Convention Schedule

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David Tutera Experience

David Tutera

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Tuesday	Wednesday	Thursday

The Source

Marc McIntosh & Renee Roberts

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Tuesday	Wednesday	Thursday

Sale To Success

Renee Dalo

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Tuesday	Wednesday	Thursday

Minute To Win It

Andrea Eppolito

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Tuesday	Wednesday	Thursday

Get Organized

17hats Sponsored

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Tuesday	Wednesday	Thursday

Crossword Puzzle

Adrienne Brink

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Tuesday	Wednesday	Thursday

Haunted

Alan Berg CSP

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Tuesday	Wednesday	Thursday

Law And Disorder

Rob Schenk

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Tuesday	Wednesday	Thursday

Sorry...Not Sorry

Jennifer Trotter

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Tuesday	Wednesday	Thursday

Nurturing Creativity In A Storm

Jacki Brunquel

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Tuesday	Wednesday	Thursday

Stand Out In An Uncertain Market

Meghan Brown

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Tuesday	Wednesday	Thursday

Wave Of The Future

Meghan Ely

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Tuesday	Wednesday	Thursday

Minted

Minted Sponsored

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Tuesday	Wednesday	Thursday

The Wedding Report

Shane McMurray

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Tuesday	Wednesday	Thursday

The Proposal

Terrica

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Tuesday	Wednesday	Thursday

Survival Of The Fittest

Anna Coats

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Tuesday	Wednesday	Thursday

Thrive Thru COVID-19

Galston Anthony

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Tuesday	Wednesday	Thursday

Dealing With Change In This Fast-Paced World

Zani and DuWayne Denton

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Tuesday	Wednesday	Thursday

Speechless

Angela Proffitt

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Tuesday	Wednesday	Thursday

Get Graphic

Kaleigh Wiese

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Tuesday	Wednesday	Thursday

Don't Create Your Own Recession

Alan Berg CSP,

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Tuesday	Wednesday	Thursday

When The Stars Align

Zavion Kotze

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Tuesday	Wednesday	Thursday

Psychological Distress And COVID-19

Adrienne Brink

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Tuesday	Wednesday	Thursday

Honey, I Shrunk The Guest List

Emily Sullivan

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Tuesday	Wednesday	Thursday

Sage Advice

Monte Durham

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Tuesday	Wednesday	Thursday

911 What's Your Emergency

Margaux Fraise

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Tuesday	Wednesday	Thursday

In Sickness And In Health

Jose Rolon

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Tuesday	Wednesday	Thursday

Wedding Superstars

Andy Kushner

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Tuesday	Wednesday	Thursday

Smooth Operator

Sal Cincotta

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Tuesday	Wednesday	Thursday

Write On

Katelyn Stanis

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Tuesday	Wednesday	Thursday

People, Passion, And Purpose = Profits

Brian Green

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Tuesday	Wednesday	Thursday

Slaying Zilla

Caroline Fox

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Tuesday	Wednesday	Thursday

Rules Of Engagement

Meryl Snow

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Tuesday	Wednesday	Thursday

Growing Pains And Silver Linings

Ryan O'Neil

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Tuesday	Wednesday	Thursday

Feast Or Famine

Michelle Loretta

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Tuesday	Wednesday	Thursday

Say Yes To Profits

Octavia Conner

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Tuesday	Wednesday	Thursday

Drama School

Margaux Fraise

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Tuesday	Wednesday	Thursday

Sustainability Of Luxury Weddings

Christina Holt

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Tuesday	Wednesday	Thursday

Storybooked

Alan Berg, CSP

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Tuesday	Wednesday	Thursday

Time After Time

Brian Green

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Tuesday	Wednesday	Thursday

Adulting

Susan Southerland

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Tuesday	Wednesday	Thursday

Financial Fever

Jamie Boyack CPA

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Tuesday	Wednesday	Thursday

Where Do I Start

Shane McMurray

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Tuesday	Wednesday	Thursday

Entering The Wedding Industry

Jade Starkey

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Tuesday	Wednesday	Thursday

Social Selling

Shafonne Myers

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Tuesday	Wednesday	Thursday

Fusion Inclusion

Denise Lillie O'Neil

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Tuesday	Wednesday	Thursday

Great Expectations

Jen Taylor

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Tuesday	Wednesday	Thursday

Time Of Your Life

Bethel Nathan

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Tuesday	Wednesday	Thursday

Show Off

Sheila Dunn

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Tuesday	Wednesday	Thursday

No Problem

Sara Margulis

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Tuesday	Wednesday	Thursday

Flex Time

Eddie Babbage & Laurie Hartwell

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Tuesday	Wednesday	Thursday

