Click here to download the Convention Schedule (.pdf)

Search by Categories

Celebrations by David Tutera

Celebrations by David Tutera

David Tutera

Celebrity Wedding Planner Tells All

Popup
Master Mobile & Tech

Master Mobile & Tech

Sonny Ganguly

Marketing to Millennials

Popup
Popularity Contest

Popularity Contest

Wendy Rivera

The Science Of Making Them Love You

Popup
Platinum Profits

Platinum Profits

Alan Berg CSP

Sell From The Top To Increase Your Bottom Line

Popup
Identity Crisis

Identity Crisis

Anja Winikka

Be A Standout Wedding Brand In The Digital Age

Popup
Opening Act

Opening Act

JoAnn Moore

The Rehearsal Dinner

Popup
A Taxing Situation

A Taxing Situation

Nadia S. Anderson

Write Offs You're Missing

Popup
Wanted

Wanted

Wendy Rivera

How To Hire, Motivate, And Train Your Team

Popup
Say This...Not That

Say This...Not That

Renee A. Edwards

Reduce Litigation Risk In Consultations

Popup
Virtual Vendor

Virtual Vendor

Rob Ferre

Find, Talk, And Sell Completely Online

Popup
Cold Shoulder

Cold Shoulder

Bethel Nathan

Why The Couple Doesn’t Book

Popup
Shoot For The Stars

Shoot For The Stars

Vanessa Joy

Capture High-End Weddings

Popup
Convince Me

Convince Me

Sasha Souza

The Art Of Persuasion

Popup
Modern Selling

Modern Selling

Marc McIntosh

They Already Know What You Know

Popup
Cyber Bully

Cyber Bully

Tracey Fricke

Virtual Plan Of Attack

Popup
Frozen

Frozen

Danielle Tate

Fearless Business Techniques

Popup
Shopping Around

Shopping Around

Laura Cannon

Why Wedding Couples Buy

Popup
Millennial Mindset

Millennial Mindset

Anya Benbarak

The Way This Generation Buys

Popup
Money Machine

Money Machine

Matthew Gencarella

Profit With Tech

Popup
Best Of Frenemies

Best Of Frenemies

Clint Hufft

How Your Competitor Can Make You Money

Popup
Quantum Leap

Quantum Leap

David Hoyt

Jump To Full-Time

Popup
Luxury Collection

Luxury Collection

Andrea Eppolito

Create Your High-End Client Base

Popup
Collision Course

Collision Course

Amanda Goeztz VP Consumer & Product Marketing

When Tech And Relationships Collide

Popup
High Roller

High Roller

Mia Saling

Cover Your Assets

Popup
Magic 8 Ball

Magic 8 Ball

Keith KoKoruz

Make Better Decisions Now

Popup
Lead Magnet

Lead Magnet

Sal Cincotta

Effective Drip Campaigns For Wedding Businesses

Popup
The Greatest Show

The Greatest Show

Fred Jacob

Wedding Expos And Festivals - Survive And Thrive

Popup
Construction Site

Construction Site

Kate Patay

Building Your Brand From The Ground Up

Popup
Walking A Tightrope

Walking A Tightrope

Meghan Ely

Work-Life Balance

Popup
Empty-Handed

Empty-Handed

Susan Southerland

When To Fire A Wedding Couple

Popup
Heartbreak Hotel

Heartbreak Hotel

Terrica Skaggs

Managing The Couple’s Expectations

Popup
Vampire Diaries

Vampire Diaries

Jennifer Trotter

Blood Sucking Couples Who Drain Your Productivity

Popup
Up In The Air

Up In The Air

Travel Experts

Destinations Are Your Destiny

Popup
Mazel Tov

Mazel Tov

Cantor Debbi Ballard and Rabbi Steven Spiegel

Jewish Traditions And Trends

Popup
Transformers

Transformers

Alan Berg

Convert Lookers Into Buyers

Popup
Marketing Funnels

Marketing Funnels

Sonny Ganguly

The Best Ways to Reach Your Target Audience - Part 1

Popup
Marketing Funnels

Marketing Funnels

Sonny Ganguly

How to Convert Clients And Drive Success - Part 2

Popup
Dynamic Duo

Dynamic Duo

Michael Stavros, Director of Business Development, M Culinary Concepts

Two Experts Solve The Sales Riddle

Popup
Wedding Business Law

Wedding Business Law

Renee Edwards

Ask An Expert

Popup
Love Is Love

Love Is Love

Kathryn Hamm

Serving Same-Sex Couples

Popup
The Tetris Effect

The Tetris Effect

Andreas Hauke

If You Fit In, You Disappear

Popup
Master Mobile & Tech

Master Mobile & Tech

Sonny Ganguly

Marketing to Millennials

Popup
Social Stories

Social Stories

Jacqui Wadsworth

Content Curation On Instagram And Facebook

Popup
Your Virtual Storefront

Your Virtual Storefront

Alan Berg CSP

Why Your Website Is Obsolete

Popup
Social Situations

Social Situations

Vanessa Joy

Social Media Demystified

