Outrank Your Competition
Scott Crumpton, Owner/Founder, White Stone Marketing
As soon as couples view your venue, they are sold. But what if they have never heard of you? What if your website didn’t show up in their online search? What if only your competitors make it to the first page of Google? It’s time to update your knowledge of online search.
Best way to do an online competitor analysis
Increase your local rankings on search engines
Google images and blog performance metrics
Recommend The Best Wedding Pros
Abigail Olaya, CEO, Olaya Events & Company
You are only as good as the people you surround yourself with. As a venue owner, your opinion is valuable. Sometimes the most talented wedding pros in the industry aren’t easy to work with. How do you determine who makes the cut?
When to fire a wedding pro
Preferred vendor training
Tour de Force
Venue Tours And Open Houses
Amy Collins, Owner, The Collins Off Main & Amy Grace Events
Think of your open house as the ultimate styled shoot. Be sure it highlights all of your venue’s most sell-worthy features. Not only will your couples see your venue in its best light, they will envision their wedding at your property.
Ideas for themed open houses
Pre-tour warm up
Venue tour playbook
Venue Price Lists
Price For Max Profit
Tom Chelednik, COO, Venue Profit Pro
Fifty percent of a couple’s wedding budget is spent with the venue. Looking to profit more from each event? When is it okay to negotiate? How do you know when your prices are too low or too high? Find out how to price for profit.
Sample venue price-lists
Discounting, negotiating, and upsells
Packages that add value but increase profits
Show Me The Money
Presentations That Close The Sale
Alan Berg, Author/Professional Speaker/Business Consultant
Dear venue salespeople, you’re fierce. You are the extreme athletes of the wedding business. You live in a world with no guarantees, too much competition, and no shortage of rejection. Your job is tough and that’s why this presentation is dedicated to you.
Three biggest mistakes venue sales teams make
Express what's different about your venue
When and how to talk about price
Venue Action Plans
Ian Ramirez, Venue Director, Madera Estates
You experience some magical moments as a wedding venue owner. You get to meet great people and make couples' dreams come true. Nothing beats those days. But the truth is… the hours are long, the expenses are many, and the pressure is never-ending. Stop playing the venue owner guessing game and start implementing an all-encompassing action plan that leaves nothing to chance.
Themed open houses, influencer events, and styled shoots
Top three ways to level up your social media
Best venue marketing strategies
Legal Questions Asked And Answered
Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com
Venues have the most complicated legal relationships with their couples. No other wedding specialty has a bigger potential liability. You have enough to worry about. Let the Wedding Industry Law Expert set your mind at ease.
Next Year's Emerging Wedding Designs
Andrea Eppolito, Owner, Andrea Eppolito Weddings & Events
The wedding boom is here. From top-tier event planners, we have the insider’s guide for what’s over and out…what’s up and coming.
High tech wedding touches
Sophisticated themed weddings full of whimsy
Fashion forward tablescapes and florals
Wedding Fails And How To Avoid Them
Terrica, Chief Event Planner & Designer, Cocktails & Details
The meteorologist was wrong. The only road to the ceremony is blocked. The bride is having a panic attack. The officiant is at the wrong venue. The ring dog has gone rogue. It’s only funny when it happens to someone else. Not every wedding is flawless; prepare for the unexpected.
Tested planner playbook
What not to say in times of crisis
Damage control for total meltdowns
Big Little Lies
Hidden Reasons They Didn't Choose You
Megan Gillikin, Owner, Weddings For Real/Planners Vault
Is it something you said? Your website? Your price list? Your shoes? You have no idea. The first meeting went well, but then they ghosted you. You are so immersed in your planner business that it’s hard to stay unbiased.
Insight from real wedding couples
Actionable tips to prevent ghosting
Behavioral insights to use for closing more sales
Guide To Up Your Planner Brand
Rene Dalo, Wedding Planner, Educator, Public Speaker, and Podcast Host, Moxie Bright Events, WIPA
Achieve distinction by design. Thoughtful portfolios can turn every wedding interaction into a branding opportunity. Turn heads in an increasingly competitive industry.
