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The Closer

The Closer

Industry Expert

Get The Sale During The First Conversation

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Your Net Worth

Your Net Worth

Industry Expert

Price Lists And Competitors

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Shopping Spree

Shopping Spree

Industry Expert

Why Wedding Couples Buy

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Haunted

Haunted

Industry Expert

When The Couple Ghosts You

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Minute To Win It

Minute To Win It

Industry Expert

The Psychology Of First Impressions

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Daydream Believer

Daydream Believer

Industry Expert

Practical Benefits To Expand Your Creative Reach

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Diamond In The Rough

Diamond In The Rough

Industry Expert

Painless Sales Prospecting

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Crossword Puzzle

Crossword Puzzle

Industry Expert

Words Not To Say When You Are Furious

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Friday Night Lights

Friday Night Lights

Industry Expert Panel

Rehearsals And Add-Ons

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Get Graphic

Get Graphic

Industry Expert

Bring Your Creativity To The Front

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Time Of Your Life

Time Of Your Life

Industry Expert

To-Do Lists, Time Blocking, And Calendar Scheduling

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Singled Out

Singled Out

Industry Expert

Create Customized Proposals That Dazzle

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American Horror Story

American Horror Story

Industry Expert

Epic Entrepreneur Fails

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Adulting

Adulting

Industry Expert

Work/Life Balance

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The Sound Of Silence

The Sound Of Silence

Industry Expert

Masterclass On Public Speaking

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Throw Your Shade Elsewhere

Throw Your Shade Elsewhere

Industry Expert

Fight Bad Online Reviews

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Write On

Write On

Industry Expert

Marketing Writing For Wedding Pros

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One Day At A Time

One Day At A Time

Industry Expert

3 Ways To Stabilize Cash Flow

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Storybooked

Storybooked

Industry Expert

Storytelling vs. Story Selling

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Conquer Your Chaos

Conquer Your Chaos

Industry Expert

Manage Everyday Problems With Ease

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Leader Of The Pack

Leader Of The Pack

Industry Expert

Ten Tips To Become A Better Leader

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The Sixth Sense

The Sixth Sense

Industry Expert

Wedding Design Presentation Day

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Entourage

Entourage

Industry Expert

Become A Wedding Influencer

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Short Circuit

Short Circuit

Industry Expert

Humanize Your Brand In The Age Of Social Media

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I Heart You

I Heart You

Industry Expert

Profitable Instagram Tricks

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Tech Shortcuts

Tech Shortcuts

Industry Expert

Automate Your Small Business

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Throw Your Shade Elsewhere

Throw Your Shade Elsewhere

Industry Expert

Fight Bad Online Reviews

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Analyze This

Analyze This

Industry Expert

Google Analytics To Improve Your Website

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Message Envy

Message Envy

Industry Expert

Emails That Get Opened

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Almost Famous

Almost Famous

Industry Expert

How To Start A Podcast

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Candid Camera

Candid Camera

Industry Expert

Make A Video That Gets You Customers

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Eight Days A Week

Eight Days A Week

Industry Expert

Repurpose Social Media Content

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The Real Wedding Pros Of The Wedding MBA

The Real Wedding Pros Of The Wedding MBA

Industry Expert

Live Video That Yields New Clients

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Get Graphic

Get Graphic

Industry Expert

Bring Your Creativity To The Front

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Photo Fix

Photo Fix

Industry Expert

How Photoshop Can Improve Your Business

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In Your Dreams

In Your Dreams

Industry Expert

Wedding Design Board Discoveries

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2020 Vision

2020 Vision

Industry Expert

Creative Wedding Trends

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Wedding Utopia

Wedding Utopia

Industry Expert

Emerging Trends For Next Year

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Design Star

Design Star

Industry Expert

Interior Design Principles Reimagined For Weddings

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Unicorn Effect

Unicorn Effect

Industry Expert

Create A Fantasy Wedding Experience

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On Display

On Display

Wedding Industry Expert

Wedding Design Presentation Day

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Wedding Officiant Convention

Wedding Officiant Convention

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Wedding Officiant Convention

Online Officiant

Connect With Your Couples Online - Clint Hufft, Celebrity Officiant, Clint Hufft

Officiants are less likely than other wedding pros to use online marketing. In this new virtual world the relationships built online are almost as important as those established face-to face. How do you stand out in the ever growing officiant market?

