WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 24, 2024

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 24, 2024

Click here to download the Convention Schedule (.pdf)

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Cash Flow Roller Coaster

Cash Flow Roller Coaster

Enjoy The Ride

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10K In 30 Days

10K In 30 Days

Ten Proven Ways To Add 5 Figures

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Fact Or Fiction

Fact Or Fiction

Common Legal Myths Debunked

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Clairvoyant

Clairvoyant

Inside The Minds Of Couples

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Mirror Mirror

Mirror Mirror

Profits Reflect Personalities

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The Negotiation Games

The Negotiation Games

Strategies To Win The Sale

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Sloth Generation

Sloth Generation

Sell To Lazy Buyers

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Adulting

Adulting

Guide To Work/Life Balance

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Scale or Fail

Scale or Fail

Build Your Business

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Lost and Found

Lost and Found

Stand Out Marketing Strategies

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Right Brain Profits

Right Brain Profits

Unleash Your Creativity

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Pitch Perfect

Pitch Perfect

High-Performance Salespeople

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Less Ghosts More Groupies

Less Ghosts More Groupies

Create Demand For Your Wedding Business

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Easy Money

Easy Money

More Profit - Less Drama

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Get Graphic

Get Graphic

Brand With Confidence

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Fake Lead Philosophy

Fake Lead Philosophy

Decode A Real Lead From A Fake

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Closing Time

Closing Time

Overcome Customer Indecision

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Wedding Frenemies

Wedding Frenemies

Deal With Difficult Fellow Pros

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Press Play

Press Play

Video Testimonial Guide

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The New Wedding Wave

The New Wedding Wave

Modern Dynamics Of The Wedding Industry

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Singled Out

Singled Out

Custom Proposals That Dazzle

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You've Got The Look

You've Got The Look

Portfolios That Look As Good As Your Work

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The Sound of Silence

The Sound of Silence

Masterclass On Public Speaking

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Shout It, Say It, Live It

Shout It, Say It, Live It

Publicize And Monetize Your Reviews

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Paycheck to Paycheck

Paycheck to Paycheck

3 Ways to Stabilize Cash Flow

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Epic Business Fails

Epic Business Fails

MBA Level Operations Advice

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Time Whisper

Time Whisper

Next Level Event Timelines

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Double Or Nothing

Double Or Nothing

Bet On Your Wedding Business

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Get A Life

Get A Life

Tech Hacks That Give You Back Your Time

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The Future Is Fluid

The Future Is Fluid

Understand Gender Identity

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The Show Must Go On

The Show Must Go On

Wedding Show Success

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Expansion

Expansion

Add To Your Existing Company

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The One Who Got Away

The One Who Got Away

Why They Picked Your Competitor

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Sales Language

Sales Language

Tips To Close More Sales

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Cyborg Social

Cyborg Social

Human Connections In The Digital Age

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Who's The Boss

Who's The Boss

Lead, Hire, And Expand Your Workforce

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Sales Psych

Sales Psych

The Psychology Of Mindful Selling

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Trends By Tutera

Trends By Tutera

Five-Star Wedding Details

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Make It Rain

Make It Rain

6-Figure Salary For Wedding Pros

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Oh Snap

Oh Snap

Business First Impressions

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Wedding 911

Wedding 911

Train For Emergencies

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The Verdict

The Verdict

Solid Sales Contracts For Wedding Pros

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Friendly Competition

Friendly Competition

...Or Is It

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Venue Venue Everywhere

Venue Venue Everywhere

Survive In A Crowded Market

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Problem Sales

Problem Sales

Objection-Centered Sales Techniques

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Weekday Warrior

Weekday Warrior

Break into Corporate Work

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The Tax Collector

The Tax Collector

What The IRS Doesn't Want You To Know

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Help Wanted

Help Wanted

The Full-Employment Blues

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Numbers Don't Lie

Numbers Don't Lie

Survey Insight From 2025 Nearly-Weds

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The Art Of War

The Art Of War

Be Prepared For Battle

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Power Persuasion