Branding through website, Insta, TikTok, and digital literature
Up your visual IQ and planner brand aesthetic
Guide to create a polished planner portfolio
Planner Price List
Price For Maximum Profit
Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar
A planner’s experience is priceless. But how do you establish your value? Just researching your competition is not enough. Uncover the factors that give you the pricing power to charge what you are worth.
Real price lists from planners
Do month-of packages make sense
Simple equations to figure your per-wedding profit
Top Tier Weddings
Navigating The Lux Market
Paulina Corvi, Founder & CEO, Events by Paulina
Luxury weddings are not just about a big spend. Luxury is found in the way your run your business. Clients that have lux weddings strive for perfection, creativity, and elaborate customization.
Market yourself as a luxury planner
Five things high end clients won't do without
The Design For High-Quality Inquiries
Jamie Wolfer, Owner, Wolfer & Company
Chaos and clutter are not in your vocabulary. Everything in your life is planned, organized, and completed. But if your ideal wedding couples don’t know you exist, then all this planning is for naught.
Attract, Hire, And Retain Event Staff
Anthony Lambatos, CEO, Footers Catering & Events
Cater staff hours are long and the demands are brutal. As soon as the excitement wears off, the job gets real. To your staff, it seems that the next company is always offering a little bit more money with slightly shorter hours. Most catering business owners lose an employee every few months. How do you attract and keep a great catering staff?
How to hire the best candidates in your area
Create a culture teams can thrive
Motivate employees and retain new hires
Inspired Cuisine And Decor
Syd Sexton, CEO, Catering By Design
Rich cuisine and design pairings go together like Beyonce and Jay-Z or Tom and Gisele. The right catering presentation can create an aesthetic more delicious than any power couple.
Innovation food presentations
Creative rendering process
Catering and design portfolio
Sales Techniques For Cater Pros
Margaret Brower, CEO & Founder, Rainmaker Sales & Marketing Group
It takes more than good food and creative menus to fill your calendar. The most profitable catering businesses only have one thing in common… good sales skills. Learn the best recipe for sales success.
Shorten your catering sales funnel
Sales words to use and avoid
Appointments and tasting - yay or nay
Increase Your Catering Margins
Roy Porter, Activities Director, Engage Works
It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to take a vacation, send your kids to college, and build your retirement?
You always save the best for last. Wedding cakes and desserts represent fun, delight, and celebration. They are an expression of not only flavor but also the personality of the wedding couple. Get inspired with the latest wedding cake and dessert table trends.
Modern techniques for cake design
Splurge vs Save dessert looks
Cake and dessert trend report
Fresh Food Trends
Fausto Pifferrer, Co-Founder, Blue Elephant
Couples use their wedding day menus to share their story and connect with their guests. From their childhood favorites to their first date meal, incorporate meaningful food experiences for the couple and their guests.
Fresh wedding menu ideas
A new shake on cocktails
Latest in reception food trends
Cut Caterings Costs
Catering Panel Of Experts
Roy Porter, Activities Director, Engage Works
Syd Sexton,COO, Catering by Design
Successful event catering requires a great deal of thought and organization. But the rising cost of food and labor has taken a toll on the catering industry. Get expert advice from this panel of catering industry leaders.
Expand Your DJ Business
Ben Herman, Founder + Mentor, DJ University
Why are some DJs multi-op monsters, and others can barely pay their bills? Step outside your comfort zone and hear how successful DJs find fresh money in surprising new places.
Create a promotional plan that pays you to attract dream clients
Multi-op owner=more time and money
Turn your DJ business into an appreciating asset
The Latest DJ Equipment
Chris Washburn, Owner, Washburn Entertainment
Jim O'Neil, President, FyerFly Productions
Walter McClellan, Owner, Toast Entertainment
Experts are always telling you how to spend your money. Get this lighting kit, buy that indoor spark machine, upgrade your DJ table. You work hard for your money. Learn which DJ gear investments return the best profits. Ask questions to this tech and gear panel of experts.
