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The Closer

The Closer

Jamie Quickert

Get The Sale During The First Conversation

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Law And Disorder

Law And Disorder

Rob Schenk

Shield Your Business From Cancellations And Trolls

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Slaying Zilla

Slaying Zilla

Caroline Fox

A Lawyer's Guide To Difficult Weddings

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Wave Of The Future

Wave Of The Future

Meghan Ely

Redefine Wedding PR

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Fresh Branding

Fresh Branding

Jolinda Smithson

Change Is The Only Constant

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Sale To Success

Sale To Success

Renee Dalo

First Things First

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Honey, I Shrunk The Guest List

Honey, I Shrunk The Guest List

Emily Sullivan

Get Big Money From Small Weddings

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Wedding Superstars

Wedding Superstars

Andy Kushner

Takeaways From Wedding Industry Icons

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Sorry...Not Sorry

Sorry...Not Sorry

Jennifer Trotter

Protect Your Business And Keep Your Couples Happy

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Wedding Business Law

Wedding Business Law

Rob Schenk

Ask An Expert

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The Proposal

The Proposal

Terrica,

Seven Steps To Yes

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David Tutera

David Tutera

David Tutera

Celebrity And Artistic Visionary

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Trust Fund

Trust Fund

Aleya Harris,

Earn Attention, Trust, And Revenue With Social Media

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Your Net Worth

Your Net Worth

Sasha Souza

Price Lists And Competitors

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No Problem

No Problem

Sara Margulis

How Top Business Owners Overcome Obstacles

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The Source

The Source

Marc McIntosh

Modern Marketing For Wedding Pros

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Haunted

Haunted

Alan Berg CSP

When The Couple Ghosts You

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Minute To Win It

Minute To Win It

Andrea Eppolito

The Psychology Of First Impressions

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Show Off

Show Off

Sheila Dunn

Maximize Sales At Wedding Shows

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Crossword Puzzle

Crossword Puzzle

Adrienne Brink

Words Not To Say When You Are Furious

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Get Graphic

Get Graphic

Kaleigh Wiese

Bring Your Creativity To The Front

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Time Of Your Life

Time Of Your Life

Bethel Nathan

To-Do Lists, Time Blocking, And Calendar Scheduling

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Adulting

Adulting

Susan Southerland

Work/Life Balance

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Throw Your Shade Elsewhere

Throw Your Shade Elsewhere

Mike Walter

Fight Bad Online Reviews

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Write On

Write On

Katelyn Stanis

Marketing Writing For Wedding Pros

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Storybooked

Storybooked

Alan Berg, CSP

Storytelling vs. Story Selling

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Say Yes To Profits

Say Yes To Profits

Octavia Conner

Key Elements To A Profitable Business Model

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Smooth Operator

Smooth Operator

Sal Cincotta

Generate Quality Leads Immediately

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Lead Generator

Lead Generator

Mark Chapman

Quality Leads At A Low Cost

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On The Map

On The Map

Sara Dunn

How To Show Up In Local Searches

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Show Me The Money

Show Me The Money

Jason Hennessey

What You Need To Know About SEO

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Found Money

Found Money

Caroline Winata

Increase Your Revenue With A Photo Booth

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Multiplicity

Multiplicity

Heidi Thompson

Video Marketing For Your Wedding Business

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What Google Doesn't Want You To Know

