WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 7, 2022

Concludes Wednesday, November 9, 2022

DISCOUNT DEADLINE Aug 13, 2022

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 7, 2022

Concludes Wednesday, November 9, 2022

DISCOUNT DEADLINE Aug 13, 2022

Click here to download the Convention Schedule (.pdf)

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Crunch The Numbers

Crunch The Numbers

The New 6-Figure Bench-Mark for Wedding Pros

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Seamless Sales

Seamless Sales

Strategies To Save Time And Make More Money

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Seven Seconds

Seven Seconds

Make A Stellar First Impression

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Impact Selling

Impact Selling

Master Level Sales Strategies

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Welcoming Party

Welcoming Party

Onboarding - After The Sale

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Priceless

Priceless

Price For Profit

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FIRE UP

FIRE UP

Rapid Growth Strategies

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Legally Wed

Legally Wed

Reduce Litigation Risk

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Word Play

Word Play

Be Persuasive - Not Abrasive

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Crucial Conversations

Crucial Conversations

The Right Words At The Right Time

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Ok Boomer

Ok Boomer

Not Your Grandpa's Sales Class

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LEVEL UP

LEVEL UP

Think Like A CEO

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Shape-Shifter

Shape-Shifter

Sell To All Personality Types

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The Hype Machine

The Hype Machine

The New Way To PR Your Business

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Full Employment Blues

Full Employment Blues

Hire And Keep The Right People

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Get A Life

Get A Life

Work/Life Balance

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Under The Influence

Under The Influence

Gain Customers, Referrals, And Passive Income

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Marketing Mysteries

Marketing Mysteries

Solve The Puzzle That Gets Them To Buy

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Time After Time

Time After Time

Customizable Event Timelines

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Refresh

Refresh

Update Your Brand

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Toxic Wedding Couples

Toxic Wedding Couples

Red Flags That Send You Running

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Unstoppable

Unstoppable

Profit More With Passion, Purpose, And Personality

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Photo Booth Profits

Photo Booth Profits

Expand Your Revenue

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Show Business

Show Business

Wedding Expos Jump Start Sales

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Invitation To Celebrate

Invitation To Celebrate

Wedding Invitation Trends

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WEDDING TECH DEMYSTIFIED

WEDDING TECH DEMYSTIFIED

What’s In And What’s Next

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TikTok Academy

TikTok Academy

New Marketing Training

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Content Creation

Content Creation

Boost Your Social Media

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Insta-Worthy

Insta-Worthy

Capture New Bookings With Instagram

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Quality VS. Quantity

Quality VS. Quantity

Ads That Convert To High-Quality Leads

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Cruise Control

Cruise Control

Automate Your Business

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Followers Into Dollars

Followers Into Dollars

Seven Strategies For Social Media

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Wedding Tech Trends

Wedding Tech Trends

Tech Transforms Tradition

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Appily Ever After

Appily Ever After

Newest Wedding Pro Apps

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Honest SEO

Honest SEO

Demystifying The Google Algorithm

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The Engagement

The Engagement

Why Your Website Doesn't Generate More Leads

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Pinterest Profits

Pinterest Profits

The Leader In Visual Research

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Follow Me

Follow Me

Seven Strategies For Social Media

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Brand Identity

Brand Identity

Graphic Design And Image Workshop

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Search

Search

Skills, Strategies, And Techniques

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Choose Or Lose

Choose Or Lose

The Secret To Max Marketing

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Time Of Your Life

Time Of Your Life

Automate Your Business

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Cash Camera

Cash Camera

Social Media Images That Sell

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Reel Weddings

Reel Weddings

Create Insta Reels, YouTubeShorts, and TikTok Videos

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The Trend Experience

The Trend Experience

Hottest Wedding Products, Live On-Stage

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First Look

First Look

Next Year's Wedding Trends