  • Get bookings without paying for advertising
  • Organic marketing and blogging ideas
  • Online platforms with the highest ROI

Rainbow Weddings

LGBTQ+ Wedding Ceremonies - Marie Burns Holzer,Owner, Let's Get Married By Marie

From the first consultation to declaring them as married, the ceremony must reflect the modern LGBTQ+ couple.

  • How to make the ceremony more inclusive/gender-neutral
  • Ideas for flipping the script in vows and unity ceremonies
  • How to support the couple when their family disapproves

I Now Pronounce You

My Officiant - Bethel Nathan, Owner, Elevate By Bethel

You aren’t just another vendor. Officiants form a meaningful union between two people. Unlike picking food or flowers, you are forming a lifelong partnership and creating an intimate moment in their lives. Wedding couples have a lot of choices in officiants. How do you get them to pick you?

  • Questions to ask during the first meeting
  • Sales meeting dos and don’ts
  • Clear ceremony communication tips

Tie The Knot

Real Officiant Pricing Strategies That Work - Laura Cannon, International Association of Professional Wedding Officiants

Is it time for a raise, or time to regroup? Your pricing strategy has the potential to make your business soar or sink. Is it time for a change?

  • Build packages and price them to attract and book the right couples
  • How to handle additional services like rehearsals, travel, and pre-marital counseling
  • Sales tips and techniques that help you consistently close the deal

Wedding Officiant : Friend or Pro?

The Formula To Rave Reviews And Getting Booked Solid - Mark Allan Groleau, Founder, UnboringWedding

More couples are turning to friends and family to officiate their wedding instead of a professional wedding officiant. There are a few simple strategies for how we pros can better deliver the experienced, personable, and personal ceremony that young couples are looking for. Tastefully interacting with the guests and telling your couple’s love story gives you a huge competitive advantage, garners you a premium fee, and sets you apart as the premiere officiant in your city to rave reviews.

  • Get on the "friend-level" with your couple in three easy steps
  • Break the 'fourth wall" to get the guest on your side
  • Tell the couple's love story and get everyone raving about the ceremony

Repeat After Me

Officiant Panel Of Experts - Clint Hufft, Celebrity Officiant, Alan Katz, Owner, Great Officiant, Bethel Nathan, Owner, Elevate by Bethel

Without the officiant it’s just an expensive party. Your job is the most complex of the wedding industry. You can serve as a counselor, religious guide, and planner. This expert panel will give you the fresh ideas to grow your business and keep your sanity.

  • Pre-marital services
  • Ceremony and vow trends
  • Social media guide for officiants
Wedding Venue Convention

Wedding Venue Convention

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Wedding Venue Convention

Sold

Three No-Fail Closing Techniques - Venue Expert

If she doesn’t pick your venue you could lose thousands. If you want to stay out of the red you must hone and sharpen your sales skills.

  • Fresh venue sales techniques, scripts, and objective handling
  • Closing skills at a bridal show, open house, and venue tour
  • Best ways to incentivize couples to make a quick decision

The Good Place

Social Media That Wins Site Venues - Venue Expert

Your wedding couples swoon over many ‘gram worthy wedding locations before they set up a venue tour. Not only are they trying to impress their guests; they also strive to make their followers drool. Level up the social media wow factor at your venue with these simple fixes.

  • Consistent visual branding tips
  • Social media that turns likes into sales
  • A how-to guide to organize and execute your posts

No Vacancy

Corporate Events That Fill Your Weekdays - Venue Expert

Most venues fill their 53 Saturdays with ease but struggle to book Monday through Thursday events. If your weekdays aren’t booked your venue is leaving money behind.

  • Market yourself for holiday, office, and corporate parties
  • Get on charity gala shortlists in your area
  • Best ways to connect with key corporate decision makers

Venue Vision

Next Year's Decor, Styles, And Trends - Venue Expert

Successful trends play up your venues beauty, function, and overall aesthetic. Learn to bend and alter the latest looks to put your venue in the best light.

