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The Closer

The Closer

Jamie Quickert

Get The Sale During The First Conversation

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Show Off

Show Off

Sheila Dunn

Maximize Sales At Wedding Shows

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Law And Disorder

Law And Disorder

Rob Schenk

Shield Your Business From Cancellations And Trolls

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Slaying Zilla

Slaying Zilla

Caroline Fox

A Lawyer's Guide To Difficult Weddings

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Wave Of The Future

Wave Of The Future

Meghan Ely

Redefine Wedding PR

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Your Net Worth

Your Net Worth

Sasha Souza

Price Lists And Competitors

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Shopping Spree

Shopping Spree

Why Wedding Couples Buy

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Haunted

Haunted

Alan Berg CSP, Global Speaking Fellow &

When The Couple Ghosts You

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Minute To Win It

Minute To Win It

Andrea Eppolito

The Psychology Of First Impressions

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Daydream Believer

Daydream Believer

Tabitha McCausland

Practical Benefits To Expand Your Creative Reach

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Diamond In The Rough

Diamond In The Rough

Painless Sales Prospecting

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Crossword Puzzle

Crossword Puzzle

Adrienne Brink

Words Not To Say When You Are Furious

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Friday Night Lights

Friday Night Lights

Rehearsals And Add-Ons

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Get Graphic

Get Graphic

Kaleigh Wiese

Using Graphic & Brand Techniques to Attract the Couples You Want

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Time Of Your Life

Time Of Your Life

Bethel Nathan

To-Do Lists, Time Blocking, And Calendar Scheduling

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Singled Out

Singled Out

Create Customized Proposals That Dazzle

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American Horror Story

American Horror Story

Epic Entrepreneur Fails

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Adulting

Adulting

Susan Southerland

Work/Life Balance

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Throw Your Shade Elsewhere

Throw Your Shade Elsewhere

Fight Bad Online Reviews

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Write On

Write On

Marketing Writing For Wedding Pros

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One Day At A Time

One Day At A Time

3 Ways To Stabilize Cash Flow

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Storybooked

Storybooked

Alan Berg, CSP

Storytelling vs. Story Selling

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Conquer Your Chaos

Conquer Your Chaos

Manage Everyday Problems With Ease

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Say Yes To Profits

Say Yes To Profits

Octavia Conner

Key Elements To A Profitable Business Model

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Leader Of The Pack

Leader Of The Pack

Rene Dalo

Ten Tips To Become A Better Leader

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The Sixth Sense

The Sixth Sense

Wedding Design Presentation Day

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Smooth Operator

Smooth Operator

Sal Cincotta

Generate Quality Leads Immediately

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Lead Generator

Lead Generator

Mark Chapman

Quality Leads At A Low Cost

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Entourage

Entourage

Tabitha McCausland

Become A Wedding Influencer

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Short Circuit

Short Circuit

Timeesha Duncan

Humanize Your Brand In The Age Of Social Media

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I Heart You

I Heart You

Nayri

Profitable Instagram Tricks

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Tech Shortcuts

Tech Shortcuts

Vanessa Joy

Automate Your Small Business

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Throw Your Shade Elsewhere

Throw Your Shade Elsewhere

Fight Bad Online Reviews

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Analyze This

Analyze This

Google Analytics To Improve Your Website

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Message Envy

Message Envy

Emails That Get Opened

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Almost Famous

Almost Famous

Clint Hufft

How To Start A Podcast

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Candid Camera

Candid Camera

Make A Video That Gets You Customers

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Eight Days A Week

Eight Days A Week

Staci Nichols

Repurpose Social Media Content

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The Real Wedding Pros Of The Wedding MBA

