Convention Schedule

WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

BEGINS: October 14, 2019

CONCLUDES: October 16, 2019

DISCOUNT DEADLINE Jan 19, 2019

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Wedding Specialties

Celebrations by David Tutera

Celebrations by David Tutera

David Tutera

Celebrity Wedding Planner Tells All

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Looking Out For #1

Looking Out For #1

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Love Your Weddings AND Your Life

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Congeniality Contest

Congeniality Contest

Alan Berg

Get The Couple To Love You

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Closing Time

Closing Time

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Get Them To Sign On The Line

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Extinction

Extinction

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Epic Fails That Can Destroy Your Business

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True Detective

True Detective

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Clues To Detect More Wedding Couples

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Liar Liar

Liar Liar

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Become A Human Lie Detector

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Escape Route

Escape Route

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When And How To Say NO

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Margin For Error

Margin For Error

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Make More Money From Each Wedding

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Encore

Encore

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Anniversaries, Renewals, And Second Weddings

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Jury Of Your Fears

Jury Of Your Fears

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Protect Your Business From Wedding Lawsuits

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The Agency

The Agency

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Hire Your Team Like A Pro

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Sea Change

Sea Change

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Tsunamis Targeting Your Business

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Turn Up The Volume

Turn Up The Volume

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Charge Less - Make More

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Open Book

Open Book

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Build A Story Brand

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Type-Cast

Type-Cast

Alan Berg

Online Persuasion Techniques

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Lab Report

Lab Report

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Science-Based Sales Techniques

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Chairman Of The Board

Chairman Of The Board

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Create Great Inspiration Boards

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Generation Next

Generation Next

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Marketing Millennials

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Form Fitting

Form Fitting

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Protect Yourself With The Right Paperwork

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It's Showtime

It's Showtime

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Insider's Guide To Wedding Expos

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Thinking Out Loud

Thinking Out Loud

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Brainstorm Out Of Your Funk

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Danger Zone

Danger Zone

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Worst Case Scenarios

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Honey, I Shrunk The Guest List

Honey, I Shrunk The Guest List

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Get Big Money From Small Weddings

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A Wrinkle In Time

A Wrinkle In Time

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Wedding Timeline Tips

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Brain Freeze

Brain Freeze

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I'll Tell You About It Tomorrow

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Werewolves, Snakes, And Taxes

Werewolves, Snakes, And Taxes

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Wedding Nightmares Come Alive

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Are You Winning

Are You Winning

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The Bottom Line

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Claustrophobic

Claustrophobic

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When Marketplace Walls Close In

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Flying High

Flying High

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Add Travel To Your Packages

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Deal Or No Deal

Deal Or No Deal

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The Art Of Negotiation

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Up In Smoke

Up In Smoke

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When Marijuana Is Legal In Your Town

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Shy Sales

Shy Sales

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Sell To Introverts

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Corporate, Charity, And Cash

Corporate, Charity, And Cash

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Diversify Into Corporate And Charity Events

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Trash Talk

Trash Talk

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Words Can Really Hurt You

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S.O.S

S.O.S

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Stress: Friend or Foe

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To Clone Or Not To Clone

To Clone Or Not To Clone

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When To Hire - When To Outsource

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Scrabble

Scrabble

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The Right Words For Every Situation

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Staged

Staged

Heather Benge

Stylized Shoots

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You Can't Win If They Don't Play

You Can't Win If They Don't Play

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Contests To Grow Your Business

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The Society Squad

The Society Squad

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High-End Wedding Strategies

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The Goldilocks Strategy

The Goldilocks Strategy

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2019 Price Lists From Real Wedding Pros

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Fun Money

Fun Money

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Why You Must Add A Photo Booth Now

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Love Wins

Love Wins

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Serving Same-Sex Couples

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Re-Boot

Re-Boot

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Kick Up YourGoogle Analytics Insight and Actions

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Get Siri-Ous

Get Siri-Ous

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Conversations and Conversions With Messenger Bots