Popup
Marry SEO And Content Marketing

Marry SEO And Content Marketing

Jason Hennessey

Proven Concepts That Will Get You To The Top Of Google

Popup
Pinterest Interest

Pinterest Interest

Staci Nichols

Why 90% of Wedding Pros Don't Get Pinterest

Popup
I’VE GOT ALGORITHM

I’VE GOT ALGORITHM

Jason Hennessey

The Path To Better Google Rankings

Popup
Engage The Rage

Engage The Rage

Alan Katz

How To Handle A Bad Review

Popup
Face-Flix

Face-Flix

CeCe Todd

Facebook Live For Your Wedding Business

Popup
Worth 1000 Words

Worth 1000 Words

Tabitha McCausland

Create Instagram And Snapchat Visuals

Popup
Second Chances

Second Chances

Mark Chapman

Re-marketing Strategies To Your Website Visitors

Popup
Seeing Is Believing

Seeing Is Believing

Lindsey Conklin

Video Marketing Insight

Popup
Tsunami

Tsunami

Mark Chapman

See Changes In Facebook And Google Ads

Popup
Shoot For The Stars

Shoot For The Stars

Vanessa Joy

Capture High-End Weddings

Popup
The Virtual Vendor

The Virtual Vendor

Rob Ferre

Find, Talk, And Sell Completely Online

Popup
Google and Facebook Ads

Google and Facebook Ads

Mark Chapman

Ask An Expert

Popup
Publisher’s Cheering House

Publisher’s Cheering House

Lindsay Barrows

Stylized Shoots

Popup
Brave New World

Brave New World

Bernadette Baille

Hot New Wedding Trends and What To Do About Them

Popup
Myth-Busters

Myth-Busters

Danielle Andrews & Tracey Manailescu

Wedding Planner Truths

Popup
News Travels Fast

News Travels Fast

Kate Patay

Social Media’s Impact On Trends

Popup
Dream Maker

Dream Maker

David Caruso

Affordable Luxury Designs

Popup
Wedding Weather

Wedding Weather

Terrica Skaggs

Forecast Of Next Year's Trends

Popup
Fixer Upper

Fixer Upper

Heather Benge

How New Home Trends Evolve For Weddings

Popup
Enchanted

Enchanted

Jewel Georgieff

Stylish Fantasy And Themed Wedding Designs

Popup
You're Invited

You're Invited

Kaleigh Wiese

Next Year’s Wedding Invitation Trends

Popup
The Shining

The Shining

Jeremy Brech

Movie-Inspired Lighting

Popup

Wedding Officiant Seminars

Wedding Officiant Seminars

Popup

Wedding Officiant Seminars

It Had To Be You

Be The Officiant They Choose - Bethel Nathan, Owner, Ceremonies by Bethel & WeddingWire Education Expert

Wedding couples struggle to find an officiant that gets them. From the language you use on your website to the conversations you have about the ceremony, the experience has to feel right. How do you get them to pick you?

  • Finetune your customer experience
  • Avoid becoming an officiant has-been
  • Officiant mishaps to avoid

I Do...I Don't

Officiant Problems And Solutions - Clint Hufft, Celebrity Officiant

The entire ceremony is dependent upon you. This open mic seminar brings together the best officiants to discuss ideas, problems, and solutions.

  • Latest ceremony trends
  • Pricing strategies
  • What to do when you don’t think they should get married

Anointed

Get Divine Online Reviews - Alan Katz, Owner, Great Officiants

Millennials won’t buy anything without reading a review first. The wedding couple will read and reread reviews about officiants before they make their final decision.

  • Incentivize past couples to write a review
  • Use testimonials to close the sale
  • Emergency tips for bad reviews

The Rise of the Professional Officiant

Get What You're Worth - Laura Cannon, President, IAPWO, and Author

With fewer young people identifying as "religiously affiliated" (35% of Americans age 18-29 in a recent Pew Research Study), today's engaged couples are looking toward professional officiants to perform their weddings. How do you get them to understand the value of what you have to offer?

  • Communicate the difference between a professional officiant and a hobbyist
  • How to determine your prices
  • Why your competitors are one of your business' most important assets

The Proposal

Increase Your Officiant Price Point With Packages - Peter Boruchowitz, Owner, Our Wedding Officiant NYC

Officiants are the most overlooked and underpaid part of the wedding day. You must fight harder than other wedding pros to get your fair share.

