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Celebrations by David Tutera

Celebrations by David Tutera

David Tutera

Celebrity Wedding Planner Tells All

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Looking Out For #1

Looking Out For #1

- CeCe & Gregg Todd

Love Your Weddings AND Your Life

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Extinction

Extinction

Meghan Ely

Epic Fails That Can Destroy Your Business

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True Detective

True Detective

Christine Osbourne

Clues To Detect More Wedding Couples

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Liar Liar

Liar Liar

Traci Brown

Become A Human Lie Detector

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Escape Route

Escape Route

Jennifer Trotter

When And How To Say NO

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Margin For Error

Margin For Error

Nadia S. Anderson CPA, cGMA

Make More Money From Each Wedding

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Jury Of Your Fears

Jury Of Your Fears

- Renee Edwards, Esq

Protect Your Business From Wedding Lawsuits

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The Agency

The Agency

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Hire Your Team Like A Pro

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Law and Order

Law and Order

Caroline Fox

Protect Your Business With Strong Contracts

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Open Book

Open Book

Kellie Daab

Build A Story Brand

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Lab Report

Lab Report

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Science-Based Sales Techniques

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Chairman Of The Board

Chairman Of The Board

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Create Great Inspiration Boards

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Generation Next

Generation Next

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Marketing Millennials

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Form Fitting

Form Fitting

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Protect Yourself With The Right Paperwork

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It's Showtime

It's Showtime

Marc McIntosh

Insider's Guide To Wedding Expos

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Thinking Out Loud

Thinking Out Loud

Carrie Anton

Brainstorm Out Of Your Funk

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Danger Zone

Danger Zone

JoAnn Moore

Worst-Case Scenarios And Solutions

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Honey, I Shrunk The Guest List

Honey, I Shrunk The Guest List

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Get Big Money From Small Weddings

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A Wrinkle In Time

A Wrinkle In Time

Rene Dalo

Wedding Timeline Tips

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Brain Freeze

Brain Freeze

Bethel Nathan

I'll Tell You About It Tomorrow

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Werewolves, Snakes, And Taxes

Werewolves, Snakes, And Taxes

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Wedding Nightmares Come Alive

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Are You Winning

Are You Winning

Susan Southerland

The Bottom Line

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Claustrophobic

Claustrophobic

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When Marketplace Walls Close In

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Flying High

Flying High

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Add Travel To Your Packages

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Deal Or No Deal

Deal Or No Deal

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The Art Of Negotiation

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Up In Smoke

Up In Smoke

Alan Katz

When Marijuana Is Legal In Your Town

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Corporate, Charity, And Cash

Corporate, Charity, And Cash

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Diversify Into Corporate And Charity Events

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Trash Talk

Trash Talk

Mia Saling

Words Can Really Hurt You

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S.O.S

S.O.S

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Stress: Friend or Foe

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To Clone Or Not To Clone

To Clone Or Not To Clone

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When To Hire - When To Outsource

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Scrabble

Scrabble

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The Right Words For Every Situation

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Staged

Staged

Heather Benge

Styled Shoots

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You Can't Win If They Don't Play

You Can't Win If They Don't Play

Rob Ferre

Contests To Grow Your Business

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The Society Squad

The Society Squad

Andrea Eppolito

High-End Wedding Strategies

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The Goldilocks Strategy

The Goldilocks Strategy

Alan Berg CSP

Real Pricing Strategy for Wedding Pros

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Social Status

Social Status

Jason Jani

Attract Lux Clients With Social Media

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Friends With Benefits

Friends With Benefits

Casey Eberhart

Creative Networking And Referrals

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Teamwork Makes The Dream Work

Teamwork Makes The Dream Work

Danielle Andrews & Tracey Manailescu

Work Together For The Best Results

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The Intern

The Intern

Brian Lawrence

Expand Your Team

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Love Wins

Love Wins

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Serving Same-Sex Couples

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Re-Boot

Re-Boot

Mark Chapman

Kick Up YourGoogle Analytics Insight and Actions

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Get Siri-Ous

Get Siri-Ous

Angela Proffitt

Conversations and Conversions With Messenger Bots

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Social Addiction

Social Addiction

Vanessa Joy

Create Stand-Out Social Media Content

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Love Thy Selfie

Love Thy Selfie

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Create Leads From Instagram

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Blogger

Blogger

Staci Nichols

Convert Readers Into Leads

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What Just 'Appened

What Just 'Appened

Fred Jacob

Brilliant New Apps For Wedding Pros

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Peer Pressure

Peer Pressure

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Create A Successful Influencer Campaign

