Marriage rates are at an all-time low. Competing wedding venues are at an all-time high. Couples demand to be the architects of their own universe. Your venue has to feel like it is custom-built just for them. Your venue has to feel like it's their only option. Stand above and apart from your competitors
The 3-layer advertising campaign
Follow-up workflows that generate tours
Reactivation system that brings dead inquiries back to life
Un-Open House
Creative Alternatives For Venues
Ian Jose Ramirez, Co-Owner & Venue Director Madera Estates
It’s time to say goodbye to the traditional open house; it creates unnecessary friction and slows down the sales process. Simple solutions that transform inquiries into venue bookings.
Host a fake wedding or themed open house
Guest list invites...it's not what you expect
Micro commitments that lead to mega sales
Venue Verdict
Solid Contracts For Wedding Venues
Do you sleep well at night? If your venue’s future is uncertain, it’s hard to get peace of mind and impossible to get a good night’s sleep. Solid contracts protect your venue from financial destruction. Learn the clauses you must have to protect you from injuries, cancellations, and inclement weather.
Contracts for cancellations, refunds, and deposits
Up to date venue contracts
Protection from outside/preferred vendors
The One That Got Away
Why They Picked Another Venue
Kristin Binford, Owner, Haute Valley Venue And Venue Coach
Put on your detective hat and take out your magnifying glass. You are about to channel Sherlock Holmes. Why didn't they book your venue for their wedding? The mystery remains, but we won’t let it become a cold case. Follow the clues to a venue fully booked.
150+ wedding venue bookings a year
Packages that couples will want to buy
Find and fill less saturated venue niches
Trending Venues
New Looks We Love So Much It Hurts
Tirzah Caffee, Owner, Alexander Homestead
Fall in love with top-to-bottom immersive venue looks that leave you obsessed and wanting more. Dream about dramatic dance floors, interactive action stations, and exclusive signature looks. Discover crave-worthy designs for your wedding venue that leave your couples breathless.
Non-traditional floor plans, ideas, and outdoor spaces
Inspired design space transformations
Venue trends that lock in your success
Venue Windfall
Full Profit Potential
Shannon Tarrant, Owner, Venue Help Desk
The acquisition of a new customer is your most expensive venture. Once you have the signed contract, your sales job is just starting. The path to maximum venue profit is the up-sells. Discover the never-ending list of wedding venue add-ons that lead to a full-profit venue windfall.
Revenue-boosting strategies that aren't pushy
Correct timing add-ons to get the yes
Packages to increase the value of every sale
Sell Out
The Art Of Venue Upsells
Leah Nadu, Co-Founder, Historic Ashland
The acquisition of a new customer is the most expensive investment you can make for your venue. It costs five to ten times more to create a new customer vs selling to an old one. Upsells are a necessary skill and art, you have to approach additional sales with confidence and tact so it doesn’t look like an out-of-control money grab.
Unexpected upsells and add-ons
Straight-forward guide to high-profit package boosters
Best investments for venue inventoriy
Marketable Venue
Hidden Costs Of Prospect Acquisition
Kate Paulley, VP Marketing, Wedgewood Weddings & Events
As a venue owner you have a vision and a plan…but what happens when that plan costs too much and doesn’t generate enough new bookings? There is audience selection, marketing messages, and platforms to consider. How much should a new lead cost?
Search algorithms and social media change in a flash. Before an engaged couple signs with you, they want to see that you “get it.” If your social media, website, or images need a refresh, they’ll simply say “Next!”. Be the planner that they envision.
On-trend planner photos
Next year's latest trends
The number one trait they want in a planner
Step It Up
Scale Your Planner Business
Terrica, Owner, Cocktails & Details
If you have to bustle one more dress, you will scream. If the call to your DJ goes to voicemail again, you might throw your phone. If another wedding pro asks to be on your referral list, you might spontaneously combust. How do you leverage your planner expertise and minimize day-to-day headaches? If every weekend devoted to another couple’s love story isn’t your dream anymore, it may be time to delegate, expand, and reorganize your planner business.
The best time to expand
Scalable teams and client experiences
Pricing that makes sense
Planners Who Profit
Strategies To Win The Sale
Megan Gillikin, Owner, The Planner’s Vault + Weddings For Real
One-third of wedding couples hire a planner. The bigger the spend, the more likely they are looking for you. With over 80% of couples seeking a planner referral or positive review, the sales game has changed. How do you cultivate warm leads, build a network of venue referrals, and increase your closing rate?