  • Ceremonies, rituals, and planning
  • Let value guide your prices
  • Choosing the best suppliers

Officiant's Guide To Modern Marketing

Instagram For Officiants - Marie Burns Holzer,Owner, Let's Get Married By Marie

Officiants rejoice, Instagram is the most under-utilized social media platform fo wedding officiants. This visual platform can be used to book 2-3 weddings per month without paying for ads. Find out how this officiant uses Instagram as her main line of marketing.

  • Hashtags and how to effectively use them
  • The most common mistakes on Insta
  • The top three types of Instagram posts that bring in clients for officiants
Wedding Venue Seminars

Wedding Venue Seminars

Popup

Wedding Venue Seminars

Reception Rejection

5 Reasons Couples Don’t Book Your Venue - BB Webb, Speaker, Author, Business Coach, WeddingDreamz.com

Shopping for a wedding dress is fun.  Finding the right venue can be frustrating.  Couples are comparing your property to an internal checklist that they don’t share with you.

  • Hidden reasons brides and grooms book your competitors
  • Increase your venue’s sales conversion rate
  • Sales tricks that turn you into the venue front-runner

Venue Rebellion

Wedding Couples’ High Expectations - Allison Jacob, Executive VP, The Venue Association, Bill Zaruka, President Wedgewood Wedding & Banquet Center, BB Webb, Speaker, Author, Business Coach, WeddingDreamz.com, and Judith Warren, Owner, Vecoma at the Yellow River

Marriage rates are at an all-time low. Competing wedding venues are at an all-time high. Couples demand wedding products and services that cater to their whims. Your venue has to feel like it was custom-built just for them. But, you can’t knock down your venue and rebuild for every customer. Learn from this panel of venue experts.

  • How do you compete with new venues that offer more and charge less
  • Make them feel like your venue is a blank slate they can alter
  • Sell to the Netflix generation

The 13th Floor

Scary Scenes From Venue Disasters - Caroline Tucker, Executive Director Vecoma At The Yellow River

Free-range kids that throw rocks into your fountains and draw on your walls.  Couples who don’t pay on time.  Loud music that makes the neighborhood HOA fume. Professionals who are anything but.  All this hassle turns you into a rage monster.

  • Avert gruesome missteps with this how-to guide
  • Horror stories with happy endings
  • What to do when disaster strikes

Virtual Venue

Photography Techniques That Book Your Venue - Michael Anthony, Owner, Michael Anthony Photography, Sponsored by Millers Professional Imaging

The sales process starts the moment they view your website. Wedding couples are searching for the ‘it’ factor in your location. If they don’t find it online, they won’t visit you onsite.

  • Show couples the best version of your venue
  • Capture quality imagery
  • How composition and lighting highlight your hidden features

Venue Vice

When Your Venue Takes Over Your Life - Abigail Olaya, Owner, Venue At The Grove, Olaya Design And Company

Are you tired of missing out on your own life while helping others celebrate theirs? Are you exhausted and overworked, rarely taking a weekend or evening to yourself? Would you like to hand over some of your day-to-day tasks to a well-trained venue team?

  • Avoid this huge hiring mistake
  • Tip your work / life balance in your favor
  • Which tasks to delegate or outsource

Flip The Script

Update Your Sales Presentation - Bill Zaruka, President Wedgewood Weddings & Banquet Center

Just to turn on the lights, pay your staff, and keep your grounds manicured your monthly fixed costs equal that of a small car. The pressure is on to stay in the black. Sell faster, sell more.

  • Top 3 sales questions you should ask every time
  • How to fill your calendar...not just Saturday nights
  • Common venue tour mistakes
Wedding Planner Seminars

Wedding Planner Seminars

Popup

Wedding Planner Seminars

Stranger Things

Bizarre Wedding Requests - Sasha Souza, Celebrity Event Designer And Author

Exact pantone color numbers.  A cascading bouquet down to her ankles ($500 limit). Gluten-free cake, beeswax candles, and Clydesdale horses.  Oh, and you must specify Black Tie Creative Attire on the invitations.

  • Best strategies to bring your couples back to earth
  • When to encourage outrageous requests
  • Boost creative ideas without setting unrealistic expectations

Planner Wars

Who's In Charge Of This Wedding - Emily Sullivan, Owner And Lead Destination Planner

She wants her best friend to design the flowers and her aunt to make the cake.  They expect their wedding to look like a professional put it together, but push you to use non-professionals.

  • How regain control of the process
  • Steps to achieve a realistic consensus
  • What to do when they insist on using non-pros

Into The Storm

Dealing With Difficult Brides - Dee Gaubert, Owner, No Worries Event Planning

The M.O.B. that sends last minute changes that are impossible to pull off. A wedding pro that expects you to do their job. The wedding couple that demand their money back after you delivered your product. In the wedding industry there is no shortage of difficult people. How do you deal?

