WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Jul 31, 2021

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Jul 31, 2021

Click here to download the Convention Schedule (.pdf)

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TOP DOLLAR

TOP DOLLAR

Package and Price for Profit

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Joyful Celebrations With David Tutera

Joyful Celebrations With David Tutera

Find Happiness in Your Journey To Success

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Micro Weddings

Micro Weddings

Get Big Money From Small Weddings

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Exception To The Rule

Exception To The Rule

Plan For Reality

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The Right Decision

The Right Decision

How Emotion Shapes Your Business

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Leader Of The Pack

Leader Of The Pack

From New Leads To Bookings

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Influencers

Influencers

Wedding Business Psychology

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Show Business

Show Business

Wedding Expos Jump The Sales Funnel

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Multiple Personalities

Multiple Personalities

Sell To All Personality Types

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Modern Marketing

Modern Marketing

Authentic and Inclusive Brand Marketing

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Vanishing Act

Vanishing Act

When The Couple Disappears

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Limitless

Limitless

High End Clients

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Time After Time

Time After Time

Customizable Event Timelines

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In Your Right Mind

In Your Right Mind

Monetize Your Creativity

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Opt In

Opt In

Generate Your Own Sales Leads

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Social Selling

Social Selling

Irresistible Offers That Generate Revenue

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Undercover Sales

Undercover Sales

They'll Never Guess How Good You Are

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I'm Still Standing

I'm Still Standing

Rebuild Your Wedding Business Now

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Masquerade

Masquerade

Quiet Your Inner Critic

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Deja View

Deja View

Reinvent Your Content

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The Rave

The Rave

Get Amazing Reviews

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The Photobooth Experience

The Photobooth Experience

Props, Backdrops, And Customization

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Sales Frenzy

Sales Frenzy

Convert Your Leads To Bookings

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Reputation

Reputation

Wedding PR Guide

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Fun Money

Fun Money

Photo Booths - Your New Cash Cow

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Visual IQ

Visual IQ

Your Brand Is Your Silent Salesperson

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You're So Money

You're So Money

The Financial Diet

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Invitation To Succeed

Invitation To Succeed

The Everything Guide To Run Your Invitation Business

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The Source

The Source

Tech Resources And Productivity Tools

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Out Of The Box Marketing For Wedding Venues

Out Of The Box Marketing For Wedding Venues

Easy Ways To Add Weddings

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Buy The Numbers

Buy The Numbers

The Wedding Report

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One Of A Kind

One Of A Kind

Personalized Principles

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The Entitled Wedding

The Entitled Wedding

Managing Difficult People

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Law Law Land

Law Law Land

Cover Your Assets

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Brand Boss

Brand Boss

Elevate Your Brand Through Technology

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Think Digital

Think Digital

Boost Your Wedding Business

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Photo Payoff

Photo Payoff

Social Media Images That Sell

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Social Shortcuts

Social Shortcuts

Instagram and TikTok

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Hide And Seek

Hide And Seek

Online Wedding Marketing

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Behind The Curtain

Behind The Curtain

The Backend Of Your Website

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Engine Ingenuity

Engine Ingenuity

Local Business Search

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In Demand

In Demand

Profitable Instagram And TikTok Tricks

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Tech Audits

Tech Audits

Streamline Your Business

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Post It

Post It

Automate Your Social Media

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Follow Me To The Bank

Follow Me To The Bank

Convert Social Medial Followers Into Bookings

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Pin Power

Pin Power

The Engine Made For Weddings

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I Spy

I Spy

Ethically Research Your Competition

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Tik Tok

Tik Tok

The New Way To Market

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The Agency

The Agency

New Guide To Facebook And Instagram

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Virtual Reality

Virtual Reality

Video Marketing That Supercharges Your Brand

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What's The Word

What's The Word

Google Ads

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Tangled Web

Tangled Web

Next Year's Website Design Strategy

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The Rave

The Rave

Get Amazing Reviews

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Social Selling

Social Selling

Irresistible Offers That Generate Revenue

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Join The Club

Join The Club

Clubhouse For Wedding Pros

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Affordable Luxury

Affordable Luxury

Real World Wedding Design For Real Budgets

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WEDDING TREND RUNDOWN

WEDDING TREND RUNDOWN

What Couples Will Love In 2022

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Trending Time Loop

Trending Time Loop

The Evolution Of Weddings

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Future Inspiration

Future Inspiration

Wedding Trends For Next Year

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The Sound Of Music

The Sound Of Music

Music Trends For Next Year

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Visual Harmony

Visual Harmony

Strategic Scale And Proportions

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Invite Me

Invite Me

A New Twist On Invitations

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When Everything Clicks

When Everything Clicks

Styled Shoots That Bring In ROI

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Sweet Inspirations

Sweet Inspirations

Creative Cakes and Desserts

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Wedding Venue Seminars

Wedding Venue Seminars

, Owner, Vista View Events at Open Heart Ranch, She Creates Business

Venue Vitals

Top 10 Venue Priorities

Kinsey Roberts , Owner, Vista View Events at Open Heart Ranch, She Creates Business