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Social Addiction

Social Addiction

Vanessa Joy

Create Stand-Out Social Media Content

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Love Thy Selfie

Love Thy Selfie

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Create Leads From Instagram

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Blogger

Blogger

- Staci Nichols

Convert Readers Into Leads

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What Just 'Appened

What Just 'Appened

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Brilliant New Apps For Wedding Pros

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Type-Cast

Type-Cast

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Online Persuasion Techniques

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Peer Pressure

Peer Pressure

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Create A Successful Influencer Campaign

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Tag...You're It

Tag...You're It

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Hash Your Way To More Wedding Sales

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Star Search

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Online Review Playbook

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Snap To It

Snap To It

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Snapchat For Wedding Pros

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Win The Pin

Win The Pin

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Chmpion Hacks For Pinterest

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Sneak Preview

Sneak Preview

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Brand Your Image With Promo Videos

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Next Text

Next Text

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Marketing And Relationship Building Via Text

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Open Me

Open Me

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Your Essential Guide To Better Emails

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Future Of The Wedding Industry

Future Of The Wedding Industry

- Vanessa Joy

Everything Has Changed

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Don't Get Lost

Don't Get Lost

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Find 10 Tactics to Rank Higher On Google Maps

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Tangled Web

Tangled Web

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Next Year's Website Design Trends

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Clairvoyant

Clairvoyant

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Wedding Trend Predictions

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The Crown

The Crown

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Royal Looks For Everyday Weddings

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Prism Break

Prism Break

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Millennial Approved Seasonal Color Palettes

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Wedding Noir

Wedding Noir

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Mystery Reception Reveals

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Chairman Of The Board

Chairman Of The Board

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Create Great Inspiration Boards

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Sweet 16

Sweet 16

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Sixteen Creative Wedding Trends

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Blockbuster

Blockbuster

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Movie Influence On Wedding Trends

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Treasured Ideas

Treasured Ideas

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Modern Day African Princess

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Island Girl

Island Girl

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Destination And Tropical Wedding Themes

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Whimsical Weddings

Whimsical Weddings

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Vintage, Industrial, And Boho

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Coming Of Age

Coming Of Age

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Bar and Bat Mitzvahs

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Breaking Up Is Hard To Do

Breaking Up Is Hard To Do

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Passe Wedding Looks That Need An Ultimatum

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RSVP

RSVP

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Exciting Invites For 2020

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Fun Foods

Fun Foods

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Interactive Catering, Cake, And Cocktail

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Fleur De Lis

Fleur De Lis

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European Flower Trends For 2020

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Puppy Love

Puppy Love

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Paw-Fect Ideas That Include Your Pets

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Staged

Staged

Heather Benge

Sytlized Shoots

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Wedding Officiant Seminars

Wedding Officiant Seminars

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Wedding Officiant Seminars

Faith

- Interfaith Religious Ceremonies - Wedding Officiant Speaker

One-third of couples in the United States marry someone of a different religion. Blending traditions and cultures are vital for the ceremony, but the details can get tricky.

How to perform a ceremony with two officiants
Best ways to include both faiths and families in the planning process
Focus on principles that unite both faiths

Rainbow Weddings

- Same-Sex Wedding Ceremonies - Wedding Officiant Speaker

From the processional to the recessional, the ceremony must reflect the unity of the same-sex couple.

Gender-neutral ceremony readings
Ideas for same-sex wedding vows
How to handle parents who don’t approve

I Now Pronounce You

- My Officiant - Wedding Officiant Speaker

You aren’t just another vendor. Officiants form a sacred union between two people. Unlike picking food or flowers, you are forming a lifelong partnership and creating an intimate moment in their lives. Wedding couples have a lot of choices in officiants. How do you get them to pick you?

