Kinsey Roberts - Owner, Vista View Events at Open Heart Ranch, And She Creates Business
Where do wedding couples start when they’re ready to book a venue? The wedding venue sets the backdrop for the wedding, and is the first major step in their planning process. How do you make sure that YOUR venue goes to the top of their list?
Social media and styled shoot strategies
Profit more from smaller weddings
The Price Is Right : Don't Leave Money On The Table
Julia Henning - Wedgewood Weddings
Charge too much, and nobody books. Charge too little, and you work for nothing. If your venue is losing money, you can’t make it up on volume. Maximize your prices for every season and day of the week.
Discounts, promotions, and packages
Internal data that confirms your Pricing Power
Venue-only vs All-inclusive vs Catering
Open House : Tips For Venue Tours And Sales Appointments
Ian Ramirez, Co-Owner, Madera Estates
Without a venue tour, the wedding couples rarely book. Unfortunately, most venues only offer scripted tours that feel contrived. Put some magic into your venue tours and the wedding couples under contract.
Make your tours feel more personal
Streaming vs in-person tours
Add emotion back into your tours
Curated : Modern Marketing For Venues
Scott Crumpton - Owner, White Stone Marketing
Engaged couples are particular. They’re not afraid to speak their mind and ask for what they want. Most of them do their research before contacting you. What is the best way to market to your couples?
Marketing ideas from successful venues
Test, refine, and implement proven ROI strategies
Tips for online marketing
On The Books : Venue Sales Techniques
Alan Berg CSP, Global Speaking Fellow
As a venue, you’re one of the first stops on the wedding planning checklist. It would be great if every wedding couple just let you know, “Okay, I’m ready to book.” Sometimes they make it clear, but more often they play hard-to-get. Watch for their hidden buying signals and know the exact moment to close the sale.
Ways to avoid decision paralysis
Eliminate these bad sales habits
When you should ask for the sale
Fixer Upper : Position Your Venue For Profit
Andrea Eppolito - Owner, Andrea Eppolito Weddings and Events
The venue down the street has every Saturday booked, looks pristine, and has an amazing social media presence. From the outside, they have it figured out. But internally, their venue is a mess. Venue overhead is huge. If you aren’t careful, it’s easy to get in over your head. Turn your capital- intensive business into a money-making machine.
Many planners don’t make it to their fifth year in business. Burnout is real. Weddings come with high expectations. With emotions pumped up to the max avoid burnout and stay in business.
Draw smart boundaries
Coping methods to stay sane
Love your clients again
Swipe Right : Match With Your Best Wedding Couples
Amber Anderson - Owner, Refine or Wedding Planners
As a planner, the difference between loving your job or hating it depends on choosing the right wedding couples. You didn’t leave your 9-to-5 corporate life to be overworked and underpaid by unappreciative clients. You have the right to interview your couples to determine if they are a fit.
Reject the wrong clients with grace
Red flags that scream NO
Sales interview process
Back To The Future : Planner Telling To Selling
Renee Dalo - Owner & Lead Planner, Moxie Bright Events
Never underestimate the power of stories. How do you use the wedding stories of your past to sell to the couples of the future? A wedding has more moving parts than the average person can imagine. It takes someone like you to make sure the day goes smoothly. Tell your story the profitable way.
Sell with the solutions to prevent wedding disasters
Persuade couples that you are the only one for them
Match each couple's personality with the correct situational story
Bridal Blunders : Biggest Mistakes Wedding Planners Make
A wedding planner must be a problem solver, mediator, producer, designer, and team player. With so many responsibilities it’s easy to make mistakes and miss opportunities.
What to include in your event management contracts
Package your creativity the right way
Offer signature services and proven pricing
The Big Reveal : The Next Tablescapes, Florals, and Invite Suites
Andrea Eppolito - Owner, Andrea Eppolito Weddings and Events
Wedding designs are getting more detailed and stylish for next year. It’s time to put Pinterest away and construct a dream of your own.
Affordable luxury installs
The latest floral and linen pairings
Details that command attention
Irreplaceable : Niche Down For Wedding Planners
Sasha Souza - Owner, Sasha Souza's Consultancy For Creatives
If you don’t find your own niche, you are replaceable. From a couple’s perspective, if your weddings look like every other planner, the lowest price always wins. Demand top dollar and fill your calendar with high-profit weddings.