The best in lighting, special effects, and photo booths
Equipment buys that double your ROI
Live demos on the newest gear
Next Level DJ Programming
DJ Dave, Owner, DJ Digital Dave
With over 100 million songs to choose from it’s not easy to narrow down your playlist to the best 75 choices for each event. Your goal is to attract and keep the guests on the dance floor. How do you uncover songs the couple loves but doesn’t think to request? What role does the verse, chorus, beat, artist, and region of the country play? Create memories that last that strengthen your business, brand, and client referrals.
Sets that create memories that last
Best song length and elements to highlight
Playlists based on age, hometown, and college
DJ Price Lists
DJ Staci Nichols, DJ Staci "The Track Star" Nichols, Owner, RedlandsDJ.com & WeddingBizConsultant.com
Couples attribute 80% of their reception success to their DJ. But only 8% of their total budget is spent on entertainment. How do you get what you’re worth?
When and how to raise your prices
Create DJ packages with the best ROI
Effect of crypto & NFTs on DJs
Create The Ultimate Wedding Experience
Jeremy Brech, Owner, DJ Jer Events and Lighting Design
Every couple wants their reception to be an epic dance party. Music is magic. It sets the mood for the entire wedding day. How do you make even the most resistant guests rush to the dance floor?
Best performance and production techniques
The right questions you must ask couples
Photo booth and lighting design
In The Mix
The Hottest DJ Techniques
DJ Hapa, DJ, Coach, Educator
Mix and edit like the top DJ that you are. Create without hesitation and get out of the on-repeat rut. Stop reusing sets and start creating something solid.
Seamless short edits for special dances and events
Warp and loop smooth intros from hard-to-mix tracks
Simple production techniques used in the DAW of your choice
Pay It Forward
Book Non-Profit Galas and Corporate Events
Jeremy Martorano, VEMM, Owner, Karma Event Productions
The pay is good. The cause is valuable. The clients are professional and organized. How do you become the go-to DJ and production company for charity galas and corporate events? Join this word-of-mouth referral community.
Tap into the high dollar fundraising gala market
Music, MC, audio, lighting, themes, and special effects
Reasons They Didn't Choose You
CeCe Todd, Owner, CeCe Designs
Your floral business is built on couples saying “yes.” You create the proposal, give the presentation, and introduce the designers. You sit down to write up the contract and they say, “We’re not ready.” Once they leave the appointment, your chances of booking plummet. What went wrong?
Couples' silent objections
Cost, seasonality, and sourcing
Floral portfolio fails
New Revenue Streams For Florists
Bron Hansboro, Owner, Flower Guy Bron
There are over 55,000 florists in the United States. The market is highly fragmented with plenty of competition. It’s time to differentiate your business and reach customers through a storefront. When you own a brick-and-mortar floral shop every inch of your business has the potential for extra income.
Maximize retail floral opportunities
Maintain your design voice
Relevant floral trends
Florist Price Lists
Christina Arcila, Founder, Floral Luxe Production and Events Design
Ten percent of a couple’s wedding budget is spent on flowers. Are you looking to profit more from each event? How do you know when your prices are too low or too high? Maximize the green in your bank account with successful florist pricing.
You don’t have to graduate from Harvard or Yale to run a thriving floral business. However, it does take hard work, creativity, and social media snaps to be profitable. How do some florists surge to a million-dollar success story, while others struggle to pay their bills?
Each new year a fresh wave of couples wants to experiment with their wedding florals, balancing the traditional with the contemporary. The shape, color, and texture of the bouquets and centerpieces are changing. Get ahead of the floral curve.