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Fresh Cut

Fresh Cut

Floral Trend Showcase

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How Sweet It Is

How Sweet It Is

Creative Cakes And Dessert Trends

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Trendsetter

Trendsetter

Next Year's Emerging Wedding Designs

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In Style

In Style

Planner's Guide To Styled Shoots

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Food Fixation

Food Fixation

Inspired Cuisine And Decor

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Fine Art

Fine Art

Imaginative Photo Shoots

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Kabloom

Kabloom

Floral Arches, Aisles, And Walls

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Photo Booth Profits

Photo Booth Profits

Expand Your Revenue

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Joyful Celebrations

Joyful Celebrations

Make Every Couple A Celebrity

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Wedding Venue Seminars

Wedding Venue Seminars

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Venue Visibility

Outrank Your Competition Scott Crumpton, Owner/Founder, White Stone Marketing

As soon as couples view your venue, they are sold. But what if they have never heard of you? What if your website didn’t show up in their online search? What if only your competitors make it to the first page of Google? It’s time to update your knowledge of online search.

  • Best way to do an online competitor analysis
  • Increase your local rankings on search engines
  • Google images and blog performance metrics
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Preferential Treatment

Recommend The Best Wedding Pros Abigail Olaya, CEO, Olaya Events & Company

You are only as good as the people you surround yourself with. As a venue owner, your opinion is valuable. Sometimes the most talented wedding pros in the industry aren’t easy to work with. How do you determine who makes the cut?

  • Referral-based commissions
  • When to fire a wedding pro
  • Preferred vendor training
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Tour de Force

Venue Tours And Open Houses Amy Collins, Owner, The Collins Off Main & Amy Grace Events

Think of your open house as the ultimate styled shoot. Be sure it highlights all of your venue’s most sell-worthy features. Not only will your couples see your venue in its best light, they will envision their wedding at your property.

  • Ideas for themed open houses
  • Pre-tour warm up
  • Venue tour playbook
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Venue Price Lists

Price For Max Profit Tom Chelednik, COO, Venue Profit Pro

Fifty percent of a couple’s wedding budget is spent with the venue. Looking to profit more from each event? When is it okay to negotiate? How do you know when your prices are too low or too high? Find out how to price for profit.

  • Sample venue price-lists
  • Discounting, negotiating, and upsells
  • Packages that add value but increase profits
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Show Me The Money

Presentations That Close The Sale Alan Berg, Author/Professional Speaker/Business Consultant

Dear venue salespeople, you’re fierce. You are the extreme athletes of the wedding business. You live in a world with no guarantees, too much competition, and no shortage of rejection. Your job is tough and that’s why this presentation is dedicated to you.

  • Three biggest mistakes venue sales teams make
  • Express what's different about your venue
  • When and how to talk about price
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Income Property

Venue Action Plans Ian Ramirez, Venue Director, Madera Estates

You experience some magical moments as a wedding venue owner. You get to meet great people and make couple’s dreams come true. Nothing beats those days. But the truth is… the hours are long, the expenses are many, and the pressure is never-ending. Stop playing the venue owner guessing game and start implementing an all-encompassing action plan that leaves nothing to chance.

  • Themed open houses, influencer events, and styled shoots
  • Top three ways to level up your social media
  • Best venue marketing strategies
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Venue Defenders

Legal Questions Asked And Answered Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com

Venues have the most complicated legal relationships with their couples. No other wedding specialty has a bigger potential liability. You have enough to worry about. Let the Wedding Industry Law Expert set your mind at ease.

  • Deposits, refunds, and reschedules
  • Expensive contract fails
  • Require this from preferred vendors
Wedding Planner Seminars

Wedding Planner Seminars

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Trendsetter

Next Year's Emerging Wedding Designs Andrea Eppolito, Owner, Andrea Eppolito Weddings & Events

The wedding boom is here. From top-tier event planners, we have the insider’s guide for what’s over and out…what’s up and coming.

  • High tech wedding touches
  • Sophisticated themed weddings full of whimsy
  • Fashion forward tablescapes and florals
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Collision Course

Wedding Fails And How To Avoid Them Terrica, Chief Event Planner & Designer, Cocktails & Details

The meteorologist was wrong. The only road to the ceremony is blocked. The bride is having a panic attack. The officiant is at the wrong venue. The ring dog has gone rogue. It’s only funny when it happens to someone else. Not every wedding is flawless; prepare for the unexpected.

