Social Media That Wins Virtual And In Person Site Visits - Kinsey Roberts, Host, She Creates Business
Your wedding couples swoon over many ‘Gram-worthy wedding locations before they set up a venue tour. Not only are they trying to impress their guests, they also strive to make their followers drool. Level up the social media wow factor at your venue with these simple fixes.
Venue Marketing Secrets You Wish You Knew - Scott Crumpton, Owner, White Stone Marketing
Looking to increase your revenue in the coming year? We know the digital marketing recipe for success after 25 years of testing, refining and implementing for thousands of lodging and event venue properties across the nation.
Profit More With Fewer Weddings - Dona Liston, Owner, Lambermont Events
Owning a venue is expensive; you have to pay your staff, suppliers, and property maintenance before you pay yourself. When there are many choices for venues and fewer overall weddings, the odds might be against you. Get ready to win more weddings.
Your Problem Solved - Bill Zaruka, President, Wedgewood Wedding and Banquet
Venues right now have more questions than ever before. After hearing from venues across the country we have compiled a list of venue questions including: marketing, sales, pricing, design, food, compensation, finance, customer service, and hiring. No venue topic is off limits.
Network And Discuss With Other Venue Owners - Fred Jacob & Joe Rare, Owners
The Venue Association is designed to offer wedding venues an opportunity to share and learn from one another. It allows venues to support and seek guidance from other venue owners in the wedding industry.
Increase Your Planner Revenue In 2021 - Megan Gillikin, Owner, A Southern Soiree Wedding & Event Planning and Weddings For Real Podcast
As a planner you are staying busy rescheduling wedding dates and reassuring stressed out wedding couples that you have solutions. But how much of your time is spent creating new income for your wedding business?
Planner revenue streams that tie into your core offerings
Produce A Successful Event Every Time - Terrica, Chief Planner & Designer, Cocktails & Details
Great weddings are not only planned; they are executed and managed. You know a planner must be a quick problem solver, mediator, producer, and team player. Rock a proven planner system that highlights your talents and guarantees event success.
Planner Price Lists And Competitors - Sasha Souza, Owner, Sasha Souza's Consultancy For Creatives
You may have started your planner business for reasons that had nothing to do with money. But if you’re not charging enough, your business won't be around for long. How much is enough? We uncover hidden factors and help you calculate that magic number.
Wedding Planner Covid Nightmares - Renee Dalo, Owner and Lead Planner, Moxie Bright Events
You wake up in a cold sweat after a night of fitful sleep. Did the caterer increase the guest count after the latest RSVPs? Was the florist able to match the cantaloupe accent color for the centerpieces? Did the venue remove the ugly wall hangings from the entryway? You have your plan together. What about everyone else?
Match With Your Best Wedding Couples In Challenging Times - Amber Anderson, Owner, Refine For Wedding Planners
As a planner, the difference between loving your job or hating it depends on choosing the right wedding couples. You didn’t leave your 9-to-5 corporate life to be overworked and underpaid by less-than-ideal clients. You have the right to interview your couples to determine if they are a fit.
The Psychology Of First Impressions - Andrea Eppolito, Owner, Andrea Eppolito Weddings and Events
First impressions last much longer than the 30 seconds they take to create. Snap judgements are not always accurate, but they endure. How can you make sure your non-verbals actually communicate that you are the pro they should hire?
Gain Referrals From Wedding Pros And Clients - Aleya Harris, Food & Beverage Industry Expert & Business Growth Strategist
Referrals are the most cost-effective way to generate new catering business. Yet, asking for referrals can feel awkward. Take the pain out of the process and get more pre-qualified leads from people you trust.
Best times to ask for a referral
How wedding pros decide which caterers to recommend
The Art Of Food Photography - Jennifer Gilman, Owner, Flourish&Co
The numbers don’t lie. Millennials are known to photograph impressive meals. Socially-savvy caterers adjust their menus to include foods that look good on smartphones. Great food photos aren’t just images. They are a stealth marketing strategy.
Apps, tricks, and tools to build a food image library on your phone
Which images on your proposals increase your average sale
Profitable Catering And Customer Profiling - Roy Porter, Activities Director Engage Works and Catersource Ambassador
What is your typical catering customer profile? Which couples are spending the most money with your company? How can you tell which customers need more of your time and attention? This session is devoted to real world data-driven marketing. The method is simple yet sophisticated and uses methodology called RFM+ Analysis.
Three key performance indicators and the RFM process
Determine top performing menu items
Checklist of targeted catering opportunities in the post-COVID world
Caterer's Guide To Site Inspections - Roy Porter, Activities Director Engage Works
The look of venues are changing to outdoor venues and private residences. With new locations for 2021 there are checklists to instill and new action plans follow. Make sure your catering business is prepared for anything.
The Importance Of Branding - Meryl Snow, Owner, SnowStorm Solutions
As a creative, many factors keep your business afloat: your products and services, social media profiles, website, and team. Your brand brings together all the pieces in your business plan and creates a cohesive and consistent experience for clients, partners, and team members. A good brand captures your personality, company values, and (most importantly) the ideals of your wedding couples.
Selling Weddings During And Post-COVID - Meryl Snow, Owner, SnowStorm Solutions
You read the news and your stomach drops. Today’s headlines can and will impact the decisions you and your wedding couples’ make for their weddings. It’s time to think about what their needs will be post-COVID. The selling game has changed. Get ready to play with the new rules.