  • Hostility clause to add to your contract now
  • Language to use that will calm the storm
  • Action plans with quick resolutions

Sunrise Sunset

Day-Of Coordination Myths - Renee Dalo, Owner And Lead Planner, Moxie Bright Events

Seasoned wedding planners know there is no such thing as simple day-of coordination, but some couples still ask for it.  Should you say yes?

  • When to offer abbreviated planning services
  • How to increase profits from day-of-contracts
  • Day-of coordination pitfalls and solutions

Reception Obsession

Surprising Trends For Next Year - Andrea Eppolito, Owner, Andrea Eppolito Events

Wedding design gurus already have their fingers on the pulse of next year’s hottest wedding trends.  Jump ahead of your competition with the latest inspirations.

  • Tabletop textures and colors
  • Creative guest experiences
  • The return of uber-elegance

Supercharge Your Planner Sales

Wedding Planner Sales Tips - Brit Bertino, Owner, Brit Bertino event excellence And Totty Belt

There is no shortage of competition in the wedding industry. You need to stand out from the crowd. And with only 19% of weddings that hire a professional planner, lead generation is paramount.

  • Find qualified couples immediately after the proposal
  • Sales scripts that differentiate your services
  • Increase your closing ratio

Celebrations by David Tutera

David Tutera Celebrity Wedding Planner

David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents, and outstanding reputation have made him a tremendous success. David has created a name for himself by taking his passion for designing spectacular events and transforming them into a lifestyle.

  • Follow David's extraordinary story
  • How he created a name for himself
  • Designing spectacular events
Disc Jockey Seminars

Disc Jockey Seminars

Popup

Disc Jockey Seminars

Just Dance

Make Guests Go Gaga - Paul Hoke, Owner, Heirloom Entertainment

Some wedding reception guests dance without much persuasion. But what about Aunt Michelle or Grandpa Bob, who haven’t danced in 20 years? How do you get 90% of guests onto the dance floor?

  • Proven techniques to excite the crowd
  • Tricky tactics for crowd participation
  • Deal with songs requests without losing your rhythm

Insta-Jam

Instagram For DJs - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

You hear other DJs brag about getting leads from Instagram...but it's not happening for you. Is it because you don't really know what to post beyond a gig log? Get inside the millennial couple's head and start posting with an effective strategy that grabs their eye.

  • DJ-specific ideas of what to post(including the best DJ hashtags)
  • How to use Instagram Stories and highlights for DJ marketing
  • Smart phone photography tips

The Big Bang

Create High-Value Weddings - Thomas Heath, Owner, A+ Event Entertainment

Today’s wedding couples want DJs to work with them, not for them. The process of becoming a co-creator places DJs in a position of both expert and confidant.

  • When ego works against you
  • Sample questionnaire that digs into the why
  • Common pre-wedding meeting mistakes

DJ Gear

Book More Events With The Right Gear - Brian Buonassissi, Owner, B-Boy Productions

If you have outdated gear, the potential couple might think you are passé. To stay ahead of your DJ competitors, you need the right skills and the right equipment.

  • Which gear for which event
  • Gear 'extras' that make jaws drop
  • Best way to showcase the gear you have to clients/referral sources

The Voice

A Guide For Wedding Emcees - Rob Ferre, Owner, Life of the Party

You know this isn’t ‘Open Mic Night’ and you’re not the official wedding comedian. You have the most important job at the wedding, to make sure everything runs seamlessly. What you say (and don’t) on the microphone impacts the flow of the reception.

  • Ask the right questions in the consultation
  • Strategic ways to avoid the reception toast drag
  • Command the room with properly placed announcements

The Guiding Light 2.0

Lighting Handbook For DJs - Jeremy Martorano, Owner, Karma Event Lighting and AV

Lighting should be purposeful, seamless, and invisible. How do you sell something that wasn't part of the original budget?

  • Pin spotting, digital gobos, and lighting upsells
  • Extended lighting concepts that use pattern washes, projection, and cake mapping
  • The future of event lighting
Catering & Cakes Seminars

Catering & Cakes Seminars

Popup

Catering & Cakes Seminars

Crème de la Crème

Flavor Profiles, Food, And Menus Matthew Raiford, Owner, Strong Roots Provisions and Farmer

Ten years ago you could dish out an extra helping of sides to vegetarians and just forgo the meat.  You could list airplane chicken as one of your main proteins and you didn’t know much about where your food was sourced.  Today the internet has given wedding couples access to menu options that used to be available to only celebrities and the super-rich.  

  • Flavor profile dos and don’ts
  • Farmer’s guide to buying better
  • Creative menus for all palettes

Cake Walk

2019 Parade of Cakes - Lynnette MacDonald, Owner, SWIRL Custom Cakes And Desserts

Wedding cakes have become the status symbol of the wedding day. Entire TV shows are devoted to the inspiration and creation of these edible masterpieces. Three-tiered naked cakes just don’t cut it anymore.

