WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 7, 2022

Concludes Wednesday, November 9, 2022

DISCOUNT DEADLINE Jan 22, 2022

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 7, 2022

Concludes Wednesday, November 9, 2022

DISCOUNT DEADLINE Jan 22, 2022

Click here to download the Convention Schedule (.pdf)

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TOP DOLLAR

TOP DOLLAR

Package And Price for Profit

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Joyful Celebrations With David Tutera

Joyful Celebrations With David Tutera

Find Happiness In Your Journey To Success

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Micro Weddings

Micro Weddings

Get Big Money From Small Weddings

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Exception To The Rule

Exception To The Rule

Plan For Reality

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The Right Decision

The Right Decision

How Emotion Shapes Your Business

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Leader Of The Pack

Leader Of The Pack

From New Leads To Bookings

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Influencers

Influencers

Wedding Business Psychology

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Multiple Personalities

Multiple Personalities

Sell To All Personality Types

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Modern Marketing

Modern Marketing

Authentic And Inclusive Brand Marketing

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Vanishing Act

Vanishing Act

When The Couple Disappears

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Limitless

Limitless

High End Clients

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In Your Right Mind

In Your Right Mind

Monetize Your Creativity

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Opt In

Opt In

Generate Your Own Sales Leads

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Social Selling

Social Selling

Irresistible Offers That Generate Revenue

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Undercover Sales

Undercover Sales

They'll Never Guess How Good You Are

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I'm Still Standing

I'm Still Standing

Rebuild Your Wedding Business Now

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Masquerade

Masquerade

Quiet Your Inner Critic

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Deja View

Deja View

Reinvent Your Content

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The Rave

The Rave

Get Amazing Reviews

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The Photobooth Experience

The Photobooth Experience

Props, Backdrops, And Customization

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Sales Frenzy

Sales Frenzy

Convert Your Leads To Bookings

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Reputation

Reputation

Wedding PR Guide

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Visual IQ

Visual IQ

Your Brand Is Your Silent Salesperson

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You're So Money

You're So Money

Make The Most Of Your Money

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Invitation To Succeed

Invitation To Succeed

The Everything Guide To Run Your Invitation Business

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Stop Burning Leads

Stop Burning Leads

Fire-Up Booking And Sales

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Innovative Venue Marketing

Innovative Venue Marketing

Easy Ways To Add Weddings

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Buy The Numbers

Buy The Numbers

The Wedding Report

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One Of A Kind

One Of A Kind

Personalized Principles

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The Entitled Wedding

The Entitled Wedding

Managing Difficult People

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Law Law Land

Law Law Land

Cover Your Assets

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TikTok Academy

TikTok Academy

New Marketing Training

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Free Range

Free Range

Organic Lead Generator

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Social Lottery

Social Lottery

Facebook, Instagram, TikTok Ads

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Cash Camera

Cash Camera

Social Media Images That Sell

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Wedding Standard Time

Wedding Standard Time

Stop Working 24/7

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Follow Me

Follow Me

Seven Strategies For Social Media

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Brand Identity

Brand Identity

Graphic Design And Image Workshop

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Appily Ever After

Appily Ever After

Newest Wedding Pro Apps

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Site Inspection

Site Inspection

Critical Website Updates

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Choose Or Lose

Choose Or Lose

A/B Testing = More Customers

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Pinterest Profits

Pinterest Profits

The Leader In Visual Research

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Reel Weddings

Reel Weddings

Create Insta Reels, YouTubeShorts, and TikTok Videos

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Inspiration

Inspiration

Custom Trends That Close The Sale

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Rodeo Drive

Rodeo Drive

Luxury Wedding Trends

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Wedding Trend Rundown

Wedding Trend Rundown

What Couples Will Love In 2023

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Party On

Party On

Monetize Pre and Post Wedding Events

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Endless Summer

Endless Summer

Destination Wedding Trends

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Honeymoon

Honeymoon

Romantic Revenue

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Wedding Venue Seminars

Wedding Venue Seminars

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Venue Visibility

Outrank Your Competition

As soon as couples view your venue, they are sold. But what if they have never heard of you? What if your website didn’t show up in their online search? What if only your competitors make it to the first page of Google? It’s time to update your knowledge of online search.