  • Trends that create add on sales opportunities for your venue
  • Statement lighting, food, cocktails, and interactive entertainment
  • Stylized venue photo shoots that incorporate the hottest trends

The Amazing Venue Race

More Venues - Fewer Weddings - Venue Experts

Owning a venue is expensive, you have to pay your staff, suppliers, and property maintenance before you pay yourself. Even in a strong economy... when there are more venues and less overall weddings the odds might be against you. Get ready to win more weddings.

  • Net more revenue from each wedding
  • What to do when new competitors pop up in your market
  • Venue tours that ensure bookings

The Glass House

Rapid Renovations With Immediate Returns - Venue Expert

Wedding decor trends turn over every two years while venue looks last much longer. Remodeling is expensive and inconvenient, how do you know when it’s time to renovate?

  • What to renovate and what can wait
  • Affordable updates that make a big impact
  • Five signs your venue look is costing you business
Wedding Planner Convention

Wedding Planner Convention

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Wedding Planner Convention

Glamification

Adorn Your Social Media Planner Image - Planner Expert

As a wedding planner your image is all you’ve got. Each picture you take public tells a story about your company. Are you are sending the right visual cues to your potential wedding couples? How is your online image perceived by your customers?

  • Real planners social media posts and case studie
  • Small social media adjustments that make a big impact
  • Social media platforms that yield the most wedding bookins

Taking Care Of Business

Expand To Corporate Event Planning - Planner Expert

Most planners fill their 53 Saturdays with ease but struggle to book Monday through Thursday events. If your weekdays aren’t booked your planner business is leaving money on the table.

  • Market your planning services for holiday, office, mitzvahs, and corporate parties
  • Get on charity shortlists in your area
  • Best ways to connect with key corporate decision makers

Luxe And Bucks

The Secret To High-End Wedding Planning - Planner Expert

Some planners think finding high-end weddings in their area is more rare than spotting a mermaid in the ocean. But as more online planning resources become available the lower end DIYers may be less likely to pick a pro. Long term, a successful planning business will stick with the luxe groups that will always hire a planner.

  • High-end wedding planning prospecting
  • Find your high end niche even if you live in a more affordable area
  • Dos and don'ts to finding and booking big budget weddings

Scary Wedding Stories

Wedding Planner Nightmares - Planner Expert

You wake up in a cold sweat after a night of fitful sleep. Did the caterer increase the guest count after the latest wave of RSVPs? Was the florist able to match the cantaloupe accent color for the centerpieces? Did the venue remove those ugly wall hangings from the entryway? You have your plan together but you always wonder if everyone else will too?

  • What to do with the wedding couple that keeps changing their mind
  • Big and small scale nightmares and how to fix them
  • Tips to show them you are the boss

Planner Preview

The Next Floral, Installs, And Linens - Planner Expert

Designs get bigger and more extravagant for next year. It’s time to put the Pinterest away and construct a dream of your own.

  • The hottest floral and linen pairings
  • Affordable designer quality installs
  • Details that demand their attention

Coordinated Marketing

Modern Branding And Sales For Wedding Planners - Planner Expert

Your weddings are coordinated from the venue down to the napkin rings. Do your marketing effects look as chic?

  • Online branding mistakes to avoid
  • Literature, websites, business cards, and social posts
  • Seize the sales meeting and book the sale
Disc Jockey Convention

Disc Jockey Convention

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Disc Jockey Convention

Creating Workflow Efficiency

Improve Your Sales Process by Utilizing Technology - Anthony Salas, Owner, Epic Entertainment

Tired of spending all day responding to emails that don't turn into leads? Stop wasting time staring at your computer screen and automate your sales process.

  • Real email templates that get responses
  • Trickle system outline to close sales
  • Technologies that do all the hard work

Scratching The Surface

Adapt Club DJ Techniques To Weddings - Jason Jani, Founder, SCE Event Group

Club disc jockeys have the advantage of crowds that share the same taste in music. But if you bring the club directly to a wedding reception, not all generations will appreciate it.