Questions to ask during the first meeting
Sales meeting dos and don’ts
Clear ceremony communication tips

Tie The Knot

- Real Officiant Price Lists And Add-Ons - Wedding Officiant Speaker

Officiants rejoice, it’s time for a raise. You’ve earned it. You have the most important job of the wedding day. Why not charge accordingly?

Real officiant prices lists from across the country
How to price custom vows, rehearsals, travel, and pre-marital counseling
Should you accept a tip

I Vow To Do Better

- Give Personality To Your Ceremonies - Wedding Officiant Speaker

Wedding ceremonies typically follow a pattern: processional, welcome, readings, vows, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected. Throw out the script and start from scratch.

Creative ideas for the ceremony schedule
Personalize opening and closing remarks

Reporting Live From Their Ceremony

- Officiant's Guide To Social Media - Wedding Officiant Speaker

You’ve performed hundreds of ceremonies. How do you promote your officiant skills that are pretty close to poetic? How do you show off your ceremonies through social media? Social platforms seem like a bottomless pit that consumes videos and images faster than you can create new ones. How do you find the time to consistently post online?

How to use live video for your business
The social media platforms you can live without
Engaging content ideas

Wedding Venue Seminars

Wedding Venue Seminars

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Wedding Venue Seminars

Follow Me

- Social Media Influences For Venues - Wedding Venue Speaker

She has 39 unread emails, a demanding boss, and a workaholic fiancé. The only sane way she can pick her venue is online. The right social media narrative for your venue weaves together testimonials, visual eye candy, and current weddings.

Capture and post better Instagram photos and videos
Turn real weddings into real content for social media
Effective ways to stage and use testimonials for your venue

Demanding Couples

- Top 10 Things Couples Want From Your Venue - Abigail Olaya, Owner, Venue at the Grove and Olaya Design and Company

Choosing the reception venue is a big deal. Your venue not only sets the tone, you may be their largest wedding budget item. The process overwhelms many brides and grooms. Get inside their psyche and predict what their sales holdups can be.

Price lists: add-ons, all-inclusive options, and à la carte examples
Which info to include (and exclude) on your website and marketing materials
The number one reason they don’t pick your venue

Sales Storm

- Your Venue Sales Funnel - Wedding Venue Speaker

It’s midnight and a serious lead comes through your website requesting more info on your venue. How do you respond to them? As the sales landscape for obtaining info changes, so do the priorities of wedding couples.

Effectively automate the first steps of your sales process
Buyer psychology that primes your couples before they tour your property
Sales tips to encourage fast and effortless bookings

Danger Zone

- Venue Worst-Case Scenarios And Solutions - Wedding Venue Speaker

Danger! It lurks in every corner. Lawsuits, no-shows, choking, stolen items, drugs, fights, heart attacks, snow storms, declined credit cards. For the first time ever, four experts will walk you through what to do when everything goes wrong.

Life-saving demo led by a paramedic
Money saving clauses lead by a lawyer
Sanity-saving tips from a psychologist

Venue Fixation

- Stay Competitive With These Simple Updates - Wedding Venue Speaker

Immediately after they’re engaged, wedding couples come looking for you. The venue is the most visually prominent element of their wedding day. Combine high style meets functionality to increase your bookings.

Clear tents, creative dance floors, and Lucite details
Smart seating for the ceremony and reception
Acclimate to smaller guest lists without remodeling

No Vacancy

- Complete Your Calendar With Corporate Events - Wedding Venue Speaker

Relying solely on weddings leaves your venue vulnerable to economic uncertainty. Don’t put all your eggs into one basket. Diversify into corporate and charity markets to boost your venue credibility and profits.

How to find and sell to corporate decision-makers
Marketing playbook for corporate and charity
Leverage high-profile events to increase your total venue bookings

Wedding Planner Seminars

Wedding Planner Seminars

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Wedding Planner Seminars

Needle In The Haystack

Reach The Couples Who Hire Planners - Wedding Planner Speaker

Planners who advertise to the general public waste 99% of their money. That’s because less than 1% of the population hires a wedding planner each year. How do you reach just wedding couples and not break your advertising budget?