The Real Wedding Pros Of The Wedding MBA

Live Video That Yields New Clients

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Get Graphic

Get Graphic

Bring Your Creativity To The Front

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Photo Fix

Photo Fix

How Photoshop Can Improve Your Business

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Online Investment

Online Investment

Maximum Leads At A Minimum Cost

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In Your Dreams

In Your Dreams

Wedding Design Board Discoveries

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The Sound Of Music

The Sound Of Music

Digital Dave

Motion And Emtion

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2020 Vision

2020 Vision

Eddie Zaratsian

My Top 10 Even Design Moments Of This Year

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Wedding Utopia

Wedding Utopia

Heather Benge

Emerging Trends For Next Year

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Design Star

Design Star

Interior Design Principles Reimagined For Weddings

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Unicorn Effect

Unicorn Effect

Bron Hansboro

Create A Fantasy Wedding Experience

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On Display

On Display

Sean Low

The Value Of Presentation

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The Eyes Have It

The Eyes Have It

Jennifer Gilman

Visual Branding For Wedding Pros

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Officiant Convention

Officiant Convention

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Officiant Convention

Trending Traditions

What's New In Ceremonies - Donna Forsythe, Alan Katz, Clint Hufft, and Tim Willbanks

Weddings include some of the most recognizable rituals in our culture. Unity traditions are woven into ceremonies to symbolize the joining of lives, families, and communities.

  • The newest way to exchange vows
  • Themed weddings (beer ceremony, heritage incorporation, and movie inspo)
  • Take guest experiences to the next level

Reporting Live From The Ceremony

Officiant's Guide To Social Media - Bethel Nathan, Owner, Elevate By Bethel

You’ve performed hundreds of ceremonies. How do you promote your officiant skills that are close to perfect? How do you showcase your ceremonies through social media? Social platforms are a bottomless pit that consumes videos and images faster than you can create new ones. What is the most efficient way to consistently post online?

  • Use live video for your officiant business
  • Social media platforms you can live without
  • Engaging content ideas

Vows That Wow

Give Personality To Your Ceremonies - Rev. Dr. Rob Hundley, RevRob

Wedding ceremonies typically follow a pattern: processional, welcome, readings, address, vows, rings, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected (or status quo). Toss (or Flip) the script and start from scratch.

  • Creative ideas for the ceremony's order of service
  • Personalize your address with the couple's 'back story'
  • Unique ceremony add-ins that wow

Bless This Mess

Prenuptial Education And Counseling - Marie Burns Holzer, Owner, Let's Get Married by Marie

Everyone has baggage. As the age to wed rises, couple complications multiply. Nearlyweds who go through premarital education experience a 30% decline in divorce over the first five years of marriage. Are you ready to add premarital education to your packages?

  • Pricing guidance for premarital education and counseling
  • Sample group and individual course outlines
  • Successful ways to market your premarital services

Virtual Officiant

Connect With Your Couples Online - Laura Cannon, International Association of Professional Wedding Officiants

Wedding couples often decide to book based on online marketing. Many relationships are first established virtually, then face-to-face. It’s time to up your online approach. How do you stand out in the growing officiant market?

  • Show up higher on Google rankings
  • Online officiant marketing plans
  • Increase your number of 5 star reviews

Faith

Interfaith Religious Ceremonies - Liz Grimes, All Faiths Wedding Officiant Of The Triad

One-third of couples in the United States marry a person of a different religion. Blending traditions and cultures are vital for the ceremony, but the details can get tricky.

  • How to perform a ceremony with two officiants
  • Best ways to include both faiths and families in the planning process
  • Focus on the principles that unite both faiths
Venue Convention

Venue Convention

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Venue Convention

The Good Place

Social Media That Wins Site Visits - Kinsey Roberts, Host, She Creates Business a Podcast for Wedding Pros

Your wedding couples swoon over many ‘gram-worthy wedding locations before they set up a venue tour. Not only are they trying to impress their guests, they also strive to make their followers drool. Level up the social media wow factor at your venue with these simple fixes.

  • Consistent visual branding tips
  • Social media that turns likes into sales
  • A how-to guide to organize and execute your posts

No Vacancy

Corporate Events That Fill Your Weekdays - Shannon Tarant, Founder, Wedding Venue Map

Most venues fill up their Saturdays, but struggle to book events on the other days. If the rest of your week isn’t filled, your venue is leaving money behind.

  • Technical tips to track your booking pace
  • Market to more than just engaged couples
  • Curate an email list to stay connected

Marketing For Venues

The Venue Marketing Secrets You Wish You KNew - Scott Crumpton, Owner White Stone Marketing

Are you tired of wasting money on venue advertising that doesn’t work? Want to know your competitors’ marketing secrets?