Power Persuasion

Lesser-Known Sales Techniques

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Braaaaains

Braaaaains

A.I. And The Content Apocalypse

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Marketing Mysteries

Marketing Mysteries

Uncover The Five Biggest Mistakes

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Seeing Is Believing

Seeing Is Believing

Visual Story Telling

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Click Throughs And I Dos

Click Throughs And I Dos

Websites That Captivate And Convert

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Sealed With A Click

Sealed With A Click

Master-Level Marketing

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Social Circle

Social Circle

Google, Meta, And TikTok Ads

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Move The Goal Posts

Move The Goal Posts

Next Year's Tech Predictions

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Lucky Seven

Lucky Seven

Social Media Overload

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Braaaains

Braaaains

A.I. And The Content Apocalypse

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Cheat Sheet

Cheat Sheet

Google Analytics 4 Guidelines

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Tik Tik Boom

Tik Tik Boom

Use TikTok Like A Pro

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Instant Gratification

Instant Gratification

Make Instagram Work For You

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SEO Spy

SEO Spy

Flip The Script On Your Competitors

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Starring Role

Starring Role

Spotlight Online Reviews

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Free Or Paid

Free Or Paid

Marry Organic And Paid Media

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Appy Hour

Appy Hour

This Year's Best Apps

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Cyborg Social

Cyborg Social

Human Connections In The Digital Age

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Oh Snap

Oh Snap

Business First Impressions

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Disrupter

Disrupter

Digital Marketing

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Outranked

Outranked

Dominate The First Page of Google

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The Trend Experience

The Trend Experience

Hottest Wedding Trends

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You've Got The Look

You've Got The Look

Portfolios That Look As Good As Your Work

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Power Palette

Power Palette

Color Trends and Predictions

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Venue Love

Venue Love

New Looks We Love So Much It Hurts

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Who Are You Wearing

Who Are You Wearing

Gown and Tux Trends

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TV Dinner

TV Dinner

An Appetite For Enticing Food Trends

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Hangover Brunch

Hangover Brunch

The Slightly Tame Morning After Party

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Floral Look-Book

Floral Look-Book

The Latest In Floral Trends

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Crystal Ball

Crystal Ball

Predict Next Year's Trends

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Posh

Posh

Extravagant Celebrations

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Rodeo Drive

Rodeo Drive

Luxury Wedding Styles

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Mailed It

Mailed It

Wedding Invites With Personality

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Dream on Dreamer

Dream on Dreamer

Wedding Design Board Discoveries

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Don't Stand Still

Don't Stand Still

Styled Shoots

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Wedding Venue Seminars

Wedding Venue Seminars

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Venues Venues Everywhere

Smart Lead Generation In A Crowded Market

Joe Rare, Owner, Wedding Booking Systems

Marriage rates are at an all-time low. Competing wedding venues are at an all-time high. Couples demand to be the architects of their own universe. Your venue has to feel like it is custom-built just for them. Your venue has to feel like it's their only option. Stand above and apart from your competitors

  • The 3-layer advertising campaign
  • Follow-up workflows that generate tours
  • Reactivation system that brings dead inquiries back to life
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Un-Open House

Creative Alternatives For Venues

Ian Jose Ramirez, Co-Owner & Venue Director Madera Estates

It’s time to say goodbye to the traditional open house; it creates unnecessary friction and slows down the sales process. Simple solutions that transform inquiries into venue bookings.

  • Host a fake wedding or themed open house
  • Guest list invites...it's not what you expect
  • Micro commitments that lead to mega sales
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Venue Verdict

Solid Contracts For Wedding Venues

Do you sleep well at night? If your venue’s future is uncertain, it’s hard to get peace of mind and impossible to get a good night’s sleep. Solid contracts protect your venue from financial destruction. Learn the clauses you must have to protect you from injuries, cancellations, and inclement weather.

  • Contracts for cancellations, refunds, and deposits
  • Up to date venue contracts
  • Protection from outside/preferred vendors
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The One That Got Away

Why They Picked Another Venue

Kristin Binford, Owner, Haute Valley Venue And Venue Coach

Put on your detective hat and take out your magnifying glass. You are about to channel Sherlock Holmes. Why didn't they book your venue for their wedding? The mystery remains, but we won’t let it become a cold case. Follow the clues to a venue fully booked.

