Help Wanted

Cater staff hours are long and the demands are brutal. As soon as the excitement wears off, the job gets real. To your staff, it seems that the next company is always offering a little bit more money with slightly shorter hours. Most catering business owners lose an employee every few months. How do you attract and keep a great catering staff?

• How to hire the best candidates in your area
• Create a culture teams can thrive
• Motivate employees and retain new hires

Food Fixation

Rich cuisine and design pairings go together like Beyonce and Jay-Z or Tom and Gisele. The right catering presentation can create an aesthetic more delicious than any power couple.

• Innovation food presentations
• Creative rendering process
• Catering and design portfolio

Pitch Perfect

Dear Catering Salespeople, You are fierce. You are the extreme athletes of the wedding business. You live in a world with no guarantees, too much competition, and no shortage of rejection. Your job is tough. That’s why this presentation is dedicated to you.

• Shorten your catering sales funnel
• Sales words to use and avoid
• Appointments and tasting - yay or nay

Eye Candy

Does your favorite catering dish look unimpressive in photos? Have you produced a meal masterpiece and forgotten to snap a photo? Do you get frustrated when the photographer doesn’t share photos with you? Let your catering brand be the star of every image. Take back control and become your own food photographer.

• Take stunning food photography on your iPhone
• Tools, apps, and tricks to add to your image library
• Mouth-watering food portfolios

Delectable Profits

It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to take a vacation, send your kids to college, and build your retirement?

• Resource guide for caterers
• Tools to increase catering profitability
• Analysis of catering company margins

How Sweet It Is

You always save the best for last. Wedding cakes and desserts represent fun, delight, and celebration. They are an expression of not only flavor but also the personality of the wedding couple. Get inspired with the latest wedding cake and dessert table trends.

• Modern techniques for cake design
• Splurge vs save dessert looks
• Cake and dessert trend report

Brand Identity

Wedding couples don’t care about your story. They only care about their own. How do you share your personality, brand, and ideas with customers who are at the center of their own wedding planning process? First impressions online happen in 2.6 seconds. Be sure you are positioning your brand to magnetize your ideal & higher paying client.

• Customer-centered visual branding
• Logo and color strategies that resonate with clients
• Position your graphic designs to charge clients more

Wedding Cater Pro Convention

Caterers gather this November 7-9, 2022 at the Las Vegas Convention Center. Experience the latest in catering trends, tech, and sales. Join your colleagues and learn from the industry’s top caterers.

• 150 wedding seminars
• 200 exhibits
• Cater Pro Certification

Foodies

Couples use their wedding day menus to share their story and connect with their guests. From their childhood favorites to their first date meal, incorporate meaningful food experiences for the couple and their guests.

• Fresh wedding menu ideas
• A new shake on cocktails
• Latest in reception food trends

Amplify

Why are some DJs multi-op monsters, and others can barely pay their bills? Step outside your comfort zone and hear how successful DJs find fresh money in surprising new places.

• Create a promotional plan that pays you to attract dream clients
• Multi-op owner=more time and money
• Turn your DJ business into an appreciating asset

Gear Up

Experts are always telling you how to spend your money. Get this lighting kit, buy that indoor spark machine, upgrade your DJ table. You work hard for your money. Learn which DJ gear investments return the best profits. Ask questions to this tech and gear panel of experts.

• The best in lighting, special effects, and photo booths
• Equipment buys that double your ROI
• Live demos on the newest gear

SPIN

With over 100 million songs to choose from it’s not easy to narrow down your playlist to the best 75 choices for each event. Your goal is to attract and keep the guests on the dance floor. How do you uncover songs the couple loves but doesn’t think to request? What role does the verse, chorus, beat, artist, and region of the country play? Create memories that last that strengthen your business, brand, and client referrals.

• Sets that create memories that last
• Best song length and elements to highlight
• Playlists based on age, hometown, and college

Max Money

Couples attribute 80% of their reception success to their DJ. But only 8% of their total budget is spent on entertainment. How do you get what you’re worth?