  • Target your limited marketing budget for maximum revenue
  • Track your marketing campaigns like a pro
  • Eliminating the marketing initiatives that are draining your pocketbook

The Amazing Venue Race

More Venues - Fewer Weddings - Dona Liston, Owner, Lambermont Events

Owning a venue is expensive; you have to pay your staff, suppliers, and property maintenance before you pay yourself. Even in a strong economy, when there are more venues and fewer overall weddings, the odds might be against you. Get ready to win more weddings.

  • Net more revenue from each wedding
  • What to do when new competitors pop up in your market
  • Venue tours that ensure bookings

Raise The Roof

Five Ways To Maximize Your Venue Profits - Bill Zaruka, President, Wedgewood Wedding & Banquet

It cost you a lot just to open the doors of your venue. You are doing everything you can to fill your calendar with events. But are you doing everything you can to get the most profit from each event? How do you offer the widest product line in your market?

  • Expand venue price lists
  • Venue revenue maximization
  • How to leverage your vendors

Sold

Real Closing Techniques for Wedding Venues - Alan Berg CSP, Global Speaking Fellow

If they don’t choose your venue, you could lose thousands. To stay out of the red, you must sharpen your sales skills.

  • When objections are buying signals, and how to handle them
  • Closing skills at wedding expos, open houses, and venue tours
  • Help your couples avoid decision paralysis
Wedding Planner Convention

Wedding Planner Convention

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Wedding Planner Convention

Glamification

Adorn Your Social Media Planner Image - Megan Gillikin, Owner, A Southern Soiree Wedding & Event Planning and Weddings For Real Podcast

As a wedding planner, your image is all you’ve got. Each picture you take public tells a story about your company. Are you are sending the right visual cues to your potential wedding couples? How is your online image perceived by your customers?

  • Deep dive into truly attracting your ideal clientele
  • Small social media adjustments that make a big impact
  • Social media platforms that yield the most wedding bookings

Taking Care Of Business

Expand To Corporate Event Planning - Terrica, Chief Planner & Designer, Cocktails & Details

Many planners fill up their Saturdays, but struggle to book events on the other days. If your weekdays are empty, your planner business is leaving money on the table.

  • Market your planning services for holiday, office, mitzvahs, and corporate parties
  • Be the preferred choice for charity events in your area
  • Best ways to connect with key corporate decision makers

Your Net Worth

Planner Price Lists And Competitors - Sasha Souza, Owner, Sasha Souza's Consultancy For Creatives

You may have started your planner business for reasons that had nothing to do with money. But if you’re not charging enough, your business won't be around for long. How much is enough? We uncover hidden factors and help you calculate that magic number.

  • Maximum price vs maximum profit
  • Profit margins on high-end and budget weddings
  • How to really look at your competitor prices

Scary Wedding Stories

Wedding Planner Nightmares Planning - Renee Dalo, Owner and Lead Planner, Moxie Bright Events

You wake up in a cold sweat after a night of fitful sleep. Did the caterer increase the guest count after the latest wave of RSVPs? Was the florist able to match the cantaloupe accent color for the centerpieces? Did the venue remove the ugly wall hangings from the entryway? You have your plan together. What about everyone else?

  • What to do if the wedding couple that keeps changing their minds
  • Fixes for both big and small nightmares
  • How to show them that you're the boss

Planner Preview

The Next Florals, Installs, And Linens - Andrea Eppolito, Owner, Andrea Eppolito Wedding and Events

Designs are getting bigger and more extravagant for next year. It’s time to put Pinterest away and construct a dream of your own.

  • The hottest florals and linen pairings
  • Affordable designer-quality installs
  • Details that grab their attention

Swipe Right

Match With Your Best Wedding Couples - Amber Anderson, Owner, Refine For Wedding Planners

As a planner, the difference between loving your job or hating it depends on choosing the right wedding couples. You didn’t leave your 9-to-5 corporate life to be overworked and underpaid by less-than-ideal clients. You have the right to interview your couples to determine if they are a fit.