  • Which club DJ techniques translate directly to weddings
  • How to build momentum at a reception
  • Club DJ skills that make you a perfect wedding emcee

DJ Tech Toys

The Latest Gear That Drives Stellar DJ Performances - Dan Quinn, Owner, DQB Entertainment

To be booked solid, you must update your gear to stay relevant and competitive. There is more DJ and production technology than a DJ could ever need. Cut through the noise and understand the tech behind all the flashy new products.

  • Controllers, players, and mixers
  • Speakers and PA Systems
  • Wireless technologies and lighting

Treble Maker

Curated Playlists and Mixes That Book Clients - Rob Ferre, Owner, Life of the Party & Mike Walter, Owner, Owner, Elite Entertainment

Your first appointment with a wedding couple can feel like an awkward first date trying to find out their likes and dislikes. They are trying to decide if they can trust you with their important event. How do you collaborate with your couples to create the perfect balance of music to keep their guests on the dance floor all night long?

  • Create music customizations for your couples
  • Read your audience and master transitions
  • Platforms for obtaining music requests and creating playlists

Promoted

Boost Your Bank With Corporate And Charity Gigs - KC Campbell, CEO, Vox DJs

Corporate clients have some things your wedding couples don’t, annual events and bigger budgets. You might be booked every weekend until 2020, but you still have weekday openings. Fill those dates with high-paying, repeating corporate gigs. Charity performances give you solid cred with donors who can hire you for other high-end events.

  • How to get and keep corporate clients
  • Tips to become a skilled auctioneer
  • Online videos and reviews that appeal to corporate clients

Social Media Playlist

Social Media Strategy For 2020 - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

Laser focus your social media efforts in 2020 investing in the most important platforms for DJs and weddings. Think DJs can't grab brides' attention on Pinterest. Is it time to stop Facebooking? Start Snapchatting. Do you really need an Instagram story? Staci will teach you the best DJ hashtags to use, how to bypass music copyright issues when live broadcasting, and time-saving hacks to simplify the whole process.

  • Social media content tips for DJs
  • DJ mistakes with FB, Insta, Pinterest, and Blogging
  • Stand out from the crowd with live video
Catering & Cakes Convention

Catering & Cakes Convention

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Catering & Cakes Convention

Step Up To The Plate

Special Event Food Trends - Catering Expert

Foodie culture is everywhere and wedding menus are no longer a choice of just chicken or beef. Instead, couples make a well-crafted food experience part of their wedding day. What do you need to know about next year’s food trends?

  • Incorporate organic and plant based options without blowing their budget
  • Hot fusion foods, late night brunch bites, and new food stations
  • Drinks and desserts that haven't been done before

Back For Seconds

Gain Referrals From Wedding Pros And Clients - Catering Expert

Referrals are the most cost effective way to generate new catering business. Yet asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

  • The best time to ask for a referral
  • How other wedding pros decide which caterers to recommend
  • Referral misconceptions

Moveable Feast

Keep Your Menus Up With Changing Tastes - Catering Expert

With so many decisions to make wedding couples rely on cognitive shortcuts to do the heavy lifting. If the customer sees a basic and predictable menu they might think you are basic and predictable. The culinary experience starts with the menu. Make the first impression that feels like a culinary adventure.

  • Questions to ask before you present a custom menu
  • Ways to word ingredients and dishes so that they sound as good as they taste
  • What's next in menus

Prix Fixe

Increase Your Catering Profits - Catering Expert

Ever wonder how much profit your catering business makes as compared to your competitors? Do you know your margins on each event you book?

  • Average profit range for budget, mid-priced, and luxe catering companies
  • Onsite wedding venue profits vs corporate catering profits
  • Are high end caterers more profitable than mid-market

In Good Company

Expand To Corporate Clientele - Catering Expert

Most caterers fill their 53 Saturdays with ease but struggle to book Monday through Thursday events. If your weekdays aren’t booked your catering business is leaving money on the table.

  • Market your catering services for holiday, office, mitzvahs, and corporate parties
  • Get on charity gala shortlists in your area
  • Best ways to connect with key corporate decision makers

Just Desserts

Creative Sweet Endings - Catering Expert

The wedding cake may never go away but couples demand more than the traditional slice at the reception.