Everyone knows that the party starts when the bar opens. Signature drinks. Lavish presentations. Outrageous garnishes.
Mobile bar trends
Optimal pricing for profit
Drink trends the steal the show
Taste Of Success : Small Weddings - Huge Profits
Fausto Pifferrer - Co-Founder, Blue Elephant
Micro Weddings are here to stay and caterers are starting to panic. How do you profit when the guest count has been cut?
Food trends that bring top dollar
Make money with small guest counts
Structure your menus for max profits
Sweet Inspirations : Creative Cakes and Desserts
Ora Beth Mika - Co-Founder, Flour & Bloom Cakes
Some cakes deserve their own Netflix series. The amount of detail and decadence that goes into each piece of frosted art is enough to drool over. Take a journey that ends sweetly.
Newest mouth-watering dessert trends
Presentations to make your confections truly decadent
Unusually delicious flavor pairings
Cost Central : Your True Profits
Roy Porter - Activities Director Engage Works
Say “Cost of Goods Sold,” and creatives rush to the exit. If you don’t know your true costs, you can under-price your catering and destroy your business. Get down to the nuts and bolts of your bottom line.
Hidden costs that bleed profits
Lean working environments
Looking into the wrong ration
Love At First Bite : The Art Of Food Photography
Jennifer Gilman - Owner, Flourish&Co
Numbers don’t lie. Millennials photograph and post impressive meals. Savvy caterers adjust their menus to include food that looks good on social media. Great food photos aren’t just images. They are your new stealth marketing strategy.
Apps, tricks, and tools to build your food image library
Which images increase your average sale
Social media tags that boost bookings
Foodies : Fresh Catering Sales Techniques
Meryl Snow - Owner, SnowStorm Solutions
The selling game for catering has changed. This generation of wedding couples brings a new food sophistication to their planning. They eat out or order in about six times a week. Get ready to play by the new rules.
On The Record : 3 Ways To Improve Your Creativity On The Decks
DJ Hapa - Owner, DJ Hapa
As a wedding DJ, it’s easy to fall into a creative rut. Without an endless stream of new ideas, most of us end up reusing sets and forget to put the music first.
File organization strategies that save your time and sanity
Music theory, hot cue strategy, and creative mixing
Echo out and cold start for effective tempo and vibe changes
Entertain Me : create Your Dj Brand
Artem Lomaz - Owner, NinetyThree Entertainment
Every DJ has a brand, whether intended or not. Your brand rules your business. A strong, identifiable personal brand elevates your company and lifts you above your competitors.
Attract your ideal customers with strategic branding
Develop your entertainment persona
Clues that your brand is obsolete
Magic Mic : Be The Choice MC In Your Market
Mike Walter - Owner, Elite Entertainment
There’s no doubt... the MC makes or breaks a wedding reception. You move the celebration smoothly from intros to exits. You have the massive responsibility of bringing the couple’s celebration to life. If you want to stand out in your market and be an "in-demand-entertainer" perfecting your MC skills is critical. How do you push your MC skills past the limit?
Interact without stealing the spotlight from your couples
Incorporate humor tastefully
Plan your finales to leave them wanting more
No Repeats : Customize Wedding Receptions
Chris Washburn - Owner, Washburn Entertainment
You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that increase your value, raise your image, and have clients choose their date based on your availability?
Add a new spin to intros, first dances, cake cutting, and exits
Take control of the reception toasts
Personalization through video
Money In The Bank
Staci Nichols - Owner, CancunDJ.com
It's time to diversify your portfolio of digital marketing strategies. Are you over-exposed on Instagram? Properly hedged with a solid blogging strategy? Prepare yourself against marketing volatility with a balanced social strategy geared specifically to the DJ industry.
Strategy lessons from Wall Street
Instagram, Tik Tok, Facebook, and Blogging content ideas
What you need to know about your SEO
Music Maker : Create Your Own Edits, Mashups, and Custom Mixes
Dan Quinn - Owner, DQB Entertainment
You have access to a wide range of music sources. Create something unique that really blows couples’ minds and raises the bar for what is expected from a DJ. It’s not that hard to do.