Where do wedding couples start when they’re ready to book a venue? The wedding venue sets the backdrop for the wedding, and is the first major step in their planning process. How do you make sure that YOUR venue goes to the top of their list?

  • Social media and styled shoot strategies
  • Profit more from smaller weddings
  • Video Marketing
Wedgewood Weddings

The Price Is Right

Don't Leave Money On The Table

Julia Henning, Wedgewood Weddings

Charge too much, and nobody books. Charge too little, and you work for nothing. If your venue is losing money, you can’t make it up on volume. Maximize your prices for every season and day of the week.

  • Discounts, promotions, and packages
  • Internal data that confirms your Pricing Power
  • Venue-only vs All-inclusive vs Catering
, Co-Owner, Madera Estates

Open House

Tips For Venue Tours And Sales Appointments

Ian Ramirez , Co-Owner, Madera Estates

Without a venue tour, the wedding couples rarely book. Unfortunately, most venues only offer scripted tours that feel contrived. Put some magic into your venue tours and the wedding couples under contract.

  • Make your tours feel more personal
  • Streaming vs in-person tours
  • Add emotion back into your tours
Owner, White Stone Marketing

Curated

Modern Marketing For Venues

Scott Crumpton, Owner, White Stone Marketing

Engaged couples are particular. They’re not afraid to speak their mind and ask for what they want. Most of them do their research before contacting you. What is the best way to market to your couples?

  • Marketing ideas from successful venues
  • Test, refine, and implement proven ROI strategies
  • Tips for online marketing
Global Speaking Fellow

On The Books

Venue Sales Techniques

Alan Berg CSP, Global Speaking Fellow

As a venue, you’re one of the first stops on the wedding planning checklist. It would be great if every wedding couple just let you know, “Okay, I’m ready to book.” Sometimes they make it clear, but more often they play hard-to-get. Watch for their hidden buying signals and know the exact moment to close the sale.

  • Ways to avoid decision paralysis
  • Eliminate these bad sales habits
  • When you should ask for the sale
Owner, Andrea Eppolito Weddings and Events

Fixer Upper

Position Your Venue For Profit

Andrea Eppolito, Owner, Andrea Eppolito Weddings and Events

The venue down the street has every Saturday booked, looks pristine, and has an amazing social media presence. From the outside, they have it figured out. But internally, their venue is a mess. Venue overhead is huge. If you aren’t careful, it’s easy to get in over your head. Turn your capital- intensive business into a money-making machine.

  • Hidden revenue streams
  • Action plans to increase your annual profits
  • When to reinvest in your property
Wedding Planner Seminars

Wedding Planner Seminars

Owner, Uncommon Camellia

Planner Psychology

Avoid Wedding Planner Burnout

Adrienne Brink, Owner, Uncommon Camellia

Many planners don’t make it to their fifth year in business. Burnout is real. Weddings come with high expectations. With emotions pumped up to the max, avoid burnout and stay in business.

  • Draw smart boundaries
  • Coping methods to stay sane
  • Love your clients again
Owner, Refine for Wedding Planners

Swipe Right

Match With Your Best Wedding Couples

Amber Anderson, Owner, Refine for Wedding Planners

As a planner, the difference between loving your job or hating it depends on choosing the right wedding couples. You didn’t leave your 9-to-5 corporate life to be overworked and underpaid by unappreciative clients. You have the right to interview your couples to determine if they are a fit.

  • Reject the wrong clients with grace
  • Red flags that scream NO
  • Sales interview process
Owner & Lead Planner, Moxie Bright Events

Back To The Future

Planner Telling To Selling

Renee Dalo, Owner & Lead Planner, Moxie Bright Events

Never underestimate the power of stories. How do you use the wedding stories of your past to sell to the couples of the future? A wedding has more moving parts than the average person can imagine. It takes someone like you to make sure the day goes smoothly. Tell your story in the profitable way.