  • Best way to do an online competitor analysis
  • Increase your local rankings on search engines
  • Google images and blog performance metrics
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Preferential Treatment

Recommend The Best Wedding Pros

You are only as good as the people you surround yourself with. As a venue owner, your opinion is valuable. Sometimes the most talented wedding pros in the industry aren’t easy to work with. How do you determine who makes the cut?

  • Referral-based commissions
  • When to fire a wedding pro
  • Preferred vendor training
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Tour de Force

Venue Tours And Open Houses

Think of your open house as the ultimate styled shoot. Be sure it highlights all of your venue’s most sell-worthy features. Not only will your couples see your venue in its best light, they will envision their wedding at your property.
  • Ideas for themed open houses
  • Onsite booking incentives
  • Venue tour playbook
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Venue Price Lists

Price For Max Profit

Fifty percent of a couple’s wedding budget is spent with the venue. Looking to profit more from each event? When is it okay to negotiate? How do you know when your prices are too low or too high? Find out how to price for profit.

  • Sample venue price-lists
  • Discounting, negotiating, and upsells
  • Packages that add value but increase profits
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Show Me The Money

Presentations That Close The Sale

Dear venue salespeople, you’re fierce. You are the extreme athletes of the wedding business. You live in a world with no guarantees, too much competition, and no shortage of rejection. Your job is tough and that’s why this presentation is dedicated to you.

  • Shorten the venue sales funnel
  • Words to use and avoid
  • Never lose because of price
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Income Property

Small Updates - Big Returns

Visuals are powerful. Couples have a hard time differentiating between a small optical clash and a big one. Dated chairs with bows, linens that look tired, or a lackluster entrance all contribute to a lost sale. Targeted updates will make your money back tenfold.

  • The best paint colors
  • Modern and affordable decor and furniture
  • Dance floor, bathroom, and bar renovations
Wedding Planner Seminars

Wedding Planner Seminars

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Time After Time

Cutting Edge Timelines For Planners

Impromptu plans only work for teens and vacations. Professional planners live by the timelines they create. Putting together a solid day of schedule can be frustrating and confusing. Stop overthinking and start creating simple timelines for complex weddings.

  • Smart timelines for busy planners
  • Flexible software that really works
  • Top planner timeline templates
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Trendsetter

Next Year's Emerging Wedding Designs

The wedding boom is here. From top-tier event planners, we have the insider’s guide for what’s over and out…what’s up and coming.

  • High tech wedding touches
  • Sophisticated themed weddings full of whimsy
  • Fashion forward tablescapes and florals
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Collision Course

Wedding Fails And How To Avoid Them

The meteorologist was wrong. The only road to the ceremony is blocked. The bride is having a panic attack. The officiant is at the wrong venue. The ring dog has gone rogue. It’s only funny when it happens to someone else. Not every wedding is flawless; prepare for the unexpected.

  • Tested planner playbook
  • What not to say in times of crisis
  • Damage control for total meltdowns
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Big Little Lies

Hidden Reasons They Didn't Choose You

Is it something you said? Your website? Your price list? Your shoes? You have no idea. The first meeting went well, but then they ghosted you. You are so immersed in your planner business that it’s hard to stay unbiased.

  • Answers from wedding couples
  • First impressions analyzed
  • The limits of shared vision and personal chemistry
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Planner Portfolio

Guide To Up Your Planner Brand

Achieve distinction by design. Thoughtful portfolios can turn every wedding interaction into a branding opportunity. Turn heads in an increasingly competitive industry.

  • Branding through website, Insta, TikTok, and digital literature
  • Up your visual IQ and planner brand aesthetic
  • Guide to create a polished planner portfolio
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Planner Price List

Price For Maximum Profit

A planner’s experience is priceless. But how do you establish your value? Just researching your competition is not enough. Uncover the factors that give you the pricing power to charge what you are worth.

  • Real price lists from planners
  • Do month-of packages make sense
  • Simple equations to figure your per-wedding profit
Catering & Cakes Seminars

Catering & Cakes Seminars

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Help Wanted

Attract, Hire, And Retain Event Staff

Cater staff hours are long and the demands are brutal. As soon as the excitement wears off, the job gets real. To your staff, it seems that the next company is always offering a little bit more money with slightly shorter hours. Most catering business owners lose an employee every few months. How do you attract and keep a great catering staff?