Aisle decor transports to the reception with a focus on sustainability
Ground vs hanging installations
New twists on floral accessories, arches, and centerpieces
WHAT IN CARNATION
Video Marketing for Floral And Event Decorators
Sarah Campbell and Jordan Marx, of Netflix's "The Big Flower Fight" and leaders of the Intrigue Floral Community
Each aspect of a wedding is important, but none packs as much visual punch as the florals. They infuse the reception space with romance and whimsy. Luckily for us, properly-positioned florals perform well in the media
Secret recipes for posting Reels / TikTok
Integrate fast and simple strategies to capture video content
Marketing For Photographers
Will Cadena, Owner, Will Cadena Photography
You are a creative. In fact, your entire photography business is built on your personal creativity. However, many photographers struggle to efficiently market their offerings to new wedding couples. What are the non-negotiable marketing must-dos for wedding photographers?
SEO and social media marketing plan
Create stellar digital magazines and brochures
Referral programs with high ROI
Imaginative Photo Shoots
Michael Anthony, Owner, Michael Anthony Photography
Engaged couples want unique photos, but they don’t have an unlimited budget. Capturing creative images doesn’t require a passport, elaborate props, or deep pockets. Create the images that tell their story like no one else.
Improvisational and brainstorming techniques
Storytelling in unexpected locations
Epic lighting techniques
Epic Portfolio Fails
Zäni & Du Wayne Denton, Owners, Zäni & Du Wayne Wedding Photography Artisans
In this era of social media, there is no shortage of imagery. Couples see once-in-a-lifetime shots almost daily. Photo proliferation leads to saturation and desensitization. It’s time to overhaul your portfolio.
Portfolio photos that are deal-breakers
Images that make you the only one on their list
Ideal portfolio photo combinations
Photo Price Lists
Vanessa Joy, Owner, Vanessa Joy Photography- Sponsored by Canon
The bouquet gets thrown, the dress gets stored, and the music fades. All they have left are their memories and your images. How do you get paid more for the legacy you create?
Photography price lists unpacked
Packages that increase profits
In-depth pricing comparisons
Live Model Wedding Day Posing
Stephen & Summer Gossett, Owners, FamZing Studios & Noveli Photography
Posing is its own language. To most couples, posing is a foreign language. The wrong poses make couples feel awkward and self-conscious. The right poses produce frame-worthy imagery that bring you immediate and long-term profits.
Posing that doesn't feel fake
Live on-stage models
Inventive poses that can be done in 10 minutes
Wedding Photographer Summit
Expert Q & A Panel
Autumn Berrier,Owner, Autum Harrison Photography
Tamara Gibson,Owner, Tamara Gibson Photography
Lori Poole,Owner,Indigosilver studio
Bobbi Brinkman,Owner, Bobbi Brinkman Consulting
Top thought leaders in the wedding photography industry answer your tough questions. Learn directly from our experts how to navigate the rapidly-changing world of wedding photography. No topic off-limits.
How to be an expert advisor not a pushy salesperson
Mock sales presentations
The real reason couples don't book you
Master Class On Lighting
Michael Anthony, Owner, Michael Anthony Photographer
Light is capricious. It’s unpredictable, unreliable, and unforgiving. When you shape and control light, it adds texture, illumination, and depth. Blend great light, composition, and emotion to achieve next-level imagery.
Profitable Officiant Price Lists
Bethel Nathan,Owner, Elevate by Bethel
The wedding can’t happen without you. Their marriage literally isn’t official without an officiant. This makes the low fees some officiants charge insulting. How do you know when your prices are too low or too high? Find out how to price for maximum profit.
Sample officiant price lists
Add value and increase profits
Your pricing questions answered live
The Spoken Word
Open Mic Discussion For Officiants
Reverend Clint Hufft, Celebrity Officiant
The entire ceremony is dependent on you. This open mic seminar brings together the best officiants to discuss ideas, problems, and solutions.
Latest ceremony ideas
Solutions to officiant challenges
Referrals and reviews
Forsake All Others
Officiant Marketing Strategies
Maria Romano, Founder, True Love Knots
As an officiant, you are the only wedding-related service that isn’t optional. Couples can get married without the rings, cake, or flowers. But they can’t get married without you. How do you convince the couple that you are their best choice?