  • Macaroons, playful designs, overlays, and hexagons
  • Flavor mixology that satisfies their sweet tooth
  • French and Italian inspirations

Seasonal Wedding Menus

Next Year's Food Trends - Michael Stavros, Director of Business Development, M Culinary Concepts

Sixty percent of foodies say they are more likely to order an item on the menu if it is described as seasonal. Apply this concept to your catering business.

  • In-season food discounts
  • Winter, spring, summer, and fall trends
  • Food presentation that wows

Food Fight

Samples, Open Houses, and Bridal Shows - Roy Porter, Activities Director Engage Works And Catersource Ambassador

Everyone wants your free food. Wedding network meetings, open houses, and wedding expos promise publicity for your catering business. When does it make financial sense for you to sample?

  • Signature samples they’ll always remember
  • Inexpensive food options that make you look good
  • How and when to say no

Open Table

How To Close The Catering Sale - Jamie Quickert, Director Of Catering, Detroit Institute Of Arts

Price is not a wedding couple’s biggest concern; never has been, never will be. Most catering sales are lost over objections you never hear; not a spoken objection (like cost).

  • How to identify objections they never mention out loud
  • Common mistakes even seasoned salespeople make
  • Sell your menu over your competitions

Beauty And The Feast

Food Presentation Trends - Michele Polci, Director Of Citywide Catering Sales Las Vegas

There are over 434 hours of cooking shows on TV every week but none of them hand us a sample through the screen. So why do we keep watching them? Because we eat with our eyes before we eat with our mouths . Visual appeal is just as important as tasting the food. From appetizers to desserts, you must create a look that establishes your catering signature.

  • Themed décor and menu visuals
  • Fresh spins on classic dishes
  • Presentation and display trends
Wedding Photographer Seminars

Wedding Photographer Seminars

Popup

Wedding Photographer Seminars

Crowd Control

How To Pose Large Groups - Vanessa Joy, Owner Vanessay Joy Photography, Sponsored by Animoto & WeddingWire Expert

Posing the wedding couple is easy. Your blood pressure goes up when the bridal party outnumbers the guests. How do you handle a huge family photo list when the officiant is breathing down your neck to leave the church?

  • Methods to make everyone look good
  • How to work through a family list in 10 minutes
  • Use flow posing

Speed Sales

Attract Wedding Couples Faster - Mark Zucker, Founder & CEO, Zookbinders

The search for a wedding photographer can feel like speed dating for today’s brides as they hop from website to website. Most “first impressions” are online and you must get engaged couples to fall in love with you and your work in 60 seconds or less.

  • Make the right first impression
  • First Responders get the first shot
  • Use speed to sell add-ons

Photographic Wonderland

Storytelling Through Dramatic Imagery - Michael Anthony, Owner, Michael Anthony Photography, Sponsored by Millers Professional Imaging

Photography is storytelling. A florist speaks with roses and lilies, a cake baker with fondant and buttercream, you speak through your images. A compelling photographic story sends a message that invites curiosity.

  • Transform images into stories
  • Dos and don’ts of light, emotion, and composition
  • Post production technical tricks

See The Light

Creative Lighting In Difficult Situations - Sal Cincotta, Owner Salvatore Cincotta Photography

As a photographer, we paint with light. We need that light to create. How you used that light, well, that’s the art. Learn creative lighting techniques that are both easy and unique.

  • Lighting scenarios and how to handle them
  • Equipment lists
  • Creative lighting setups for wedding receptions and portraits

Almost Famous

Get Published - Meghan Brown, Manager, Two Bright Lights

Have you made a goal to get published this year, but don't know where to begin? The process of submitting your work doesn't have to be a daunting task. Get started on the road to becoming a submission rock star.

  • How to get published on the top blogs
  • Common submission mistakes
  • What editors are really looking for

Exposed

Create Your Best Photography Brand - Leah Faddis And Marcella Caldwell Co-Owners Leah Marie Photography

There are over 55,000 professional photographers in the US. How do you get wedding couples to choose you? Discover how to market with the same passion and creativity that you shoot with.

  • Creative marketing action plans
  • Sub-brands that don’t compete with your primary business
  • Content marketing ideas
Wedding Florist Seminars

Wedding Florist Seminars

Popup

Wedding Florist Seminars

Wilted Wedding

How To Deal With Floral Disasters - Renee Roberts, Creator And Producer, Best Wedding Showcase, Susan Davis, Owner, Design Sanctuary, Corrine Heck, Founder & CEO, Details Flowers Software, and Bron Hansboro, Chief Creative, The Flower Guy Bron

She orders dahlias, but they ship daisies. Your driver leaves hydrangeas in his trunk (in the summer). The maid of honor puts to boutonnieres into the freezer. It’s enough to throw you into a panic. Now what?