  • Presentation ideas that make your confection even more decadent
  • Desert and drink pairings
  • International food flavors Americanized
Wedding Photographer Convention

Wedding Photographer Convention

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Wedding Photographer Convention

Love At First Light

Advanced Lighting Workshop - Vanessa Joy, Owner, Vanessa Joy Photography, Sponsored by Animoto

Why do 100-year-old images from master photographers stand the test of time? Some are because of the subject. Some are because of the pose. But all are because of the lighting. Manipulation of light adds the texture, luminosity, and color you need to make your wedding photos instant classics.

  • Natural light and off-camera flash techniques
  • Shoot softly in harsh sunlight
  • Add dimensionality to ordinary scenes

Flash Edit

How To Edit An Entire Wedding In 3 Hours - Stephen & Summer Gossett, Owners, Noveli Photography

You know when they’ve arrived home from their honeymoon because you received a text asking when the photos will be ready.  What if they received the images before their tan faded and their bags were unpacked?

  • Maximize your editing workflow to accomplish a 3 hour editing goal
  • Quick shooting wedding day tips to make editing a breeze
  • How to break down the culling process and use meta data to protect your images and help your SEO

Shutter Shock

Price List Templates From Real Photographers - Mark Zucker, Founder & CEO, Zookbinders

How much do you really make per hour? Do you count the many hours of post-processing work? Many photographers are shocked when they do the math. Pricing photography packages is more challenging than pricing products like food or flowers. Which wedding markets can bear more aggressive pricing? How do you price wedding packages for multiple photographers?

  • Best ways to monitor and raise your prices
  • Profitability cheat sheet
  • Market test new photography services and prices

Geared Up

New Must-Have Camera Features For 2020 - William Innes, Owner, William Innes Photography

We get it. What’s in your camera bag does not define you as a photographer, but it sure makes your job easier when you have the right tools for every situation. With new cameras and accessories being released at record speed, it’s hard to keep up, let alone decide what to spend your money on.

  • When to skimp and when to spend
  • Equipment that separates you from a hobbyist
  • Gear developments for 2020 and beyond

Poser

Award-Winning Location And Posing Techniques - Sal Cincotta, Owner, Creative Cinc

Not every ceremony provides the backdrop of the Four Seasons on Maui. Not every bride or groom is a professional model. What do you do when shooting locales and subjects are not ideal?

  • How to uncover unusual engagement locations
  • Dealing with scene clutter and poor natural light
  • Tips that turn any subject into a posing pro

Modern Exposure

Close Sales Through Social Media - Leah Faddis and Marcella Caldwell Co-Owners Leah Marie Photography

Successful photographers have one thing in common, they stay relevant. Social media gets you in front of your audience consistently. Each image gives you exposure to your potential customers and peers within the wedding industry.

  • Facebook, Pinterest, and Instagram tips
  • Tags, keywords, and influencers that get your photography business noticed
  • Mistakes for social media branding with your images
Wedding Florist Convention

Wedding Florist Convention

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Wedding Florist Convention

Buy The Bunch

Upsell Your Floral Packages - Floral Expert

An officiant, caterer, or venue might be booked out of necessity. But flowers are something she actually wants to spend money on. They transform the wedding photos, up the look of any venue, and add color and delight to everything they touch. How do you max out her floral spend?

  • Multiple consultation booking method to increase add-on sales
  • Common missteps most florists make when discussing floral packages
  • Best ways to use visuals to increase total floral budget

Social Stems

Instagram, FB, And Pinterest For Florists - Floral Expert

You know she is looking online for floral ideas. How do you turn her online inspiration search into a floral booking?

  • Geo-specific Insta, FB, and Pinterest posts
  • Find quality followers that are ready to buy
  • Posts that inspire action

Mums The Word

Secret Time Saving Large Scale Installs - Floral Expert

The best design is sometimes the biggest. Larger than life floral looks can make their venue feel like a jungle, flower garden, or seasonal wonderland.