Strategies to overcome sales barriers
Understand client decision making
Leverage client insights for sales success
Planner Pricing Essentials
Get Paid For ALL Your Time
Renee Dalo, Owner, Moxie Bright Events
Rent the chairs, confirm the couple’s toasts, double-check that everything is the desired Pantone shade of peach. As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding.
Planner price list samples and templates
Day-of, wedding management, partial planning & full service
Negate competitors who over-promise and under-charge
Inspired By
Lavish Trends For Every Price Point
Andrea Eppolito, Owner, Andrea Eppolito Events
The one-percenters are only a fraction of the market. Luxury isn’t the only niche that matters. Sometimes you have to meet your couples in the middle. How do you create high-end designs for mid-budget clients?
Expensive design looks with approachable price points
Bold statement design ideas
Trend projections and applications
Nightmares Do Come True
When Dream Weddings Go Bad
Amber Anderson, Owner, Refine For Wedding Planners
No planner is safe. No wedding is immune. Sometimes nightmare weddings just happen. The venue floods. The DJ gets sick. The flowers arrive wilted. The cake gets knocked over. Your perfect plan turns into a nightmare. How do you react when you’re out of time? What do you do when your backup plans collapse, catch on fire, and burst into flames?
Real wedding nightmares with real solutions
Disaster proof guide
Creative strategies for last-minute emergencies
Bring On The Drama
Ten Ways To Make An Impact
Kristin Banta, Owner, Kristin Banta Events
As a wedding planner, you are both a storyteller and a dreammaker. Your reputation demands that you produce unique, creative concepts with flawless execution. From luxury weddings to exclusive corporate galas, immersive premiere parties, and unforgettable brand activations, each event demands drama and impact.
Top 10 tips to make an impact on your events
Detailed design plans and storyboards
Cutting-edge trends in decor, catering, and entertainment
Planner Beware
Guide To Book Better Clients
Margaux Fraise, Owner, Wedding Summit Series
How do you distinguish the difference between solid inquiries and time wasters? Wedding planners are often told to reject the wrong clients early in the inquiry process. Are you confident you aren’t eliminating clients who will become your greatest allies? Discover the warning signs you should look for so you don’t end up with badly-behaved clients.
Potential red flags that will surprise you
Keywords that indicate price shoppers vs genuine leads
When was the last time you revamped your menu? How often do you evaluate the way you host tastings? Do your employees get excited to go to work every day? You can’t solve this year’s problems with last year’s solutions. Innovation creates new menu items and food presentations, increases lead generation, and promotes staff retention.
Onboarding and tasting experiences
Staff retention incentives
Inspired party themes and ideas
Home Cooking
Geo-Specific Trends
Sarah Chianese, Executive Chef, Mangia and Enjoy!
The food and drinks you serve on their wedding day offer more than just
good flavors. Part of each menu’s role is to tell a story about the couple
and enhance the overall atmosphere. Personalize your dishes to make it
feel like they are coming home.
Food trends from different regions around the world
Presentations that taste as good as they look
Fusion foods that appeal to a wide palette
Culinary Art
Enhance The Senses
Chef Nettie Frank, Celebrity Chef and Author
An elegant food presentation triggers emotional responses that motivate clients to look, taste, and buy. Similar to fashion and interior design, food trends are dynamic. Keep up with the culinary looks that couples are pinning and get your calendar filled.
Food styling and taste trends
Food photo insights and strategies
Write your own cookbook
Corporate Takeover
Events To Fill Your Weekdays
Roy Porter, Activities Director, Engage Works
Wedding caterers often fill up their Saturdays, but struggle to book events during the week. It’s easy to miss some high-dollar business in brand new markets. Join the catering power players who boost their bottom line with corporate events on weekdays.
Hidden events that produce bonus revenue
Get on charity lists in your area
Best ways to connect with corporate decision makers
Like Butter
Smooth Sales Techniques
Fausto Pifferrer, Co-Owner, Blue Elephant
The same old sales techniques can create more problems than they solve.
Long sales cycles, catering price objections, and no-decision customers
are challenges that demand fresh sales solutions. Learn the professional
techniques that help you smash through sales roadblocks.
as it looks in-persons.
Results-based catering sales
Book clients on the first visit
Extremely profitable add-ons and upsells
Tier It Up
Sweet Cake Fashion And Treats
Jenae Cartwright, Owner, Cake and Crumble
Next year’s cake designs, color palettes, and flavors will feel like works of actual art. The wedding cake is much more than something you serve after dinner. Top cakes are a photo op, wedding decor statement, and conversation piece. How do you make your statement cakes bold and beautiful, without going over-the-top?
