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Impressions

The Seven-Second Rule

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Crunch The Numbers

Seven Metrics For Financial Success

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Talk To Me

Convert Conversations Into Sales

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Modern Marketing

Strategies That Work

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Tell Me A Story

Narratives Into Profits

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Buy-Ology

The Marketing And Sales Team

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Non-Fiction

The Truth Behind Time Management

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Get Rich Quick

Double Your Sales

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Full Exposure

Wedding Show Blue Print

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Life's A Pitch

Close The Sale

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New Hire

Get Training Right The First Time

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Revenge Party

Make Your Competition Pay

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Sell It

Smarter Sales = More Bookings

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Moneymoon

Romantic Revenue

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Path Of Most Resistance

Turn Sales Objections Into Bookings

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Graphic Design

Interactive Canva Workshop

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Toxic

Manage Difficult Clients

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Inbox Battlefield

Win The War On Email

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The Connection

Create A Bond - Close The Sale

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Show Stopper

Design A Magnetic Wedding Show Booth

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Inquiry Goldmine

Convert Leads into Bookings

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Legally Yours

Reduce Your Litigation Risk

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Powerful Purpose

Courageous Ways To Avoid Burnout

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Passport To Profit

Destination Wedding And Honeymoon Panel

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The Disappearing Act

Keep Couples Engaged After They Inquire

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Price Perfect

The Truth About Price Lists

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The Unright Thing

Create Breakthrough Weddings

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Manic Monday

Time Hacks For Busy Pros

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10x Your Referrals

Less Work - More Money

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Star Power

New Take On Online Reviews

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Client Chemistry

Sell To All Personality Types

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I've Got A Feeling

Social Media That Sparks Emotion

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Inbox Battlefield

Win The War On Email

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Web-Centric

Website Trends And Tips

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Insta Results

Turn Instagram DMs Into Big Dollars

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AI Unleashed

Boost Creativity And Efficiency

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Hide And Seek

Target Audience Advertising

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Visual IQ

Images That Lead To Sales

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Call Me Never

Text Marketing That Converts

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Listen Up

Podcast Driven Referrals And Bookins

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The Future Of Tech

Predictions To Connect You With Gen Z Couples

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Digital Marketing

Optimize New Leads

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Generation Tech

Save Time And Money

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AI Apprentice

Employees That Don't Talk Back

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Apex Predator

Outsmart And Outrank

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Social Followers

Build Your Fan Base In 30 Days

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APPILY EVER AFTER

Next Year's Hot Apps

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Radio Silent

Turn Up The Volume

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Social Search

Social Media Search And SEO

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Watch Me

Ten Instagram Reel Techniques

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Smart Video

Mobile Content Creation

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The Tangled Web

Make Sense Of Your Analytics

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Functional Floorplans

Wedding Reception Design

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Transformers

Recreate Your Business

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Star Power

New Take On Online Reviews

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Gold Rush

The TIkTok Frontier

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Jackpot

Instagram And Facebook Ads

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Graphic Design

Interactive Canva Workshop

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Set The Table

Interactive Tablescape Workshop

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Trend Forecast

The Future Of Luxury Weddings

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Timeless Traditions

Keep Up With The New

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Luxe Minimalism

Merge Opulence With Simplicity

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Trending Texas

Boot Kicking Ideas

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California Dreaming

Golden State Of Mind

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East Coast Trendspotting

Classic Meets Modern

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The Trend Experience

Next Year's Wedding Trends

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Time Warp

Trends That Mix The Eras

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Petal Lab

Interactive Bouquet Workshop

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Wedding Venue Seminars

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Wedding Venue Seminars

Lightning Round

Amp Up Your Venue Sales

Ian Ramirez, Co-Owner, Venue Help Desk and Venue Director, Madera Estates

Your venue sales have hit another plateau. You feel drained. It seems that every new inquiry is determined to ghost you. If you get them to your property and don’t book them on the spot, your chances decrease dramatically.

Real-world sales stories from venue pros
Six techniques to get and close a new lead
Proven guide to book the venue sale

The Future Of Venues

Trends That Shape The Industry

Shannon Tarrant, Co-Founder, Wedding Venue Map & Venue Help Desk

They dream of how their wedding will look…you dream about the potential profits. With competing venues to your north, south, east, and west, it feels like they’re all out to block your bookings. To future-proof your venue, it’s not about walking to the next trend…it’s time for a full-blown sprint.