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Tag...You're It

Tag...You're It

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Hash Your Way To More Wedding Sales

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Star Search

Star Search

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Online Review Playbook

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Snap To It

Snap To It

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Snapchat For Wedding Pros

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Win The Pin

Win The Pin

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Chmpion Hacks For Pinterest

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Sneak Preview

Sneak Preview

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Brand Your Image With Promo Videos

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Next Text

Next Text

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Marketing And Relationship Building Via Text

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Insta-Cash

Insta-Cash

Timeesha Duncan

Turn Instagram Into Your Personal ATM Machine

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Future Of The Wedding Industry

Future Of The Wedding Industry

Vanessa Joy

Everything Has Changed

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Don't Get Lost

Don't Get Lost

Jason Hennessey

Find 10 Tactics to Rank Higher On Google Maps

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Oh Snap

Oh Snap

Jennifer Gilman

Take Better Social Media Worthy Photos

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Tangled Web

Tangled Web

Alan Berg CSP

Next Year's Website Design Strategy

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Traffic Report

Traffic Report

Valerie McCartney

Find Your Ideal Customers With Targeted Facebook and Instagram Ads

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Social Status

Social Status

Jason Jani

Attract Lux Clients With Social Media

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Reporting Live From Their Wedding

Reporting Live From Their Wedding

Adam Straney

Wedding Pro's Guide To Live Social Media

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Clairvoyant

Clairvoyant

Bron Hansboro

Wedding Trend Predictions

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Prism Break

Prism Break

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Millennial Approved Seasonal Color Palettes

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Wedding Noir

Wedding Noir

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Mystery Reception Reveals

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Chairman Of The Board

Chairman Of The Board

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Create Great Inspiration Boards

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Treasured Ideas

Treasured Ideas

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Modern Day African Princess

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Island Girl

Island Girl

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Destination And Tropical Wedding Themes

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Whimsical Weddings

Whimsical Weddings

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Vintage, Industrial, And Boho

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Coming Of Age

Coming Of Age

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Bar and Bat Mitzvahs

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Breaking Up Is Hard To Do

Breaking Up Is Hard To Do

David Caruso

Passe Wedding Looks That Need An Ultimatum

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RSVP

RSVP

Kaleigh Wiese

Exciting Invites For 2020

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Puppy Love

Puppy Love

Veronica Silva

Paw-Fect Ideas That Include Your Pets

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Staged

Staged

Heather Benge

Styled Shoots

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Wedding Officiant Seminars

Wedding Officiant Seminars

Faith

Interfaith Religious Ceremonies - Chaplain Royal Carleton

One-third of couples in the United States marry someone of a different religion. Blending traditions and cultures are vital for the ceremony, but the details can get tricky.

  • How to perform a ceremony with two officiants
  • Best ways to include both faiths and families in the planning process
  • Focus on principles that unite both faiths

Rainbow Weddings

Same-Sex Wedding Ceremonies - Marie Burns Holzer,Owner, Let's Get Married By Marie

From the processional to the recessional, the ceremony must reflect the unity of the same-sex couple.

  • Gender-neutral ceremony readings
  • Ideas for same-sex wedding vows
  • How to handle parents who don’t approve

I Now Pronounce You

My Officiant - Bethel Nathan, Owner, Elevate By Bethel

You aren’t just another vendor. Officiants form a sacred union between two people. Unlike picking food or flowers, you are forming a lifelong partnership and creating an intimate moment in their lives. Wedding couples have a lot of choices in officiants. How do you get them to pick you?

  • Questions to ask during the first meeting
  • Sales meeting dos and don’ts
  • Clear ceremony communication tips

Tie The Knot

eal Officiant Pricing Strategies That Work - Laura Cannon, International Association of Professional Wedding Officiants

Is it time for a raise, or time to regroup? Your pricing strategy has the potential to make your business soar - or sink. Is it time for a change?

  • Build packages and price them to attract and book the right couples
  • How to handle additional services like rehearsals, travel, and pre-marital counseling
  • Sales tips and techniques that help you consistently CLOSE THE DEAL

I Vow To Do Better

Give Personality To Your Ceremonies - Adam Straney, Owner, The Master Of Ceremony Australia

Wedding ceremonies typically follow a pattern: processional, welcome, readings, vows, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected. Throw out the script and start from scratch.