  • Back-up plans from other floral studios
  • Protocols that prevent disasters
  • Answers to your most pressing floral concerns

I Heard It Through The Grapevine

Cultivate Your Wedding Referrals - Bron Hansboro, Chief Creative, The Flower Guy Bron

Flowers make everything look better. The venue, photographer, gown shop, and planner all benefit from your artistic ability. How do you capitalize on this?

  • Ask for the referral without begging
  • Creative relationship building
  • Should you offer referral incentives

Fresh Cut Designs - 2019

Luxury Bouquet Techniques - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

Gone are the days of Pinterest copycats. Today's luxury couple is looking for personalized and creative bouquets that defy the constraints of what has been seen before. Design techniques for creating decadent bouquets loaded with detail.

  • Learn creative techniques to give your same old flowers new life
  • Discover unique bouquet structures
  • Pricing for your time on labor intensive designs

Social Media To Maximum

Online Strategies For Florists - CeCe Todd, Owner, CeCe Designs

You manage staff, design floral arrangements, and sit down for appointments. There’s never enough time to create consistent social media campaigns. Your floral business has the largest visual presence of the wedding day. It’s time to share your art beyond the guest list.

  • Live video dos and don'ts
  • How to use social media to qualify your clients
  • Use social media to find and attract your ideal client

Venus Fly Trap

Closing The Floral Sale - Heather Waits, Owner, Bloomtastic Flowers and Events

The venue, caterer, and gown shop take her money before you even meet. The have big floral wants, but a small floral budget. How do you keep (or expand) your profit margin?

  • How to get the bride to book on the spot
  • Floral pricing for profit
  • Wedding show specials that work

Blooming Business

Create Better Wedding Florals - Diane Mouton, Owner, Fat Cat Flowers

Not everyone can cater to the top one-percenters. With only two weddings out of every hundred considered high-end, the vast majority of weddings fall somewhere in the middle. If your company is more Target than Neiman Marcus, learn how to max-out your profits.

  • Become profitable in the non-luxury floral market
  • Minimize cost of goods with floral management software
  • Creative ways to build and keep loyal floral staff
Wedding Design And Trend Seminars

Wedding Design And Trend Seminars

Popup

Wedding Design And Trend Seminars

Wedding Weather

Forecast Of Next Year's Trends - Terrica Skaggs, Chief Planner & Designer, Cocktails & Details

Think marbled wedding cakes, brunch ceremonies, industrial venues, and polished details. Next year’s wedding trends are more creative than ever. Grab your umbrella - this presentation rains new ideas.

  • Wanderlust-inspired details
  • Edison bulbs, foliage, and new metallic
  • Large installations worth the effort

Timeless Trends

For The Ceremony, Reception, And Everything In-Between - Danielle Andrews & Tracey Manailescu, Co-Founders, The Wedding Planners Institute of Coordination

The new year will bring new ideas for all things wedding, but what about the trends that transcend time? Anyone for vintage glam with a twist?

  • Decade ideas worth keeping
  • Lighting, food, linen, and décor images from real weddings
  • Simplicity reimagined

Brave New World

Hot New Wedding Trends and What To Do About Them - Bernadette Baille, Director of Sales Training & Education, The Knot

To understand what couples are really asking for and where the trends are heading is paramount to growing your wedding business. To uncover what’s new and next, hear Bernadette Baillie from The Knot present the latest insights and trends. Learn real-time style data from The Knot Vision Card and The Knot Real Wedding Study.

  • New real wedding trends and insights for the year
  • Translate trends to work for you and your business
  • The evolution of the barn wedding venue trend

News Travels Fast

Social Media's Impact On Trends - Kate Patay, Chief Strategist, Patay Consulting

Social media platforms reach most brides and grooms in real time. Pinterest, Instagram, and blogs make new styles accessible and easily imitated. Trends start on the runway and quickly translate to weddings.

  • Translate the latest in fashion to weddings
  • Inspiration from these online influencers
  • Designer details that add luxury

Publisher's Cheering House

Stylized Shoots - Lindsay Barrows, Owner, Custom Love Gifts

Stylized shoots are everywhere. From blogs, social media, and online portfolios, they’re multiplying. Give publishers what they want, and they will become your biggest cheerleader.

  • Create stylized shoots that publishers want to publish
  • Multiple branding experiences with a single photo shoot
  • Add video elements to extend your reach

Dream Maker

Building Your Brand From The Ground Up - David Caruso, Owner, Dynamic Events

When she closes her eyes and dreams about her wedding, she doesn’t see price tags. Don’t be the one who crushes her fantasy by telling her what she can’t afford.