Running Your Business Debt Free

Angelique Du Toit

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Tuesday	Wednesday	Thursday

Capture The Memories

Caroline Winata

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Tuesday	Wednesday	Thursday

Hired

Roy Porter

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Tuesday	Wednesday	Thursday

Throw Your Shade Elsewhere

Mike Walter

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Tuesday	Wednesday	Thursday

Tech Shortcuts

Vanessa Joy

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Tuesday	Wednesday	Thursday

Crushing Social Media

Whitney Little

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Tuesday	Wednesday	Thursday

What Google Doesn't Want You To Know

Jason Hennessey

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Tuesday	Wednesday	Thursday

Trust Fund

Aleya Harris

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Tuesday	Wednesday	Thursday

The Secret Formula

Christie Osborne

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Tuesday	Wednesday	Thursday

The Eyes Have It

Jennifer Gilman

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Tuesday	Wednesday	Thursday

Short Circuit

Timeesha Duncan

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Tuesday	Wednesday	Thursday

Put A Pin In It

Lindsay Barrows Ruggieri

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Tuesday	Wednesday	Thursday

On The Map

Sara Dunn

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Tuesday	Wednesday	Thursday

Talking Points

Henry Chen

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Tuesday	Wednesday	Thursday

I Heart You

Nayri

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Tuesday	Wednesday	Thursday

Lead Generator

Mark Chapman

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Post It

Greg Todd

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Show Me The Money

Jason Hennessey

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Tuesday	Wednesday	Thursday

Almost Famous

Clint Hufft

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Eight Days A Week

Staci Nichols

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Kick It Into High Gear

Tanisha Lee

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Tuesday	Wednesday	Thursday

Drive More Organic Traffic

Robert Inconstanti

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Tuesday	Wednesday	Thursday

Frozen

Angela Proffitt

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Tuesday	Wednesday	Thursday

Virtual Meeting Toolkit

John Goolsby

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Tuesday	Wednesday	Thursday

Tech Audits

Nora Sheils

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Tuesday	Wednesday	Thursday

Lead The Way

Holly Smith

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Tuesday	Wednesday	Thursday

Simple Solutions

Ashley Riddle

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Why You Need To Show Up Online

Coba Uys

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Tuesday	Wednesday	Thursday

Artfully Arranged

Jackie Lacey, AAF, AIFD, PFCI, CFD

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Tuesday	Wednesday	Thursday

When Everything Clicks

Fausto Pifferrer

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Tuesday	Wednesday	Thursday

Wedding Styles 2021

Amber Anderson

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Tuesday	Wednesday	Thursday

Planner Preview

Andrea Eppolito

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Tuesday	Wednesday	Thursday

Just Desserts

Ora Beth Mika

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Tuesday	Wednesday	Thursday

Step Up To The Plate

Fausto Pifferrer

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Tuesday	Wednesday	Thursday

Model Behavior

Summer & Stephen Gossett

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Tuesday	Wednesday	Thursday

The Sound Of Music

Digital Dave

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Tuesday	Wednesday	Thursday

Future Inspiration

Amanda Eggers, CWP

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Tuesday	Wednesday	Thursday

On Display

Jody Cox

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Styled Shoot Inspiration

Margaux Fraise

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Beauty Referrals

Ashley Riddle

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Tuesday	Wednesday	Thursday

Floral Design Showcase

Katie Penfield

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Tuesday	Wednesday	Thursday

2020 Vision

Eddie Zaratsian

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Tuesday	Wednesday	Thursday

Visual Harmony

Lance Devereux

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Tuesday	Wednesday	Thursday

Wedding Utopia

Heather Benge

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Tuesday	Wednesday	Thursday

Unicorn Effect

Bron Hansboro

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Tuesday	Wednesday	Thursday

Wedding Officiant Seminars

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Wedding Officiant Seminars

Reporting Live From The Ceremony

Officiant's Guide To Social Media - Bethel Nathan, Owner, Elevate By Bethel

You’ve performed hundreds of ceremonies. How do you promote your officiant skills that are close to perfect? How do you showcase your ceremonies through social media? Social platforms are a bottomless pit that consumes videos and images faster than you can create new ones. What is the most efficient way to consistently post online?

Use live video for your officiant business
Social media platforms you can live without
Engaging content ideas

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Tuesday	Wednesday	Thursday

Vows That Wow

Give Personality To Your Ceremonies - Rev. Dr. Rob Hundley, RevRob

Wedding ceremonies typically follow a pattern: processional, welcome, readings, address, vows, rings, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected (or status quo). Toss (or Flip) the script and start from scratch.