  • Creative ideas for the ceremony schedule
  • Personalize opening and closing remarks

Repeat After Me

Officiant Panel Of Experts - Moderator Clint Hufft, Adam Straney, Bethel Nathan, Alan Katz

Without the officiant it’s just an expensive party. Your job is the most complex of the wedding industry. You can serve as a counselor, religious guide, and planner. This expert panel will give you the fresh ideas to grow your business and keep your sanity.

  • Premarital services
  • Ceremony and vow trends
  • Social media guide for officiants
Wedding Venue Seminars

Wedding Venue Seminars

Full House

Vendor Partnerships, Open Houses, And Referrals - Founder Carl House, Executive Business Coach, Speaker, Author

Some days you feel like everybody wants a piece of you. More specifically, they want to piggy-back your success. Couples can’t set a wedding date until they secure a venue. As the first service they book, you are the Wedding Industry MVP. How do you leverage your venue’s apex position into a win-win marketing arm for select vendors?

  • Contracts for strategic vendor partnerships
  • How to fire an underperforming preferred vendor
  • Leveraging open houses that serve as micro wedding expos

Demanding Couples

Top 5 Things They Want From Your Wedding Venue - Abigail Olaya, Owner, Venue at the Grove and Olaya Design and Company

Picking a venue is a big deal. It sets the tone and it can be the largest wedding expense. The process can be overwhelming for most brides and grooms. Get inside their psyche and predict what their sales holdups can be.

  • Price lists: add ons, all-inclusive options, and ala carte examples
  • Tools to automate your venue business
  • The number one reason they don’t pick your venue

Sales Storm

Ice Out The Venue Competition - Julia Henning, VP of Sales and Marketing Wedgewood

Booking a venue is hard. Wedding couples are indecisive and picky. Budgets are tight, competition is fierce, and expectations are high. Step up your sales game with these innovative strategies.

  • Overcome objections
  • Proven sales tips for the venue tour
  • Best timeline for upsells and add-ons

Venue Fixation

Stay Competitive With These Simple Updates - Dana Kadwell & Courtney Hopper, The Bradford

Immediately after they’re engaged, wedding couples come looking for you. The venue is the most visually prominent element of their wedding day. Combine high style meets functionality to increase your bookings.

  • Clear tents, creative dance floors, and Lucite details
  • Smart seating for the ceremony and reception
  • Acclimate to smaller guest lists without remodeling

Venue Virtue

Turn Customer Service Up To 11 - Bill Zaruka, Owner, Wedgewood

Superior customer service at your venue helps you sell more, sell faster, and sell without hesitation. Customer experiences can be inconsistent. Don’t leave your success to chance. Implement a customer service system that wins (even when your salespeople have a bad day).

  • Venue feedback, incentives, and productivity games
  • What couples really want in their venue
  • What to do when you get a customer complaint

Venue Confidential

Secret Solutions To Your Biggest Venue Problems - Panel Speakers, Fred Jacob, Alicia Crosby, Audrey Nelson, Ian Ramirez, BB Webb

You get blamed for everything. Other wedding pros and couples think you are controlling. They don't understand that any misstep reflects on your venue. Ask our elite panel of experts for their proven solutions for everything that's vexing your venue.

  • Your venue questions answered live on stage
  • Open houses, bridal shows, tours, and live events
  • Solutions to venue problems big and small
Wedding Planner Seminars

Wedding Planner Seminars

Needle In The Haystack

Reach The Couples Who Hire Planners - Terrica, Chief Planner & Designer, Cocktails & Details

Planners who advertise to the general public waste 99% of their money. That’s because less than 1% of the population hires a wedding planner each year. How do you reach just wedding couples and not break your advertising budget?

  • Instagram, Facebook, and Google organic leads vs. paid ads
  • How to befriend and profit from your local gown shops
  • Why wedding shows can be your best friend

The Visionary Planner

Wedding Trends For 2020 - Andrea Eppolito, Owner, Andrea Eppolito Weddings and Events

What do weddings and fashion have in common? Both have a wandering eye and are always ready to move on to the next hot thing. What’s in today is passé tomorrow. Discover celebrity planner ideas your couples will clamor for next year.

  • Undiscovered color and texture combos
  • New takes on luxury vintage, theatre inspo, and bespoke design
  • Outdoor elements that thrive indoors

Matchmaker

Pair The Right Vendors With Each Couple - Angela Proffitt, Event & Productivity Consultant

Wilted flowers. Grilled entrées that are served cold. A no-show minister. The wedding couple is furious. Not because of your timeline or style skills. Because of another wedding pro that you recommended. Even when it’s not your fault, they blame you.