  • 150+ wedding venue bookings a year
  • Packages that couples will want to buy
  • Find and fill less saturated venue niches
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Trending Venues

New Looks We Love So Much It Hurts

Tirzah Caffee, Owner, Alexander Homestead

Fall in love with top-to-bottom immersive venue looks that leave you obsessed and wanting more. Dream about dramatic dance floors, interactive action stations, and exclusive signature looks. Discover crave-worthy designs for your wedding venue that leave your couples breathless.

  • Non-traditional floor plans, ideas, and outdoor spaces
  • Inspired design space transformations
  • Venue trends that lock in your success
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Venue Windfall

Full Profit Potential

Shannon Tarrant, Owner, Venue Help Desk

The acquisition of a new customer is your most expensive venture. Once you have the signed contract, your sales job is just starting. The path to maximum venue profit is the up-sells. Discover the never-ending list of wedding venue add-ons that lead to a full-profit venue windfall.

  • Revenue-boosting strategies that aren't pushy
  • Correct timing add-ons to get the yes
  • Packages to increase the value of every sale
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    Sell Out

    The Art Of Venue Upsells

    Leah Nadu, Co-Founder, Historic Ashland

    The acquisition of a new customer is the most expensive investment you can make for your venue. It costs five to ten times more to create a new customer vs selling to an old one. Upsells are a necessary skill and art, you have to approach additional sales with confidence and tact so it doesn’t look like an out-of-control money grab.

    • Unexpected upsells and add-ons
    • Straight-forward guide to high-profit package boosters
    • Best investments for venue inventoriy
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    Marketable Venue

    Hidden Costs Of Prospect Acquisition

    Kate Paulley, VP Marketing, Wedgewood Weddings & Events

    As a venue owner you have a vision and a plan…but what happens when that plan costs too much and doesn’t generate enough new bookings? There is audience selection, marketing messages, and platforms to consider. How much should a new lead cost?

    • Progressive web forms
    • Marketing spend per prospect, tour, and booking
    • Regional marketing differences
    Wedding Planner Seminars

    Wedding Planner Seminars

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    Socially Yours

    Don't Fall Behind

    Search algorithms and social media change in a flash. Before an engaged couple signs with you, they want to see that you “get it.” If your social media, website, or images need a refresh, they’ll simply say “Next!”. Be the planner that they envision.

    • On-trend planner photos
    • Next year's latest trends
    • The number one trait they want in a planner
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    Step It Up

    Scale Your Planner Business

    Terrica, Owner, Cocktails & Details

    If you have to bustle one more dress, you will scream. If the call to your DJ goes to voicemail again, you might throw your phone. If another wedding pro asks to be on your referral list, you might spontaneously combust. How do you leverage your planner expertise and minimize day-to-day headaches? If every weekend devoted to another couple’s love story isn’t your dream anymore, it may be time to delegate, expand, and reorganize your planner business.

    • The best time to expand
    • Scalable teams and client experiences
    • Pricing that makes sense
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    Planners Who Profit

    Strategies To Win The Sale

    Megan Gillikin, Owner, The Planner’s Vault + Weddings For Real

    One-third of wedding couples hire a planner. The bigger the spend, the more likely they are looking for you. With over 80% of couples seeking a planner referral or positive review, the sales game has changed. How do you cultivate warm leads, build a network of venue referrals, and increase your closing rate?

    • Strategies to overcome sales barriers
    • Understand client decision making
    • Leverage client insights for sales success
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    Planner Pricing Essentials

    Get Paid For ALL Your Time

    Renee Dalo, Owner, Moxie Bright Events

    Rent the chairs, confirm the couple’s toasts, double-check that everything is the desired Pantone shade of peach. As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding.

    • Planner price list samples and templates
    • Day-of, wedding management, partial planning & full service
    • Negate competitors who over-promise and under-charge
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    Inspired By

    Lavish Trends For Every Price Point

    Andrea Eppolito, Owner, Andrea Eppolito Events

    The one-percenters are only a fraction of the market. Luxury isn’t the only niche that matters. Sometimes you have to meet your couples in the middle. How do you create high-end designs for mid-budget clients?