  • Sell with the solutions to prevent wedding disasters
  • Persuade couples that you are the only one for them
  • Match each couple's personality with the correct situational story
Chief Planner & Designer, Cocktails & Details

Bridal Blunders

Biggest Mistakes Wedding Planners Make

Terrica, Chief Planner & Designer, Cocktails & Details

A wedding planner must be a problem solver, mediator, producer, designer, and team player. With so many responsibilities it’s easy to make mistakes and miss opportunities.

  • What to include in your event management contracts
  • Package your creativity the right way
  • Offer signature services and proven pricing
Owner, Andrea Eppolito Weddings and Events

The Big Reveal

The Next Tablescapes, Florals, and Invite Suites

Andrea Eppolito, Owner, Andrea Eppolito Weddings and Events

Wedding designs are getting more detailed and stylish for next year. It’s time to put Pinterest away and construct a dream of your own.

  • Affordable luxury installs
  • The latest floral and linen pairings
  • Details that command attention
  • Owner, Sasha Souza's Consultancy For Creatives

    Irreplaceable

    Niche Down For Wedding Planners

    Sasha Souza, Owner, Sasha Souza's Consultancy For Creatives

    If you don’t find your own niche, you are replaceable. From a couple’s perspective, if your weddings look like every other planner, the lowest price always wins. Demand top dollar and fill your calendar with high-profit weddings.

    • Identify your unique advantages
    • Enhance your media postings
    • How to really stand out from your competitors
    Catering & Cakes Seminars

    Catering & Cakes Seminars

    Owner, Flourish Marketing

    Back For Seconds

    Gain Referrals From Wedding Pros And Clients

    Aleya Harris Owner, Flourish Marketing

    Referrals are the most cost effective way to generate new catering business. However, asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

    • The best time to ask for a referral
    • How other wedding pros decide which caterers to recommend
    • Referral misconceptions
    Co-Founder, Blue Elephant

    Taste Of Success

    Small Weddings - Huge Profits

    Fausto Pifferrer, Co-Founder, Blue Elephant

    Micro Weddings are here to stay and caterers are starting to panic. How do you profit when the guest count has been cut?

    • Food trends that bring top dollar
    • Make money with small guest counts
    • Structure your menus for max profits
    Co-Founder, Flour & Bloom Cakes

    Sweet Inspirations

    Creative Cakes and Desserts

    Ora Beth Mika, Co-Founder, Flour & Bloom Cakes

    Some cakes deserve their own Netflix series. The amount of detail and decadence that goes into each piece of frosted art is enough to drool over. Take a journey that ends sweetly.

    • Newest mouth-watering dessert trends
    • Presentations to make your confections truly decadent
    • Unusually delicious flavor pairings
    Activities Director, Engage Works - Sponsored by Curate

    TOP SERVICE

    The Art Of Recruiting Event Staff

    Roy Porter, Activities Director, Engage Works - Sponsored by Curate

    Weddings and events are returning. All the staff are not. How do you create a company culture that people want to be a part of?

    • Where to advertise for event staff
    • Best ways attract well-qualified candidates
    • Compensation and benefits to retain top employees
    Owner, Flourish&Co

    Love At First Bite

    The Art Of Food Photography

    Jennifer Gilman, Owner, Flourish&Co

    Numbers don’t lie. Millennials photograph and post impressive meals. Savvy caterers adjust their menus to include food that looks good on social media. Great food photos aren’t just images. They are your new stealth marketing strategy.

    • Apps, tricks, and tools to build your food image library
    • Which images increase your average sale
    • Social media tags that boost bookings
    CEO, Emerson Reese Creative

    Full Plate

    The Dish On New Client Sales

    Kelly Ann Peck CEO, Emerson Reese Creative

    Gone are the days of cold calling and pushy sales techniques. Today’s couples respond to personalized, intentional sales strategies that deliver consistent results. Discover the key reasons that event caterers struggle to get new clients and how to overcome these common challenges.

    • A simple, fail-proof approach to find qualified leads
    • Develop a custom client generation system
    • Nurture clients who serve as your brand ambassadors
    Disc Jockey Seminars

    Disc Jockey Seminars

    Owner, DJ Hapa

    On The Record

    3 Ways To Improve Your Creativity On The Decks

    DJ Hapa, Owner, DJ Hapa

    As a wedding DJ, it’s easy to fall into a creative rut. Without an endless stream of new ideas, most djs end up reusing sets and forget to put the music first.