What Google Doesn't Want You To Know

Jason Hennessey

Online Marketing Insight

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Trust Fund

Trust Fund

Aleya Harris

Earn Attention, Trust, And Revenue With Social Media

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Entourage

Entourage

Tabitha McCausland

Become A Wedding Influencer

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Short Circuit

Short Circuit

Timeesha Duncan

Humanize Your Brand In The Age Of Social Media

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I Heart You

I Heart You

Nayri

Profitable Instagram And TikTok Tricks

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Tech Shortcuts

Tech Shortcuts

Vanessa Joy

Automate Your Small Business

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Almost Famous

Almost Famous

Clint Hufft

How To Start A Podcast

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Eight Days A Week

Eight Days A Week

Staci Nichols

Repurpose Social Media Content

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Get Graphic

Get Graphic

Kaleigh Wiese

Bring Your Creativity To The Front

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The Eyes Have It

The Eyes Have It

Jennifer Gilman

Visual Branding For Wedding Pros

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Wedding Utopia

Wedding Utopia

Heather Benge

Emerging Trends For Next Year

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The Sound Of Music

The Sound Of Music

Digital Dave

Music Trends For Next Year

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Future Inspiration

Future Inspiration

Amanda Eggers, CWP

Style Trends For Next Year

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Artfully Arranged

Artfully Arranged

Jackie Lacey, AAF, AIFD, PFCI, CFD

Next Year's Floral Design Trends

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Step Up To The Plate

Step Up To The Plate

Jennie Cook

Special Event Food Trends

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Planner Preview

Planner Preview

Andrea Eppolito

The Next Florals, Installs, And Linens

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2020 Vision

2020 Vision

Eddie Zaratsian

My Top 10 Event Design Moments Of This Year

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Unicorn Effect

Unicorn Effect

Bron Hansboro

Create A Fantasy Wedding Experience

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On Display

On Display

Sean Low

The Value Of Presentation

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Officiant Convention

Officiant Convention

Trending Traditions

What's New In Ceremonies - Donna Forsythe, Alan Katz & Clint Hufft

Weddings include some of the most recognizable rituals in our culture. Unity traditions are woven into ceremonies to symbolize the joining of lives, families, and communities.

  • The newest way to exchange vows
  • Themed weddings (beer ceremony, heritage incorporation, and movie inspo)
  • Take guest experiences to the next level

Reporting Live From The Ceremony

Officiant's Guide To Social Media - Bethel Nathan, Owner, Elevate By Bethel

You’ve performed hundreds of ceremonies. How do you promote your officiant skills that are close to perfect? How do you showcase your ceremonies through social media? Social platforms are a bottomless pit that consumes videos and images faster than you can create new ones. What is the most efficient way to consistently post online?

  • Use live video for your officiant business
  • Social media platforms you can live without
  • Engaging content ideas

Vows That Wow

Give Personality To Your Ceremonies - Rev. Dr. Rob Hundley, RevRob

Wedding ceremonies typically follow a pattern: processional, welcome, readings, address, vows, rings, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected (or status quo). Toss (or Flip) the script and start from scratch.

  • Creative ideas for the ceremony's order of service
  • Personalize your address with the couple's 'back story'
  • Unique ceremony add-ins that wow

From This Day Forward

Diversifying Your Service Offerings - Marie Burns Holzer, Owner, Let's Get Married by Marie

Now more than ever diversification for officiants is key. From elopements to premarital counseling you can be the one shop ceremony and relationship stop they make on the road to marriage. Are you ready to add premarital counseling education to your packages? Do you have an elopement option in your officiant menu?

  • Marketing and pricing guidance for premarital education
  • Partnering for successful elopements and micro-weddings
  • Selling your writing and MC services

Virtual Officiant

Connect With Your Couples Online - Laura Cannon, International Association of Professional Wedding Officiants

Wedding couples often decide to book based on online marketing. Many relationships are first established virtually, then face-to-face. It’s time to up your online approach. How do you stand out in the growing officiant market?

  • Show up higher on Google rankings
  • Online officiant marketing plans
  • Increase your number of 5 star reviews

Faith

Interfaith Religious Ceremonies - Tim Wilbanks, Pastor, Covenant Presbyterian Church

One-third of couples in the United States marry a person of a different religion. Blending traditions and cultures are vital for the ceremony, but the details can get tricky.

  • How to perform a ceremony with two officiants
  • Best ways to include both faiths and families in the planning process
  • Focus on the principles that unite both faiths
Venue Convention

Venue Convention

The Good Place

Social Media That Wins Site Visits - Kinsey Roberts, Host, She Creates Business

Your wedding couples swoon over many ‘Gram-worthy wedding locations before they set up a venue tour. Not only are they trying to impress their guests, they also strive to make their followers drool. Level up the social media wow factor at your venue with these simple fixes.

  • Consistent visual branding tips
  • Social media that turns likes into sales
  • A how-to guide to organize and execute your posts

No Vacancy

Corporate Events That Fill Your Weekdays - Shannon Tarrant, Founder, Wedding Venue Map

Most venues fill up their Saturdays, but struggle to book events on the other days. If the rest of your week isn’t filled, your venue is leaving money behind.