  • How to cover yourself if your vendors fail
  • When to fire someone from your referral list
  • Psychology tips to match the right vendor with each couple’s personality

It's Not Your Fault

But It's Your Problem - Donna Anello, President/CEO, Donna Anello Signature Events

You’ve spent months carefully planning this over the top garden wedding. Now a sudden storm is moving in. The DJ texts that he has laryngitis. The rental company delivered the wrong chairs and can’t be reached. The ring bear knocked over the cake. It’s not your fault… but it’s your problem.

  • Strategic step by step plan for disaster
  • Stories and solutions
  • How to talk to the bride without causing hysteria

Midnight Madness

Set Boundaries With Your Couples - Sasha Souza, Owner, Sasha Souza's Consultancy for Creatives

Everyone says you should make your business more customer-centered. But what if she threatens, harrasses, or constantly yells? How do you deal with midnight phone calls? Where do you draw the line?

  • Expectation checklist
  • Verbage to take her off the ceiling
  • When you should say no

Uncoordinated

Convince Couples To Hire A Professional Planner - Renee Dalo, Owner and Lead Planner, Moxie Bright Events

There is no shortage of wedding planners. But your biggest competitor isn't the planner down the street... it’s her best friend Emily, venue coordinator Jessica, or DJ Chris. The ultimate threat is not hiring a planner at all. Show them how you will fight for their wedding vision and keep everything on track.

  • Tested sales scripts and email templates
  • Tips to explain the difference between independent planners and venue planners
  • Marketing mistakes planners make and how to avoid them
Disc Jockey Seminars

Disc Jockey Seminars

Creating Workflow Efficiency

Improve Your Sales Process by Utilizing Technology - Anthony Salas, Epic Entertainment

Tired of spending all day responding to emails that don't turn into leads? Stop wasting time staring at your computer screen and automate your sales process.

  • Real email templates that get responses
  • Trickle system outline to close sales
  • Technologies that do all the hard work for you

Scratching The Surface

Adapt Club DJ Techniques To Weddings - Jason Jani, Founder, SCE Event Group

Club disc jockeys have the advantage of crowds that share the same taste in music. But if you bring the club directly to a wedding reception, not all generations will appreciate it.

  • Which club DJ techniques translate directly to weddings
  • How to build momentum at a reception
  • Club DJ skills that make you a perfect wedding emcee

Tech Toys

Next Year's DJ Gear That's Worth The Spread - Dan Quinn, Owner, DQB Entertainment

To be booked solid, you must update your gear to stay relevant and competitive. There is more DJ and production technology than a DJ could ever need. Cut through the noise and understand the tech behind all the flashy new products.

  • Controllers, players, and mixers
  • Speakers and PA Systems
  • Wireless technologies and lighting

Treble Maker

- Curated Playlists and Mixes That Book Clients - Rob Ferre, Owner, Life of the Party

Your first appointment with a wedding couple can feel like an awkward first date. They are trying to decide if they can trust you with their important event. In weddings, custom is the key. Do you have what it takes to keep their friends partying without alienating their parents?

  • Reading the couple, reading the crowd
  • How to handle a frenzy of guest requests
  • Discover overlapping tastes vs never-plays

Promoted

Boost Your Bank With Corporate And Charity Gigs - KC Campbell, CEO, Vox DJs

Corporate clients have some things your wedding couples don’t: annual events and bigger budgets. You might be booked every weekend until 2020, but you still have weekday openings. Fill those dates with high-paying, repeating corporate gigs. Charity performances give you solid cred with donors who can hire you for other high-end events.

  • How to get and keep corporate clients
  • Tips to become a skilled auctioneer
  • Online videos and reviews that appeal to corporate clients

Social Media Playlist

Social Media Strategy For 2020 - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

Engaged couples want social media that is life-like, moving, and always fresh. Flex your social media muscles and show customers what up-to-the-minute DJ services you offer.

  • Social media content tips for DJs
  • DJ mistakes on FB, Snapchat, and Instagram
  • Stand out from the crowd with live video
Catering & Cakes Seminars

Catering & Cakes Seminars

Cook The Books

New Recipes For Your Menus - Catering Specialty Speaker

Creating a new catering menu can be overwhelming, especially when millennials demand transparency. As even food trucks and small independents offer grass-fed beef, cage-free chicken, locally-grown veggies, and gluten-free options, you need to adapt to stay competitive.

  • Modern menu real-world examples
  • Graphic design tips to create a solid catering menu
  • Playful wording to spice up your new menus

Feast Or Famine

- Fatten Up Your Food Profit Margins - Wedding Caterer Speaker

It’s not about what you make - It’s about what you keep. Fat profit margins make the difference between just getting by, or saving enough to send your kids to college, take a vacation, and build your retirement.