Tech-driven experiences
High-profit venue ad-ons
Top 10 trends that drive venue books

Tour De Force

Powerful Open Houses

Tirzah Caffee, Owner, Alexander Homestead

Over 90% of engaged couples tour venues before they book. The average couple looks at four venues before they make a final decision. How do you increase the chances they choose your venue over your competitors? Without hiring mermaids, tap dancers, or a full orchestra, how do you make your open houses and tours memorable without breaking your budget?

Customized tours that increase booking ratios
Food, fashion, music, and florals
Open house alternatives

On The Money

Venue Revenue Streams

Kristin Binford, Owner, Haue Valley

Wedding couples book their venue before any other wedding service. Your timing is perfect for add-ons and up-sell opportunities. With research from 3,000 venue owners, discover the science behind making the highest profit, the psychology of when to ask for upgrades, and which services are the most lucrative. Watch your venue and bank account grow.

Venue price lists and add-ons
Nine ways to add profit
All-inclusive vs. a la carte

Venue-Full

Follow Up And Follow Through

Julia Henning, CRO, Wedgewood Weddings

They researched you online. You are a match for their venue look, date, and budget. The tour exceeded their expectations. They appear to be all-in. Why haven’t they booked?

Best time to follow up
Match the message to the clients
Leverage tech for bookings and sales

Smooth Operator

Time-Saving Venue Systems

Joe Rare, CEO, Wedding Booking System

You lead a venue team, but the process seems to get more and more complicated. With so many emails, spreadsheets, calendars, and event details, something is bound to get overlooked. What is the best way to prioritize sales and new bookings? How do you create smooth business processes that save you time and increase your revenue?

Top venue time wasters and how to avoid them
Get the right people into the right positions
Automation that saves time and money

Venue Dream Team

Increase Sales And Decrease Stress

Dana Kadwell, Co-Owner Hustle & Gather

You didn’t start your venue business to be stressed out working seven days a week. Your dream wasn’t sleepless nights and constant headaches. Top-tier venues have strong leadership and systems. How do you build an unstoppable team, increase your closing ratio, and get your life back?

Hiring practices to determine stellar candidates
Management style quiz
How to pay employees and how it impacts your bottom line

Wedding Planner Seminars

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Wedding Planner Seminars

High Style

From Inspiration To Execution

Kate Turner, Founder and Creative Director, Kate & Company

It’s easy to make a wedding look high-style when you live in NYC, but what if your market is small to mid-sized? How do you find the right resources when your local design options are limited? What’s the best way to create a design deck that results in a flawless wedding look?

Master the art of design decks
Source in small to mid-size markets
Execute stunning builds from tents to ballrooms

Invoiced

Real Planner Price Lists

Terrica, CEO, Terrica Inc & Wedding Pro Workshop

If you hear another lecture about charging what you’re worth, you’ll roll your eyes and walk out the door. You need a practical approach to evaluate your planner price list. Maximize your profit while maintaining a realistic price point for your area.

All-inclusive, day-of, and hourly packages
Calculate the most profitable approach
Upsell and additional streams of income

Minutes Matter

Disaster-Proof Your Planner Timelines

Brian Green, Chief Event Architect, ByBrianGreen

Every timeline looks flawless the day BEFORE the wedding. But what happens when the officiant gets stuck in traffic, the kitchen sets off the fire sprinklers, and the photos go over by 30 minutes? Make your timelines indestructible.

A detailed approach to better timelines
Disaster-proof your events
Sample timelines from award-winning planners

Wedding Trendsetter

Create, Don’t Follow

Margaux Fraise, Owner & Creative Director, Harmony Creative Studio

As a wedding planner, it’s your job to stay up on trends, social media shifts, and industry changes. Being up-to-date isn’t just a flex - it’s a strategy. Sharpen your awareness for better pipelines, stronger sales, and more referrals.

Trend inspiration through pop culture and social media
Top trends to increase sales
Practical tools to stay current without burnout

Sell The Dream

The Psychology Of Sales

Renee Dalo, CEO, Moxie Bright Events

Wedding couples’ power has passed a tipping point. They have more information and options than ever before. The average couple inquires with multiple planners before setting an appointment. How do you secure a consultation and ultimately the sale?

Sales psychology through emotion
Sample planner packages
Craft your compelling planner stories

Magnetic

Attract And Book Luxury Clients

Andrea Eppolito, Owner, Andrea Eppilito Weddings & Events

Luxury is never sold on logic. It’s based on aspiration, storytelling, and status. Every planner wants to work with the One-Percenters. But where do you start? How do you create demand? Discover the best methods to sell using emotion, not price.