  • How to hire the best candidates in your area
  • Scripts to fire employees
  • Mock catering staff training live
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Raise The Bar

Inspired Food And Drink Pairings

Ideal cocktail-cuisine pairings might not be as rich and famous as Beyonce and Jay-Z or Tom and Gisele. But the right combo can create your ultimate power couple.

  • Modern combo names
  • Creative combo names
  • Food matchmaking science
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Pitch Perfect

Sales Techniques For Cater Pros

Dear Catering Salespeople, You are fierce. You are the extreme athletes of the wedding business. You live in a world with no guarantees, too much competition, and no shortage of rejection. Your job is tough. That’s why this presentation is dedicated to you.

  • Shorten your catering sales funnel
  • Sales words to use and avoid
  • Appointments and tasting - yay or nay
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Eye Candy

Food Photography Workshop

Does your favorite catering dish look unimpressive in photos? Have you produced a meal masterpiece and forgotten to snap a photo? Do you get frustrated when the photographer doesn’t share photos with you? Let your catering brand be the star of every image. Take back control and become your own food photographer.

  • Take stunning food photography on your iPhone
  • Tools, apps, ad tricks to add to your image library
  • Mouth-watering food portfolios
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Delectable Profits

Increase Your Catering Margins

It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to take a vacation, send your kids to college, and build your retirement?

  • Resource guide for caterers
  • Tools to increase catering profitability
  • Analysis of catering company margins
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How Sweet It Is

Creative Cake And Dessert Trends

You always save the best for last. Wedding cakes and desserts represent fun, delight, and celebration. They are an expression of not only flavor, but also the personality of the wedding couple. Get inspired with the latest wedding cake and dessert table trends.

  • Carving techniques, pressed florals, and modern art cakes
  • Splurge vs save dessert looks
  • Cake and dessert trend report
Disc Jockey Seminars

Disc Jockey Seminars

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Amplify

Expand Your DJ Business

Why are some DJs multi-op monsters, and others can barely pay their bills? Step outside your comfort zone and hear how successful DJs find fresh money in surprising new places.

  • Business and logistics of destination weddings
  • Book more corporate, bar, and charity gigs
  • Newset DJ Rage...proms
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Gear Up

The Latest DJ Equipment

Experts are always telling you how to spend your money. Get this lighting kit, buy that indoor spark machine, upgrade your DJ table. You work hard for your money. Learn which DJ gear investments return the best profits.

  • Inspired ways to use uplights
  • Equipment buys that double your ROI
  • Live demos on the newest gear
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Gamer

A New Spin On Reception Fun

Couples want their wedding reception to be fun and unforgettable. They crave interactive experiences that put them in the spotlight. You are more than just a DJ - you are a born entertainer. Entertain and inspire their reception without coming off as trite or corny.

  • Fresh trivia, photo booths, and games
  • Cutting edge tech that wows
  • Best reception timelines
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Max Money

DJ Price Lists

Couples attribute 80% of their reception success to their DJ. But only 8% of their total budget is spent on entertainment. How do you get what you’re worth?

  • DJ price lists that drive bigger packages
  • Hidden cash sources
  • Staff commissions and wages
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Infamous

Profitable Social Media Strategies

Your online brand is alive. It never sleeps. It’s always hungry for new content. In the ever-changing DJ market, how do you feed your media monster?

  • FB reels, Insta collabs, and YourTube shorts
  • Three-minute TikToks that get you booked solid
  • Five things your DJ brand needs now
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Scratch Academy

The Hottest DJ Techniques

Mix and edit like the top DJ that you are. Create without hesitation and get out of the on-repeat rut. Stop reusing sets and start creating something solid.

  • Seamless short edits for special dances and events
  • Warp and loop smooth intros from hard-to-mix tracks
  • Simple production techniques used in the DAW of your choice
Wedding Florist  Seminars

Wedding Florist Seminars

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She Loves Me Not

Reasons The Didn't Chose You

Your floral business is built on couples saying “yes.” You create the proposal, give the presentation, and introduce the designers. You sit down to write up the contract and they say, “We’re not ready.” Once they leave the appointment, your chances of booking plummet. What went wrong?

