WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2025 Conference runs November 11-13, 2025

Tickets are $210 a person through Sunday

DISCOUNT DEADLINE Mar 30, 2025

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2025 Conference runs November 11-13, 2025

Tickets are $210 a person through Sunday

DISCOUNT DEADLINE Mar 30, 2025

Agc

Catering & Cakes Seminars

Catering Playbook:Hiring, Firing, And Seasonal Help

Anthony Lambatos, Owner, Footers Catering

Your success requires a stable and motivated catering staff. In today’s full-employment economy, it’s hard to find good people who aren’t already employed. High turnover can be a time-consuming nightmare. How do you hire and keep the right people?

  • Unconventional interview techniques that work
  • Red Flag deal-breakers
  • Incentives that reduce turnover

Piece Of Cake:Sweet Dessert Fashions

Jenae Cartright, Owner, Cake & Crumble

They say save the best for last… but what if the cake and desserts can be a visual centerpiece at the reception? Don’t take desserts too seriously and you have a chance to inspire a sweet look that can be a feast for the eyes and the taste buds.

  • Fun favor pairings
  • Nostalgic cake toppers and designs
  • Elevated cake vignettes

Delectable Profits:Cost Control And Revenue Growth

Mickey King, President, Like A King Hospitality

Over 30% of the overall wedding budget is allocated to food. With entire TV networks, podcasts, and blogs dedicated to food trends and tastes; it’s no surprise that the spotlight is on you. Food at a wedding impacts the overall guest experience and is a central part of the celebration.

  • Targeted sales techniques
  • Actionable steps to elevate your catering business
  • Effective cost management strategies

Fresh Sales:Increase Your Catering Bookings

Chef Terry Matthews, Owner QFire Catering

Catering sales are complicated. The number of choices and menu options can stand in the way of a quick booking. How do you give an accurate catering quote without delaying the sale?

  • Sales conversations that get results
  • How to talk about your menu and pricing
  • Catering closing techniques

Sizzling Hot:Latest Catering Trends

Fausto Pifferrer, Co-Owner, Blue Elephant Events & Catering

Wedding personalization is hot and getting hotter. The best ways to customize are food-forward and customer-centric. Tell their love story through cuisine, and embrace the dishes that resonate with them emotionally and drive future bookings.

  • Sit-down meal service trends
  • Cocktail style menus
  • Table fashion and room decor

The Dish:Catering Sales Closers

Ruben Bell, Co-Owner, Blue Elephant Events and Catering

The biggest part of the wedding budget is food and beverage. With such a huge spend, details, and menu options, some couples drag their feet during the sales process. How do you close the sale on their first visit?

  • Profitable menu options
  • In-person demo
  • Open houses, expos, and tastings

Palette And Palate:Elevated Food And Drinks

Chef Christopher Taylor, Owner/Executive Chef, Chris Evans Events and Catering

Modern couples put a lot of thought into planning their wedding menus, to tell their love story through food. Culinary components will lead the way with a concentration on presentation, trends, design, and intentionality.

  • Menu options that look as good as they taste
  • What's on the way out
  • Presentation and color inspiration