  • Red flags that scream no
  • Pre-qualification and sales interview process
  • Reject the wrong clients with grace
DJ & Master of Ceremonies Convention

DJ & Master of Ceremonies Convention

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DJ & Master of Ceremonies Convention

Name Brand DJ

Create Your DJ Identity - Artem Lomaz, Owner, NinetyThree Entertainment

Every DJ has a brand, whether intended or not. Your brand rules your business. A strong, identifiable personal brand elevates your company and lifts you above your competitors.

  • Develop your authentic personal brand
  • Signs your brand is obsolete
  • Attract your ideal customers with strategic branding

My Type

Social Media Your Way - DJ Hapa

As a DJ, you are the life of the party. Wedding couples expect you to know what is hot or not. Social media lets you show how much fun they can have at their wedding if they hire you. Are you converting enough of those followers into customers?

  • Social selling sales techniques for DJs
  • Identify your prospects with these keywords and phrases
  • 5 ways to engage with your customers authentically

Turn It Up To 11

Increase Your Revenue With Multi-Ops - Mike Walter, Owner, Elite Entertainment

Many DJs fill up their Saturdays, but struggle to book events on the other days. Now you feel like all you do is turn down business for those same days... and it’s painful. There is a better way.

  • Recruit and train the best talent for your growing DJ business
  • Emcee training intros, audience participation, mixing, and music history
  • Non-competes and employees vs subcontractors

Ahead Of The Curve

Jump Ahead Of Your DJ Competitors - Chris Washburn, Owner, Washburn Entertainment

Nothing is as essential to the wedding reception as the DJ...except maybe the wedding couple. You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that will increase your value, raise your image to a celebrity-like level, and have clients choose their date based on your availability?

  • Add a new spin to intros, first dance, cake cutting, and exits
  • Incorporate video for max emotional impact and set you apart
  • Fresh ideas for the next generation of weddings

Twist My Words

Word Play Transitions - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

Eve sang, "Love for my wordplay -- that's hard to find!" Wordplay transitions are not hard if you know what you're looking for in song compatibility. Hear wordplays with songs you would actually play at weddings and learn effects, looping, and slam techniques to compliment your wordplays.

  • Make overlapping words actually sound good
  • How to find and create your own wordplays
  • Learn creative mixing ideas you can use at your next event

Music Maker

Create Your Own Edits, Mashups, and Custom Mixes - Dan Quinn, Owner, DQB Entertainment

We have access to a wide range of music sources, but to create something unique can really blow couples’ minds and raise the bar for what is expected from a DJ...and it isn’t that hard to do.

  • Techniques such as warping and drum loops to make smooth intro edits out of those hard-to-mix tracks
  • Create seamless short edits for special dances, and add crystal clear vocals for special moments
  • Learn easy-to-use production techniques that can be used in the DAW of your choice- from GarageBand, to Logic Pro, to Ableton Live
Catering & Cakes Convention

Catering & Cakes Convention

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Catering & Cakes Convention

Step Up To The Plate

Special Event Food Trends

Foodie culture is everywhere and wedding menus are no longer a choice of just chicken or beef. Instead, couples make a well-crafted food experience part of their wedding day. What do you need to know about next year’s food trends?

  • Incorporate organic and plant-based options without blowing their budget
  • Hot fusion foods, late night brunch bites, and new food stations
  • Trending ingredients to spice things up

Back For Seconds

Gain Referrals From Wedding Pros And Clients Aleya Harris, Food & Beverage Industry Expert & Business Growth Strategist

Referrals are the most cost-effective way to generate new catering business. Yet, asking for referrals can feel awkward. Take the pain out of the process and get more pre-qualified leads from people you trust.

  • Best times to ask for a referral
  • How wedding pros decide which caterers to recommend
  • Preferred List mistakes

Love at First Site

The Art Of Food Photography - Jennifer Gilman, Flourish&Co

The numbers don’t lie. Millennials are known to photograph impressive meals. Socially-savvy caterers adjust their menus to include foods that look good on smartphones. Great food photos aren’t just images. They are a stealth marketing strategy.