  • Couples ' silent objections
  • Cost, seasonality, and sourcing
  • Floral portfolio fails
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The Florist Next Door

Ethically Research Your Competition

Your best competitors know all about you. They are constantly looking for new ideas that give them a competitive edge. You need the best way to understand successful floral business strategies in your market. How do you research thoroughly and ethically?

  • Easy market research you can do in one afternoon
  • Uncover your competitors' strengths
  • Florist reviews, websites, and customer journeys
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Green Thumb

Florist Price Lists

Ten percent of a couple’s wedding budget is spent on flowers. Are you looking to profit more from each event? How do you know when your prices are too low or too high? Maximize the green in your bank account with successful florist pricing.

  • Sample floral price-lists
  • Increase margins and profits
  • Affordable floral swaps
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Ivy League

Smart Floral Decisions

You don’t have to graduate from Harvard or Yale to run a thriving floral business. However, it does take hard work, creativity, and social media snaps to be profitable. How do some florists surge to a million-dollar success story, while others struggle to pay their bills?

  • Smart systems that save you time and money
  • Lower-cost customer acquisitions
  • Flower workshops, expos, and vendor partnerships
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Fresh Cut

Floral Trend Showcase

Each new year a fresh wave of couples wants to experiment with their wedding florals, balancing the traditional with the contemporary. The shape, color, and texture of the bouquets and centerpieces are changing. Get ahead of the floral curve.

  • Aisle decor that transports to the reception
  • Ground vs hanging installations
  • New twists on boutonnieres, floral accessories, and arches
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Arranged Marriage

Bouquet And Tabletop Styling

Every aspect of a wedding is important, but few pack as much visual punch as the florals. They instill a space with a sense of romance and whimsy. Flowers elevate their wedding space.

  • Integrate new trends with classic looks
  • Expressive color palettes
  • Live technique workshop
Wedding Photographer Seminars

Wedding Photographer Seminars

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Model Your Brand

Marketing For Photographers

You are a creative. In fact, your entire photography business is built on your personal creativity. However, many photographers struggle to efficiently market their offerings to new wedding couples. What are the non-negotiable marketing must-dos for wedding photographers?

  • SEO and social media marketing plan
  • Create stellar digital magazines and brochures
  • Referral programs with high ROI
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Priceless Images

Photo Price Lists

The bouquet gets thrown, the dress gets stored, and the music fades. All they have left are their memories and your images. How do you get paid more for the legacy you create?

  • Photography price lists unpacked
  • Packages that increase profits
  • In-depth pricing comparisons
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Dark Room

Epic Portfolio Fails

In this era of social media, there is no shortage of imagery. Couples see once-in-a-lifetime shots almost daily. Photo proliferation leads to saturation and desensitization. It’s time to overhaul your portfolio.

  • Portfolio photos that are deal-breakers
  • Images that make you the only one on their list
  • Ideal portfolio photo combinations
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Poser

Live Model Wedding Day Posing

Posing is its own language. To most couples, posing is a foreign language. The wrong poses make couples feel awkward and self-conscious. The right poses produce frame-worthy imagery that bring you immediate and long-term profits.

  • Posing that doesn't feel fake
  • Live on-stage models
  • Incentive poses that can be done in 10 minutes
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Flash Sale

Photography Closing Techniques

Somewhere near you lives a mediocre photographer who books more weddings and commands a surprisingly higher price than you do. What makes them so special? Expert sales skills. Get ready; it’s time to learn top photography sales techniques from the best.

  • How to be an expert advisor - not a pushy salesperson
  • Mock sales presentation unpacked
  • The real reason couples don't book you
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Illuminate

Master Class On Lighting

Light is capricious. It’s unpredictable, unreliable, and unforgiving. When you shape and control light, it adds texture, illumination, and depth. Blend great light, composition, and emotion to achieve next-level imagery.