    • File organization strategies that save your time and sanity
    • Music theory, hot cue strategy, and creative mixing
    • Echo out and cold start for effective tempo and vibe changes
    Owner, NinetyThree Entertainment

    Entertain Me

    Create Your Dj Brand

    Artem Lomaz, Owner, NinetyThree Entertainment

    Every DJ has a brand, whether intended or not. Your brand rules your business. A strong, identifiable personal brand elevates your company and lifts you above your competitors.

    • Attract your ideal customers with strategic branding
    • Develop your entertainment persona
    • Clues that your brand is obsolete
    Owner, Elite Entertainment

    Magic Mic

    Be The Choice MC In Your Market

    Mike Walter, Owner, Elite Entertainment

    There’s no doubt... the MC makes or breaks a wedding reception. You move the celebration smoothly from intros to exits. You have the massive responsibility of bringing the couple’s celebration to life. If you want to stand out in your market and be an "in-demand-entertainer" perfecting your MC skills is critical. How do you push your MC skills past the limit?

    • Interact without stealing the spotlight from your couples
    • Incorporate humor tastefully
    • Plan your finales to leave them wanting more
    Owner, Washburn Entertainment

    No Repeats

    Customize Wedding Receptions

    Chris Washburn, Owner, Washburn Entertainment

    You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that increase your value, raise your image, and have clients choose their date based on your availability?

    • Add a new spin to intros, first dances, cake cutting, and exits
    • Take control of the reception toasts
    • Personalization through video
    Owner, CancunDJ.com

    Money In The Bank

    Social Media Strategies For DJs

    Staci Nichols, Owner, CancunDJ.com

    It's time to diversify your portfolio of digital marketing strategies. Are you over-exposed on Instagram? Properly hedged with a solid blogging strategy? Prepare yourself against marketing volatility with a balanced social strategy geared specifically to the DJ industry.

    • Strategy lessons from Wall Street
    • Instagram, Tik Tok, Facebook, and Blogging content ideas
    • What you need to know about your SEO
    Owner, DQB Entertainment

    Music Maker

    Create Your Own Edits, Mashups, and Custom Mixes

    Dan Quinn, Owner, DQB Entertainment

    You have access to a wide range of music sources. Create something unique that really blows couples’ minds and raises the bar for what is expected from a DJ. It’s not that hard to do.

    • Warp and loop smooth intros from hard-to-mix tracks
    • Create seamless short edits for special dances, and add crystal clear vocals for special moments
    • Easy-to-use production techniques that can be used in the DAW of your choice
    Wedding Florist  Seminars

    Wedding Florist Seminars

    Owner, KatieBug Florals

    Forget Me Nots

    Live Floral Designs

    Katie Penfield, Owner, KatieBug Florals

    Walking down the aisle will be her celebrity moment. She knows the best accessories are her bouquet and floral headpiece. Get fresh with this floral demo.

    • Live demo of wide and lush bridal bouquets
    • Bouquet floral pricing
    • Walk-through for creating floral hairpieces
    AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet

    Blooming Trends

    Floral Design Showcase

    Jackie Lacey, AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet

    The floral buzzwords for next year are light, ethereal, delicate, and sustainable. Colors and luxury are at the heart of floral styles for weddings. Get the latest in all the floral trends your wedding couples will be demanding.

    • Floral color palettes
    • Dried flowers and color enhancement blooms
    • Posh and polished vessels and vases
    Chief Creative, The Flower Guy Bron - Sponsored by Curate

    Petal Wishes

    Affordable Floral Luxury

    Bron Hansboro, Chief Creative, The Flower Guy Bron - Sponsored by Curate

    Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.

    • Smart swaps to give your couples more for less
    • Profitable ideas for micro weddings and elopements
    • Big-budget trends translated to any price
    Owner, CeCe Designs

    Floral Keepsakes

    The Art Of Mixing Fresh And Faux Flowers

    CeCe Todd, Owner, CeCe Designs

    It’s hard to spot a fake… flower, that is. Bigger installs come with larger ordering needs. What if you could give the wedding couple exactly what they want and still meet their budget? Learn what smart florists do to control their materials costs.

    • When to use faux vs real flowers
    • The latest trends in flowers
    • Install dos and don'ts
    Florist, Business Coach, Author

    Growing More Green

    Fresh Sales Techniques For Florists

    Sharon McGukin, Florist, Business Coach, Author

    It’s been a rough year for florists. It’s time to sharpen your business techniques and book more sales.