Luxury leads and where to find them
The power of exclusivity
Strategies to command premium pricing

Expansion

Scale Your Planner Business

Jordan Xu, Owner, Emily Jordan Events

As a planner, you’re used to doing everything…but to really grow your business you can’t do it alone. You need to expand your team but you’re too busy to figure out an action plan. Are you ready? Where do you start?

Optimal time to hire staff
Where to find new talent
Onboard new team members

Catering & Cakes Seminars

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Catering & Cakes Seminars

Catering Playbook

Hiring, Firing, And Seasonal Help

Anthony Lambatos, Owner, Footers Catering

Your success requires a stable and motivated catering staff. In today’s full-employment economy, it’s hard to find good people who aren’t already employed. High turnover can be a time-consuming nightmare. How do you hire and keep the right people?

Unconventional interview techniques that work
Red Flag deal-breakers
Incentives that reduce turnover

Sizzling Hot

Latest Catering Trends

Fausto Pifferrer, Co-Owner, Blue Elephant Events & Catering

Wedding personalization is hot and getting hotter. The best ways to customize are food-forward and customer-centric. Tell their love story through cuisine, and embrace the dishes that resonate with them emotionally and drive future bookings.

Sit-down meal service trends
Cocktail style menus
Table fashion and room decor

Piece Of Cake

Sweet Dessert Fashions

Jenae Cartright, Owner, Cake & Crumble

They say save the best for last… but what if the cake and desserts can be a visual centerpiece at the reception? Don’t take desserts too seriously and you have a chance to inspire a sweet look that can be a feast for the eyes and the taste buds.

Fun favor pairings
Nostalgic cake toppers and designs
Elevated cake vignettes

The Dish

Catering Sales Closers

Ruben Bell, Co-Owner, Blue Elephant Events and Catering

The biggest part of the wedding budget is food and beverage. With such a huge spend, details, and menu options, some couples drag their feet during the sales process. How do you close the sale on their first visit?

Profitable menu options
In-person demo
Open houses, expos, and tastings

Delectable Profits

Cost Control And Revenue Growth

Mickey King, President, Like A King Hospitality

Over 30% of the overall wedding budget is allocated to food. With entire TV networks, podcasts, and blogs dedicated to food trends and tastes; it’s no surprise that the spotlight is on you. Food at a wedding impacts the overall guest experience and is a central part of the celebration.

Targeted sales techniques
Actionable steps to elevate your catering business
Effective cost management strategies

Palette And Palate

Elevated Food And Drinks

Chef Christopher Taylor, Owner/Executive Chef, Chris Evans Events and Catering

Modern couples put a lot of thought into planning their wedding menus, to tell their love story through food. Culinary components will lead the way with a concentration on presentation, trends, design, and intentionality.

Menu options that look as good as they taste
What's on the way out
Presentation and color inspiration

Fresh Sales

Increase Your Catering Bookings

Chef Terry Matthews, Owner QFire Catering

Catering sales are complicated. The number of choices and menu options can stand in the way of a quick booking. How do you give an accurate catering quote without delaying the sale?

Sales conversations that get results
How to talk about your menu and pricing
Catering closing techniques

DJ Seminars

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DJ Seminars

MIC DROP

Premier MC Skills

Mike Walter, Owner, Elite Entertainment

There’s no doubt... the MC makes or breaks a wedding reception. You move the wedding smoothly from intros to exits. You have the responsibility of bringing the couple’s story to life. How do you push your MC skills past the limit?

Stand out without stealing the spotlight
Use personality and humor
Fresh segues for a smooth flow

DJ SALES APPROACH

Best Presentation Mindset

Alan Berg, CSP, Global Speaking Fellow, Author, Consultant

Do you get sales inquiries, but not convert as many as you think you could (or should)? Was it your website? Your price list? Maybe your outfit? You have no idea, but your closing ratio needs a boost.

Convert online leads into appointments
Close the sale faster
Common DJ sales mistakes

Mix It Up

DJ Techniques And Music Trends

Chris Washburn, Owner, Washburn Entertainment

The way wedding couples consume music has shifted. With shrinking attention spans and an ever-growing selection of songs, how do you stay up on music trends and techniques? What’s the best way to curate an ideal playlist, mix seamlessly, and create an atmosphere that keeps guests dancing?