  • Tested planner playbook
  • What not to say in times of crisis
  • Damage control for total meltdowns
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Big Little Lies

Hidden Reasons They Didn't Choose You Megan Gillikin, Owner, Weddings For Real/Planners Vault

Is it something you said? Your website? Your price list? Your shoes? You have no idea. The first meeting went well, but then they ghosted you. You are so immersed in your planner business that it’s hard to stay unbiased.

  • Insight from real wedding couples
  • Actionable tips to prevent ghosting
  • Behavioral insights to use for closing more sales
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Planner Portfolio

Guide To Up Your Planner Brand Rene Dalo, Wedding Planner, Educator, Public Speaker, and Podcast Host, Moxie Bright Events, WIPA

Achieve distinction by design. Thoughtful portfolios can turn every wedding interaction into a branding opportunity. Turn heads in an increasingly competitive industry.

  • Branding through website, Insta, TikTok, and digital literature
  • Up your visual IQ and planner brand aesthetic
  • Guide to create a polished planner portfolio
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Planner Price List

Price For Maximum Profit Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar

A planner’s experience is priceless. But how do you establish your value? Just researching your competition is not enough. Uncover the factors that give you the pricing power to charge what you are worth.

  • Real price lists from planners
  • Do month-of packages make sense
  • Simple equations to figure your per-wedding profit
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Top Tier Weddings

Navigating The Lux Market Paulina Corvi, Founder & CEO, Events by Paulina

Luxury weddings are not just about a big spend. Luxury is found in the way your run your business. Clients that have lux weddings strive for perfection, creativity, and elaborate customization.

  • Market yourself as a luxury planner
  • Five things high end clients won't do without
  • Referral sources
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Lead Planner

The Design For High-Quality Inquiries Jamie Wolfer, Owner, Wolfer & Company

Chaos and clutter are not in your vocabulary. Everything in your life is planned, organized, and completed. But if your ideal wedding couples don’t know you exist, then all this planning is for naught.

  • Media kit step by step guide
  • Attract better quality leads
  • Stylized shoots, reviews, and venue partnerships
Catering & Cakes Seminars

Catering & Cakes Seminars

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Help Wanted

Attract, Hire, And Retain Event Staff Anthony Lambatos, CEO, Footers Catering & Events

Cater staff hours are long and the demands are brutal. As soon as the excitement wears off, the job gets real. To your staff, it seems that the next company is always offering a little bit more money with slightly shorter hours. Most catering business owners lose an employee every few months. How do you attract and keep a great catering staff?

  • How to hire the best candidates in your area
  • Create a culture teams can thrive
  • Motivate employees and retain new hires
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Food Fixation

Inspired Cuisine And Decor Syd Sexton, COO, Catering By Design

Rich cuisine and design pairings go together like Beyonce and Jay-Z or Tom and Gisele. The right catering presentation can create an aesthetic more delicious than any power couple.

  • Innovation food presentations
  • Creative rendering process
  • Catering and design portfolio
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Pitch Perfect

Sales Techniques For Cater Pros Margaret Brower, CEO & Founder, Rainmaker Sales & Marketing Group

It takes more than good food and creative menus to fill your calendar. The most profitable catering businesses only have one thing in common… good sales skills. Learn the best recipe for sales success.

  • Shorten your catering sales funnel
  • Sales words to use and avoid
  • Appointments and tasting - yay or nay
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Delectable Profits

Increase Your Catering Margins Roy Porter, Activities Director, Engage Works

It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to take a vacation, send your kids to college, and build your retirement?

  • Resource guide for caterers
  • Tools to increase catering profitability
  • Analysis of catering company margins
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How Sweet It Is

Creative Cake And Dessert Trends Rebekah Ontiveros, Owner, Hive Cake Shop

You always save the best for last. Wedding cakes and desserts represent fun, delight, and celebration. They are an expression of not only flavor but also the personality of the wedding couple. Get inspired with the latest wedding cake and dessert table trends.