Instagram, Facebook, and Google organic leads vs. paid ads
How to befriend and profit from your local gown shops
Why wedding shows can be your best friend

The Visionary Planner

- Wedding Trends For 2020 - Wedding Planner Speaker

What do weddings and fashion have in common? Both have a wandering eye and are always ready to move on to the next hot thing. What’s in today is passé tomorrow. Discover celebrity planner ideas your couples will clamor for next year.

Undiscovered color and texture combos
New takes on luxury vintage, theatre inspo, and bespoke design
Outdoor elements that thrive indoors

Matchmaker

- Pair The Right Vendors With Each Couple - Wedding Planner Speaker

Wilted flowers. Grilled entrées that are served cold. A no-show minister. The wedding couple is furious. Not because of your timeline or style skills. Because of another wedding pro that you recommended. Even when it’s not your fault, they blame you.

How to cover yourself if your vendors fail
When to fire someone from your referral list
Psychology tips to match the right vendor with each couple’s personality

Survivor - Planner Island

- How To Get The Tribe On Your Side - Wedding Planner Speaker

Online reviews are more important than ever. For better or worse, engaged couples trust other newlyweds when they start searching for a wedding planner. How do you keep from being eliminated?

Selling with a tribe of brides on your side
How to leverage and increase number of online reviews
Video testimonial dos and don’ts

Midnight Madness

- Set Boundaries With Your Couples - Wedding Planner Speaker

Everyone says you should make your business more customer-centered. But what if she threatens, harrasses, or constantly yells? How do you deal with midnight phone calls? Where do you draw the line?

Expectation checklist
Verbage to take her off the ceiling
When you should say no

Uncoordinated

- Convince Couples To Hire A Professional Planner - Wedding Planner Speaker

There is no shortage of wedding planners. But your biggest competitor isn't the planner down the street... it’s her best friend Emily, venue coordinator Jessica, or DJ Chris. The ultimate threat is not hiring a planner at all. Show them how you will fight for their wedding vision and keep everything on track.

Tested sales scripts and email templates
Tips to explain the difference between independent planners and venue planners
Marketing mistakes planners make and how to avoid them

Disc Jockey Seminars

Disc Jockey Seminars

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Disc Jockey Seminars

Electrified

- Lighting To Energize Your Events - Disc Jockey Speaker

Ordinary rooms come alive with the right touch of lighting. Your choices of lighting propel the music through all phases of the wedding reception. Discover the illuminating secrets that create satisfied customers who recommend you to their engaged friends.

Advanced lighting set-ups that crossover to corporate gigs
Most-requested reception lighting themes
Lighting gear for maximum effect and minimum investment

Scratch The Surface

- Adapt Club DJ Techniques To Weddings - Disc Jockey Speaker

Club disc jockeys have the advantage of crowds that share the same taste in music. But if you bring the club directly to a wedding reception, not all generations will appreciate it.

Which club DJ techniques translate directly to weddings
How to build momentum at a reception
Club DJ skills that make you a perfect wedding emcee

Tech Toys

- Next Year's DJ Gear That's Worth The Spread - Disc Jockey Speaker

Remember when you bought your first DJ equipment? You picked up some cheap speakers, a CD player, and a used mixer. To be booked solid, update your gear to stay relevant and competitive.

Preview of 2020’s hottest DJ gear
What you want -vs- What you need
Software you can’t live without

Treble Maker

- Curated Playlists and Mixes That Book Clients - Disc Jockey Speaker

Your first appointment with a wedding couple can feel like an awkward first date. They are trying to decide if they can trust you with their important event. In weddings, custom is the key. Do you have what it takes to keep their friends partying without alienating their parents?