Paid advertising vs organic SEO
Most effective marketing tools for officiants
Profitable networking with wedding pros
Power Vested In Me
Dignified Sales Techniques For Officiants
Laura Cannon, President, International Association of Professional Wedding Officiants
Why are less experienced, less talented competitors booking more weddings and commanding a higher price than you do? Because they have better sales skills, and it's time to change that. Get ready to learn some highly effective, but still dignified, sales techniques that you can apply to your business today!
Establish your role with potential couples
Tips for an effective and flexible sales strategy
Beat your competition without acknowledging they exist
CENTER OF THE UNIVERSE
Officiant Alignment Guide
Alan Katz, Owner, Great Officiants
The wedding day doesn’t revolve around a single wedding pro. Many separate pieces have to fit together to make a couple’s perfect day. The ceremony kicks everything off. This is the officiant’s universe, and you are at the center of it.
Identify each vendor’s strengths and weaknesses
Wedding day checklist that leaves nothing left to chance
Create your perfect team-centered environment
Inspired Ideas For Officiants
Donna Forsythe, Director, Celebrant Academy
The ceremony says a lot about each couple’s personality, beliefs, and relationship. It’s their chance to show who they are and what they value. Learn to craft a custom celebration of their marriage that feels like one-of-a-kind.
Ideas for blended religions ceremonies
Sample vows that inspire creativity
Unique ceremony ideas
Officiants' Guide To Personalized Ceremonies
Mark Allan Groleau, Founder, Unboring!Wedding Academy
Couples want to tell their love story. As an officiant, it’s your job to make their ceremony unique, fun, and personal. This story-writing formula will cut down how much time it takes to develop and produce a customized ceremony.
It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to send your kids to college, take a vacation, and build your retirement?
The most profitable designers
Tools to increase profitability
Analysis of gown shop margins
Gown & Tux Summit
Expert Panel Q & A
Alex Baca-Rodriguez, Editor, Belle The Magazine
Ann Campeau, Owner,GARNET + grace bridal boutique
Diana Ganz, Co-Founder, SuitShop
The top thought leaders in the wedding gown and tuxedo industry answer your tough questions.
Learn directly from our experts how to navigate the rapidly-changing world of gown and tux shops.
No topic off-limits.
Store Designs That Work
Natalie Harris, Owner, Renegade Bridal
Never underestimate the persuasive power of your visuals. Your salon environment directly affects brides’ shopping decisions. Fortunately, gown shop owners can increase sales by using what social scientists have known for decades.
How your shop layout can be a mighty salesperson
Window display ideas that connect with brides
Best placement of mirrors, accessories, and check out stations
Close The Sale
Shafonne Myers, Owner, Pretty Pear Bride
The sales process has changed. You know that the conversation begins online before they set up their first appointment. In sales, there are no guarantees, too much competition, and no shortage of rejection.
Sell your gowns on the first visit
Words to use and avoid
Unexpected sales starters
Increase Sales With Social Media
Bryan Lopez, Founder, EverBridal
Are you burning money on social media ads? Are you wasting time with unqualified leads? Discover a predictable and consistent method to scale your business without relying on outdated marketing tactics.
Up level the bridal and tux experience
Measure your marketing efforts
Create an appointment booking machine
Increase Your Shop's ROI
Jacqui Wadsworth, Owner, The Gilded Gown
For bridal salons, Saturday has always been the most profitable day of the week. Reach the maximum number of brides on all days, not just Saturdays. Get serious about your branding and the algorithms that achieve your sales appointment goals.
Best branding through social media, Google, and website
Styles change quickly. Customer tastes can evolve even faster. At Market, it’s easy to get excited and over-buy for the upcoming season. Before you commit to your next collection, learn an action plan that keeps your bank balance high and excess inventory low.
Inventory evaluation - what passes the test
Predict the best-performing inventory & gown trends
Designers with high-profit margins
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