which caterers to recommend
• Referral misconceptions

Micro Weddings are here to stay and caterers are starting to panic. How do you profit when the guest count has been cut?

• Food trends that bring top dollar
• Make money with small guest counts
• Structure your menus for max profits

Some cakes deserve their own Netflix series. The amount of detail and decadence that goes into each piece of frosted art is enough to drool over. Take a journey that ends sweetly.

• Newest mouth-watering dessert trends
• Presentations to make your confections truly decadent
• Unusually delicious flavor pairings

Weddings and events are returning. All the staff are not. How do you create a company culture that people want to be a part of?

• Where to advertise for event staff
• Best ways attract well-qualified candidates
• Compensation and benefits to retain top employees

Numbers don’t lie. Millennials photograph and post impressive meals. Savvy caterers adjust their menus to include food that looks good on social media. Great food photos aren’t just images. They are your new stealth marketing strategy.

• Apps, tricks, and tools to build your food image library
• Which images increase your average sale
• Social media tags that boost bookings

Gone are the days of cold calling and pushy sales techniques. Today’s couples respond to personalized, intentional sales strategies that deliver consistent results. Discover the key reasons that event caterers struggle to get new clients and how to overcome these common challenges.

• A simple, fail-proof approach to find qualified leads
• Develop a custom client generation system
• Nurture clients who serve as your brand ambassadors