• When and how to raise your prices
• Create DJ packages with the best ROI
• Effect of crypto & NFTs on DJs

Dynamite

Every couple wants their reception to be an epic dance party. Music is magic. It sets the mood for the entire wedding day. How do you make even the most resistant guests rush to the dance floor?

• Best performance and production techniques
• The right questions you must ask couples
• Photo booth and lighting design

Scratch Academy

Mix and edit like the top DJ that you are. Create without hesitation and get out of the on-repeat rut. Stop reusing sets and start creating something solid.

• Seamless short edits for special dances and events
• Warp and loop smooth intros from hard-to-mix tracks
• Simple production techniques used in the DAW of your choice

Pay It Forward

The pay is good. The cause is valuable. The clients are professional and organized. How do you become the go-to DJ and production company for charity galas and corporate events? Join this word-of-mouth referral community.

• Tap into the high dollar fundraising gala market
• Music, MC, audio, lighting, themes, and special effects
• Simple upsells and sponsorship packages

Sale Away

Was it something you said? Your website? Your price list? Your haircut? You have no idea. The first meeting went well, but then they ghosted you. You are so immersed in your DJ business that it’s hard to stay unbiased. What deal-killers are lurking in your sales approach.

• Decision-makers' unspoken objections
• Insight from real wedding couples
• The worst DJ sales mistakes

Disc Jockey Convention

Event DJs and MCs gather this November 7-9, 2022 at the Las Vegas Convention Center. Experience the latest in DJ trends, equipment, tech, and sales. Join your colleagues and learn from the industry’s top photographers.

• 150 wedding seminars
• 200 exhibits
• Disc Jockey Certification

She Loves Me Not

Your floral business is built on couples saying “yes.” You create the proposal, give the presentation, and introduce the designers. You sit down to write up the contract and they say, “We’re not ready.” Once they leave the appointment, your chances of booking plummet. What went wrong?

• Couples' silent objections
• Cost, seasonality, and sourcing
• Floral portfolio fails

Retail Roses

There are over 55,000 florists in the United States. The market is highly fragmented with plenty of competition. It’s time to differentiate your business and reach customers through a storefront. When you own a brick-and-mortar floral shop every inch of your business has the potential for extra income.

• Maximize retail floral opportunities
• Maintain your design voice
• Relevant floral trends

Green Thumb

Ten percent of a couple’s wedding budget is spent on flowers. Are you looking to profit more from each event? How do you know when your prices are too low or too high? Maximize the green in your bank account with successful florist pricing.

• Sample floral price-lists
• Increase margins and profits
• Affordable floral swaps

Ivy League

You don’t have to graduate from Harvard or Yale to run a thriving floral business. However, it does take hard work, creativity, and social media snaps to be profitable. How do some florists surge to a million-dollar success story, while others struggle to pay their bills?

• Smart systems that save you time and money
• Lower-cost customer acquisitions
• Flower workshops, expos, and vendor partnerships

Fresh Cut

Each new year a fresh wave of couples wants to experiment with their wedding florals, balancing the traditional with the contemporary. The shape, color, and texture of the bouquets and centerpieces are changing. Get ahead of the floral curve.

• Aisle decor transports to the reception with a focus on sustainability
• Ground vs hanging installations
• New twists on floral accessories, arches, and centerpieces

Arranged Marriage

Every aspect of a wedding is important, but few pack as much visual punch as the florals. They instill a space with a sense of romance and whimsy. Flowers elevate their wedding space.

• Integrate new trends with classic looks
• Expressive color palettes
• Live technique workshop

Reel Weddings

You don’t have to be Instagram famous to convert social media into real sales. Your micro productions can be fun and inexpensive to create. Get ready to promote your brand to wedding couples by entertaining them with short videos.

• Simple video techniques and edits
• Shortcuts for content creation in one recording
• Insta Reels, YouTubeShorts, and TikTok Videos

Kabloom

Ever since Kim and Kanye tied the knot in front of a wall of roses, gardenias, and peonies, flower walls have been in vogue. Floral walls, arches, and aisles are a gorgeous way to adorn any wedding.