Design concepts and techniques
Cake trend colors, shapes, and embellishments
Mouth-watering flavor combos
Decadent Profits
Increase Your Per-Event Margins
Rajan Mistry, Owner, District Events & Catering
With the cost of food at an all-time high, and marriage rates at an all-time low, competition for catering business is intense. See how top caterers find solutions where others only see problems. Win the battle against catering competitors who over-promise and under-charge.
Blend, mix, repeat. The right edits, mashups, and transitions make your music sets seamless. Break out of your music rut and step into something new, different, and exciting.
Advanced mashups, edits, and transitions
Common remix pitfalls and solutions
Create, record, and produce your music
The Social DJ
Instagram and Branding Tips For DJs
Jessica McKelvey, DJ, MC, Educator
DJs live online. You know that if you don’t post often, your couples won’t know you exist. Engaged couples spend 2.5 hours on social media daily. Become part of their screen diet.
Instagram content creation and strategies
Image dos and don'ts
Branding opportunities to maximize your connections
Music Maniac
Stems, Harmonic Mixing, A.I.
Wedding couples hire DJs who sound club-inspired. They have an aversion for the bow-tie-wearing guy who shows up with a just-hit-play mentality. This cutting-edge performance-based seminar expands your mixing skills and maxes out your calendar.
Software and A.I. that makes your job easier
Stems and harmonic mixing strategies
Master-level DJ techniques
Lightning Strike
Best New DJ Gear
Dj Hapa, Head Coach, thedjcoach.com
Every day could feel like your birthday if money was no concern. But the bills add up if you’re constantly buying new DJ gear. You have a mental wishlist for your next turntable, mixer, and software, but you are running a for-profit business and have to consider your overhead. Our experts guide you through the best new DJ products based on price, features, reviews, and personal experience.
DJ equipment price/quality lineup and comparison
Live demos with the newest gear
Top turntables, controllers, lighting, special effects
Rock The House
Master Level DJ Skills
Chris Washburn, Owner, Washburn Entertainment
You are only as good as your last performance. And every crowd has future customers for their wedding or party. Personalize your production style and give your music an unmatched personality. Enter the DJ-sharpening, skill-learning, and performance-amping zone that makes you unstoppable.
MC skills that make you unique
How to read every room
Steps to create your own DJ style
DJ Disrupter
DJ Digital Marketing
Troy Adams, Owner, Carolina DJ Professionals
Digital platforms disrupt traditional DJ marketing. Social media promos dominate and traditional strategies struggle. For your DJ business, where should you spend and where should you cut? Make sure your DJ brand stays ahead in the rapidly-changing digital dimension.
Best sources for high-quality leads
Email and SEO templates
Top digital platforms for DJs
Multi-Op DJ
Expand And Command Your Business
DJ Nicki Nell, President, Visual Sound Productions, Inc
Have you stretched your single-op to its limits? Are you constantly turning away weddings because of pre-booked dates? It would be nice to have a weekend off and still increase your annual revenue.
Grow your DJ business and increase your ROI
Maximize staff and asset versatility
Develop effective marketing strategies
That's A Rap
Close Every DJ Sale
Matt Radicelli, Owner, Mentor Pods
You talk with a wedding couple and make a solid first impression. You think you’ve achieved a great connection. But when you ask for the sale, they say they’ll get back to you. Your chances of making money from their wedding just took a nose-dive. What did you do wrong?
You've designed floral arrangements and installations for years. You know that trends move fast, and if you don’t keep up, you’ll be buried in stems. Precise floral constructions make your designs come to life.
Clustering, layering, terracing, and Pave'
Secret techniques to extend your blooms' lives
Real-life before-and-after floral makeovers
Fleur De Luxe
High-End Floral Designs
Ingrid Carozzi, Owner, Tin Can Studios
You are a floral artist. Your brushes are stems, your paint is your color scheme, and the canvas is your venue. Transform any space and transport the guests to a world of your creation.
Luxe looks that make a statement
Trends in high-end florals
Rich and unexpected color combos
Florists Florists Everywhere
Survive In A Crowded Market
Bron Hansboro, Owner, The Flower Guy Bron
Marriage rates are at an all-time low. Competing wedding florists are at an all-time high. Couples demand to be the architects of their universe. Your floral installations and proposals have to feel custom-built just for them
Stand out in a crowded floral field
Negate competitors who over-promise and under-charge
Sell to the pickiest generation of buyers
Floral Love
Looks We Love So Much It Hurts
Elizabeth Fisher, Owner, Lizzie Bee's Flower Shoppe
Flowers are the eye candy for weddings and special events. Floral minimalism is over, and it’s time to add in the drama, layers, and textures. Embrace the latest in floral trends and amplify your designer creativity.