  • How-to guide for corporate packages in wedding venue spaces
  • Market to more than just engaged couples
  • Curate an email list to stay connected

Marketing For Venues

Venue Marketing Secrets You Wish You Knew - Scott Crumpton, Owner, White Stone Marketing

Are you tired of wasting money on venue advertising that doesn’t work? Want to know your competitors’ marketing secrets?

  • Target your limited marketing budget for maximum revenue
  • Track your marketing campaigns like a pro
  • Eliminating the marketing initiatives that are draining your pocketbook

The Amazing Venue Race

Profit More With Fewer Weddings - Dona Liston, Owner, Lambermont Events

Owning a venue is expensive; you have to pay your staff, suppliers, and property maintenance before you pay yourself. When there are many choices for venues and fewer overall weddings, the odds might be against you. Get ready to win more weddings.

  • Net more revenue from each wedding
  • Maintain your prices in a competitive market
  • Venue tours that ensure bookings

Raise The Roof

Five Ways To Maximize Your Venue Profits - Bill Zaruka, President, Wedgewood Wedding and Banquet

It costs you a lot just to open the doors of your venue. You are doing everything you can to fill your calendar with events. But are you doing everything you can to get the most profit from each event? How do you offer the widest product line in your market?

  • Expand venue price lists
  • Venue revenue maximization
  • How to leverage your vendors

Sold

Real Closing Techniques for Wedding Venues - Alan Berg CSP, Global Speaking Fellow

If they don’t choose your venue, you could lose thousands. To stay out of the red, you must sharpen your sales skills.

  • When objections are buying signals, and how to handle them
  • Closing skills at wedding expos, open houses, and venue tours
  • Help your couples avoid decision paralysis
Wedding Planner Convention

Wedding Planner Convention

Glamification

Adorn Your Social Media Planner Image - Megan Gillikin, Owner, A Southern Soiree Wedding & Event Planning and Weddings For Real Podcast

As a wedding planner, your image is all you’ve got. Each picture you take public tells a story about your company. Are you are sending the right visual cues to your potential wedding couples? How is your online image perceived by your customers?

  • Deep dive into truly attracting your ideal clientele
  • Small social media adjustments that make a big impact
  • Social media platforms that yield the most wedding bookings

The Art Of Wedding Coordination

Produce A Successful Event Everytime - Terrica, Chief Planner & Designer, Cocktails & Details

Great weddings are not only planned; they are executed and managed. You know a planner must be a quick problem solver, mediator, producer, and team player. Rock a proven planner system that highlights your talents and guarantees event success.

  • Tips for a dynamic and in-depth timeline
  • What to include in your event management contract
  • Wedding day pitfalls to avoid

Your Net Worth

Planner Price Lists And Competitors - Sasha Souza, Owner, Sasha Souza's Consultancy For Creatives

You may have started your planner business for reasons that had nothing to do with money. But if you’re not charging enough, your business won't be around for long. How much is enough? We uncover hidden factors and help you calculate that magic number.

  • Maximum price vs maximum profit
  • Profit margins on high-end and budget weddings
  • How to really look at your competitor's prices

Scary Wedding Stories

Wedding Planner Nightmares - Renee Dalo, Owner and Lead Planner, Moxie Bright Events

You wake up in a cold sweat after a night of fitful sleep. Did the caterer increase the guest count after the latest RSVPs? Was the florist able to match the cantaloupe accent color for the centerpieces? Did the venue remove the ugly wall hangings from the entryway? You have your plan together. What about everyone else?

  • When the couple keeps changing their minds
  • Fixes for both big and small nightmares
  • How to show them that you're the boss

Planner Preview

The Next Florals, Installs, And Linens - Andrea Eppolito, Owner, Andrea Eppolito Wedding and Events

Designs are getting bigger and more extravagant for next year. It’s time to put Pinterest away and construct a dream of your own.

  • The hottest florals and linen pairings
  • Affordable designer-quality installs
  • Details that grab their attention

Swipe Right

Match With Your Best Wedding Couples - Amber Anderson, Owner, Refine For Wedding Planners

As a planner, the difference between loving your job or hating it depends on choosing the right wedding couples. You didn’t leave your 9-to-5 corporate life to be overworked and underpaid by less-than-ideal clients. You have the right to interview your couples to determine if they are a fit.