  • Scaled-down designs that feel expensive
  • Cost conscious suppliers
  • Keep her happy and stay on budget
Wedding Videographer Seminars

Wedding Videographer Seminars

Popup

Wedding Videographer Seminars

A Star Is Born

Get Featured And Make Your Clients Famous - Paul Santiago, Owner, Boffo Video

Featured weddings provide instant credibility, free marketing, and more referrals for your videography business.

  • Ideal video length for submission
  • How to find the contacts that actually make the decisions
  • Submission guidelines for top wedding blogs

Reel In The Likes

Social Media Tell All For Videographers- Open Mic - Meghan Ely, Expert – WeddingWire, and Kevin Dennis, Fantasy Sound Event Services

Relationships reign supreme in the world of videography, whether it’s face-to-face or screen-to-screen. It’s no surprise that online and in-person ‘likes’ can go a long way in bringing in more business. Build your virtual relationships,grow your network, and jump onto the ever-coveted vendor referral lists.

  • Social media strategies to stay connected and engaged with your couples and vendors
  • In-person networking strategies that will lead to more clients
  • The top things you can do on the wedding day that will guarantee more referrals

Limitless Video

Expand Your Possibilities - Andreas Hauke, Hauke Films

There is no official expiry date on a wedding film company that produces high quality productions. There is plenty of room to grow and expand. The wedding couple is not your only client. Think of the bigger picture and extend your wedding network.

  • Create networking groups to grow your brand
  • How to translate your wedding skills into the corporate market
  • Why video is the future

Capture Up Your SEO

Increase Your Google Ranking - Jason Hennessey, Owner, Hennessey Consulting

Every videographer suffers from the same problem...getting found in a crowded marketplace.

  • How do you show up on the first page of google
  • Reverse engineer your website, Live!
  • Optimize for Google Local

Weekday Warrior

Break Into Corporate Videos - John Goolsby, Owner, Godfather Films

Saturday weddings are a great profit generator, but what about the rest of the week? Take your same equipment and turn your excess capacity into over-the-top cash.

  • How to break into corporate video
  • 3 ways corporate storytelling is different from weddings
  • Biggest mistakes of corporate video newbies

In Focus

The Best Videography Gear of 2019 - Lindsey Conklin, Owner, Le Reve Films

Artists use paint and canvas. Videographers use cameras, lighting, drones, and motion sliders. Be a modern cinematographer without spending all your profits.

  • Next year’s must-have video equipment
  • Accessories that are worth the investment
  • Over-hyped gear that doesn’t measure up
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

Popup

Gown and Tuxedo Seminars

White Lace And Promises

Buy Smart-Next Year’s Winners And Losers - Wendy Rivera, Owner, Do You Speak Bride?

You can’t shake the memory of the mistakes you bought a few seasons ago that put you in the red for an entire year.  All your non-gown-shop friends think Market is just a fun trip.  But if you buy wrong next season, you won’t be able to pay your bills.

  • Unknown designers that carry good margins
  • Market buying game plan
  • Trends that don’t translate from runway to storefront

Who. What. Wear

Trunk Shows, Expos, And Live Events - Oh My! - Robin Garrison, Owner, I Do Bridal

Running a bridal salon is expensive.  Make your storefront work for you every day. Max out your salon with creative and profitable events.

  • Trunk shows that stand out
  • Themed gown shop open houses
  • Monetize runway shows and exclusive bride experiences

Gowns Galore

Stand Out In A Crowded Market - Beth Chapman, Owner, The White Dress By The Shore + Bridal Retail Consultant

Competition in the bridal market is fierce. Your competitor just picked up your best line. Your own designers are selling online! And a new gown salon just opened up down the street. What do you do?

  • How to stand out in an oversaturated market
  • Branding that boosts you above myriad competitors
  • Sales tricks your team must learn now

Original Design

Gown Shop Guide To Authentic Social Media Content - Jacqui Wadsworth, Owner, The Gilded Gown

After managing staff, ordering dresses, and sales appointments, there’s never enough time to create consistent social media. Gown shops offer the most visible product of the wedding day. Now it’s time to share your dresses beyond the onsite guest list.

  • Facebook live video dos and don’ts
  • How to get your staff to create content
  • Instagram stories that get you noticed

Gown Shop Tell All

Ask The Experts - Ashley Krauss, Owner, A Little Something White - Wendy Rivera, Do You Speak Bride? - Meredith Bullock, Owner, Anya Bridal

Ask your gown shop questions and get answers.  Information will be unscripted and free-flowing, without a traditional speaker at a podium, you determine the content.

  • Overhead and profitability
  • Sales techniques
  • High end boutique vs. mainstream warehouse tips

Dressed Up Marketing

Advanced Guide For Gown Shops - Laura Wingfield, Owner, Twirl Bridal And Prom

We've all heard the stories about stunning gown shops that have gone out of business. An inviting bridal salon is good; but a strategic marketing plan is better. Market your gown shop like you mean int.