How to install a feeling of safety during the sales conversation
Is Your Digital DJ Brand Fresh Enough - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com
Why do some DJs consistently attract sexy clients and venues? It’s in the branding. If your vibe is salesy, stuffy, or outdated, you are silently turning away amazing gigs...regardless of how talented or experienced you are.
Jump Ahead Of Your DJ Competitors - Chris Washburn, Owner, Washburn Entertainment
Nothing is as essential to the wedding reception as the DJ...except maybe the wedding couple. You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that will increase your value, raise your image to a celebrity-like level, and have clients choose their date based on your availability?
Add a new spin to intros, first dance, cake cutting, and exits
Incorporate video for max emotional impact and set you apart
Upsell Your Floral Packages - Sarah Campbell, Owner/Lead Designer, Intrigue Designs, Sponsored by Curate
Selling lavish and over-the-top floral installations is a dream for florists and wedding designers. Knowing where to start and how to sell these looks is a big challenge. During this visually inspiring session Sarah Campbell (Seen on Netflix "The Big Flower Fight") shares her techniques for selling these big designs with confidence.
Attract clients who want large scale design
Add big design to Mirco Weddings
Best ways to use visuals to increase total floral spend
The Language Of Flowers - Eddie Zarastian, Owner, Eddie Zarastian Lifestyle And Design
For centuries, floriography was used to communicate a coded message. Daisies mean innocence, orchids are luxury, and red roses for love. A good floral designer is fluent in the language of design. The original meanings of flower types may have evolved over time, but flowers still speak louder than any other visual element at the wedding.
Inspired ways to blend flowers into customized event themes
Next Year's Floral Design Trends - Jackie Lacey, AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet
Moody colors and luxury are at the heart of floral styles for next year. Velvets and metals paired with rich and warm jewel tones make any wedding feel like an upscale affair. Get the latest in all the floral trends your wedding couples will be demanding.
Freeform Floral Installation - Lauren Anderson and Rachel Bridgwood, Owners, Sweet Root Village
Intimidated by diving into large scale floral installations? In a rut doing the same arbor over and over? We will walk you through creating a freeform ceremony installation using reclaimed building columns – a process that can be applied to almost any location.
Can you cut items from your package? Are you able to just shoot the ceremony? Why are other photographers less expensive? Can I have the RAW files? Do you have a discounted price? Handle photography objections and close the sale
Step-by-step guide to overcome common objections
Tactics to land the sale and have them spend more
Handle objections online, over the phone, or in person
Lighting Masterclass Techniques - Jos & Tree Woodsmith, Jos & Tree Photography
The most iconic photos all have two things in common... light and story. When you shape and control light it adds texture, luminosity, and the depth you need to make your wedding photos an instant classic. Combining great light, composition and emotion takes it to the next level, making your work stand out.
The Dark Side Of Wedding Photography - Vanessa Joy, Owner, Vanessa Joy Photography
Before you started your business, no one told you how many nights you would be up working until 2:00 am. You didn’t expect to have so many competitors. It is still a surprise that some couples expect their photos back 48 hours after they say "I do." You are so tired of defending your prices. Can you learn to love your photography business all over again?
Redefine customer expectations with legal and verbal tips
Workflow efficiency that gives you back your free time
Stylized Photo Shoot Elevate Your SEO - Tab McCausland, Owner/Photographer, Tabitha McCausland Photography
Stunning imagery captivates the right audience and boosts your SEO. When you curate the photos you take with a stylized shoot, the right images add value to your SEO efforts. Increase your user engagement and the accessibility of your website.
On the wedding day, does it seem like you never have enough time? Do your poses ever feel forced, awkward, or weird? Without the right poses, your wedding-day photo sessions can drag on, upset your couples, and disrupt their wedding day. What about body types and heights? Pose like a pro and impress your clients with great images and a smooth, fun experience.
Officiant's Guide To Social Media - Bethel Nathan, Owner, Elevate By Bethel
You’ve performed hundreds of ceremonies. How do you promote your officiant skills that are close to perfect? How do you showcase your ceremonies through social media? Social platforms are a bottomless pit that consumes videos and images faster than you can create new ones. What is the most efficient way to consistently post online?
Give Personality To Your Ceremonies - Rev. Dr. Rob Hundley, RevRob
Wedding ceremonies typically follow a pattern: processional, welcome, readings, address, vows, rings, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected (or status quo). Toss (or Flip) the script and start from scratch.
Creative ideas for the ceremony's order of service
Personalize your address with the couple's 'back story'
Connect With Your Couples Online - Laura Cannon, International Association of Professional Wedding Officiants
Wedding couples often decide to book based on online marketing. Many relationships are first established virtually, then face-to-face. It’s time to up your online approach. How do you stand out in the growing officiant market?
Grow Your Gown Shop In A Competitive Market - Natalie Harris, Owner, Renegade Bridal
Your gown shop has to be strong enough to compete against national retailers and local newcomers. With new online and in-store competitors constantly popping up, you can still grow your salon in this crazy competitive environment.
Sell aggressively with niche branding and marketing
Run Your Gown Shop And Still Have A Life - Courtney Wetzel, Owner, Blush Bridal & Formal
As a gown shop owner, you may feel overwhelmed by the load of running a small business in a highly competitive part of the market. There never seems to be enough time to get it all done, let alone expand or not be in your store all the time. Are you ready to free up your time without sacrificing sales?
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