Warp and loop smooth intros from hard-to-mix tracks
Create seamless short edits for special dances, and add crystal clear vocals for special moments
Easy-to-use production techniques that can be used in the DAW of your choice
Walking down the aisle will be her celebrity moment. She knows the best accessories are her bouquet and floral headpiece. Get fresh with this floral demo.
Live demo of wide and lush bridal bouquets
Bouquet floral pricing
Walk through for creating floral hair pieces
Blooming Trends : Floral Design Showcase
Jackie Lacey - AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet
The floral buzzwords for next year are light, ethereal, delicate, and sustainable. Colors and luxury are at the heart of floral styles for weddings. Get the latest in all the floral trends your wedding couples will be demanding.
Floral color palettes
Dried flowers and color enhancement blooms
Posh and polished vessels and vases
Build Me Up Buttercup : Freeform Floral Installations
Javier Valentino - Owner, Javier Valentino Designs
Intimidated by large-scale floral installations? Tired of designing the same canopy over and over? We walk you through creating a free-form ceremony installation. a process that can be applied to almost any location.
Mechanics and tools for flower installs
Seasonal floral picks
Full floral product recipe
Petal Wishes : Affordable Floral Luxury
Bron Hansboro - Chief Creative, The Flower Guy Bron
Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.
Smart swaps to give your couples more for less
Profitable ideas for micro weddings and elopements
Big-budget trends translated to any price
Floral Keepsakes : The Art Of Mixing Fresh And Faux Flowers
CeCe Todd - Owner, CeCe Designs
It’s hard to spot a fake… flower, that is. Bigger installs come with larger ordering needs. What if you could give the wedding couple exactly what they want and still meet their budget? Learn what smart florists do to control their materials costs.
When to use faux vs real flowers
The latest trends in flowers
Install dos and don'ts
Growing More Green : Fresh Sales Techniques For Florists
Sharon McGukin - Florist, Business Coach, Author
It’s been a rough year for florists. It’s time to sharpen your business techniques and book more sales.
Sell yourself and your floral services in the wedding consultation
Tell Me A Story : Take Control Of The Wedding Day Imagery
Vanessa Joy - Owner, Vanessa Joy Photography
Photography is storytelling. Instead of words, you use images. The right moment captures the emotions, anxieties, and pure joy of the wedding day. Stop shooting aimlessly and start creating a curated storyline.
Story planner checklist
What to narrow down, trim, and exclude
Why couples fall in love with a photo
Model Behavior : Flow Posing For Pros - With Live Models!
Summer & Steven Gossett - Owner, Noveli Photography and Posing Cards
On the wedding day, does it seem like you never have enough time? Do your poses ever feel forced, awkward, or weird? Without the right poses, your wedding-day photo sessions can drag on, upset your couples, and disrupt their wedding day. What about body types and heights? Pose like a pro and impress your clients with great images and a smooth, fun experience.
Unposed posing to capture true emotions
Dozens of unique poses in less than 10 minutes
Live, on-stage models
Luminosity : Masterclass Lighting Techniques
Sal Cincotta - Owner, Creative Cinc
Most iconic photos have two things in common: light and story. When you shape and control light, it adds texture, illumination, and depth. Combine great light, composition and emotion to achieve the next level, and transform your photos into instant classics.
Dramatic natural and created light examples
Tips for creative composition
Off-camera flash perfected
Depth Of Field
Stephen & Summer Gossett - Owners, Noveli Photography and Posing Cards
The couple asks: Can you eliminate items from your package? Are you able to just shoot the ceremony? Why are your competitors less expensive? Can I have the digital files? Can I have a discount? When they have objections, they’re ready to book.
Handle objections online, on the phone, or in-person
Sales presentation guide
Tactics to close the sale and up their spend
Escape To Paradise : It's Time For Adventure
Zani and Duwayne Denton - Owners, Zani&Duwayne Photography
After what feels like a lifetime of being trapped in your house, escape to a new adventure. Destination wedding photography is a refreshing change from your local bookings. Pack your bags and grab your passport.
Best ways to prepare for photographing destination weddings
Attract clients using creative content
Shutter Speed Sales : Sales Techniques For Photographers
Todd Graham - Managing Partner, Mike Moon Studios
Photographers may be more comfortable behind the camera than closing the sale. You may know a competitor who books more weddings and demands a higher price, but is less skilled than you. What’s his secret?