Reading the couple, reading the crowd
How to handle a frenzy of guest requests
Discover overlapping tastes vs never-plays

Promoted

- Boost Your Bank With Corporate And Charity Gigs - Disc Jockey Speaker

Corporate clients have some things your wedding couples don’t: annual events and bigger budgets. You might be booked every weekend until 2020, but you still have weekday openings. Fill those dates with high-paying, repeating corporate gigs. Charity performances give you solid cred with donors who can hire you for other high-end events.

How to get and keep corporate clients
Tips to become a skilled auctioneer
Online videos and reviews that appeal to corporate clients

Social Media Playlist

- Social Media Strategy For 2020 - Disc Jockey Speaker

Engaged couples want social media that is life-like, moving, and always fresh. Flex your social media muscles and show customers what up-to-the-minute DJ services you offer.

Social media content tips for DJs
DJ mistakes on FB, Snapchat, and Instagram
Stand out from the crowd with live video

Catering & Cakes Seminars

Catering & Cakes Seminars

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Catering & Cakes Seminars

Cook The Books

- New Recipes For Your Menus - Wedding Caterer Speaker

Creating a new catering menu can be overwhelming, especially when millennials demand transparency. As even food trucks and small independents offer grass-fed beef, cage-free chicken, locally-grown veggies, and gluten-free options, you need to adapt to stay competitive.

Modern menu real-world examples
Graphic design tips to create a solid catering menu
Playful wording to spice up your new menus

Feast Or Famine

- Fatten Up Your Food Profit Margins - Wedding Caterer Speaker

It’s not about what you make - It’s about what you keep. Fat profit margins make the difference between just getting by, or saving enough to send your kids to college, take a vacation, and build your retirement.

Are high-end caterers really the most profitable
Bookkeeping tools that keep you on-track
How to analyze the profit from each event

Frosted

- Next Year's Cake And Dessert Trends - Wedding Caterer Speaker

The wedding cake is still the traditional wedding dessert, but today’s couples serve their guests more than yesterday’s designs. They look everywhere for cake inspiration: The texture of her wedding dress, their china pattern, or even the ceiling design from their reception venue.

Sugar crystals, sprinkles, and glitter
Passed desserts instead of dessert bars
Delicious drinks for dessert

Two Plates Full

- Sales Techniques To Fill Up Your Bank Account - Wedding Caterer Speaker

Of all the buying decisions for the wedding day, catering is the most complex. Even after they fall in love with your company and menu, the sale isn’t closed. How do you get them to make the final decisions and sign off?

Live on-stage sales presentations
Closing techniques that don’t feel forced
Which words to use and avoid to win the sale

Social Hour

- Boost Bookings With Social Media In 60 Minutes - Wedding Caterer Speaker

With more than 200 million posts tagged #food and 23 million #drinks, food and beverage photos are among the most popular. Potential clients love your content. How do you keep it coming without running out of time or new ideas?

Create next level content that encourages conversions
Shortcuts for content creation on your blog, Instagram, and FB Live
Don’t post these 5 food photo mistakes

Front Of The Line

- Interactive Buffet Trends For 2020 - Wedding Caterer Speaker

Wedding couples are moving away from the traditional sit-down dinner. Fun and light-hearted nuptial fare are the head of the line for next year. It’s all about action and interaction.

Logistics to keep lines running smoothly and cut down on wait times
Global fusion, Insta-worthy food styling, and pint-sized presentations
Futuristic beverage flights, comfort foods with culinary flair, and dessert stations that don’t feel over-played

Wedding Photographer Seminars

Wedding Photographer Seminars

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Wedding Photographer Seminars

Love At First Light

- Advanced Lighting Workshop - Vanessa Joy, Owner, Vanessa Joy Photography

Why do 100-year-old images from master photographers stand the test of time? Some are because of the subject. Some are because of the pose. But all are because of the lighting. Manipulation of light adds the texture, luminocity, and color you need to make your wedding photos instant classics.

Natural light and off-camera flash techniques
Shoot softly in harsh sunlight
Add dimensionality to ordinary scenes

I Do...More Than Weddings

- Guide To Corporate, Charity, And Special Event - Wedding Photographer Speaker

Relying solely on weddings leaves your photography business vulnerable to economic uncertainty. Break into corporate and charity markets to boost your company credibility and diversify your cash flow.