  • Cures for harsh-light situations
  • Natural and off-camera flash samples
  • Dramatic lighting that wins awards
Wedding Officiant Seminars

Wedding Officiant Seminars

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For Richer Or For Poorer

Profitable Officiant Price Lists

The wedding can’t happen without you. Their marriage literally isn’t official without an officiant. This makes the low fees some officiants charge insulting. How do you know when your prices are too low or too high? Find out how to price for maximum profit.

  • Sample officiant price lists
  • Add value and increase profits
  • Your pricing questions answered live
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The Spoken Word

Referral Tips For Officiants

Officiants report that over half their business comes from referrals. Research firm Nielsen found that prospects are 400% more likely to book a referred prospect than an advertising lead. Stop being shy about asking couples for their recommendation.

  • Hidden reasons you didn't get the referral
  • Strategic partnership game plan
  • Incentives for them to refer you immediately
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Forsake All Others

Officiant Marketing Strategies

As an officiant, you are the only wedding-related service that isn’t optional. Couples can get married without the rings, cake, or flowers. But they can’t get married without you. How do you convince the couple that you are their best choice?

  • Paid advertising vs organic SEO
  • Most effective marketing tools for officiants
  • Profitable networking with wedding pros
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Power Vested In Me

Dignified Sales Techniques For Officiants

Somewhere near you lives a mediocre officiant who books more weddings and reaps a surprisingly higher price than you do. What makes them so special? Expert sales skills. Get ready; it’s time to learn dignified officiant sales techniques from the best.

  • How to be an expert advisor - not a pushy salesperson
  • Mock sales presentations unpacked
  • The real reason the don't book you
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Officiant Autopilot

Automate Your Officiant Business

Some days it feels like you get nothing done. By the time you check your emails, prep for the weekend, and get back to new leads, it’s already 5:00 o’clock. What technologies help you reclaim more hours in your day?

  • Officiant guide to automating
  • Sample contracts, emails, and posts
  • Sales funnel shortcuts
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Trending Ceremonies

Inspired Ideas For Officiants

The ceremony says a lot about each couple’s personality, beliefs, and relationship. It’s their chance to show who they are and what they value. Learn to craft a custom celebration of their marriage that feels like one-of-a-kind.

  • Ideas for blended religions ceremonies
  • Sample vows that inspire creativity
  • Unique ceremony ideas
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

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Saving Spree

Margins That Increase Revenue

It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to send your kids to college, take a vacation, and build your retirement?

  • The most profitable designers
  • Tools to increase profitability
  • Analysis of gown shop margins
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Off The Rack

How To Sell Gowns Quickly

You know that the moment she leaves, your chance of a sale goes down by 50%. Discover the secrets that pave the way to matching a bride with the dress she envisioned and keep her from shopping anywhere else.

  • The best way to pre-qualify a bride
  • Creative incentives to promote an instant buy
  • Sales scripts with the perfect questions
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Fashion Show

Open Houses, Private Parties, And Trunk Shows

Running a bridal salon is expensive. Make your storefront work for you every day. Book up your salon’s calendar with creative and profitable events.

  • Trunk shows that result in sales
  • Open house to-do list
  • Promote and monetize private parties
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Window Dressing

Store Designs That Work

Never underestimate the persuasive power of your visuals. Your salon environment directly affects brides’ shopping decisions. Fortunately, gown shop owners can increase sales by using what social scientists have known for decades.

  • How your shop layout can be a mighty salesperson
  • Window display ideas that connect with brides
  • Best placement of mirrors, accessories, and check out stations
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The Proposal

Presentations That Close The Sale

Dear Gown Salespeople, you are fierce. You are the extreme athletes of the wedding business. You live in a world with no guarantees, too much competition, and no shortage of rejection. Your job is tough; that’s why this presentation is dedicated to you.

  • Sell your gowns on the first visit
  • Words to use and avoid
  • Mock sales appointments
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Help Wanted

Attract, Hire, And Retain Staff

Bridal salon hours are long and the stress is no joke. As soon as the glamour wears off, the job gets real. To your staff, it seems that the next company is always offering more money and shorter hours. In today’s economy, most salons are struggling to keep good employees. How do you attract and keep a great gown shop staff?

  • How to hire the best candidates in your area
  • Exit interview questions that identify your blind spots
  • Mock gown shop staff training live