Formulate a creative mindset
Next level transitions
Tips to showcase your talent

High Energy Transitions

Live DJ Workshop

DJ Hapa, Head Coach, thedjcoach.com

Music and technique options are endless. With AI, new tech, software, and social media, you are more connected than ever. So why do you feel so lost? Simplify what it means to be a top-tier performer. Sharpen your DJ skills and find out what sets you apart from your competition and books the job.

Jaw-dropping transitions
Mixing skills that fill the dance floor
Trends to follow - trends to ignore

Five Star DJ

Reviews That Get You Bookings

Matt Radicelli, Founder, Mentor Pods Group Coaching

For DJs, word-of-mouth is everything. Five-star reviews help, but truly successful businesses turn happy couples, vendors, and past clients into a non-stop referral engine. In this session, we’ll go beyond just collecting reviews and show you how to build a system that drives repeat business, vendor partnerships, and high-value referrals—without spending a fortune on ads. Plus, you'll walk away with free tools and templates you can implement immediately to start seeing results

Leverage other wedding pros' evaluations
Motivate more coupes to review you
Reviews as a marketing technique

WEALTHY WORKFLOW

Optimize DJ Processes And Elevate Pricing

Jessica McKelvey, Owner, DJ Jess McKelvey

You’re got the talent. You’ve done the prep. You invested in the gear. The amount of hours you put into each event results in a truly customized experience. How do you determine your DJ/MC rate in your market? What factors make your services worth more than your competitors?

Discovery calls that lead to sales
Price lists for the talent plus production fee model
Workflow that allows you to charge more

Words Matter

Captivating Communication For DJs

Rob Ferre, Owner, Life Of The Party, DJ, MC, and Host

As a wedding DJ, your words are as powerful as your music. Know exactly what to say in front of an audience, during sales meetings, with vendors, and in team communication. The right words can increase bookings, elevate your brand, and lead to unforgettable experiences.

Master the mic with key words and phrases
Conversations that convert to sales
Build stronger DJ teams

Wedding Florist Seminars

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Wedding Florist Seminars

Stemistry

Hands-On Floral Workshop

Elizabeth Fisher, Owner + CEO Lizzie B’s Flower Shoppe

It’s time to stretch your mind and body and get moving. Try out the latest floral techniques and leave with an arrangement you create in this hands-on workshop.

Practice time-saving techniques
Floral construction in real time
Color, layers, and texture lookbook

Luxe Blooms

Wedding Floral Craze

Liza Roeser, CEO/Founder, FiftyFlowers, and Darin Bahl, Owner, Tailored Twig

The average couple spends 10% of their budget on blooms; which makes sense because flowers completely transform the look of any wedding venue. Whether the blooms are held, suspended, or placed their power radiates from each petal. From minimalistic to opulent flowers can make or break the overall look.

Dynamic floral displays and shapes
Unexpected colors and new varieties
Living art centerpieces

Buy The Bunch

Close The Floral Sale

Bron Hansboro, Owner, The Flower Guy Bron

The floral game has changed. Social media, reviews, and referrals have removed so many steps from the sales process. How do you decide which sales skills still matter - and which ones aren’t worth keeping?

Turn inquiries into signed contracts
When to introduce up-sells
Floral pricing menu

Flower Follower

Social Media For Florists

Ace Berry, Floral Artist and Owner, Ace In Full Bloom

Florists have a visual business and are some of the most-followed accounts online by engaged couples. Hearts and likes come before bookings, and a strong social media following turns online inspiration into an appointment and ultimately a sale.

Target followers in your market
Posts that inspire appointments
Six month plan of content ideas

Foam, Wire, Glue, Tape

Dramatic Floral Installs

Susan Davis, Owner, Fresh Designs Flora & Events

Feeling intimidated by large-scale installations? Or maybe you're just over the same safe looks you've done a million times? With the right supplies and a little technique, you can bring any dream to life.

Mechanics for backdrops and hanging looks
Product handbook
Time saving tips for large structures

Petal Play

Inspired Floral Trends

Lauren Bercier, Co-Founder and CEO, Something Borrowed Blooms

Flowers are the scene-stealers of the wedding day. Wedding couples are looking for a florist who’s up on the latest trends. Be that florist using textured flowers, single-color arrangements, and faux options.