How to identify and sell to the real corporate decision-makers
Leverage high-profile events to promote all your photo categories
Marketing playbook for corporate and charity events

Shutter Stock

- Price List Templates From Real Photographers - Wedding Photographer Speaker

How much do you really make per hour? Do you count the many hours of post-processing work? Many photographers are shocked when they do the math. Pricing photography packages is more challenging than pricing products like food or flowers. Which wedding markets can bear more aggressive pricing? How do you price multi-day wedding packages vs abbreviated packages?

Best ways to monitor and raise your prices
Monthly profitability cheat sheet
Market test new photography services and prices

Geared Up

- New Must Have Photography In 2020 - Wedding Photographer Speaker

We get it. What’s in your camera bag does not define you as a photographer, but it sure makes your job easier when you have the right tools for every situation. With new cameras and accessories being released at a record speed, it’s hard to keep up, let alone decide what to spend your money on.

When to skimp and when to spend
Equipment that separates you from a hobbyist
Best-reviewed lenses, cameras, and lighting for 2020

Poser

- Award-Winning Location And Posing Techniques - Wedding Photographer Speaker

Not every ceremony provides the backdrop of the Four Seasons on Maui. Not every bride or groom is a professional model. What do you do when shooting locales and subjects are not ideal?

How to uncover unusual engagement locations
Dealing with scene clutter and poor natural light
Tips that turn any subject into a posing pro

Modern Exposure

- Close Sales Through Social Media - Wedding Photographer Speaker

Successful photographers have one thing in common: They stay relevant. Social media gets you in front of your audience consistently. Each image gives you exposure to your potential customers and peers within the wedding industry.

Facebook, Pinterest, and Instagram tips
Tags, keywords, and influencers that get your photography business noticed
Common mistakes for social media branding with your images

Wedding Florist Seminars

Wedding Florist Seminars

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Wedding Florist Seminars

Petal Power

- Dominate With Large-Scale Floral Installations - Wedding Florist Speaker

Win the floral contract by offering large-scale looks that inspire, surprise, and delight. Imagine a dreamy ceremony arch, a structured floral statement piece, and an ethereal pathway that creates a reception fantasy.

New, over-the-top floral backdrops
Pricing super-sized creations
Floral-driven escort card decor

Hand-picked

- How To Choose The Best Floral Employees - Wedding Florist Speaker

You have flowers to buy, couples to book, and centerpieces that won’t arrange themselves. At some point in a successful business, you need some extra help. Efficiently hire, train, and keep the best new staff.

Where to advertise for seasonal and part-time positions
Interview questions that identify hidden train-wrecks
What tasks you should never delegate

Arranged Marriage

- Techniques For Exquisite Centerpieces And Bouquets - Wedding Florist Speaker

Decedent florals and lush greens are ever-popular, but with a new twist. Storybook romance meets nature-driven hues to make centerpieces that are manicured and whimsical. Don’t forget to pack your fairy dust for this fun tutorial.

Floral veils, combs, belts, and anklets
Low centerpieces that are high-impact
A breath-taking bouquet your competitors don’t offer

Fleur-Ish

- Grow Your Brand Through Social Media - Wedding Florist Speaker

Floral is the most visual wedding specialty. After all, your work is art! However, when you promote your creations online, social media seems like a bottomless pit that consumes images faster than you can create new ones. How do you find the time to consistently post on so many social media platforms?

Floral go-to guide that simplifies your social media to-do list
Eye-catching posts for your website, Pinterest, and Instagram
Two social media platforms that florists can bypass

Coming Up Roses

- Find, Sell, And Close Wedding Couples - Wedding Florist Speaker

Expanding your floral business is like growing a garden. You can’t just plant some seeds and hope for the best. You need a proven plan to nurture new leads into sales. It’s easy to say you want to double your sales, but what does your actual sales action plan look like?