  • Apps, tricks, and tools to build a food image library on your phone
  • Which images on your proposals increase your average sale
  • Social media tags that boost bookings

Prix Fixe

Increase Your Catering Profits - Ryan O'Neil, Owner, Curate

How do your catering profits compare to your competitors? Do you know your profit margin on each menu item? What fixed costs apply to every event?

  • Average profit range for budget, mid-priced, and luxe catering companies
  • Onsite wedding venue profits vs corporate catering profits
  • Are high-end caterers more profitable than mid-market caterers

In Good Company

Expand To Corporate Clientele - Jamie Quickert, Director Of Catering, Detroit Institute Of Arts

Many caterers fill up their Saturdays, but struggle to book the rest of the week. If your weekdays aren’t booked, your catering business is leaving money on the table.

  • Market your catering services for holiday, office, mitzvahs, and corporate parties
  • Get on charity gala lists in your area
  • Best ways to connect with key corporate decision makers

Just Desserts

Creative Sweet Endings

Wedding cakes may be forever, but couples demand more than the traditional slice at the reception.

  • Presentation ideas that make your confections even more decadent
  • Dessert and drink pairings
  • International fusion desserts
Photographer Convention

Photographer Convention

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Photographer Convention

Flash Sale

Find And Book Couples With Social Media - Sal Cincotta, Owner Salvatore Cincotta Photography

Photographers have more visual content to share than any other wedding pro. Are you converting enough of your followers into customers?

  • Social sales techniques for photographers
  • Qualify your prospects with these keywords and phrases
  • 5 ways to engage with your customers authentically

F Stop

Overcoming Photography Objections - Stephen & Summer Gossett, Owners, Noveli Photography

Can you cut items from your package? Are you able to just shoot the ceremony? Why are other photographers less expensive? Can I have the RAW files? Do you have a discounted price? Handle photography objections and close the sale

  • Step-by-step guide to overcome common objections
  • Tactics to land the sale and have them spend more
  • Handle objections online, over the phone, or in person

Dream Maker

Light And Airy Wedding Imagery - Jos & Tree, Jos & Tree Photography

Bloggers and wedding couples go gaga over dreamy images. Make your photos feel so light and airy they might just float away.

  • Posing, aperture, ISO, and shutter speed to create a modern image
  • Next year's photo trends and how to master them
  • Post-production editing to establish a cohesive look

Photography Is Hard

Selling Products Is Easy - Mark Zucker, Founder & CEO, Zookbinders

Only 50% of photographers sell products. The “shoot-and-burn” trend has lost momentum, but there are still many photographers who deliver images-only. Whether you’re a Full Time or Part Time photographer, the key to doubling your profit per wedding is by selling products. Learn how to sell products online and in person.

  • Secrets to selling albums, wall art, and prints
  • Key questions to always ask the wedding couple
  • Benefits of selling products upfront

Exposure

The Dark Side Of Wedding Photography - Vanessa Joy, Owner, Vanessa Joy Photography

Before you started your business, no one told you how many nights you would be up working until 2:00 am. You didn’t expect to have so many competitors. It is still a surprise that some couples expect their photos back 48 hours after they say "I do." You are so tired of defending your prices. Can you learn to love your photography business all over again?

  • Redefine customer expectations with legal and verbal tips
  • Workflow efficiency that gives you back your free time
  • Refresh your artistry

Fast And Furious

Speed Editing Shortcuts

If you’re like most photographers, you love to shoot amazing images. But you could do without the tedious process of organizing and editing. Would you like to fly through the post-production process?

  • Cull, organize, and edit in half the time
  • Editing shortcuts that produce flawless photos
  • Common editing mistakes
Florist Convention

Florist Convention

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Florist Convention

Buy The Bunch

Upsell Your Floral Packages - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

An officiant, caterer, or venue are booked out of necessity. But flowers are something she actually wants to spend money on. Flowers transform the wedding photos, enhance the look of any venue, and add color and delight to everything they touch. How do you max out her floral spend?

  • Multiple appointment method to increase add-on sales
  • Common missteps florists make when discussing packages
  • Best ways to use visuals to increase total floral spend

Social Stems

Instagram, FB, And Pinterest For Florists - CeCe Todd, Owner, CeCe Designs

You know couples look online for floral ideas. How do you turn their online inspiration search into a floral booking?