    • Sell yourself and your floral services in the wedding consultation
    • Tips for pricing, products, and production
    • Maximize profits from micro weddings
    Intrigue Design as seen on Netflix’s The Big Flower Fight

    The Big Wedding Flower Fight

    Media Influence On Wedding Design

    Sarah Campbell & Jordan Marx Intrigue Design as seen on Netflix’s The Big Flower Fight

    Wouldn’t it be great to know the next floral trends long before your competitors? The answer is there. You just have to know where to look. Floral fashions are inspired by the media we consume. Instagram, Netflix, and TikTok media have seeped into every aspect of the modern wedding.

    • Binge watching to wedding trend spotting
    • Which media predicts what's next in weddings
    • Social media inspo
    Wedding Photographer Seminars

    Wedding Photographer Seminars

    Owner, Vanessa Joy Photography

    Tell Me A Story

    Take Control Of The Wedding Day Imagery

    Vanessa Joy, Owner, Vanessa Joy Photography

    Photography is storytelling. Instead of words, you use images. The right moment captures the emotions, anxieties, and pure joy of the wedding day. Stop shooting aimlessly and start creating a curated storyline.

    • Story planner checklist
    • What to narrow down, trim, and exclude
    • Why couples fall in love with a photo
    Owners, Noveli Photography and Posing Cards

    Model Behavior

    Flow Posing For Pros - With Live Models!

    Summer & Stephen Gossett, Owners, Noveli Photography and Posing Cards

    On the wedding day, does it seem like you never have enough time? Do your poses ever feel forced, awkward, or weird? Without the right poses, your wedding-day photo sessions can drag on, upset your couples, and disrupt their wedding day. What about body types and heights? Pose like a pro and impress your clients with great images and a smooth, fun experience.

    • Unposed posing to capture true emotions
    • Dozens of unique poses in less than 10 minutes
    • Live, on-stage models
    Owner, Creative Cinc

    Luminosity

    Masterclass Lighting Techniques

    Sal Cincotta, Owner, Creative Cinc

    Most iconic photos have two things in common: light and story. When you shape and control light, it adds texture, illumination, and depth. Combine great light, composition and emotion to achieve the next level, and transform your photos into instant classics.

    • Dramatic natural and created light examples
    • Tips for creative composition
    • Off-camera flash perfected
    Owners, Noveli Photography and Posing Cards

    Depth Of Field

    Photography Objections

    Stephen & Summer Gossett, Owners, Noveli Photography and Posing Cards

    The couple asks: Can you eliminate items from your package? Are you able to just shoot the ceremony? Why are your competitors less expensive? Do I the digital files? What is my discount? When they have objections, they’re ready to book.

    • Handle objections online, on the phone, or in-person
    • Sales presentation guide
    • Tactics to close the sale and up their spend
    Owners, Zani&Duwayne Photography

    Escape To Paradise

    It's Time For Adventure

    Zani and Duwayne Denton, Owners, Zani&Duwayne Photography

    After what feels like a lifetime of being trapped in your house, escape to a new adventure. Destination wedding photography is a refreshing change from your local bookings. Pack your bags and grab your passport.

    • Best ways to prepare for photographing destination weddings
    • Marketing strategies
    • Attract clients using creative content
    Managing Partner, Mike Moon Studios

    Shutter Speed Sales

    Sales Techniques For Photographers

    Todd Graham, Managing Partner, Mike Moon Studios

    Photographers may be more comfortable behind the camera than closing the sale. You may know a competitor who books more weddings and demands a higher price, but is less skilled than you. What’s his secret?

    • Sales skills specific to photographers
    • Action plan-when to talk price
    • Psychology and how it impacts your bottom line
    Wedding Officiant Seminars

    Wedding Officiant Seminars

    Owner, Elevate by Bethel and Ceremonies By Bethel

    Make It Official

    Officiant's Guide To Closing The Sale

    Bethel Nathan, Owner, Elevate by Bethel and Ceremonies By Bethel

    It seems strange for officiants to sell. You may think that they either like you or they don’t. They book you or they don’t. But your time is valuable. How do you convince the couple to choose you even before your first meeting?

    • Clues that they're wasting your time
    • Sales techniques that feel natural
    • Attract your ideal client
    Pastor, Covenant Presbyterian Church

    Faithfully Yours

    Blended Religious Ceremonies

    Tim Wilbanks, Pastor, Covenant Presbyterian Church

    One-third of couples in the United States marry a person of a different religion. Combining traditions and cultures are vital for the ceremony, but the details can get bumpy.