  • Are high-end caterers really the most profitable
  • Bookkeeping tools that keep you on-track
  • How to analyze the profit from each event

Frosted

- Next Year's Cake And Dessert Trends - Wedding Caterer Speaker

The wedding cake is still the traditional wedding dessert, but today’s couples serve their guests more than yesterday’s designs. They look everywhere for cake inspiration: The texture of her wedding dress, their china pattern, or even the ceiling design from their reception venue.

  • Sugar crystals, sprinkles, and glitter
  • Passed desserts instead of dessert bars
  • Delicious drinks for dessert

Two Plates Full

Sales Techniques To Fill Up Your Bank Account - Meryl Snow, Consultant, Trainer, Speaker, Producer

Of all the buying decisions for the wedding day, catering is the most complex. Even after they fall in love with your company and menu, the sale isn’t closed. How do you get them to make the final decisions and sign off?

  • Live on-stage sales presentations
  • Closing techniques that don’t feel forced
  • Which words to use and avoid to win the sale

Social Hour

- Boost Bookings With Social Media In 60 Minutes - Wedding Caterer Speaker

With more than 200 million posts tagged #food and 23 million #drinks, food and beverage photos are among the most popular. Potential clients love your content. How do you keep it coming without running out of time or new ideas?

  • Create next level content that encourages conversions
  • Shortcuts for content creation on your blog, Instagram, and FB Live
  • Don’t post these 5 food photo mistakes

Front Of The Line

Interactive Buffet Trends For 2020 - Amanda Bradham-Little, VP, 23 Blocks Catering

Wedding couples are moving away from the traditional sit-down dinner. Fun and light-hearted nuptial fare are the head of the line for next year. It’s all about action and interaction.

  • Logistics to keep lines running smoothly and cut down on wait times
  • Global fusion, Insta-worthy food styling, and pint-sized presentations
  • Futuristic beverage flights, comfort foods with culinary flair, and dessert stations that don’t feel over-played
Wedding Photographer Seminars

Wedding Photographer Seminars

Love At First Light

Advanced Lighting Workshop - Vanessa Joy, Owner, Vanessa Joy Photography

Why do 100-year-old images from master photographers stand the test of time? Some are because of the subject. Some are because of the pose. But all are because of the lighting. Manipulation of light adds the texture, luminocity, and color you need to make your wedding photos instant classics.

  • Natural light and off-camera flash techniques
  • Shoot softly in harsh sunlight
  • Add dimensionality to ordinary scenes

Flash Edit

How To Edit An Entire Wedding In 3 Hours - Stephen & Summer Gossett, Owners, Noveli Photography

You know when they’ve arrived home from their honeymoon because you received a text asking when the photos will be ready.  What if they received the images before their tan faded and their bags were unpacked?

  • Maximize your editing workflow to accomplish a 3 hour editing goal
  • Quick shooting wedding day tips to make editing a breeze
  • How to break down the culling process and use meta data to protect your images and help your SEO

Shutter Shock

Price List Templates From Real Photographers - Mark Zucker, Founder & CEO, Zookbinders

How much do you really make per hour? Do you count the many hours of post-processing work? Many photographers are shocked when they do the math. Pricing photography packages is more challenging than pricing products like food or flowers. Which wedding markets can bear more aggressive pricing? How do you price multi-day wedding packages vs abbreviated packages?

  • Best ways to monitor and raise your prices
  • Monthly profitability cheat sheet
  • Market test new photography services and prices

Geared Up

- New Must-Have Camera Features For 2020 - Wedding Photographer Speaker

We get it. What’s in your camera bag does not define you as a photographer, but it sure makes your job easier when you have the right tools for every situation. With new cameras and accessories being released at a record speed, it’s hard to keep up, let alone decide what to spend your money on.

  • When to skimp and when to spend
  • Equipment that separates you from a hobbyist
  • Best-reviewed lenses, cameras, and lighting for 2020

Poser

Award-Winning Location And Posing Techniques - Sal Cincotta, Owner, Salvatore Cincotta Photography

Not every ceremony provides the backdrop of the Four Seasons on Maui. Not every bride or groom is a professional model. What do you do when shooting locales and subjects are not ideal?

  • How to uncover unusual engagement locations
  • Dealing with scene clutter and poor natural light
  • Tips that turn any subject into a posing pro

Modern Exposure

Close Sales Through Social Media - Leah Faddis and Marcella Caldwell Co-Owners Leah Marie Photography

Successful photographers have one thing in common: They stay relevant. Social media gets you in front of your audience consistently. Each image gives you exposure to your potential customers and peers within the wedding industry.