    • Expensive design looks with approachable price points
    • Bold statement design ideas
    • Trend projections and applications
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    Nightmares Do Come True

    When Dream Weddings Go Bad

    Amber Anderson, Owner, Refine For Wedding Planners

    No planner is safe. No wedding is immune. Sometimes nightmare weddings just happen. The venue floods. The DJ gets sick. The flowers arrive wilted. The cake gets knocked over. Your perfect plan turns into a nightmare. How do you react when you’re out of time? What do you do when your backup plans collapse, catch on fire, and burst into flames?

    • Real wedding nightmares with real solutions
    • Disaster proof guide
    • Creative strategies for last-minute emergencies
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    Bring On The Drama

    Ten Ways To Make An Impact

    Kristin Banta, Owner, Kristin Banta Events

    As a wedding planner, you are both a storyteller and a dreammaker. Your reputation demands that you produce unique, creative concepts with flawless execution. From luxury weddings to exclusive corporate galas, immersive premiere parties, and unforgettable brand activations, each event demands drama and impact.

    • Top 10 tips to make an impact on your events
    • Detailed design plans and storyboards
    • Cutting-edge trends in decor, catering, and entertainment
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    Planner Beware

    Guide To Book Better Clients

    Margaux Fraise, Owner, Wedding Summit Series

    How do you distinguish the difference between solid inquiries and time wasters? Wedding planners are often told to reject the wrong clients early in the inquiry process. Are you confident you aren’t eliminating clients who will become your greatest allies? Discover the warning signs you should look for so you don’t end up with badly-behaved clients.

    • Potential red flags that will surprise you
    • Keywords that indicate price shoppers vs genuine leads
    • When clients want you to change your contract
    Catering & Cakes Seminars

    Catering & Cakes Seminars

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    More Than Just Food

    Innovation For Caterers

    Anthony Lambatos, Owner/CEO, Footers Catering

    When was the last time you revamped your menu? How often do you evaluate the way you host tastings? Do your employees get excited to go to work every day? You can’t solve this year’s problems with last year’s solutions. Innovation creates new menu items and food presentations, increases lead generation, and promotes staff retention.

    • Onboarding and tasting experiences
    • Staff retention incentives
    • Inspired party themes and ideas
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    Home Cooking

    Geo-Specific Trends

    Sarah Chianese, Executive Chef, Mangia and Enjoy!

    The food and drinks you serve on their wedding day offer more than just good flavors. Part of each menu’s role is to tell a story about the couple and enhance the overall atmosphere. Personalize your dishes to make it feel like they are coming home.

    • Food trends from different regions around the world
    • Presentations that taste as good as they look
    • Fusion foods that appeal to a wide palette
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    Culinary Art

    Enhance The Senses

    Chef Nettie Frank, Celebrity Chef and Author

    An elegant food presentation triggers emotional responses that motivate clients to look, taste, and buy. Similar to fashion and interior design, food trends are dynamic. Keep up with the culinary looks that couples are pinning and get your calendar filled.

    • Food styling and taste trends
    • Food photo insights and strategies
    • Write your own cookbook
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    Corporate Takeover

    Events To Fill Your Weekdays

    Roy Porter, Activities Director, Engage Works

    Wedding caterers often fill up their Saturdays, but struggle to book events during the week. It’s easy to miss some high-dollar business in brand new markets. Join the catering power players who boost their bottom line with corporate events on weekdays.

    • Hidden events that produce bonus revenue
    • Get on charity lists in your area
    • Best ways to connect with corporate decision makers
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    Like Butter

    Smooth Sales Techniques

    Fausto Pifferrer, Co-Owner, Blue Elephant

    The same old sales techniques can create more problems than they solve. Long sales cycles, catering price objections, and no-decision customers are challenges that demand fresh sales solutions. Learn the professional techniques that help you smash through sales roadblocks. as it looks in-persons.

    • Results-based catering sales
    • Book clients on the first visit
    • Extremely profitable add-ons and upsells
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    Tier It Up

    Sweet Cake Fashion And Treats

    Jenae Cartwright, Owner, Cake and Crumble

    Next year’s cake designs, color palettes, and flavors will feel like works of actual art. The wedding cake is much more than something you serve after dinner. Top cakes are a photo op, wedding decor statement, and conversation piece. How do you make your statement cakes bold and beautiful, without going over-the-top?