  • Red flags that scream no
  • Pre-qualification and sales interview process
  • Reject the wrong clients with grace
DJ & MC Convention

DJ & MC Convention

Name Brand Entertainer

Create Your DJ Identity - Artem Lomaz, Owner, NinetyThree Entertainment

Every DJ has a brand, whether intended or not. Your brand rules your business. A strong, identifiable personal brand elevates your company and lifts you above your competitors.

  • Develop your authentic personal brand
  • Signs your brand is obsolete
  • Attract your ideal customers with strategic branding

Your Vibe Attracts Your Tribe

Is Your Digital DJ Brand Fresh Enough - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

Why do some DJs consistently attract sexy clients and venues? It’s in the branding. If your vibe is salesy, stuffy, or outdated, you are silently turning away amazing gigs...regardless of how talented or experienced you are.

  • Examples of real mobile DJ brands
  • Simple writing tricks to make your website pop
  • Get inspired and stand out

Turn It Up To 11

Increase Your Revenue With Multi-Ops - Mike Walter, Owner, Elite Entertainment

Many DJs fill up their Saturdays, but struggle to book events on the other days. Now you feel like all you do is turn down business for those same days... and it’s painful. There is a better way.

  • Recruit and train the best talent for your growing DJ business
  • Emcee training intros, audience participation, mixing, and music history
  • Non-competes and employees vs subcontractors

Ahead Of The Curve

Jump Ahead Of Your DJ Competitors - Chris Washburn, Owner, Washburn Entertainment

Nothing is as essential to the wedding reception as the DJ...except maybe the wedding couple. You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that will increase your value, raise your image to a celebrity-like level, and have clients choose their date based on your availability?

  • Add a new spin to intros, first dance, cake cutting, and exits
  • Incorporate video for max emotional impact and set you apart
  • Fresh ideas for the next generation of weddings

On The Record

Top 3 Ways To Improve Your Creativity On The Decks - DJ Hapa

As a wedding DJ it’s easy to get in a creative rut. Without an endless stream of new ideas most of us end up reusing sets and forget to put the music first.

  • File organization strategies that save your time and sanity
  • Music theory, develop hot cue strategy, and creativity mixing
  • Echo out and cold start for effective tempo and vibe change

Music Maker

Create Your Own Edits, Mashups, and Custom Mixes - Dan Quinn, Owner, DQB Entertainment

We have access to a wide range of music sources, but to create something unique can really blow couples’ minds and raise the bar for what is expected from a DJ...and it isn’t that hard to do.

  • Techniques such as warping and drum loops to make smooth intro edits out of those hard-to-mix tracks
  • Create seamless short edits for special dances, and add crystal clear vocals for special moments
  • Learn easy-to-use production techniques that can be used in the DAW of your choice- from GarageBand, to Logic Pro, to Ableton Live
Catering & Cakes Convention

Catering & Cakes Convention

Step Up To The Plate

Special Event Food Trends - Jennie Cook, Owner & Executive Chef, Jennie Cook's Catering & Plant Based Parties

Foodie culture is everywhere and wedding menus are no longer a choice of just chicken or beef. Instead, couples make a well-crafted food experience part of their wedding day. What do you need to know about next year’s food trends?

  • Incorporate organic and plant-based options without blowing their budget
  • Hot fusion foods, late night brunch bites, and new food stations
  • Trending ingredients to spice things up

Back For Seconds

Gain Referrals From Wedding Pros And Clients - Aleya Harris, Food & Beverage Industry Expert & Business Growth Strategist

Referrals are the most cost-effective way to generate new catering business. Yet, asking for referrals can feel awkward. Take the pain out of the process and get more pre-qualified leads from people you trust.

  • Best times to ask for a referral
  • How wedding pros decide which caterers to recommend
  • Preferred List mistakes

Love at First Site

The Art Of Food Photography - Jennifer Gilman, Owner, Flourish&Co

The numbers don’t lie. Millennials are known to photograph impressive meals. Socially-savvy caterers adjust their menus to include foods that look good on smartphones. Great food photos aren’t just images. They are a stealth marketing strategy.

  • Apps, tricks, and tools to build a food image library on your phone
  • Which images on your proposals increase your average sale
  • Social media tags that boost bookings

Prix Fixe

Increase Your Catering Profits - Roy Porter, Activities Director Engage Works and Catersource Ambassador

How do your catering profits compare to your competitors? Do you know your profit margin on each menu item? What fixed costs apply to every event?