    • Perform a seamless ceremony with two officiants
    • Best ways to include both faiths and families in the planning process
    • Focus on the principles that unite both traditions
    Celebrity Officiant and Podcast Host

    Social Ceremonies

    Officiant's Guide To Social Media

    Clint Hufft, Celebrity Officiant and Podcast Host

    You’ve performed hundreds of ceremonies. How do you promote your close-to-perfect officiant skills? How do you showcase your ceremonies through social media? Social platforms are a bottomless pit that consumes videos and images faster than you can create new ones. What is the most efficient way to consistently post online?

    • Use live video for your officiant business
    • Social media platforms you can live without
    • Engaging content ideas
    Owner, Lehigh Valley Celebrants / Director, Celebrant Academy

    A Solid Connection

    Build Relationships For Your Officiant Business

    Donna Forsythe, Owner, Lehigh Valley Celebrants / Director, Celebrant Academy

    Officiants have always relied on a strong referral network of wedding pros to secure bookings. Chart a course for measurable success to make 2022 your best year ever.

    • Identify what prevents you from networking
    • New ways to network with local and global officiants
    • Design your own creative networking opportunities
    RevRob

    Vows That Wow

    Give Personality To Your Ceremonies

    Rev. Dr. Rob Hundley, RevRob

    Wedding ceremonies typically follow a pattern: processional, welcome, readings, address, vows, rings, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected. Toss out your old script and start with a fresh page.

    • Creative ideas for a ceremony's order of service
    • Personalize each ceremony using their love story
    • Unique ceremony add-ins that wow
    Owner, Great Officiants

    Word Of Mouth

    Officiant's Guide To PR

    Alan Katz, Owner, Great Officiants

    Most officiants don’t spend the time to get free publicity. They don’t know where to start, who to contact, and what to pitch. Get your name out there and let someone else sell wedding couples on your services.

    • Resource guide to officiant PR
    • Press release dos and don'ts
    • Amazing content ideas
    Gown and Tuxedo Seminars

    Gown and Tuxedo Seminars

    Owner, Charlotte's Weddings & More

    All Dressed Up

    Maximize Your Sale To Each Bride

    Krysta York, Owner, Charlotte's Weddings & More

    Less gown and tux shop traffic doesn’t have to mean less profit. Make the most of each bridal opportunity with additional services and products.

    • Create personalized, upgraded experiences
    • Sell smarter with high-margin accessories
    • Unique packages for today's bride
    Owner, Blush Bridal & Floral

    High Return Teams

    Grow Your Personal Freedom And Profits

    Courtney Wetzel, Owner, Blush Bridal & Floral

    A survey of gown shop owners named staffing and managing employees as one of their biggest challenges. Without a good team, you have no time for vacations, kid’s sports, or even a day off. How do you find a team that can duplicate and exceed your individual efforts?

    • Increase Your Own Leadership IQ
    • Identify, find, and attract the right staff
    • Coach your team members to the top
    Wedding Fashion Expert, Lovella Bridal

    Digital Dress Influence

    Increase Traffic With Easy Social Media Tips

    Nayri, Wedding Fashion Expert, Lovella Bridal

    Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?

    • Online branding mistakes
    • Quickly plan your monthly social media content
    • Gown pics and videos get appointments
    Owner, Renegade Bridal

    Size Up

    Grow Your Gown And Tux Shop

    Natalie Harris, Owner, Renegade Bridal

    Your shop must be strong enough to compete against both national retailers and local newcomers. With new online and in-store competitors popping up, you can still grow your salon in this crazy competitive environment.

    • Sell aggressively with niche branding and marketing
    • What your inventory says about your salon
    • Imaginative photo shoot idea
    Owner, The Gilded Gown

    Pretty Profits

    Maximize Your Gown Shop's Profitability

    Jacqui Wadsworth, Owner, The Gilded Gown

    Most gown shop owners are overworked and underpaid. It’s time to write yourself a bigger paycheck and run a more profitable gown shop.

    • How to sell gowns off the rack for max profit
    • Utilize your free Google listing on Google maps
    • True costs of selling a dress
    Owner, Stella's Bridal

    Little White Dress

    Epic Purchasing Mistakes

    Stella Jones, Owner, Stella's Bridal

    Tastes are changing and not all designers are keeping up. It’s easy to get swept up in the emotions and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top of mind.

    • Checklist and performance metrics for next season's best selling gowns
    • Elopement and micro wedding dresses and best sample sizes
    • When it's time to break up with a designer