    • Design concepts and techniques
    • Cake trend colors, shapes, and embellishments
    • Mouth-watering flavor combos
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    Decadent Profits

    Increase Your Per-Event Margins

    Rajan Mistry, Owner, District Events & Catering

    With the cost of food at an all-time high, and marriage rates at an all-time low, competition for catering business is intense. See how top caterers find solutions where others only see problems. Win the battle against catering competitors who over-promise and under-charge.

    • Catering sales and operation tips
    • Sales boosters and sales killers
    • Where to spend and where to save
    DJ Seminars

    DJ Seminars

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    Don't Stop The Music

    Mashups, Edits, Remix, Transitions

    Dj Hapa, Head Coach, thedjcoach.com

    Blend, mix, repeat. The right edits, mashups, and transitions make your music sets seamless. Break out of your music rut and step into something new, different, and exciting.

    • Advanced mashups, edits, and transitions
    • Common remix pitfalls and solutions
    • Create, record, and produce your music
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    The Social DJ

    Instagram and Branding Tips For DJs

    Jessica McKelvey, DJ, MC, Educator

    DJs live online. You know that if you don’t post often, your couples won’t know you exist. Engaged couples spend 2.5 hours on social media daily. Become part of their screen diet.

    • Instagram content creation and strategies
    • Image dos and don'ts
    • Branding opportunities to maximize your connections
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    Music Maniac

    Stems, Harmonic Mixing, A.I.

    Wedding couples hire DJs who sound club-inspired. They have an aversion for the bow-tie-wearing guy who shows up with a just-hit-play mentality. This cutting-edge performance-based seminar expands your mixing skills and maxes out your calendar.

    • Software and A.I. that makes your job easier
    • Stems and harmonic mixing strategies
    • Master-level DJ techniques
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    Lightning Strike

    Best New DJ Gear

    Dj Hapa, Head Coach, thedjcoach.com

    Every day could feel like your birthday if money was no concern. But the bills add up if you’re constantly buying new DJ gear. You have a mental wishlist for your next turntable, mixer, and software, but you are running a for-profit business and have to consider your overhead. Our experts guide you through the best new DJ products based on price, features, reviews, and personal experience.

    • DJ equipment price/quality lineup and comparison
    • Live demos with the newest gear
    • Top turntables, controllers, lighting, special effects
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    Rock The House

    Master Level DJ Skills

    Chris Washburn, Owner, Washburn Entertainment

    You are only as good as your last performance. And every crowd has future customers for their wedding or party. Personalize your production style and give your music an unmatched personality. Enter the DJ-sharpening, skill-learning, and performance-amping zone that makes you unstoppable.

    • MC skills that make you unique
    • How to read every room
    • Steps to create your own DJ style
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    DJ Disrupter

    DJ Digital Marketing

    Troy Adams, Owner, Carolina DJ Professionals

    Digital platforms disrupt traditional DJ marketing. Social media promos dominate and traditional strategies struggle. For your DJ business, where should you spend and where should you cut? Make sure your DJ brand stays ahead in the rapidly-changing digital dimension.

    • Best sources for high-quality leads
    • Email and SEO templates
    • Top digital platforms for DJs
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    Multi-Op DJ

    Expand And Command Your Business

    DJ Nicki Nell, President, Visual Sound Productions, Inc

    Have you stretched your single-op to its limits? Are you constantly turning away weddings because of pre-booked dates? It would be nice to have a weekend off and still increase your annual revenue.

    • Grow your DJ business and increase your ROI
    • Maximize staff and asset versatility
    • Develop effective marketing strategies
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    That's A Rap

    Close Every DJ Sale

    Matt Radicelli, Owner, Mentor Pods

    You talk with a wedding couple and make a solid first impression. You think you’ve achieved a great connection. But when you ask for the sale, they say they’ll get back to you. Your chances of making money from their wedding just took a nose-dive. What did you do wrong?

    • Sure-fire path to a quick close
    • Pre-emptive answers to objections
    • Testimonials, reviews, and videos
    Wedding Florist  Seminars

    Wedding Florist Seminars

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    Bloomscape

    Floral Technique Makeovers

    CeCe Todd, Owner, CeCe Designs

    You've designed floral arrangements and installations for years. You know that trends move fast, and if you don’t keep up, you’ll be buried in stems. Precise floral constructions make your designs come to life.