  • Setup of trees, floral walls, and ceremony decor
  • Faster ways to hang flowers from the ceiling
  • Simple and lesser known tools for large scale flower installs

Branching Out

Florals For Corporate, Charity, And Galas - Floral Exper

Flowers and a full calendar make everything better. Are you ready to even out your cash flow and book more corporate events?

  • Market yourself for holiday, office, and corporate parties
  • Get on charity gala shortlists in your area
  • Best ways to connect with key corporate decision makers

Blooming Business

Gain Referrals From Wedding Pros And Clients - Floral Expert

Referrals are the most cost effective way to generate new floral business. Yet asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

  • Take the time to ask for a referral
  • How other wedding pros decide which florists to recommend
  • Referral misconceptions

Artfully Arranged

Next Year's Floral Design Trends - Floral Expert

Moody colors and luxury are at the heart of floral styles for next year. Velvet metals paired with rich and warm jewel tones make any wedding feel like an upscale affair. Get the latest in all the floral trends your wedding couples will be drooling over.

  • Soft moody floral color palettes
  • Metallic touches and color enhancement blooms
  • Posh and polished vessels and vases
Wedding Designer and Trend Convention

Wedding Designer and Trend Convention

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Wedding Designer and Trend Convention

Clairvoyant

Wedding Trend Predictions - Bron Hansboro, Chief Creative, The Flower Guy Bron

Gaze into our crystal ball for the 2020 trends. Get ahead of these dynamic changes and couples will trust your ideas, fresh perspectives, and savvy wedding expertise.

  • Curated trends for geo regions and price points
  • Texture, sustainability, fluid color schemes
  • Minimalist designs that exude decadence

Prism Break

Millennial Approved Seasonal Color - Heather Benge, Owner, Heather Benge Events

Winter brings ice blue frozen ponds, silver snowflakes, and mink-colored sweaters. Spring combines pepper green gardens, aspen gold sunshine, and sweet lilacs. Summer is the time of coral sherbert, hot pink flamingos, and aquamarine pools. Fall reveals tawny port wine, spruce trees, and autumn maple dreams.

  • Color palettes for 2020
  • Unlikely color combinations inspired by the seasons
  • Hue-driven design boards for practical applications

Sweet 16

Sixteen Creative Wedding Trends - Terrica, Chief Planner & Designer, Cocktails & Details

Looking towards a new decade, the most arresting wedding trends are anything but obvious. But how do you take a widespread trend and customize it for your couples in your geo-specific area?

  • Food and beverage, flowers, gown, venue, and decor ideas
  • Online influencers who stay ahead of the trends
  • Guest Experience winners and losers

Breaking Up Is Hard To Do

Passe Wedding Looks That Need An Ultimatium - David Caruso, Owner, Dynamic Events

We’ve had a good run with flower crowns and the color blush, but it’s time to move on. Rustic chic is getting on our nerves, and overdone signage is just too needy. DIY crafts and faux calligraphy are breaking our hearts. We are never, ever getting back together.

  • What trends to pick a fight with
  • Small details with large impact
  • Next year’s wedding décor that looks better than your ex
Wedding Videographer Convention

Wedding Videographer Convention

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Wedding Videographer Convention

Shooting Star

Your Guide To Corporate Video Business - Jordan Bunch, Lumix Global Ambassador, Owner, Jordan Bunch Productions, and host of the Film Mavericks Show

Everyone loves a good wedding… but are they enough to pay the bills and have money left over at the end of the month? Corporate video can be the answer.

  • Win corporate jobs
  • Leverage your wedding video skills to become a corporate powerhouse
  • Web-series, documentaries, and podcasts

It's Not About The Video

Audio and Lighting Techniques for Wedding Videographers - Lindsey Conklin, Owner, Le Reve Films

The most important piece of equipment in your camera bag is not the camera. Proper audio and lighting are crucial to achieve a professional and cinematic experience.

  • Audio capture techniques
  • How to edit audio when things go wrong
  • Lighting techniques

Cinemagraphic Magic

How To Create, Market, And Brand With Cinemagraphs - Joe Switzer, Owner, Switzer Films

If a picture is worth a thousand words, a cinemagraph is worth a million. Cinemagraphs capture our attention with their ethereal qualities and help set your videography business apart from your competitors.