  • Modern techniques for cake design
  • Splurge vs Save dessert looks
  • Cake and dessert trend report
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Foodies

Fresh Food Trends Fausto Pifferrer, Co-Founder, Blue Elephant

Couples use their wedding day menus to share their story and connect with their guests. From their childhood favorites to their first date meal, incorporate meaningful food experiences for the couple and their guests.

  • Fresh wedding menu ideas
  • A new shake on cocktails
  • Latest in reception food trends
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Cut Caterings Costs

Catering Panel Of Experts Roy Porter, Activities Director, Engage Works
Margaret Brower, CEO & Founder, Rainmaker Sales & Marketing Group
Syd Sexton,COO, Catering by Design

Successful event catering requires a great deal of thought and organization. But the rising cost of food and labor has taken a toll on the catering industry. Get expert advice from this panel of catering industry leaders.

  • Eliminate the nine wastes in catering
  • The best ways to audit
  • Should you lower your inventory levels
Disc Jockey Seminars

Disc Jockey Seminars

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Amplify

Expand Your DJ Business Ben Herman, Founder + Mentor, DJ University

Why are some DJs multi-op monsters, and others can barely pay their bills? Step outside your comfort zone and hear how successful DJs find fresh money in surprising new places.

  • Create a promotional plan that pays you to attract dream clients
  • Multi-op owner=more time and money
  • Turn your DJ business into an appreciating asset
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Gear Up

The Latest DJ Equipment Chris Washburn, Owner, Washburn Entertainment
Jim O'Neil, President, FyerFly Productions
Walter McClellan, Owner, Toast Entertainment

Experts are always telling you how to spend your money. Get this lighting kit, buy that indoor spark machine, upgrade your DJ table. You work hard for your money. Learn which DJ gear investments return the best profits. Ask questions to this tech and gear panel of experts.

  • The best in lighting, special effects, and photo booths
  • Equipment buys that double your ROI
  • Live demos on the newest gear
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SPIN

Next Level DJ Programming DJ Dave, Owner, DJ Digital Dave

With over 100 million songs to choose from it’s not easy to narrow down your playlist to the best 75 choices for each event. Your goal is to attract and keep the guests on the dance floor. How do you uncover songs the couple loves but doesn’t think to request? What role does the verse, chorus, beat, artist, and region of the country play? Create memories that last that strengthen your business, brand, and client referrals.

  • Sets that create memories that last
  • Best song length and elements to highlight
  • Playlists based on age, hometown, and college
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Max Money

DJ Price Lists DJ Staci Nichols, DJ Staci "The Track Star" Nichols, Owner, RedlandsDJ.com & WeddingBizConsultant.com

Couples attribute 80% of their reception success to their DJ. But only 8% of their total budget is spent on entertainment. How do you get what you’re worth?

  • When and how to raise your prices
  • Create DJ packages with the best ROI
  • Effect of crypto & NFTs on DJs
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Dynamite

Create The Ultimate Wedding Experience Jeremy Brech, Owner, DJ Jer Events and Lighting Design

Every couple wants their reception to be an epic dance party. Music is magic. It sets the mood for the entire wedding day. How do you make even the most resistant guests rush to the dance floor?

  • Best performance and production techniques
  • The right questions you must ask couples
  • Photo booth and lighting design
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In The Mix

The Hottest DJ Techniques DJ Hapa, DJ, Coach, Educator

Mix and edit like the top DJ that you are. Create without hesitation and get out of the on-repeat rut. Stop reusing sets and start creating something solid.

  • Seamless short edits for special dances and events
  • Warp and loop smooth intros from hard-to-mix tracks
  • Simple production techniques used in the DAW of your choice
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Pay It Forward

Book Non-Profit Galas and Corporate Events Jeremy Martorano, VEMM, Owner, Karma Event Productions

The pay is good. The cause is valuable. The clients are professional and organized. How do you become the go-to DJ and production company for charity galas and corporate events? Join this word-of-mouth referral community.