    • Clustering, layering, terracing, and Pave'
    • Secret techniques to extend your blooms' lives
    • Real-life before-and-after floral makeovers
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    Fleur De Luxe

    High-End Floral Designs

    Ingrid Carozzi, Owner, Tin Can Studios

    You are a floral artist. Your brushes are stems, your paint is your color scheme, and the canvas is your venue. Transform any space and transport the guests to a world of your creation.

    • Luxe looks that make a statement
    • Trends in high-end florals
    • Rich and unexpected color combos
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    Florists Florists Everywhere

    Survive In A Crowded Market

    Bron Hansboro, Owner, The Flower Guy Bron

    Marriage rates are at an all-time low. Competing wedding florists are at an all-time high. Couples demand to be the architects of their universe. Your floral installations and proposals have to feel custom-built just for them

    • Stand out in a crowded floral field
    • Negate competitors who over-promise and under-charge
    • Sell to the pickiest generation of buyers
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    Floral Love

    Looks We Love So Much It Hurts

    Elizabeth Fisher, Owner, Lizzie Bee's Flower Shoppe

    Flowers are the eye candy for weddings and special events. Floral minimalism is over, and it’s time to add in the drama, layers, and textures. Embrace the latest in floral trends and amplify your designer creativity.

    • Cascading floral table runners and inspired backdrops
    • Texture combos that feel organic and decadent
    • Surprising high-fashion floral menues
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    Flower Fantasy

    Arches, Centerpieces, Ceilings

    Jennifer Bernal, Owner, House of Bernal

    The only constant is change. Just as fashion, home decor, and food trends evolve, so does floral design and styling. A non-traditional floral backdrop demands deconstructed, floating, and suspended installations that surprise and excite.

    • Dressed-up chandeliers and garland
    • Step-by-step guide to hanging and grounded floral structures
    • Centerpieces that dazzle and dominate the reception
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    Social Stems

    Instagram For Florists

    Elizabeth Marberry, Business and Social Media Coach

    Another day, another post. But do your time-intensive posts result in real bookings? Leading florists win 60% of their new bookings directly from organic posts on Instagram. How do you turn online inspiration into floral bookings?

    • 7 crucial steps to make IG generate leads
    • Maximize your floral business ROI
    • Common and costly instagram mistakes
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    Petal Pusher

    Create Your Signature Floral Style

    Liza Roeser, CEO & Founder FiftyFlowers

    The floral industry is competitive, you know that to secure more wedding bookings you need to create your own look that is both marketable and creative. Get the insight you need to create memorable looks that carry your brand image no matter the wedding or season.

    • Use color, dimension, and texture
    • Contstruct your own floral design style
    • Best ways to pick and source your flowers
    Wedding Photographer Seminars

    Wedding Photographer Seminars

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    Photogenic

    Beyond Posed Wedding Portraits

    Twah Dougherty, Founder and Creative Director Twah Dougherty Photography

    Wedding days are filled with genuine moments and heartfelt emotions. But how do you capture that same magic during a posed portrait session? Get the behind-the-scenes insight to create effortlessly natural and high-end portraits that transcend stiff and standard poses.

    • Ways to create an effortless portrait experience
    • The directorial approach tools and techniques
    • Composition and angles that make or break a shot
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    Weather Report

    Lighting In Any Condition

    Vanessa Joy, Owner, Vanessa Joy Photography

    Photographers are artists who paint with light. The best lighting illuminates your art and makes your photos majestic and other-worldly. But the weather doesn’t cooperate with every outdoor wedding. What’s your plan when the sun, wind, and rain are out to get you?

    • All-weather lighting techniques
    • Three lighting elements for every good photo
    • Equipment that converts adequate into award-winning
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    Flash Sale

    Advanced Closing Tips

    You love photography, the smile of your couples, and how your images look after editing. You love the satisfaction of creative fulfillment. But first, you have to close some sales. Hear from an expert how to lead every couple to a contract on the first visit.