  • Marketing budget breakdown
  • Hyped up bridal fashion shows
  • How to be your best representative
Beauty Seminars

Beauty Seminars

Popup

Beauty Seminars

BECAUSE YOU'RE WORTH IT

Price Lists For Wedding Hair and Makeup - Ashley Backs, Owner, Hello Lovely

You know that the way she looks on her wedding day is her top priority. But she doesn’t want to pay top dollar for your services.  Is it time for a wedding service makeover?

  • Bridal package minimums
  • Group rates and discounts
  • Price list overhaul

Sell. Refer. Repeat.

Your Guide To Referrals - Katie Cotton, Owner, Cotton Rouge And Company

Referrals are among the top ways beauty pros get new business.  Then why do so many struggle when it comes to asking for them?

  • The main reason makeup artists don’t get the referral
  • Leverage stylized photo shoo
  • Bride referral programs

Around The Town

Local Beauty Events - Ashley Riddle, Owner, Updos For I Dos

What could be more glam than champagne, photoshoots, and makeovers?  Put wheels on that makeup case and get going.

  • Expos and fashion shows
  • Stand alone makeup events and open houses
  • Smart partnerships

2019 Glam Report

Next Year’s Hottest Bridal Looks And Products - Brett Dorrian, Owner And Lead Artist, Brett Dorrian Artistry Studios

One of the most exciting things that define each wedding season are all the new beauty trends and products.  Is your beauty portfolio ready for a refresh?

  • Runway trends that translate to weddings
  • Brands that give you the most from your beauty investment
  • Learn from other beauty pro favorites

The Beauty Sale

Bridal Party Closing Techniques - Meghan Payne, Owner, Makeup In The 702

Venues, gown shops, caterers, and florists have it easy because they are selling a product.  You are selling something abstract, the promise of looking gorgeous on their wedding day.

  • Beauty-centric sales tips
  • Hot button objections
  • How to close the sale fast

Mirror Mirror On The Wall

Reflect Your Brand - Jennifer Trotter, Lip Service Consulting

It’s her big day.  She’s spent hours researching, and when it comes to her wedding look she must be certain that she can trust you.  If your brand doesn't look flawless how can she expect the same for herself?

  • Offline branding tips
  • Social media and website must haves
  • How to stand out from your competition
Photo Booth Seminars

Photo Booth Seminars

Popup

Photo Booth Seminars

Photo Booth Trendsetter

Top 5 Photo Booth Trends for Weddings - Brian Miller, Owner, LA Photo Party

As soon as a photo booth trend goes mainstream, the marketing power behind it loses momentum. Stay ahead of your competitors and book more weddings with these photo booth trends.

  • The creating process behind photo booth trends
  • Tech needed to make unforgettable memories
  • Where the photo booth industry is headed

Gear Heads

Next Year’s Amazing Photo Booth Features - Bill Vahrenkamp, Owner, Imaging Spectrum

Photo booths are like the latest iPhone - a new model is always just around the corner. Don’t waste your money on photo booths and accessories with a short shelf life. Our photo booth expert reveals future photo booth must-haves.

  • Next year’s best photo booths
  • Software comparison
  • Photo booths with the best social media

Underexposed

Social Booths That Travel -

Millennials are obsessed with posting images online. The more your photos are shared, the better your chances of getting free publicity for your photo booth business.

  • Booths that double as lead collection devices
  • Wedding expos, charity events, and open houses
  • Boost your social media exposure

Snap Judgement

Be Their First Choice -

Photo booths are one of the few wedding pros that don’t always meet in person to close the sale. When the wedding couple searches for photo booths, over 2 million results appear on their screen. With so many choices, how do they choose you?

  • Get on the first page within your market
  • Why price isn’t the most important factor
  • Websites that sell

After The Sale and Before The Event

Create A Better Photo Booth Experience - Rich Lange, Owner, Remarkable Receptions and Blue Bulb Photo Booth

As a photo booth owner you concentrate on customer care on two days; the day you close the sale and the wedding day.  But, the time period between these days is where sales magic can happen. Create a plan that can grow your business and profits.

  • Strategies from other industries that work in your photo booth business
  • Automated photo booth follow up plans
  • Photo booth up-sell opportunities

Branded Booths

Embrace Your Photo Booth's Brand Through Creativity - Caroline Winata, Owner, Giggle And Riot Funbooths

Running a photo booth company is exhausting. You book wedding couples, update your existing booths, and manage your upcoming events. There is barely enough time to sleep--let alone think about how to build a brand identity. But without a solid brand, you are just a commodity, forced to compete on price alone.

  • Build a successful photo booth brand
  • Photo booth themes that set you apart
  • Innovation inspiration