Prospect and track the cost of acquiring new wedding couples
Sales techniques for social and corporate selling
3 things that stand in the way of a quick floral close

Green Thumb

- Price For Maximum Floral Profit - Wedding Florist Speaker

Florists always see green. But this rich hue should not be limited to your centerpieces. Green should be growing in your bank account, too. Pricing a wedding 18 months out can be tricky. How do you make sure you’re not leaving money on the table?

What to do when outside forces affect your original proposal
Common pricing pitfalls and how to avoid them
How much profit you must net from each event

Wedding Design And Trend Seminars

Wedding Design And Trend Seminars

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Wedding Design And Trend Seminars

Wedding Weather

Forecast Of Next Year's Trends - Terrica Skaggs, Chief Planner & Designer, Cocktails & Details

Think marbled wedding cakes, brunch ceremonies, industrial venues, and polished details. Next year’s wedding trends are more creative than ever. Grab your umbrella - this presentation rains new ideas.

Wanderlust-inspired details
Edison bulbs, foliage, and new metallic
Large installations worth the effort

Timeless Trends

For The Ceremony, Reception, And Everything In-Between - Danielle Andrews & Tracey Manailescu, Co-Founders, The Wedding Planners Institute of Coordination

The new year will bring new ideas for all things wedding, but what about the trends that transcend time? Anyone for vintage glam with a twist?

Decade ideas worth keeping
Lighting, food, linen, and décor images from real weddings
Simplicity reimagined

Brave New World

Hot New Wedding Trends and What To Do About Them - Bernadette Baille, Director of Sales Training & Education, The Knot

To understand what couples are really asking for and where the trends are heading is paramount to growing your wedding business. To uncover what’s new and next, hear Bernadette Baillie from The Knot present the latest insights and trends. Learn real-time style data from The Knot Vision Card and The Knot Real Wedding Study.

New real wedding trends and insights for the year
Translate trends to work for you and your business
The evolution of the barn wedding venue trend

News Travels Fast

Social Media's Impact On Trends - Kate Patay, Chief Strategist, Patay Consulting

Social media platforms reach most brides and grooms in real time. Pinterest, Instagram, and blogs make new styles accessible and easily imitated. Trends start on the runway and quickly translate to weddings.

Translate the latest in fashion to weddings
Inspiration from these online influencers
Designer details that add luxury

Publisher's Cheering House

Stylized Shoots - Lindsay Barrows, Owner, Custom Love Gifts

Stylized shoots are everywhere. From blogs, social media, and online portfolios, they’re multiplying. Give publishers what they want, and they will become your biggest cheerleader.

Create stylized shoots that publishers want to publish
Multiple branding experiences with a single photo shoot
Add video elements to extend your reach

Dream Maker

Building Your Brand From The Ground Up - David Caruso, Owner, Dynamic Events

When she closes her eyes and dreams about her wedding, she doesn’t see price tags. Don’t be the one who crushes her fantasy by telling her what she can’t afford.

Scaled-down designs that feel expensive
Cost conscious suppliers
Keep her happy and stay on budget

Wedding Videographer Seminars

Wedding Videographer Seminars

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Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

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Gown and Tuxedo Seminars

Always A Bridesmaid

- 2020 Bridesmaid, Tux, And Accessory - Gown Shop Speaker

Forget the days of boring taffeta and horrid shades of fushia. Bridesmaid dresses are evolving toward the sultry and luxe. Fashion-forward designs that can be worn more than once are in demand.

Embroidery, patterns, and florals
Two-piece dresses, slits, and textures
Inspired color combos for dresses and tuxes

White Hot

- Fight Against Big-Box, Online, And Local Competitors - Gown Shop Owner

Online shopping makes it easy to find many places to buy wedding gowns. You know that the online version listed for $200 is not the same as your designer masterpiece. But she doesn’t. She also doesn’t know that your newest competitor isn’t paying her bills. How do you fight fair and still win?