  • Geo-specific Insta, FB, and Pinterest posts
  • Find quality followers that are ready to buy
  • Posts that inspire action

Orchid Dreams Daisy Budget

Attainable Floral Luxury - Bron Hansboro, Chief Creative, The Flower Guy Bron

Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.

  • Insider floral techniques
  • Smart swaps to give your couples more for less
  • Translate big budget trends to any price point

Branching Out

Florals For Corporate, Charity, And Galas - Eddie Zarastian, Owner, Eddie Zarastian Lifestyle And Design

Flowers and a full calendar make everything better. Are you ready to even out your cash flow and book more corporate events?

  • Market yourself for holiday, office, and corporate parties
  • Get on charity gala lists in your area
  • Best ways to connect with key corporate decision makers

Blooming Business

Gain Referrals From Wedding Pros And Clients - Ryan O'Neil, Owner, Curate

Referrals are the most cost-effective way to generate new floral business. Yet, asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

  • Take the time to ask for a referral
  • How wedding pros decide which florists to recommend
  • Preferred List mistakes

Artfully Arranged

Next Year's Floral Design Trends Jackie Lacey, AAF, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet

Moody colors and luxury are at the heart of floral styles for next year. Velvets and metals paired with rich and warm jewel tones make any wedding feel like an upscale affair. Get the latest in all the floral trends your wedding couples will be demanding.

  • Soft moody floral color palettes
  • Metallic touches and color enhancement blooms
  • Posh and polished vessels and vases
Wedding Designer and Trend Convention

Wedding Designer and Trend Convention

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Wedding Designer and Trend Convention

Wedding Designer Tell All

Five Things They Need To Know About Your Job

A wedding designer collaborates with couples to create a color scheme, theme, and visuals for the event. They are in charge of communicating their vision with the wedding professionals to create a cohesive look.

  • Sell the difference between a wedding designer and a planner
  • Methods to get more referrals from wedding planners
  • Market your designer work

In Your Dreams

Wedding Design Board Discoveries

Design boards get the ideas out of your head and on paper (or the computer screen). Design Boards are your most powerful non-verbal tools to book the sale, keep your couples happy, and maintain a consistent look.

  • Define the wedding mood before you start the Pinterest binge
  • Make sense of your couples' chaotic and nonsensical visions
  • Presentation Day dos and don'ts

Design Star

Interior Design Principles Reimagined For Weddings

Interior designers make indoor spaces functional, safe, and beautiful with the manipulation of colors, light, and materials. Wedding designers follow the same path.

  • Use blueprints and to-scal drawings to define your design
  • Focal points, contrast, and design details
  • Common scale and proportion mishaps

On Display

Wedding Design Presentation Day

You’re equal parts nervous and excited. You have put in many hours of work to make this wedding look stylish without being overdone, now it’s time to present your vision to the wedding couple.

  • Technical know-how to take your sketches from hand-drawn to digital
  • Best resources to help you sell design ideas
  • Presentation dos and don'ts

Artfully Arranged

Next Year's Floral Design Trends

Moody colors and luxury are at the heart of floral styles for next year. Velvet metals paired with rich and warm jewel tones make any wedding feel like an upscale affair. Get the latest in all the floral trends your wedding couples will be drooling over.

  • Soft mood floral color palettes
  • Metallic touches and color enhancement blooms
  • Posh and polished vessels and vases

Designer Preview

The Next Florals, Installs, And Linens

Designs get bigger and more extravagant for next year. It’s time to put the Pinterest away and construct a dream of your own.

  • The hottest floral and linen pairings
  • Affordable designer quality installs
  • Details that demand their attention
Videographer Convention

Videographer Convention

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Videographer Convention

Time In A Bottle

Video Sales Techniques

When the honeymoon is over, all that’s left are the memories. But the best photograph doesn’t capture motion or sound. Too late, couples realize how much they missed or have already forgotten. Their biggest regret is not having a professional video. How do you persuade couples before the wedding how much they will appreciate video after the wedding?