  • Determine which part of the image should be in motion, time saving tips, smart photo planning
  • Photoshop tricks that make your cinemagraph look professional not novice
  • How to make this add on a revenue generating machine for wedding and commercial clients
Gown and Tuxedo Shop Convention

Gown and Tuxedo Shop Convention

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Gown and Tuxedo Shop Convention

Turnstyle

Hottest Gown Trends For Next Year - Gown Expert

Get your wish-list ready for next year’s hottest buys. There will be no shortage of chic, bold, and statement making dresses.

  • Floral dresses and details that will sell
  • Ethereal light-as-air-gowns
  • Runaway styles that look just as good on real brides

Off The Rack

Move Your Inventory Out The Door - Gown Expert

Too much inventory takes up precious showroom space and prevents you from updating your gown shop each season. If your racks are packed with last season’s collections it’s time to sell more and free up some space in the process.

  • What to do when a collection isn't selling
  • In store tactics to move dead stock without holding a sale
  • Floorplans, window displays, and focal point tips

White Out

Fix Epic Purchasing Mistakes And Buy Smarter - Gown Expert

It’s easy to get swept up in the emotion of market and overbuy for the next season. Before you invest in a new collection follow an action plan that keeps your business success top of mind.

  • Checklist and performance metrics for next season's best selling gowns
  • Geo-specific merchandise that will sell
  • When is it time to break up with a designer

Digital Dress Influence

Increase Traffic With These Social Media TIps - Gown Expert

Your gowns are stunning and fresh. Do your online marketing effects look as chic?

  • Online branding mistakes to avoid
  • Plan your social media content for the month in a few hours
  • Social gown shop pics an videos that get appointment

Satin Sales

Smooth Selling Techniques In An Overflowing Marketplace - Gown Expert

The bride and her squad feel the dress decision is monumental. She perceives that her gown will...determine the vibe of her wedding, ensure she looks phenomenal in photos, and inspire her fiance and guests to tear up as she walks down the aisle.

  • Active listening quiz (how do you rate)
  • Assess budget and influencers before the appointment
  • Close the sale smoothly even when she says, "I need to think about it"

Bursting At The Seams

How To Grow Your Gown Shop In A Competitive Marketplace - Gown Expert

Your gown shop has to be strong enough to compete against national retailers and naive newcomers. With new online and in-store competitors popping up you know it’s hard enough to maintain; but to grow your salon in this competitive environment can sometimes feel impossible.

  • Average overhead costs (employees, rent, merchandise)
  • Gown shop plan of action for next year
  • Aggressive ways to compete with local and national brands
Photo Booth Convention

Photo Booth Convention

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Photo Booth Convention

Less Selling More Telling

The Photo Booth Guest Experience - Rich Lange, Owner, Remarkable Receptions and Blue Bulb Photo Booth

Everyone has access to the same gear, booths, props, and backdrops. To get more than your fair share of the business you have to be different.

  • Brainstorm with the couple to create a custom photo booth experience
  • Surefire ways to close the photo booth sale
  • Over the top packaging

The Photo Booth Project

Props, Backdrops, And Customization - Caroline Winata, Owner, Giggle And Riot Funbooths

The gift of storytelling doesn’t just happen. A good visual storyteller is intentional about crafting their messages through imagery. Booth owners everywhere are learning to become better storytellers. Use customized props and backdrops to attract new customers, build brand loyalty, and upsell.

  • Fun theme ideas, photos, and backdrops
  • Guide to innovate with the help of your customers
  • Booth branding dos and don’ts

Fun Money

Why You Must Add A Photo Booth Now - KC Campbell, CEO, VOX DJs

Adding a photo booth to your service is so much more than just day of. Venues, planners, florists, beauty, and gown shops are waking up to the profit and marketing potential secrets that DJs have known for years. The social media aspect of a Photo Booth can propel your business to the next level.

  • Use a Photo Booth to launch your new online campaign
  • How a Photo Booth can help close the sale
  • Which Photo Booth features are needed for each specialty