Cascading floral table runners and inspired backdrops
Texture combos that feel organic and decadent
Surprising high-fashion floral menues
Flower Fantasy
Arches, Centerpieces, Ceilings
Jennifer Bernal, Owner, House of Bernal
The only constant is change. Just as fashion, home decor, and food trends evolve, so does floral design and styling. A non-traditional floral backdrop demands deconstructed, floating, and suspended installations that surprise and excite.
Dressed-up chandeliers and garland
Step-by-step guide to hanging and grounded floral structures
Centerpieces that dazzle and dominate the reception
Social Stems
Instagram For Florists
Elizabeth Marberry, Business and Social Media Coach
Another day, another post. But do your time-intensive posts result in real bookings? Leading florists win 60% of their new bookings directly from organic posts on Instagram. How do you turn online inspiration into floral bookings?
7 crucial steps to make IG generate leads
Maximize your floral business ROI
Common and costly instagram mistakes
Petal Pusher
Create Your Signature Floral Style
Liza Roeser, CEO & Founder FiftyFlowers
The floral industry is competitive, you know that to secure more wedding bookings you need to create your own look that is both marketable and creative. Get the insight you need to create memorable looks that carry your brand image no matter the wedding or season.
Twah Dougherty, Founder and Creative Director Twah Dougherty Photography
Wedding days are filled with genuine moments and heartfelt emotions. But how do you capture that same magic during a posed portrait session? Get the behind-the-scenes insight to create effortlessly natural and high-end portraits that transcend stiff and standard poses.
Ways to create an effortless portrait experience
The directorial approach tools and techniques
Composition and angles that make or break a shot
Weather Report
Lighting In Any Condition
Vanessa Joy, Owner, Vanessa Joy Photography
Photographers are artists who paint with light. The best lighting illuminates your art and makes your photos majestic and other-worldly. But the weather doesn’t cooperate with every outdoor wedding. What’s your plan when the sun, wind, and rain are out to get you?
All-weather lighting techniques
Three lighting elements for every good photo
Equipment that converts adequate into award-winning
Flash Sale
Advanced Closing Tips
You love photography, the smile of your couples, and how your images look after editing. You love the satisfaction of creative fulfillment. But first, you have to close some sales. Hear from an expert how to lead every couple to a contract on the first visit.
In-person vs. online appointments
Navigate conversations about price, add-ons, and discounts
Sales through storytelling
Digital Snapshot
Viral Images For TikTok, Insta, And FB
Chris J Evans, Owner, Chris J Evans Photography
Your social media accounts are insatiable monsters. They demand your attention around the clock and distract you from getting your images edited. TikTok, Insta, and FB scream more, more, more. No matter how much you feed them. Strengthen your photography brand without losing your head or heart in the process.
12 months of planned social media content
Mistakes most photographers make online
Increase visibility, rankings, and sales
Take It Off
Boudior Photography
Katie Cotton, Owner, Cotton Rouge and Company
Boudoir photography is no longer a niche business. It’s a proven pre-wedding must-have. You may have wanted to add boudoir, but weren’t sure where to start. Which images sell best? How do you market to a new audience without hurting your established photography brand?
Profitable boudoir price lists
Pose without awkward moments
Flattering lighting, posing, and editing
Image Consultant
Backgrounds, Techniques, Inspo
Tayler Cusick Hollman, Founder, Enji
Nothing captures a couple’s attention like a good story. Photography clients are 22 times more likely to remember your brand if you use words, images, and consistent messaging to create the narrative glue that holds your story together. This increases trust and encourages bookings. What do you need to complete your story and close the sale?
Marketing systems that save you time
Brand cohesion for photographers
Connect your photos with a story
Final Product
Post-Production Editing Workshop
Don Mamone, Photographer, Author, Identity Coach
Image editing is a critical part of your professional photography business. It’s more than just applying presets or a series of adjustments. The art of editing elevates your brand, shows your commitment to quality, and attracts your dream client.
Maximize edit productivity and efficieny
Editing tips and techniques
Professional editors vs. do-it-yourself
Luminous
Master Level Techniques
Inbal Sivan, Owner, Inbal Sivan Photography
In photography, lighting isn’t just a thing…it’s the main thing. The best subject with the best posing is wasted without the best lighting. Master the right light, and you can manipulate the colors, textures, mood, and story image.
Officiants are the spirit of every ceremony. But the worldly reality is that you still need to gather leads and close sales. Good quality sales leads have become harder to find. The pressure is on to close every sale. How do you book more weddings and up your sales game?