    • In-person vs. online appointments
    • Navigate conversations about price, add-ons, and discounts
    • Sales through storytelling
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    Digital Snapshot

    Viral Images For TikTok, Insta, And FB

    Chris J Evans, Owner, Chris J Evans Photography

    Your social media accounts are insatiable monsters. They demand your attention around the clock and distract you from getting your images edited. TikTok, Insta, and FB scream more, more, more. No matter how much you feed them. Strengthen your photography brand without losing your head or heart in the process.

    • 12 months of planned social media content
    • Mistakes most photographers make online
    • Increase visibility, rankings, and sales
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    Take It Off

    Boudior Photography

    Katie Cotton, Owner, Cotton Rouge and Company

    Boudoir photography is no longer a niche business. It’s a proven pre-wedding must-have. You may have wanted to add boudoir, but weren’t sure where to start. Which images sell best? How do you market to a new audience without hurting your established photography brand?

    • Profitable boudoir price lists
    • Pose without awkward moments
    • Flattering lighting, posing, and editing
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    Image Consultant

    Backgrounds, Techniques, Inspo

    Tayler Cusick Hollman, Founder, Enji

    Nothing captures a couple’s attention like a good story. Photography clients are 22 times more likely to remember your brand if you use words, images, and consistent messaging to create the narrative glue that holds your story together. This increases trust and encourages bookings. What do you need to complete your story and close the sale?

    • Marketing systems that save you time
    • Brand cohesion for photographers
    • Connect your photos with a story
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    Final Product

    Post-Production Editing Workshop

    Don Mamone, Photographer, Author, Identity Coach

    Image editing is a critical part of your professional photography business. It’s more than just applying presets or a series of adjustments. The art of editing elevates your brand, shows your commitment to quality, and attracts your dream client.

    • Maximize edit productivity and efficieny
    • Editing tips and techniques
    • Professional editors vs. do-it-yourself
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    Luminous

    Master Level Techniques

    Inbal Sivan, Owner, Inbal Sivan Photography

    In photography, lighting isn’t just a thing…it’s the main thing. The best subject with the best posing is wasted without the best lighting. Master the right light, and you can manipulate the colors, textures, mood, and story image.

    • Create dramatic silhouettes with backlighting
    • Butterfly and Rembrandt lighting
    • Multiple-exposure tricks with live flash demo
    Wedding Officiant Seminars

    Wedding Officiant Seminars

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    Officially Yours

    Sure-Fire Sales Techniques

    Bethel Nathan, Owner, Elevate by Bethel

    Officiants are the spirit of every ceremony. But the worldly reality is that you still need to gather leads and close sales. Good quality sales leads have become harder to find. The pressure is on to close every sale. How do you book more weddings and up your sales game?

    • Best ways to find new leads
    • Sales techniques for officiants
    • Overcome sales objections
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    I Vow

    To Make More Money

    Christopher Shelley, Wedding Celebrant, Speaker, Author

    It’s unfair that wedding budget guides tell couples to allocate only 1% of their total budget to the officiant. Without you, there would be no wedding. You infuse meaning and history into every ceremony. How do you get paid more without losing business to your competitors?

    • Pricing analysis per region
    • Officiant templates
    • A la carte pricing vs packages
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    The Real Officiant

    Pro Officiant vs Uncle Bob

    Laura Cannon, Owner, IAPWO

    Five years ago, 30% of ceremonies were officiated by friends or family members. Now that number is over 50%. How do you compete with their best friend, brother, sister, or parents?

    • Techniques to differentiate yourself and create demand
    • Social media game plan
    • Leverage referrals to book more couples
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    Tradition Evolution

    New Vows and Stories

    Mark Allan Groleau, Owner, Unboring! Wedding Academy

    It’s a lot of pressure to communicate a couple’s love story through words. The process of writing takes diligence, creativity, and hard work. As an officiant telling their story, grace and humor are paramount. How do you make every ceremony feel custom-written for each couple?

    • First impression meeting
    • Couple-centered questionnaires
    • Vow templates and story-telling guide
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    United Front

    Social Media Marketing For Officiants

    Rev. Clint Huft, Officiant Clint Hufft

    Without the officiant, the wedding isn’t official. This open-mic seminar brings together a select panel of officiants to discuss ideas, problems, and solutions.