Cake meadows and floral runners
Grounded ceremony arches meet hand-picked bouquets
Mix fresh and faux seamlessly

Floral Time

Save Time And Make More Money

Donald Yim, AIFD, PFCI, Floral Designer/Smithers-Oasis Design Director

Mother’s Day is this weekend plus you have ten weddings. How do you create breathtaking designs without losing time or quality? Discover the exclusive guide that saves time without sacrificing beauty.

In-person demo
Shortcuts for high-impact florals
Floral trends and techniques

Wedding Photographer Seminars

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Wedding Photographer Seminars

Snap Cash

Sure Fire Sales Closers

Vanessa Joy, Owner, Vanessa Joy Photography

You see the same photographer at every wedding expo, Instagram post, and venue open house. Their work is mediocre, but they consistently book more weddings than you do. Why? Expert sales skills. They know how to close the sale.

Closing techniques in person vs online
How to present prices and packages
The real reason couples don't book you

Visual Arts

Photojournalism That Inspires Bookings

Twah Dougherty, Founder & Creative Director Twah Dougherty Photography

Editorial photojournalism creates images that draw people in like a cinematic movie, leaving an unforgettable impact that becomes an emotional journey. Master how to shoot a full wedding day with high-style techniques that fill your portfolio, calendar, and bank account.

Direct imagery narrative
Award-winning poses, angles, and backgrounds
Creative photojournalistic portfolios

Edit Evolution

AI Post Production

Nina Cornelison, Expert Editor & Educator

You see a one-way ticket to burnout in your future. You are overbooked and backlogged with no hope of catching up. Every hour you save editing frees you up to concentrate on building fresh business. How do you cut your post-production work in half?

AI tools - when to use when to skip
Culling wedding images with AI
Editing software comparisons

Naked Truth

Boudoir Photos Uncovered

Katie Cotton, Owner, Cotton Rouge And Company

Yes, it’s sexy. Yes, it’s fun. Don’t shy away from adding boudoir packages because you don’t know where to start. How much should you charge? What photos are appropriate to use online? How do you maintain your wedding brand while adding this new profit stream?

Technical lighting tips for boudoir
Flattering poses and props
Tasteful and effective marketing

Lighten Up

Photographer Lighting Techniques

Chris J. Evans, Owner, Chris J. Evans Photography

Not all wedding photography happens during the desired golden hour. You are typically challenged with a dark hotel room or harsh midday sun. Adaptability, technical skills, and a keen eye are essential to capture stunning wedding photos.

Natural light, reflectors, and portable lighting
Strategic positioning for midday sun
Low light tech, fast lenses, and off-camera flash

Panorama

Long-Term Photography Success

Bobbi Brinkman, Owner, Bobbi Brinkman Photography

You love your wedding couples but the workload never seems to free up. When you’re not shooting you are handcuffed to the computer messaging new leads, editing images, and responding to emails. How do you get the mindset, motivation, and momentum to grow your business dramatically?

Client acquisition and retention
Business growth for photographer
Client and career fulfillment

Niche Craft

Photography Specialization

Jen Sulak, Owner, Pink Light Images

Competition in the photography industry is fierce. With no shortage of skilled photographers, it’s hard to stand out. An effective strategy is to focus on a clear market. Niche photographers are more likely to attract the right clients, leverage search on social media, and build local partnerships.

Increase demand for your photography niche
Build a strong brand identity
Social media visibility

Wedding Officiant Seminars

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Wedding Officiant Seminars

For Richer Or Poorer

Officiant Price Lists

Laura Cannon, President, IAPWO

Officiants average only 1% of the wedding budget. How do you get a bigger piece of the pie? The market landscape for professional officiants has undergone substantial changes. Unprofessional competitors pop up everywhere. They undercut your pricing. How do you price for profit?

Build and break officiant package pricing
Price creatively for max profit
Become the only officiant they trust

Marry Me

Advanced Officiant Sales Techniques

Chris Shelley, Wedding Celebrant, Speaker, & Author

Why do less-experienced, less-talented competitors book more weddings and command a higher price than you do? Because they have better sales skills, and it's time to change that. Discover the highly-effective, yet still dignified, sales techniques that you can apply to your business today.

Establish your role with potential couples
Effective and flexible sales strategies
Words that negate your competition

Sacred Scripts

Customized Vows

Mark Allen Groleau, Founder, Unboring! Wedding

Couples want to tell their love story. As the officiant, it’s your job to make their ceremony unique, fun, and personal. Discover the story-writing formula that cuts the time to develop and produce a customized ceremony.