• New twists on floral walls
• Multi-use backdrops
• Large scale floral installs

Florist Convention

Wedding florists gather this November 7-9, 2022 at the Las Vegas Convention Center. Experience the latest in floral trends, tech, and sales. Join your colleagues and learn from the industry’s top florists.

• 150 wedding seminars
• 200 exhibits
• Florist Certification

Model Your Brand

You are a creative. In fact, your entire photography business is built on your personal creativity. However, many photographers struggle to efficiently market their offerings to new wedding couples. What are the non-negotiable marketing must-dos for wedding photographers?

• SEO and social media marketing plan
• Create stellar digital magazines and brochures
• Referral programs with high ROI

Fine Art

Engaged couples want unique photos, but they don’t have an unlimited budget. Capturing creative images doesn’t require a passport, elaborate props, or deep pockets. Create the images that tell their story like no one else.

• Improvisational and brainstorming techniques
• Storytelling in unexpected locations
• Epic lighting techniques

Dark Room

In this era of social media, there is no shortage of imagery. Couples see once-in-a-lifetime shots almost daily. Photo proliferation leads to saturation and desensitization. It’s time to overhaul your portfolio.

• Portfolio photos that are deal-breakers
• Images that make you the only one on their list
• Ideal portfolio photo combinations

Priceless Images

The bouquet gets thrown, the dress gets stored, and the music fades. All they have left are their memories and your images. How do you get paid more for the legacy you create?

• Photography price lists unpacked
• Packages that increase profits
• In-depth pricing comparisons

Poser

Posing is its own language. To most couples, posing is a foreign language. The wrong poses make couples feel awkward and self-conscious. The right poses produce frame-worthy imagery that bring you immediate and long-term profits.

• Posing that doesn't feel fake
• Live on-stage models
• Inventive poses that can be done in 10 minutes

Wedding Photographer Summit

Top thought leaders in the wedding photography industry answer your tough questions. Learn directly from our experts how to navigate the rapidly-changing world of wedding photography. No topic off-limits.

• How to be an expert advisor not a pushy salesperson
• Mock sales presentations
• The real reason couples don't book you

Reel Weddings

You don’t have to be Instagram famous to convert social media into real sales. Your micro productions can be fun and inexpensive to create. Get ready to promote your brand to wedding couples by entertaining them with short videos featuring your photography.

• Simple video techniques and edits
• Shortcuts for content creation in one recording
• Insta Reels, YouTube Shorts, and TikTok Videos

Wedding Photographer Convention

Event photographers gather this November 7-9, 2022 at the Las Vegas Convention Center. Experience the latest in wedding photography trends, tech, and sales. Join your colleagues and learn from the industry’s top photographers.

• 150 wedding seminars
• 200 exhibits
• Photographer Certification

Illuminate

Light is capricious. It’s unpredictable, unreliable, and unforgiving. When you shape and control light, it adds texture, illumination, and depth. Blend great light, composition, and emotion to achieve next-level imagery.

• Cures for harsh-light situations
• Natural and off-camera flash samples
• Dramatic lighting that wins awards

For Richer Or For Poorer

The wedding can’t happen without you. Their marriage literally isn’t official without an officiant. This makes the low fees some officiants charge insulting. How do you know when your prices are too low or too high? Find out how to price for maximum profit.

• Sample officiant price lists
• Add value and increase profits
• Your pricing questions answered live

The Spoken Word

The entire ceremony is dependent on you. This open mic seminar brings together the best officiants to discuss ideas, problems, and solutions.

• Latest ceremony ideas
• Solutions to officiant challenges
• Referrals and reviews

Forsake All Others

As an officiant, you are the only wedding-related service that isn’t optional. Couples can get married without the rings, cake, or flowers. But they can’t get married without you. How do you convince the couple that you are their best choice?