Counter-programming against your competitors
3 small details that mean everything
Tips when she price-shops you against a discounter

Wardrobe Malfunction

- Top Mistakes Gown Shops Make - Gown Shop Speaker

It’s Saturday after the holidays and every newly engaged bride wants an appointment. You should feel good, but you're stressed. It feels like you are working hard, but not getting ahead. What are you doing wrong?

Avoid making these 5 common gown shop mistakes
Understand why your customers buy and don’t buy
Gown shop layouts and lighting that improve the user experience

To Market We Go

- Avoid Expensive Buying Disasters - Gown Shop Owenr

Your goal is to implement a reasonable merchandising plan to increase sell-through. But market makes you dizzy with options if you don’t have a solid buying checklist. Where do you start?

Flattering and universal styles that turnover quickly
When to say no to your designers and sales reps
How to crowdsource advice on what to buy

Yes To Your Dress

- Sales Techniques That Close Her On The First Visit - Gown Shop Owner

You know that the moment she leaves, your chance of a sale goes down by 50%. Discover the secrets that pave the way to matching a bride with her dream dress and keep her from shopping anywhere else.

The best way to pre-qualify the bride
Creative incentives to promote a quick buy
Scripts with the exact questions to ask

The Crown

- Royal Wedding Gown Fever Continues - Gown Shop Speaker

Brides have always been fascinated with royalty. It’s easy to get caught up in the dreams of horse-drawn carriages, blingy tiaras, and regal magic. Learn how to turn these fairytale gown dreams into very real cash.

Royal wedding gowns and accessories that translate into real weddings
Attire that drips with royal elegance
Refined trains, veils, and femme florals

Beauty Seminars

Beauty Seminars

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Beauty Seminars

Vanity

- Beauty Branding For Your Hair And Makeup Business - Beauty Speaker

Millennials require a completely different marketing plan. They don’t respond to traditional methods like previous generations. Learn how to create a successful campaign that appeals to today’s brides.

Authentic beauty brand messages
Turn online leads into in person appointments
How to create a cohesive brand image

Clean Beauty

- Pretty Looks - Sans Harmful Ingridients - Beauty Speaker

The US hasn’t passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. Your brides are savvy. They want to know which ingredients are being applied their face. Be ahead of the millennial trend toward health-conscious beauty.

Good for you products without all the additives
List of ingredients to avoid
Modify your makeup bag

Easy On The Eyes

- What You Can Learn From Social Media Influencers - Beauty Speakers

The selfie generation allows a novice to master makeup tricks that were previously known only to professional makeup artists. Beauty vloggers have raised the social beauty bar. How do you mimic what she loves from her beauty influencers?

Best social media for your audience
Geo-specific post ideas that capture customers in your local market
Dos and don’ts for before-and-afters and tutorials

The Oscar Goes To

- Beauty Ideas From The Red Carpet - Beauty Speaker

Bridal beauty shouldn’t be basic, boring, or predictable - it just has to be flattering to the woman who is wearing it. Borrow ideas from the celebrities who set the trends.

Prep before you paint - skin care techniques
Hair trends for the bride, mom, and maids
Latest in celebrity eyes, lips, and cheeks

The Beauty Bar

- Stop Concealing - Beauty Speaker

When hair and makeup artistry is your career choice, there are days when your job is anything but glam. It’s nice to know you're not the only one who struggles.

Interactive open-mic session reveals beauty problems and solutions
What to do when she hates how she looks or cancels
Guide to beauty timelines

Flawless

- Beauty Price Lists - Beauty Speaker

The average woman spends over $4,000 a year on beauty products and services. But she shudders at your price for the most important beauty day of her life. How do you get paid what you are worth?

Mobile beauty companies real price lists
Minimum package pricing you should implement now
Common mistakes beauty pros make when pricing their services

Photo Booth Seminars

Photo Booth Seminars

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