Insider tips to guarantee a perfect story
When to use AI
Questions to ask every couple

Processional

Officiant Marketing

Donna Forsythe, Director, Celebrant Academy

As an officiant, you are the only wedding-related service that isn’t optional. Couples can get married without the rings, cake, or flowers. But they can’t get married without you. How do you convince the couple that you are their best choice?

Paid advertising vs organic SEO
Most effective marketing tools for officiants
Profitable networking with wedding pros

Socially Wed

Officiant Advertising Guide

Bethel Nathan, Owner, Ceremonies By Bethel and Elevate By Bethel

Officiants don’t have the same advertising budget that other wedding businesses do. Find out how you can have a substantial marketing impact without draining your bank account.

Officiant advertising when to save/spend
Niche, destination, online, social media marketing
Visual branding dos and don'ts

Guest Of Honor

Managing Family Drama

Maria Romero, Owner, True Love Knots

Weddings can be stressful. Your pre-wedding meetings with a wedding couple reduce day-of surprises, but now the stepmother wants to be in charge of the readings. How do you spotlight family members without surrendering the mic?

Sample pre-wedding questionnaire
Conflict-free rehearsals
Exes, drunks, and egos

Story Weaver

Integrate Life Narratives Into The Ceremony

Steve Fredlund, Author, Speaker, Officiant, Humanitarian

Stories are life… and life is a series of stories. Draw out the narratives that bring your couple’s love story to life while making each guest feel valued.

Targeted interviews in your ceremony process
Active listening strategies
Creative storytelling methods

Gown and Tuxedo Seminars

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Gown and Tuxedo Seminars

Open For Business

First Visit Sales Closers

Nayri, Wedding Fashion Expert, Lovella Bridal

The entire gown sales process has changed. The conversation begins online even before she sets up her first appointment. If she walks out your door without buying, you only have a 20% chance for the sale. How do you instantly connect with the bride and become the only one she trusts to help her choose her gown?

First-visit sales
Words to use and avoid
Guaranteed effective incentives

Veils And Cocktails

Your In-Store Experience

Jacquie Westney, Owner, Wedding Angels Bridal Boutique

Today’s bride lives online. She can find anything, including wedding gowns. Your gown shop must provide what the internet can’t: In-Person Experiences. Make your bridal boutique her first stop after the engagement ring.

Double your qualified shop traffic
Trunk shows and limited-time offers
Celebrity-level VIP experiences

Buying Power

Optimize Inventory Investments

Ingrid Heilke, Co-Founder, Bridal Vision Financial

At Market, it’s easy to get excited and over-buy for the upcoming season. Before you commit to your next collection, discover the action plan that keeps your bank balance high and excess inventory low.

Set and stick to a market budget
The life-cycle of a dress
Tough inventory challenges and solutions

Stylized Staffing

Hiring, Training, And Commissions

Mindi Linscombe, Owner, Something New Bridal & Formalwear, Bridal Owner Success

Bridal salon hours are long and the stress is intense. When the glamour wears off, the job gets real. To your staff, it seems that the next company is always offering more money and shorter hours. Many salons struggle to keep good employees. How do you attract and keep a great gown shop team?

How to hire the best candidates
Sales structures that motivate and drive results
Cultivate loyalty and long-term retention

You've Got That Look

Boutique Marketing And Advertising

Christie Osborne, Owner, Mountainside Media

Are you burning money on social media ads? Are you frustrated with unqualified leads? Discover predictable and consistent ways to grow your business without relying on outdated marketing tactics.

Where to spend - where to save
Measure your marketing efforts
Create an appointment booking machine

Seamless Success

Increase Gown/Tux Profitability With Alterations

Nadine Bozeman, Owner, Secrets Of A Bridal Seamstress

After trying on every new design…she finally found the dress. Ninety-five percent of wedding gowns need alterations. Increase your revenue and serve your clients with insider tips to bridge the gap between alterations and bridal boutiques.

Source quality tailors and seamstresses
Foster better relationships
Expertise on alterations and customizations

The Shopping Paradox

External Influences That Shape, Confuse, And Guide

Cassie LaMere, Owner, Cassie LaMere Events

Choosing wedding attire is no longer a simple joyful decision-it’s a high-stakes, emotionally charged process shaped by social media, celebrity culture, and external expectations. The most successful fashion pros help clients cut through the noise and find their dream look.

Social media effect
Power of personal validation
Salon experiences that bring clarity