• Paid advertising vs organic SEO
• Most effective marketing tools for officiants
• Profitable networking with wedding pros

Power Vested In Me

Why are less experienced, less talented competitors booking more weddings and commanding a higher price than you do? Because they have better sales skills, and it's time to change that. Get ready to learn some highly effective, but still dignified, sales techniques that you can apply to your business today!

• Establish your role with potential couples
• Tips for an effective and flexible sales strategy
• Beat your competition without acknowledging they exist

Officiant Autopilot

Some days it feels like you get nothing done. By the time you check your emails, prep for the weekend, and get back to new leads, it’s already 5:00 o’clock. What technologies help you reclaim more hours in your day?

• Officiant guide to automating
• Sample contracts, emails, and posts
• Sales funnel shortcuts

Trending Ceremonies

The ceremony says a lot about each couple’s personality, beliefs, and relationship. It’s their chance to show who they are and what they value. Learn to craft a custom celebration of their marriage that feels like one-of-a-kind.

• Ideas for blended religions ceremonies
• Sample vows that inspire creativity
• Unique ceremony ideas

Love Story

Couples want to tell their love story. As an officiant, it’s your job to make their ceremony unique, fun, and personal. This story-writing formula will cut down how much time it takes to develop and produce a customized ceremony.

• Eight insider tips to guarantee a perfect story
• Transition phrases that don't feel forced
• Questions to ask every couple

Reel Weddings

You don’t have to be Instagram famous to convert social media into real sales. Your micro productions can be fun and inexpensive to create. Get ready to promote your brand to wedding couples by entertaining them with short videos.

• Simple video techniques and edits
• Shortcuts for content creation in one recording
• Insta Reels, YouTube Shorts, and TikTok VIdeos

Officiant Convention

Wedding officiants gather this November 7-9, 2022 at the Las Vegas Convention Center. Experience the latest in officiant trends, tech, and sales. Join your colleagues and learn from the industry’s top officiants.

• 150 wedding seminars
• 200 exhibits
• Officiant certification

Saving Spree

It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to send your kids to college, take a vacation, and build your retirement?

• The most profitable designers
• Tools to increase profitability
• Analysis of gown shop margins

Wedding Gown Summit

The top thought leaders in the wedding gown and tuxedo industry answer your tough questions.

Learn directly from our experts how to navigate the rapidly-changing world of gown and tux shops.

No topic off-limits.

Window Dressing

Never underestimate the persuasive power of your visuals. Your salon environment directly affects brides’ shopping decisions. Fortunately, gown shop owners can increase sales by using what social scientists have known for decades.

• How your shop layout can be a mighty salesperson
• Window display ideas that connect with brides
• Best placement of mirrors, accessories, and check out stations

The Proposal

The sales process has changed. You know that the conversation begins online before they set up their first appointment. In sales, there are no guarantees, too much competition, and no shortage of rejection.

• Sell your gowns on the first visit
• Words to use and avoid
• Unexpected sales starters

Reel Weddings

You don’t have to be Instagram famous to convert social media into real sales. Your micro productions can be fun and inexpensive to create. Get ready to promote your brand to wedding couples by entertaining them with short videos featuring your photography.

• Simple video techniques and edits
• Shortcuts for content creation in one recording
• Efficiently make Reels, Shorts, and Videos

Unveiled

Your salon is en vogue. Your gowns and tuxes are current. Do your online marketing efforts look as good as your dresses?

• Online branding done better
• Gown/tux shop content examples
• Videos that translate into appointments

Branding Blitz

For bridal salons, Saturday has always been the profitable day of the week. To reach the maximum number of brides on not just Saturday but any day it’s time to get serious about your branding and the algorithms that get you to your sales appointment goals.

• Best branding through social media, Google, and website
• Paid and organic advertising tips and tricks
• Reach the max number of new clients

Shopping Around

Styles change quickly. Customer tastes can evolve even faster. At Market, it’s easy to get excited and over-buy for the upcoming season. Before you commit to your next collection, learn an action plan that keeps your bank balance high and excess inventory low.

• Inventory evaluation - what passes the test
• Predict the best-performing inventory & gown trends
• Designers with high-profit margins