  • Convince wedding couples to spend on videography
  • Which scenes in your Sneak Preview guarantee a sale
  • Price points that yield max profits

Illusion Of Motion

Wedding Video Trends

The rapid evolution of technology has impacted wedding video trends. Hi-tech weddings now feature interactive components that were previously impossible. As a videographer, you must constantly update your art to stay relevant and competitive.

  • Integrate Parallax Scrolling effect into your packages
  • High tech weddings with cinematic drone shots
  • Wedding video editing trends

Socially Prolific

Wedding Video's Massive Edge

Other wedding pros have to spend extra time and money to generate online video content. Videographers have the built-in advantage of shooting fresh content for social media with every wedding. Social media gets you the attention. But are you converting enough of those followers into customers?

  • Social sales techniques for videographers
  • Identify your best prospects with these keywords and phrases
  • 5 ways to engage with your customers authentically

CORPORATE VIDEO

Climb The Ladder

Operating a business without a marketing video is like trying to succeed without a website. Other businesses want to hire you for their videos; they just don’t know it yet. Be the it person in the industry when businesses want the most compelling promo video.

  • Creative ways to network that don’t take up all your free time
  • Create a video sales letter
  • Fresh commercial ideas

ONCE UPON A TIME

Storytelling Through Video

Your job isn’t filmmaking; it's storytelling. You are an artist that uses motion to create a masterpiece. Focus on your storytelling skills through light, editing, and composition.

  • Power of light
  • Elevate the emotion in your films
  • Social-media-worthy shots

PRICING THE PRICELESS

Video Packages That Deliver Profits

When the couple finally contacts you, their budget is nearly spent. Aafter the wedding, about 25% of wedding couples who hire a videographer wish they spent more money on video. If a picture is worth 1,000 words, a video is worth 10,000 more. How do you encourage your couples to pick a videography package they will be happy with years after the wedding day?

  • Structure your packages so they don’t pick the least expensive option
  • Maximize your profits from each package
  • How to price social media options
Gown and Tuxedo Shop Convention

Gown and Tuxedo Shop Convention

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Gown and Tuxedo Shop Convention

Turnstyle

Hottest Gown Trends For Next Year

Get your wish-list ready for next year’s hottest buys. There will be no shortage of chic, bold, and statement-making dresses.

  • Floral dresses and details that will sell
  • Ethereal light-as-air-gowns
  • Runway styles that look just as good on real brides

Off The Rack

Move Your Inventory Out The Door

Too much inventory takes up precious showroom space and prevents you from updating your gown shop each season. If your racks are packed with last season’s collections, it’s time to make room for new, high-profit dresses.

  • What to do when a collection isn't selling
  • In-store tactics to move dead stock without holding a sale
  • Floorplans, window displays, and focal points

White Out

Fix Epic Purchasing Mistakes

It’s easy to get swept up in the emotions of market and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top in mind.

  • Checklist and performance metrics for next season's best selling gowns
  • Geo-specific merchandise that sells
  • When it's time to break up with a designer

Digital Dress Influence

Increase Traffic With Easy Social Media Tips Nayri, Wedding Fashion Expert/Lovella Bridal

Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?

  • Online branding mistakes
  • Plan your monthly social media content quickly
  • Social gown shop pics and videos that get appointments

Satin Sales

Smooth Selling Techniques In An Overflowing Marketplace

The bride and her squad feel the dress decision is monumental. She believes her gown will determine the vibe of her wedding, ensure she looks phenomenal in photos, and inspire her fiance to tear up as she walks down the aisle.

  • Active listening quiz (how do you rate)
  • Identify her budget and influencers before the appointment
  • Close the sale even when she says, "I need to think about it"

Bursting At The Seams

Grow Your Gown Shop In A Competitive Market

Your gown shop has to be strong enough to compete against national retailers and local newcomers. With new online and in-store competitors constantly popping up, you can still grow your salon in this crazy competitive environment.

  • Sell aggressively against local and national competitors
  • Average overhead costs (employees, rent, merchandise)
  • Gown shop plan of action for next year
Photo Booth Convention

Photo Booth Convention

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Photo Booth Convention

Booth Sleuth

Social Media For Photo Booths

Social media can make or break your Photo Booth business. Fortunately, you have built-in fresh social content with every event you do. Are you converting enough of those followers into customers?