  • Tap into the high dollar fundraising gala market
  • Music, MC, audio, lighting, themes, and special effects
  • Simple upsells and sponsorship packages
Wedding Florist  Seminars

Wedding Florist Seminars

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She Loves Me Not

Reasons They Didn't Choose You CeCe Todd, Owner, CeCe Designs

Your floral business is built on couples saying “yes.” You create the proposal, give the presentation, and introduce the designers. You sit down to write up the contract and they say, “We’re not ready.” Once they leave the appointment, your chances of booking plummet. What went wrong?

  • Couples' silent objections
  • Cost, seasonality, and sourcing
  • Floral portfolio fails
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Retail Roses

New Revenue Streams For Florists Bron Hansboro, Owner, Flower Guy Bron

There are over 55,000 florists in the United States. The market is highly fragmented with plenty of competition. It’s time to differentiate your business and reach customers through a storefront. When you own a brick-and-mortar floral shop every inch of your business has the potential for extra income.

  • Maximize retail floral opportunities
  • Maintain your design voice
  • Relevant floral trends
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Green Thumb

Florist Price Lists Christina Arcila, Founder, Floral Luxe Production and Events Design

Ten percent of a couple’s wedding budget is spent on flowers. Are you looking to profit more from each event? How do you know when your prices are too low or too high? Maximize the green in your bank account with successful florist pricing.

  • Sample floral price-lists
  • Increase margins and profits
  • Affordable floral swaps
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Ivy League

Smart Floral Decisions Corrine Heck, CEO/Founder, Details Flowers Software

You don’t have to graduate from Harvard or Yale to run a thriving floral business. However, it does take hard work, creativity, and social media snaps to be profitable. How do some florists surge to a million-dollar success story, while others struggle to pay their bills?

  • Smart systems that save you time and money
  • Lower-cost customer acquisitions
  • Flower workshops, expos, and vendor partnerships
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Fresh Cut

Floral Trend Showcase Liza Roser, President, FiftyFlowers
Derek Woodruff, Owner, Floral Underground

Each new year a fresh wave of couples wants to experiment with their wedding florals, balancing the traditional with the contemporary. The shape, color, and texture of the bouquets and centerpieces are changing. Get ahead of the floral curve.

  • Aisle decor transports to the reception with a focus on sustainability
  • Ground vs hanging installations
  • New twists on floral accessories, arches, and centerpieces
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Arranged Marriage

Bouquet And Tabletop Styling Sarah Campbell, Owner, Intrigue Design and Jordan Marx, Communications Director, Intrigue Teaches & Intrigue Designs

Every aspect of a wedding is important, but few pack as much visual punch as the florals. They instill a space with a sense of romance and whimsy. Flowers elevate their wedding space.

  • Integrate new trends with classic looks
  • Expressive color palettes
  • Live technique workshop
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Kabloom

Floral Arches, Aisles, And Walls Ace Berry, Co-Owner, Fulshear Floral Design

Ever since Kim and Kanye tied the knot in front of a wall of roses, gardenias, and peonies, flower walls have been in vogue. Floral walls, arches, and aisles are a gorgeous way to adorn any wedding.

  • New twists on floral walls
  • Multi-use backdrops
  • Large scale floral installs
Wedding Photographer Seminars

Wedding Photographer Seminars

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Model Your Brand

Marketing For Photographers Will Cadena, Owner, Will Cadena Photography

You are a creative. In fact, your entire photography business is built on your personal creativity. However, many photographers struggle to efficiently market their offerings to new wedding couples. What are the non-negotiable marketing must-dos for wedding photographers?

  • SEO and social media marketing plan
  • Create stellar digital magazines and brochures
  • Referral programs with high ROI
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Fine Art

Imaginative Photo Shoots Michael Anthony, Owner, Michael Anthony Photography

Engaged couples want unique photos, but they don’t have an unlimited budget. Capturing creative images doesn’t require a passport, elaborate props, or deep pockets. Create the images that tell their story like no one else.