    • Lead sources for officiants
    • Ceremony personalization ideas
    • Competitors and how to deal
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    A Perfect Union

    Level Up Your Officiant Business

    Donna Forsythe, Director, Celebrant Academy

    Wedding officiants are overworked and underpaid. For many, it’s hard to make a full-time business from part-time pay. Turn your side hustle into an officiant multi-op team that takes you from solo-preneur to a successful multi-op.

    • Create the ideal officiant team
    • Multi-op profits and pay scales
    • Team culture tips
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    Find Me Online

    Social Media Marketing For Officiants

    Rev. Roxy Birchfield, Founder, Married by Rev. Roxy

    Successful wedding officiants are part of the social media paradigm shift. Online marketing is vast; deciding what applies directly to you is a challenge. Do you pay for ads or focus on organic methods? How do you boost your online portfolio? What’s the best way to leverage your online reviews?

    • Social media content inspo and examples
    • Hashtags and geotags that target your audience
    • Pre and post-marital counseling offerings
    Gown and Tuxedo Seminars

    Gown and Tuxedo Seminars

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    First Look

    Latest Gown Designs

    Michelle Ellis, Owner, McEllis Brides

    Dive head-first into gown trends for next season. Designers showcase their best collections. Throwback looks are getting redesigned and they look oh so good. The colors are scrumptious and go beyond snow white, boring beige, and indecisive ivory. Discover the creative looks that float off the racks.

    • Increase your margin with these haute looks
    • Market trends that push the envelope
    • Design accessories, structural shapes, bows, 3-D details
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    Zip It Up

    Close On Their First Visit

    Nayri, Wedding Fashion Expert, Lovella Bridal

    The client experience means everything. A first-visit experience that feels customized builds rapport and trust, but some brides and grooms are difficult to connect with. If they walk out the door, your success rate plummets. How do you close on their first visit?

    • Real life salon strategies
    • Incentives for first-visit purchases
    • Avoid these closing killers
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    Profitable

    Inventory, Overhead, Inflation

    Stella Jones, Owner, Stella’s Bridal

    Gown and Tux shops supposedly have a higher profit margin than a typical retail store. Why doesn’t it feel that way? Some seasons, you feel defeated and overextended. How do you boost your profit margins to pay your employees, buy new merchandise, and actually take a vacation?

    • Inventory makeovers and money-savers
    • Inflation, overhead, and supply chain solutions
    • Highest margin designers
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    Personal Shopper

    The Ultimate In-Store Experience

    Jacquie Westney, Owner, Wedding Angels Bridal Boutique

    The right visuals help persuade brides to buy. Your salon environment directly impacts your clients’ shopping decisions. Fortunately, gown shop owners can increase sales by using subtle psychological tools.

    • Size inclusivity and why it matters
    • Mirror placement, lighting, accessories
    • Surprising facts about closing ratios
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    All Dressed Up

    Social Media For Pros

    Shafonne Myers, Founder, Pretty Pear Bride

    You manage your staff, keep track of shipments, and have endless sales appointments. There is never enough time to create an organized social media plan. Wedding dresses and men’s formalwear are the most photographed elements of the wedding day. Unleash the power of your fashions and supercharge your social media posts.

    • Video marketing strategies
    • Social media action plan
    • Sample stories, posts, and campaigns
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    The Dress

    Connect And Close The Sale

    Jen Trotter, Owner, Lip Service

    Weddings are down, competitors are springing up on every corner. Selling stunning gowns isn't enough....you also have to ensure your entire team knows how to deliver flawless customer service that makes every bride say YES.

    • Mistakes that could send them to your competitors
    • Tap into what each client wants and needs
    • Never deal with angry clients again
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    Marry Go Round

    Stop Spinning-Start Winning

    Maryam Attia, Owner, Gigi’s Bridal

    There are over 9,000 wedding salons in the United States. With so many competitors, styles, and designers it’s tempting to want to capture the attention of each buyer. But what if finding your shop’s niche creates your cohesive brand?

    • Niche boutiques-when they make sense
    • Dos and don'ts for off-the-rack sales
    • Marketing, social media, new inquiries