Best ways to find new leads
Sales techniques for officiants
Overcome sales objections
I Vow
To Make More Money
Christopher Shelley, Wedding Celebrant, Speaker, Author
It’s unfair that wedding budget guides tell couples to allocate only 1% of their total budget to the officiant. Without you, there would be no wedding. You infuse meaning and history into every ceremony. How do you get paid more without losing business to your competitors?
Pricing analysis per region
Officiant templates
A la carte pricing vs packages
The Real Officiant
Pro Officiant vs Uncle Bob
Laura Cannon, Owner, IAPWO
Five years ago, 30% of ceremonies were officiated by friends or family members. Now that number is over 50%. How do you compete with their best friend, brother, sister, or parents?
Techniques to differentiate yourself and create demand
Social media game plan
Leverage referrals to book more couples
Tradition Evolution
New Vows and Stories
Mark Allan Groleau, Owner, Unboring! Wedding Academy
It’s a lot of pressure to communicate a couple’s love story through words. The process of writing takes diligence, creativity, and hard work. As an officiant telling their story, grace and humor are paramount. How do you make every ceremony feel custom-written for each couple?
First impression meeting
Couple-centered questionnaires
Vow templates and story-telling guide
United Front
Social Media Marketing For Officiants
Rev. Clint Huft, Officiant Clint Hufft
Without the officiant, the wedding isn’t official. This open-mic seminar brings together a select panel of officiants to discuss ideas, problems, and solutions.
Lead sources for officiants
Ceremony personalization ideas
Competitors and how to deal
A Perfect Union
Level Up Your Officiant Business
Donna Forsythe, Director, Celebrant Academy
Wedding officiants are overworked and underpaid. For many, it’s hard to make a full-time business from part-time pay. Turn your side hustle into an officiant multi-op team that takes you from solo-preneur to a successful multi-op.
Create the ideal officiant team
Multi-op profits and pay scales
Team culture tips
Find Me Online
Social Media Marketing For Officiants
Rev. Roxy Birchfield, Founder, Married by Rev. Roxy
Successful wedding officiants are part of the social media paradigm shift. Online marketing is vast; deciding what applies directly to you is a challenge. Do you pay for ads or focus on organic methods? How do you boost your online portfolio? What’s the best way to leverage your online reviews?
Dive head-first into gown trends for next season. Designers showcase their best collections. Throwback looks are getting redesigned and they look oh so good. The colors are scrumptious and go beyond snow white, boring beige, and indecisive ivory. Discover the creative looks that float off the racks.
The client experience means everything. A first-visit experience that feels customized builds rapport and trust, but some brides and grooms are difficult to connect with. If they walk out the door, your success rate plummets. How do you close on their first visit?
Real life salon strategies
Incentives for first-visit purchases
Avoid these closing killers
Profitable
Inventory, Overhead, Inflation
Stella Jones, Owner, Stella’s Bridal
Gown and Tux shops supposedly have a higher profit margin than a typical retail store. Why doesn’t it feel that way? Some seasons, you feel defeated and overextended. How do you boost your profit margins to pay your employees, buy new merchandise, and actually take a vacation?
The right visuals help persuade brides to buy. Your salon environment directly impacts your clients’ shopping decisions. Fortunately, gown shop owners can increase sales by using subtle psychological tools.
Size inclusivity and why it matters
Mirror placement, lighting, accessories
Surprising facts about closing ratios
All Dressed Up
Social Media For Pros
Shafonne Myers, Founder, Pretty Pear Bride
You manage your staff, keep track of shipments, and have endless sales appointments. There is never enough time to create an organized social media plan. Wedding dresses and men’s formalwear are the most photographed elements of the wedding day. Unleash the power of your fashions and supercharge your social media posts.
Video marketing strategies
Social media action plan
Sample stories, posts, and campaigns
The Dress
Connect And Close The Sale
Jen Trotter, Owner, Lip Service
Weddings are down, competitors are springing up on every corner. Selling stunning gowns isn't enough....you also have to ensure your entire team knows how to deliver flawless customer service that makes every bride say YES.
Mistakes that could send them to your competitors
Tap into what each client wants and needs
Never deal with angry clients again
Marry Go Round
Stop Spinning-Start Winning
Maryam Attia, Owner, Gigi’s Bridal
There are over 9,000 wedding salons in the United States. With so many competitors, styles, and designers it’s tempting to want to capture the attention of each buyer. But what if finding your shop’s niche creates your cohesive brand?
Niche boutiques-when they make sense
Dos and don'ts for off-the-rack sales
Marketing, social media, new inquiries
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