  • Facebook, Pinterest, and Instagram tips
  • Tags, keywords, and influencers that get your photography business noticed
  • Common mistakes for social media branding with your images
Wedding Florist  Seminars

Wedding Florist Seminars

Hand-picked

How To Choose The Best Floral Employees - Bron Hansboro, Chief Creative, The Flower Guy Bron

You have flowers to buy, couples to book, and centerpieces that won’t arrange themselves. At some point in a successful business, you need some extra help. Efficiently hire, train, and keep the best new staff.

  • Where to advertise for seasonal and part-time positions
  • Interview questions that identify hidden train-wrecks
  • What tasks you should never delegate

Arranged Marriage

Techniques For Exquisite Floral Installations And Luxury Designs - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

Decedent florals and lush greenery designs continue to be popular, but with a new twist. Storybook romance meets nature-driven hues to make dreamy designs that are manicured and whimsical. Don’t forget to pack your fairy dust for a fun look behind the magic of flowers.

  • Floral Installations & Floral Walls
  • Structure and Mechanic techniques to maximize profit
  • Creating designs that get your competitors attention

Fleur-Ish

Grow Your Brand Through Social Media - Susan Davis, Owner, Design Sanctuary

Floral is the most visual wedding specialty. After all, your work is art! However, when you promote your creations online, social media seems like a bottomless pit that consumes images faster than you can create new ones. How do you find the time to consistently post on so many social media platforms?

  • Floral go-to guide that simplifies your social media to-do list
  • Eye-catching posts for your website, Pinterest, and Instagram
  • Two social media platforms that florists can bypass

Coming Up Roses

Find, Sell, And Close Wedding Couples - Ryan O'Neil, Curate

Expanding your floral business is like growing a garden. You can’t just plant some seeds and hope for the best. You need a proven plan to nurture new leads into sales. It’s easy to say you want to double your sales, but what does your actual sales action plan look like?

  • Prospect and track the cost of acquiring new wedding couples
  • Sales techniques for social and corporate selling
  • 3 things that stand in the way of a quick floral close

Green Thumb

Price For Maximum Floral Profit - Shelley Pearson, Owner, Expressions Of Love Florists

Florists always see green, but this rich hue should not be limited to your centerpieces. Green should be growing in your bank account, too. Pricing a wedding 18 months out can be tricky. How do you make sure you’re not leaving money on the table?

  • What to do when outside forces affect your original proposal
  • Common pricing pitfalls and how to avoid them
  • How much profit you must net from each event

Petal Power

Dominate With Large-Scale Floral Installations - CeCe Todd, Owner, CeCe Designs

Win the floral contract by offering large-scale looks that inspire, surprise, and delight. Imagine a dreamy ceremony arch, a structured floral statement piece, and an ethereal pathway that creates a reception fantasy.

  • New, over-the-top floral backdrops
  • Pricing super-sized creations
  • Floral-driven escort card decor
Wedding Design And Trend Seminars

Wedding Design And Trend Seminars

Wedding Weather

Forecast Of Next Year's Trends - Terrica Skaggs, Chief Planner & Designer, Cocktails & Details

Think marbled wedding cakes, brunch ceremonies, industrial venues, and polished details. Next year’s wedding trends are more creative than ever. Grab your umbrella - this presentation rains new ideas.

  • Wanderlust-inspired details
  • Edison bulbs, foliage, and new metallic
  • Large installations worth the effort

Timeless Trends

For The Ceremony, Reception, And Everything In-Between - Danielle Andrews & Tracey Manailescu, Co-Founders, The Wedding Planners Institute of Coordination

The new year will bring new ideas for all things wedding, but what about the trends that transcend time? Anyone for vintage glam with a twist?

  • Decade ideas worth keeping
  • Lighting, food, linen, and décor images from real weddings
  • Simplicity reimagined

Brave New World

Hot New Wedding Trends and What To Do About Them - Bernadette Baille, Director of Sales Training & Education, The Knot

To understand what couples are really asking for and where the trends are heading is paramount to growing your wedding business. To uncover what’s new and next, hear Bernadette Baillie from The Knot present the latest insights and trends. Learn real-time style data from The Knot Vision Card and The Knot Real Wedding Study.