  • Average profit range for budget, mid-priced, and luxe catering companies
  • Onsite wedding venue profits vs corporate catering profits
  • Are high-end caterers more profitable than mid-market caterers

In Good Company

Expand To Corporate Clientele - Jamie Quickert, Director Of Catering, Detroit Institute Of Arts

Many caterers fill up their Saturdays, but struggle to book the rest of the week. If your weekdays aren’t booked, your catering business is leaving money on the table.

  • Market your catering services for holiday, office, mitzvahs, and corporate parties
  • Get on charity gala lists in your area
  • Best ways to connect with key corporate decision makers

Just Desserts

Creative Sweet Endings - Ora Beth Mika, Co-Founder, Flour & Bloom Cakes

Wedding cakes may be forever, but couples demand more than the traditional slice at the reception.

  • Presentation ideas that make your confections even more decadent
  • Dessert and drink pairings
  • International fusion desserts
Photographer Convention

Photographer Convention

Flash Sale

Find And Book Couples With Social Media - Sal Cincotta, Owner, Creative Cinc

Photographers have more visual content to share than any other wedding pro. Are you converting enough of your followers into customers?

  • Social sales techniques for photographers
  • Qualify your prospects with these keywords and phrases
  • 5 ways to authentically engage with your customers

F Stop

Overcoming Photography Objections - Stephen & Summer Gossett, Owners, Noveli Photography

Can you cut items from your package? Are you able to just shoot the ceremony? Why are other photographers less expensive? Can I have the RAW files? Do you have a discounted price? Handle photography objections and close the sale

  • Step-by-step guide to overcome common objections
  • Tactics to land the sale and have them spend more
  • Handle objections online, over the phone, or in person

Illuminate

Lighting Masterclass Techniques - Jos & Tree, Jos & Tree Photography

The most iconic photos all have two things in common... light and story. When you shape and control light it adds texture, luminosity, and the depth you need to make your wedding photos an instant classic. Combining great light, composition and emotion takes it to the next level, making your work stand out.

  • Dramatic light both natural and created
  • 5 tips on creative composition
  • Demystifying off-camera flash

Photography Is Hard

Selling Products Is Easy - Mark Zucker, Founder & CEO, Zookbinders

Only 50% of photographers sell products. The “shoot-and-burn” trend has lost momentum, but there are still many photographers who deliver images-only. Whether you’re a full-time or part-time photographer, the key to doubling your profit per wedding is by selling products. Learn how to sell products online and in person.

  • Secrets to selling albums, wall art, and prints
  • Key questions to always ask the wedding couple
  • Benefits of selling products upfront

Exposure

The Dark Side Of Wedding Photography - Vanessa Joy, Owner, Vanessa Joy Photography

Before you started your business, no one told you how many nights you would be up working until 2:00 am. You didn’t expect to have so many competitors. It is still a surprise that some couples expect their photos back 48 hours after they say "I do." You are so tired of defending your prices. Can you learn to love your photography business all over again?

  • Redefine customer expectations with legal and verbal tips
  • Workflow efficiency that gives you back your free time
  • Refresh your artistry

Just My Style

Stylized Photo Shoot Elevate Your SEO - Tab McCausland, Owner/Photographer, Tabitha McCausland Photography

Stunning imagery captivates the right audience and boosts your SEO. When you curate the photos you take with a stylized shoot, the right images add value to your SEO efforts. Increase your user engagement and the accessibility of your website.

  • Three tips that boost your SEO
  • Select vendors who level you up
  • Stylized shoot themes and ideas
Florist Convention

Florist Convention

Buy The Bunch

Upsell Your Floral Packages - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

An officiant, caterer, or venue are booked out of necessity. But flowers are something she actually wants to spend money on. Flowers transform the wedding photos, enhance the look of any venue, and add color and delight to everything they touch. How do you max out her floral spend?

  • Multiple appointment method to increase add-on sales
  • Common missteps florists make when discussing packages
  • Best ways to use visuals to increase total floral spend

Social Stems

Instagram, FB, And Pinterest For Florists - CeCe Todd, Owner, CeCe Designs

You know couples look online for floral ideas. How do you turn their online inspiration search into a floral booking?

  • Geo-specific Insta, FB, and Pinterest posts
  • Find quality followers that are ready to buy
  • Posts that inspire action

Orchid Dreams Daisy Budget

Attainable Floral Luxury - Bron Hansboro, Chief Creative, The Flower Guy Bron

Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.