Make It Official : Officiant's Guide To Closing The Sale
Bethel Nathan - Owner, Elevate by Bethel and Ceremonies By Bethel
It seems strange for officiants to sell. You may think that they either like you or they don’t. They book you or they don’t. But your time is valuable. How do you convince the couple to choose you even before your first meeting?
Clues that they're wasting your time
Sales techniques that feel natural
Attract your ideal client
Faithfully Yours : Blended Religious Ceremonies
Tim Wilbanks - Pastor, Covenant Presbyterian Church
One-third of couples in the United States marry a person of a different religion. Combining traditions and cultures are vital for the ceremony, but the details can get bumpy.
Perform a seamless ceremony with two officiants
Best ways to include both faiths and families in the planning process
Focus on the principles that unite both traditions
Social Ceremonies : Officiant's Guide To Social Media
Clint Hufft - Celebrity Officiant and Podcast Host
You’ve performed hundreds of ceremonies. How do you promote your close-to-perfect officiant skills? How do you showcase your ceremonies through social media? Social platforms are a bottomless pit that consumes videos and images faster than you can create new ones. What is the most efficient way to consistently post online?
Use live video for your officiant business
Social media platforms you can live without
Engaging content ideas
A Solid Connection : Build Relationships For Your Officiant Business
Donna Forsythe - Owner, Lehigh Valley Celebrants / Director, Celebrant Academy
Officiants have always relied on a strong referral network of wedding pros to secure bookings. Chart a course for measurable success to make 2022 your best year ever.
Identify what prevents you from networking
New ways to network with local and global officiants
Design your own creative networking opportunities
Vows That Wow : Give Personality To Your Ceremonies
Rev. Dr. Rob Hundley - RevRob
Wedding ceremonies typically follow a pattern: processional, welcome, readings, address, vows, rings, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected. Toss out your old script and start with a fresh page.
Creative ideas for a ceremony's order of service
Personalize each ceremony using their love story
Unique ceremony add-ins that wow
Word Of Mouth : Officiant's Guide To PR
Alan Katz - Owner, Great Officiants
Most officiants don’t spend the time to get free publicity. They don’t know where to start, who to contact, and what to pitch. Get your name out there and let someone else sell wedding couples on your services.
Less gown and tux shop traffic doesn’t have to mean less profit. Make the most of each bridal opportunity with additional services and products.
Create personalized, upgraded experiences
Sell smarter with high-margin accessories
Unique packages for today's bride
Help Wanted : Hiring, Firing, And Everything In-Between
Courtney Wetzel - Owner, Blush Bridal & Floral
A survey of gown shop owners named staffing and managing employees as one of their biggest challenges. Without a good team, you are handcuffed to your bridal salon. No time for vacations, kid’s sports, or just a lunch out. How do you find a team that sells better than you do?
Identify, find, and attract the right staff
Three key ingredients for an effective training system
Coach your team members to the top
Digital Dress Influence : Increase Traffic With Easy Social Media Tips
Nayri - Wedding Fashion Expert/Lovella Bridal
Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?
Online branding mistakes
Quickly plan your monthly social media content
Gown pics and videos get appointments
Size Up : Grow Your Gown And Tux Shop
Natalie Harris - Owner, Renegade Bridal
Your shop must be strong enough to compete against both national retailers and local newcomers. With new online and in-store competitors popping up, you can still grow your salon in this crazy competitive environment.
Sell aggressively with niche branding and marketing
What your inventory says about your salon
Imaginative photo shoot idea
Pretty Profits : Maximize Your Gown Shop's Profitability
Jacqui Wadsworth - Owner, The Gilded Gown
Most gown shop owners are overworked and underpaid. It’s time to write yourself a bigger paycheck and run a more profitable gown shop.
How to sell gowns off the rack for max profit
Utilize your free Google listing on Google maps
True costs of selling a dress
Little White Dress : Epic Purchasing Mistakes
Stella Jones - Owner, Stella's Bridal
Tastes are changing and not all designers are keeping up. It’s easy to get swept up in the emotions and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top of mind.
Checklist and performance metrics for next season's best selling gowns
Elopement and micro wedding dresses and best sample sizes
When it's time to break up with a designer
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