  • New real wedding trends and insights for the year
  • Translate trends to work for you and your business
  • The evolution of the barn wedding venue trend

News Travels Fast

Social Media's Impact On Trends - Kate Patay, Chief Strategist, Patay Consulting

Social media platforms reach most brides and grooms in real time. Pinterest, Instagram, and blogs make new styles accessible and easily imitated. Trends start on the runway and quickly translate to weddings.

  • Translate the latest in fashion to weddings
  • Inspiration from these online influencers
  • Designer details that add luxury

Publisher's Cheering House

Stylized Shoots - Lindsay Barrows, Owner, Custom Love Gifts

Stylized shoots are everywhere. From blogs, social media, and online portfolios, they’re multiplying. Give publishers what they want, and they will become your biggest cheerleader.

  • Create stylized shoots that publishers want to publish
  • Multiple branding experiences with a single photo shoot
  • Add video elements to extend your reach

Dream Maker

Building Your Brand From The Ground Up - David Caruso, Owner, Dynamic Events

When she closes her eyes and dreams about her wedding, she doesn’t see price tags. Don’t be the one who crushes her fantasy by telling her what she can’t afford.

  • Scaled-down designs that feel expensive
  • Cost conscious suppliers
  • Keep her happy and stay on budget
Wedding Videographer Seminars

Wedding Videographer Seminars

Own The Network

- Ultimate Wedding Video Marketing - Vidographer Speaker

Marketing experts push their clients to use the power of video to promote their business. You have all the tools needed to expand your referral base, without spending anything but time. Capture the referrals of venues, planners, and other wedding pros by creating your own network.

  • Identify the strongest thought leaders
  • Make yourself indispensable to those that refer you
  • Get others to pay for your advertising

Video Fomo

- Video Takes Its Proper Place - Videographer Speaker

By the time the couple considers wedding video they’ve shot their budget. Surveys show past wedding their biggest regret is not having a quality video memory. How do you bring the fear of missing out back from the future?

  • Knock friends with phones out of the picture
  • No risk-the nuclear option
  • Powerful contrast testimonials

HD, 4K, 8K

- Preview The Latest Video Gear - Videographer Speaker

As huge screens and ultra-HD become the new norm, is your gear keeping up? Next year brings exciting and affordable cameras and editing software that will keep you ahead of your competition.

  • 3 chip vs. single chip
  • New resolution options
  • Hacks that extend the use of current gear
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

Talk Of The Gown

Marketing Techniques For Gown Shops - Melanie Little, Owner, Brilliant Bridal

Brides need to hear about your gown shop an average of seven times before they book an appointment. How do you make sure she knows enough about your boutique to visit your shop and ultimately buy her dress?

  • Actionable steps to create a clear brand
  • Bridal shows: booth design ideas, book appointments, fashion shows
  • Social media organic exposure vs paid ads

White Hot

Fight Against Big-Box, Online, And Local Competitors - Nayri, Wedding Fashion Expert

Online shopping makes it easy to find many places to buy wedding gowns. You know that the online version listed for $200 is not the same as your designer masterpiece. But she doesn’t. She also doesn’t know that your newest competitor isn’t paying her bills. How do you fight fair and still win?

  • Counter-programming against your competitors
  • 3 small details that mean everything
  • Tips when she price-shops you against a discounter

Wardrobe Malfunction

Top Mistakes Gown Shops Make - Krysta York, Owner, Charlotte's Weddings

It’s Saturday after the holidays and every newly engaged bride wants an appointment. You should feel good, but you're stressed. It feels like you are working hard, but not getting ahead. What are you doing wrong?

  • Avoid making these 5 common gown shop mistakes
  • Understand why your customers buy and don’t buy
  • Gown shop layouts and lighting that improve the user experience

To Market We Go

Avoid Expensive Buying Disasters - Lynn Crandall, Owner, The Bridal Collection

Your goal is to implement a reasonable merchandising plan to increase sell-through. But market makes you dizzy with options if you don’t have a solid buying checklist. Where do you start?

  • Negotiate minimum purchases with designers
  • Analyze your inventory performance with key metrics
  • Interactive quiz to determine 2020 top performing dresses

Yes To Your Dress

Sales Techniques That Close Her On The First Visit - Stella Jones, Owner, Stella's Bridal

You know that the moment she leaves, your chance of a sale goes down by 50%. Discover the secrets that pave the way to matching a bride with her dream dress and keep her from shopping anywhere else.

  • The best way to pre-qualify the bride
  • Creative incentives to promote a quick buy
  • Scripts with the exact questions to ask

The Crown

Royal Wedding Gown Fever Continues - Wendy Rivera, Owner, Do You Speak Bride?