  • Insider floral techniques
  • Smart swaps to give your couples more for less
  • Translate big budget trends to any price point

Petal Talk

The Language Of Flowers - Eddie Zarastian, Owner, Eddie Zarastian Lifestyle And Design

For centuries, floriography was used to communicate a coded message. Daisies mean innocence, orchids are luxury, and red roses for love. A good floral designer is fluent in the language of design. The original meanings of flower types may have evolved over time, but flowers still speak louder than any other visual element at the wedding.

  • Inspired ways to blend flowers into customized event themes
  • Uncover one-of-a-kind floral event environments
  • Large and small scale installations

Blooming Business

Gain Referrals From Wedding Pros And Clients - Ryan O'Neil, Owner, Curate

Referrals are the most cost-effective way to generate new floral business. Yet, asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

  • Take the time to ask for a referral
  • How wedding pros decide which florists to recommend
  • Preferred List mistakes

Artfully Arranged

Next Year's Floral Design Trends - Jackie Lacey, AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet

Moody colors and luxury are at the heart of floral styles for next year. Velvets and metals paired with rich and warm jewel tones make any wedding feel like an upscale affair. Get the latest in all the floral trends your wedding couples will be demanding.

  • Soft moody floral color palettes
  • Metallic touches and color enhancement blooms
  • Posh and polished vessels and vases
Wedding Designer and Trend Convention

Wedding Designer and Trend Convention

On Display

The Value Of Presentation - Sean Low, Founder and President of The Business of Being Creative

Most creative wedding businesses focus on the end product. Whether its flowers, planning, food, music, or the venue wedding pros rarely have an accurate way to show the customized end product. Most couples don’t have the ability to visualize your ideas in action. How do you fine tune the art of your presentation and close the sale?

  • Identify how the best ideas are visualized and presented
  • Gain insight in how to charge for your creative ideas
  • Strategies to build trust

Designer Preview

The Next Florals, Installs, And Linens - Andrea Eppolito, Andrea Eppolito Wedding and Events

Designs are getting bigger and more extravagant for next year. It’s time to put Pinterest away and construct a dream of your own.

  • The hottest florals and linen pairings
  • Affordable designer-quality installs
  • Details that grab their attention

Wedding Utopia

Emerging Trends For Next Year - Heather Benge, Owner, Heather Benge Events

With the arrival of the new season, it’s time for totally fresh ideas that take your couples’ weddings to the next level. Celebrate the new decade with dazzling decadence.

  • Creative twists on conventional traditions
  • Social media design influencers
  • Image conscious and sustainable trends

2020 Vision

My Top 10 Event Design Moments Of This Year - Eddie Zaratsian, Owner, Eddie Zaratsian Lifestyle And Design

Eddie’s creativity and passion is evident in every aspect of his work. He produces breathtaking private and corporate events in which each detail is carefully chosen and customized from conceptualization until the final reveal. See his stunning work and signature pieces to adorn life’s most important moments.

  • Creative brainstorming techniques
  • Achieve the wow effect with color and texture
  • Expand your own signature style

Unicorn Effect

Create A Fantasy Wedding Experience - Bron Hansboro, Chief Creative, The Flower Guy Bron

Once upon a time, in a kingdom not so far away, lived a couple who wanted a wedding fit for royalty. They dreamed of luxe decor, linens, and photography. How do you fulfill a regal experience at a realistic price?

  • Creative ethereal wedding designs
  • Fantasy photo shoots, tablescapes, and backdrops
  • Add your own twist to dream themes

Artfully Arranged

Next Year's Floral Design Trends - Jackie Lacey, AAF, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet

Moody colors and luxury are at the heart of floral styles for next year. Velvets and metals paired with rich and warm jewel tones make any wedding feel like an upscale affair. Get the latest in all the floral trends your wedding couples will be demanding.

  • Soft moody floral color palettes
  • Metallic touches and color enhancement blooms
  • Posh and polished vessels and vases
Gown and Tuxedo Shop Convention

Gown and Tuxedo Shop Convention

White Out

Fix Epic Purchasing Mistakes - Stella Jones, Owner, Stella's Bridal

It’s easy to get swept up in the emotions of market and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top in mind.