  • Projection video, Boomerang GIF's, glamour, animated overlay, and prop color
  • High tech props
  • New software updates

Be My Guest

Leverage Guest Connections Into Future Profits

Photo Booths are the modern wedding guest book. Most guests take the time to visit your photo booth at the reception. Get the opt-ins you need to make your profits go viral.

  • Incentives that get guests to share instantly
  • Efficient ways to convert your database into future business
  • After-event add-ons that are found money

Photo Booth Standout

Compete In A Crowded Market

Photo booths seem to be ubiquitous at weddings. It’s an expense worth the splurge in this selfie generation. But new photo booth competitors seem to pop up weekly. How do you compete in this crowded marketplace?

  • Best ways to get more bookings than your competition
  • Optimal time to expand
  • Hire and train your team

CORPORATE TAKEOVER

Photo Booth Expansion

You started your Photo Booth business doing weddings. Now it’s time to expand your business into the lucrative world of corporate events to double your profits.

  • Ideas to build your database
  • Best ways to market your brand at events
  • Social media connections that corporate clients demand

SALES PROPS

New Decade - New Sales Ideas

It’s hard to be a good sales person when all your customer wants to do is talk price. New competitors pop up online and at wedding expos. Unmanned booth rentals are challenging the starting price for your Photo Booths. How do you sell when the number of booths are at an all-time high?

  • Sell against low-priced competition
  • Sales techniques that secure a booking
  • New Photo Booth up-sells and add-ons

Think Outside The Booth

Life-Sized Photo Booth Trends

As a Photo Booth owner, you have to stand out. If you only offer basic backdrops and paper props what makes your company in demand? Set design for your booths create a photo experience.

  • Life-sized boats, bathtubs, furniture, and 3-d designs
  • Movie-inspired backdrops
  • Affordable interpretations of luxe looks
Corporate Events

Corporate Events

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Corporate Events

No Vacancy

Corporate Events That Fill Your Weekdays

Many venues fill up their Saturdays, but struggle to book events on the other days. If your weekdays aren’t booked, your venue is leaving money behind.

  • Market your venue for holiday, office, and corporate parties
  • How charity events open the door to high-dollar bookings
  • Best ways to connect with key corporate decision maker

A Whale Of A Sale

Customers Ten Times Larger Than The Rest

The heart of any small business is its clients. Who can afford to pay top dollar and buy from you again and again? Who will max out their spend on each event and make your business feel invincible? The answer is corporate customers.

  • Be the archiect of your corporate sales plan
  • Prospecting strategies to capture the biggest accounts in your area
  • Mistakes that will cost you big accounts

Taking Care Of Business

Expand To Corporate Event Planning Terrica, Chief Planner & Designer, Cocktails & Details

Many planners fill up their Saturdays, but struggle to book events on the other days. If your weekdays are empty, your planner business is leaving money on the table.

  • How to expand to holiday, charity, and corporate parties
  • Network your way to the right people
  • Shortcuts to the Preferred List

Climb The Corporate Ladder

Offer Corporate Event Management

From national meetings to stellar galas you can align their goals with your reality. Corporate event planners enjoy the freedom that corporate customers allow.

  • Corporate planning checklist
  • Planning trade shows, product launches, business dinners, and conferences
  • Charity, team building, incentive vacations, and board meeting ideas

Branching Out

Florals For Corporate, Charity, And Galas

Flowers and a full calendar make everything better. Are you ready to even out your cash flow and book more corporate events?

  • Market florals to holiday, office, and corporate parties
  • How charity events open the door to high-dollar bookins
  • Best ways to connect with key corporate decision maker

In Good Company

Expand To Corporate Clientele

Many caterers fill up their Saturdays, but struggle to book the rest of the week. If your weekdays aren’t booked, your catering business is leaving money on the table.

  • Market your catering services for holiday, office, mitzvahs, and corporate parties
  • Get on charity gala lists in your area
  • Best ways to connect with key corporate decision makers