  • Improvisational and brainstorming techniques
  • Storytelling in unexpected locations
  • Epic lighting techniques
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Dark Room

Epic Portfolio Fails Zäni & Du Wayne Denton, Owners, Zäni & Du Wayne Wedding Photography Artisans

In this era of social media, there is no shortage of imagery. Couples see once-in-a-lifetime shots almost daily. Photo proliferation leads to saturation and desensitization. It’s time to overhaul your portfolio.

  • Portfolio photos that are deal-breakers
  • Images that make you the only one on their list
  • Ideal portfolio photo combinations
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Priceless Images

Photo Price Lists Vanessa Joy, Owner, Vanessa Joy Photography- Sponsored by Canon

The bouquet gets thrown, the dress gets stored, and the music fades. All they have left are their memories and your images. How do you get paid more for the legacy you create?

  • Photography price lists unpacked
  • Packages that increase profits
  • In-depth pricing comparisons
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Poser

Live Model Wedding Day Posing Stephen & Summer Gossett, Owners, FamZing Studios & Noveli Photography

Posing is its own language. To most couples, posing is a foreign language. The wrong poses make couples feel awkward and self-conscious. The right poses produce frame-worthy imagery that bring you immediate and long-term profits.

  • Posing that doesn't feel fake
  • Live on-stage models
  • Inventive poses that can be done in 10 minutes
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Wedding Photographer Summit

Expert Q & A Panel Autumn Berrier,Owner, Autum Harrison Photography
Tamara Gibson,Owner, Tamara Gibson Photography
Lori Poole,Owner,Indigosilver studio
Bobbi Brinkman,Owner, Bobbi Brinkman Consulting

Top thought leaders in the wedding photography industry answer your tough questions. Learn directly from our experts how to navigate the rapidly-changing world of wedding photography. No topic off-limits.

  • How to be an expert advisor not a pushy salesperson
  • Mock sales presentations
  • The real reason couples don't book you
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Illuminate

Master Class On Lighting Sal Cincotta, Owner, Creative Cinc

Light is capricious. It’s unpredictable, unreliable, and unforgiving. When you shape and control light, it adds texture, illumination, and depth. Blend great light, composition, and emotion to achieve next-level imagery.

  • Cures for harsh-light situations
  • Natural and off-camera flash samples
  • Dramatic lighting that wins awards
Wedding Officiant Seminars

Wedding Officiant Seminars

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For Richer Or For Poorer

Profitable Officiant Price Lists Bethel Nathan,Owner, Elevate by Bethel

The wedding can’t happen without you. Their marriage literally isn’t official without an officiant. This makes the low fees some officiants charge insulting. How do you know when your prices are too low or too high? Find out how to price for maximum profit.

  • Sample officiant price lists
  • Add value and increase profits
  • Your pricing questions answered live
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The Spoken Word

Open Mic Discussion For Officiants Reverend Clint Hufft, Celebrity Officiant

The entire ceremony is dependent on you. This open mic seminar brings together the best officiants to discuss ideas, problems, and solutions.

  • Latest ceremony ideas
  • Solutions to officiant challenges
  • Referrals and reviews
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Forsake All Others

Officiant Marketing Strategies Maria Romano, Founder, True Love Knots

As an officiant, you are the only wedding-related service that isn’t optional. Couples can get married without the rings, cake, or flowers. But they can’t get married without you. How do you convince the couple that you are their best choice?

  • Paid advertising vs organic SEO
  • Most effective marketing tools for officiants
  • Profitable networking with wedding pros
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Power Vested In Me

Dignified Sales Techniques For Officiants Laura Cannon, President, International Association of Professional Wedding Officiants

Why are less experienced, less talented competitors booking more weddings and commanding a higher price than you do? Because they have better sales skills, and it's time to change that. Get ready to learn some highly effective, but still dignified, sales techniques that you can apply to your business today!