  • Checkist and performance metrics for next season's best selling gowns
  • Geo-specific merchandise that sells
  • When it's time to break up with a designer

Dress For Success

Maximize Your Sale To Each Bride - Jordan Ensminger, Creative Director and Master Stylist

Less gown shop traffic doesn’t have to mean less sales. Make the most of each bridal opportunity with additional services and products.

  • Create personalized, upgraded experiences
  • Sell smarter with high margin accessories
  • Unique packages for today's bride

Digital Dress Influence

Increase Traffic With Easy Social Media Tips - Nayri, Wedding Fashion Expert/Lovella Bridal

Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?

  • Online branding mistakes
  • Plan your monthly social media content quickly
  • Social gown shop pics and videos that get appointments

Bursting At The Seams

Grow Your Gown Shop In A Competitive Market - Natalie Harris, Owner, Renegade Bridal

Your gown shop has to be strong enough to compete against national retailers and local newcomers. With new online and in-store competitors constantly popping up, you can still grow your salon in this crazy competitive environment.

  • Sell aggressively with niche branding and marketing
  • What your dresses say about your salon
  • Imaginative photo shoot ideas

IT’S ABOUT TIME

Run Your Gown Shop And Still Have A Life - Courtney Wetzel, Owner, Blush Bridal & Formal

As a gown shop owner, you may feel overwhelmed by the load of running a small business in a highly competitive part of the market. There never seems to be enough time to get it all done, let alone expand or not be in your store all the time. Are you ready to free up your time without sacrificing sales?

  • Systems for inventory management
  • A fail-proof training and development system
  • Boost your gown salon's profitability

Outside The Box

Brand Your Boutique Experience - Jacqui Wadsworth, Owner, The Gilded Gown

97% of brides-to-be search online for gown shops in their area before setting an appointment. If you are hiding on Page Two, you basically don’t exist. How do you fight your way to Page One?

  • Visually brand your store experience
  • Improve your Google search placement
  • Understand insights to improve engagement
Corporate Events

Corporate Events

No Vacancy

Corporate Events That Fill Your Weekdays - Shannon Tarrant, Founder, Wedding Venue Map

Many venues fill up their Saturdays, but struggle to book events on the other days. If your weekdays aren’t booked, your venue is leaving money behind.

  • Market your venue for holiday, office, and corporate parties
  • How charity events open the door to high-dollar bookings
  • Best ways to connect with key corporate decision maker

Taking Care Of Business

Expand To Corporate Event Planning - Terrica, Chief Planner & Designer, Cocktails & Details

Many planners fill up their Saturdays, but struggle to book events on the other days. If your weekdays are empty, your planner business is leaving money on the table.

  • How to expand to holiday, charity, and corporate parties
  • Network your way to the right people
  • Shortcuts to the Preferred List

Branching Out

Florals For Corporate, Charity, And Galas - Eddie Zaratsian, Owner, Eddie Zaratsian Lifestyle And Design

Flowers and a full calendar make everything better. Are you ready to even out your cash flow and book more corporate events?

  • Market florals to holiday, office, and corporate parties
  • How charity events open the door to high-dollar bookins
  • Best ways to connect with key corporate decision maker

In Good Company

Expand To Corporate Clientele - Jamie Quickert, Director Of Catering, Detroit Institute Of Arts

Many caterers fill up their Saturdays, but struggle to book the rest of the week. If your weekdays aren’t booked, your catering business is leaving money on the table.

  • Market your catering services for holiday, office, mitzvahs, and corporate parties
  • Get on charity gala lists in your area
  • Best ways to connect with key corporate decision makers

Write On

Marketing Writing For Wedding Pros - Katelyn Stanis, Owner, Wedding Words

Marketing messages drive business, but most of us are not professional advertising writers (binge-watching Mad Men doesn't count). Go beyond English 101 to learn how to get wedding couples excited about your offerings.

  • Write a killer "About Me" page
  • Frame your products and services with compelling copy
  • Marketing message dos and don'ts

Say Yes To Profits

Key Elements To A Profitable Business Model - Octavia Conner, CEO, Say Yes To Profits

Profit is the most common measure of business success. When cash flow is the only priority, profit becomes an afterthought. Break the cycle of cash flow struggles so your business can say yes to profit.

  • Position your business for more profits
  • Best method to identify and improve your company's financial health
  • Secret strategy to uncover cash flow pitfalls