Brides have always been fascinated with royalty. It’s easy to get caught up in the dreams of horse-drawn carriages, blingy tiaras, and regal magic. Learn how to turn these fairytale gown dreams into very real cash.

  • Royal wedding gowns and accessories that translate into real weddings
  • Attire that drips with royal elegance
  • Refined trains, veils, and femme florals
Beauty Seminars

Beauty Seminars

Vanity

Beauty Branding For Your Hair And Makeup Business - Katie Cotton, Owner, Cotton Rouge And Company

Millennials require a completely different marketing plan. They don’t respond to traditional methods like previous generations. Learn how to create a successful campaign that appeals to today’s brides.

  • Authentic beauty brand messages
  • Turn online leads into in person appointments
  • How to create a cohesive brand image

Clean Beauty

Pretty Looks - Sans Harmful Ingredients - Cassandra McClure, Award Winning Clean Beauty Expert

The US hasn’t passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. Your brides are savvy. They want to know which ingredients are being applied their face. Be ahead of the millennial trend toward health-conscious beauty.

  • Good for you products without all the additives
  • List of ingredients to avoid
  • Modify your makeup bag

Easy On The Eyes

What You Can Learn From Social Media Influencers - Brett Dorrian, Brett Dorrian Artistry Studios

The selfie generation allows a novice to master makeup tricks that were previously known only to professional makeup artists. Beauty vloggers have raised the social beauty bar. How do you mimic what she loves from her beauty influencers?

  • Best social media for your audience
  • Makeup tops for HD photography and social media posts
  • Dos and don’ts for before-and-afters and tutorials

The Oscar Goes To

Beauty Ideas From The Red Carpet - Victorai Caroleo, Owner and Artist, Victoria Elizabeth Offical

Bridal beauty shouldn’t be basic, boring, or predictable - it just has to be flattering to the woman who is wearing it. Borrow ideas from the celebrities who set the trends.

  • Prep before you paint - skin care techniques
  • Hair trends for the bride, mom, and maids
  • Latest in celebrity eyes, lips, and cheeks

The Beauty Bar

- Stop Concealing - Jennifer Trotter, Lip Service Makeup

When hair and makeup artistry is your career choice, there are days when your job is definitely more business than blush. Learn techniques to manage your client's experience while making your job easier and more fun at the same time..

  • Crazy Inquiries - How to handle unrealistic request, understand what your client really needs and quote it correctly
  • Planning Timelines - Tips for assigning staff, planning the right amount of time and working with your vendor team
  • Must have strategies to stay on schedule on wedding day

Flawless

Beauty Price Lists - Katelyn McCullough, Elwynn + Cass

The average woman spends over $4,000 a year on beauty products and services. But she shudders at your price for the most important beauty day of her life. How do you get paid what you are worth?

  • Mobile beauty companies real price lists
  • Minimum package pricing you should implement now
  • Common mistakes beauty pros make when pricing their services
Photo Booth Seminars

Photo Booth Seminars

Booth Blitz

- Must-Have Next Generation Photo Booths - Photo Booth Speaker

Photo Booth technology changes more than any other wedding specialty. What features do your Photo Booths need to be competitive for next year?

  • Advances in Photo Booth design
  • Why size matters to today’s couples
  • Three signs your gear is outdated

Less Selling More Telling

The Photo Booth Guest Experience - Rich Lange

Everyone has access to the same gear, booths, props, and backdrops. To get more than your fair share of the business you have to be different.

  • Brainstorm with the couple to create a custom Photo Booth experience
  • Surefire ways to close the Photo Booth sale
  • Over the top packaging

The Photo Booth Project

Props, Backdrops, And Customization - Caroline Winata, Owner, Giggle And Riot Funbooths

The gift of storytelling doesn’t just happen. A good visual storyteller is intentional about crafting their messages through imagery. Booth owners everywhere are learning to be better storytellers. Use customized props and backdrops to attract new customers, build brand loyalty, and upsell.

  • Fun theme ideas, photos, and how tos
  • Guide to innovate with the help of your customers
  • Booth branding dos and don’ts

Fun Money

KC Campbell , CEO, VOX DJs

Adding a photo booth to your service is so much more than just day-of-wedding. Venues, planners, florists, beauty, and gown shops are waking up to the profit and marketing potential secrets that DJs have known for years. The social media aspect of a Photo Booth can propel your business to the next level.

  • Use a Photo Booth to launch your new online campaign
  • How a Photo Booth can help close the sale
  • Which Photo Booth features are needed for each specialty