  • Establish your role with potential couples
  • Tips for an effective and flexible sales strategy
  • Beat your competition without acknowledging they exist
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CENTER OF THE UNIVERSE

Officiant Alignment Guide Alan Katz, Owner, Great Officiants

The wedding day doesn’t revolve around a single wedding pro. Many separate pieces have to fit together to make a couple’s perfect day. The ceremony kicks everything off. This is the officiant’s universe, and you are at the center of it.

  • Identify each vendor’s strengths and weaknesses
  • Wedding day checklist that leaves nothing left to chance
  • Create your perfect team-centered environment
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Trending Ceremonies

Inspired Ideas For Officiants Donna Forsythe, Director, Celebrant Academy

The ceremony says a lot about each couple’s personality, beliefs, and relationship. It’s their chance to show who they are and what they value. Learn to craft a custom celebration of their marriage that feels like one-of-a-kind.

  • Ideas for blended religions ceremonies
  • Sample vows that inspire creativity
  • Unique ceremony ideas
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Love Story

Officiants' Guide To Personalized Ceremonies Mark Allan Groleau, Founder, Unboring!Wedding Academy

Couples want to tell their love story. As an officiant, it’s your job to make their ceremony unique, fun, and personal. This story-writing formula will cut down how much time it takes to develop and produce a customized ceremony.

  • Eight insider tips to guarantee a perfect story
  • Transition phrases that don't feel forced
  • Questions to ask every couple
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

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Saving Spree

Margins That Increase Revenue Krysta York, Owner, Charlotte's Weddings & More

It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to send your kids to college, take a vacation, and build your retirement?

  • The most profitable designers
  • Tools to increase profitability
  • Analysis of gown shop margins
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Gown & Tux Summit

Expert Panel Q & A Alex Baca-Rodriguez, Editor, Belle The Magazine
Ann Campeau, Owner,GARNET + grace bridal boutique
Diana Ganz, Co-Founder, SuitShop

The top thought leaders in the wedding gown and tuxedo industry answer your tough questions.

Learn directly from our experts how to navigate the rapidly-changing world of gown and tux shops.

No topic off-limits.

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Window Dressing

Store Designs That Work Natalie Harris, Owner, Renegade Bridal

Never underestimate the persuasive power of your visuals. Your salon environment directly affects brides’ shopping decisions. Fortunately, gown shop owners can increase sales by using what social scientists have known for decades.

  • How your shop layout can be a mighty salesperson
  • Window display ideas that connect with brides
  • Best placement of mirrors, accessories, and check out stations
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The Proposal

Close The Sale Shafonne Myers, Owner, Pretty Pear Bride

The sales process has changed. You know that the conversation begins online before they set up their first appointment. In sales, there are no guarantees, too much competition, and no shortage of rejection.

  • Sell your gowns on the first visit
  • Words to use and avoid
  • Unexpected sales starters
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Unveiled

Increase Sales With Social Media Bryan Lopez, Founder, EverBridal

Are you burning money on social media ads? Are you wasting time with unqualified leads? Discover a predictable and consistent method to scale your business without relying on outdated marketing tactics.

  • Up level the bridal and tux experience
  • Measure your marketing efforts
  • Create an appointment booking machine
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Branding Blitz

Increase Your Shop's ROI Jacqui Wadsworth, Owner, The Gilded Gown

For bridal salons, Saturday has always been the most profitable day of the week. To reach the maximum number of brides on not just Saturday but any day it’s time to get serious about your branding and the algorithms that get you to your sales appointment goals.

  • Best branding through social media, Google, and website
  • Paid and organic advertising tips and tricks
  • Reach the max number of new clients
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Shopping Around

Smart Inventory Decisions Nayri, CEO, Lovella Bridal

Styles change quickly. Customer tastes can evolve even faster. At Market, it’s easy to get excited and over-buy for the upcoming season. Before you commit to your next collection, learn an action plan that keeps your bank balance high and excess inventory low.

  • Inventory evaluation - what passes the test
  • Predict the best-performing inventory & gown trends
  • Designers with high-profit margins