WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Oct 22, 2021

Menu

WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Oct 22, 2021

Agc

Catering & Cakes Seminars

150 Seminars

Back For Seconds

Gain Referrals From Wedding Pros And Clients: Aleya Harris Owner, Flourish Marketing

Referrals are the most cost effective way to generate new catering business. However, asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

  • The best time to ask for a referral
  • How other wedding pros decide which caterers to recommend
  • Referral misconceptions

Taste Of Success

Small Weddings - Huge Profits: Fausto Pifferrer, Co-Founder, Blue Elephant

Micro Weddings are here to stay and caterers are starting to panic. How do you profit when the guest count has been cut?

  • Food trends that bring top dollar
  • Make money with small guest counts
  • Structure your menus for max profits

Sweet Inspirations

Creative Cakes and Desserts: Ricardo Gudino Owner, Caked Las Vegas

Some cakes deserve their own Netflix series. The amount of detail and decadence that goes into each piece of frosted art is enough to drool over. Take a journey that ends sweetly.

  • Newest mouth-watering dessert trends
  • Presentations to make your confections truly decadent
  • Unusually delicious flavor pairings

TOP SERVICE

The Art Of Recruiting Event Staff: Roy Porter, Activities Director, Engage Works - Sponsored by Curate

Weddings and events are returning. All the staff are not. How do you create a company culture that people want to be a part of?

  • Where to advertise for event staff
  • Best ways attract well-qualified candidates
  • Compensation and benefits to retain top employees

Love At First Bite

The Art Of Food Photography: Jennifer Gilman, Owner, Flourish&Co

Numbers don’t lie. Millennials photograph and post impressive meals. Savvy caterers adjust their menus to include food that looks good on social media. Great food photos aren’t just images. They are your new stealth marketing strategy.

  • Apps, tricks, and tools to build your food image library
  • Which images increase your average sale
  • Social media tags that boost bookings

Full Plate

The Dish On New Client Sales: Kelly Ann Peck CEO, Emerson Reese Creative

Gone are the days of cold calling and pushy sales techniques. Today’s couples respond to personalized, intentional sales strategies that deliver consistent results. Discover the key reasons that event caterers struggle to get new clients and how to overcome these common challenges.

  • A simple, fail-proof approach to find qualified leads
  • Develop a custom client generation system
  • Nurture clients who serve as your brand ambassadors