Creative ideas for the ceremony's order of service
Personalize your address with the couple's 'back story'
Unique ceremony add-ins that wow

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Tuesday	Wednesday	Thursday

Virtual Officiant

Connect With Your Couples Online - Laura Cannon, International Association of Professional Wedding Officiants

Wedding couples often decide to book based on online marketing. Many relationships are first established virtually, then face-to-face. It’s time to up your online approach. How do you stand out in the growing officiant market?

Show up higher on Google rankings
Online officiant marketing plans
Increase your number of 5 star reviews

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Tuesday	Wednesday	Thursday

Faith

Interfaith Religious Ceremonies - Tim Wilbanks, Pastor, Covenant Presbyterian Church

One-third of couples in the United States marry a person of a different religion. Blending traditions and cultures are vital for the ceremony, but the details can get tricky.

How to perform a ceremony with two officiants
Best ways to include both faiths and families in the planning process
Focus on the principles that unite both faiths

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Tuesday	Wednesday	Thursday

With A Little Help From My Friends

Building Relationships...From A Distance - Donna Forsythe, Owner, Lehigh Valley Celebrants And Director, Celebrant Academy

Officiants have always relied on a strong referral network of wedding pros to secure bookings. With the upheaval of full scale weddings it is more important than ever to have the right connections.

Create networking opportunities with officiant colleagues and local global wedding pros
Creative ways to make your own networking opportunities
Actionalbe tips to network virtually

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Tuesday	Wednesday	Thursday

Small Is The New Big

Micro Weddings And Elopements Alan Katz, Owner, Great Officiants

A micro wedding is an intimate affair, with no more than 50 guests. They still feature time honored traditions. COVID-19 has changed the course of ceremonies and as officiants we must learn to adjust.

Micro wedings and elopement success for officiants
Create a dream wedding on a smaller scale
The best way to form your micro wedding team

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Tuesday	Wednesday	Thursday

Wedding Venue Seminars

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Wedding Venue Seminars

Sold

Real Closing Techniques for Wedding Venues During Difficult Times - Alan Berg CSP, Global Speaking Fellow

If they don’t choose your venue, you could lose thousands. To stay out of the red, you must sharpen your sales skills.

When objections are buying signals, and how to handle them
Closing skills at wedding expos, open houses, and venue tours
Help your couples avoid decision paralysis

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Tuesday	Wednesday	Thursday

The Good Place

Social Media That Wins Virtual And In Person Site Visits - Kinsey Roberts, Host, She Creates Business

Your wedding couples swoon over many ‘Gram-worthy wedding locations before they set up a venue tour. Not only are they trying to impress their guests, they also strive to make their followers drool. Level up the social media wow factor at your venue with these simple fixes.

Consistent visual branding tips
Social media that turns likes into sales
A how-to guide to organize and execute your posts

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Tuesday	Wednesday	Thursday

No Vacancy

Events That Fill Your Weekdays - Shannon Tarrant, Founder, Wedding Venue Map

Most venues fill up their Saturdays, but struggle to book events on the other days. If the rest of your week isn’t filled, your venue is leaving money behind.

How-to guide for corporate packages in wedding venue spaces
Market to more than just engaged couples
Curate an email list to stay connected

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Tuesday	Wednesday	Thursday

Marketing For Venues

Venue Marketing Secrets You Wish You Knew - Scott Crumpton, Owner, White Stone Marketing

Are you tired of wasting money on venue advertising that doesn’t work? Want to know your competitors’ marketing secrets?

Target your limited marketing budget for maximum revenue
Track your marketing campaigns like a pro
Eliminating the marketing initiatives that are draining your pocketbook

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Tuesday	Wednesday	Thursday

The Amazing Venue Race

Profit More With Fewer Weddings - Dona Liston, Owner, Lambermont Events

Owning a venue is expensive; you have to pay your staff, suppliers, and property maintenance before you pay yourself. When there are many choices for venues and fewer overall weddings, the odds might be against you. Get ready to win more weddings.

Net more revenue from each wedding
Maintain your prices in a competitive market
Venue tours that ensure bookings

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Tuesday	Wednesday	Thursday

The Pandemic Plan

Owning A Venue Just Got Real - Bill Zaruka, President, Wedgewood Wedding and Banquet

Owning a venue has never been easy...but the last 9 months have been brutal. It’s time to get real and discuss the 10 Ps of the pandemic and how it has impacted wedding venues.

Handle postponements, delayed, or delinquent payments
How to better prepare for any crisis
Ways to thrive after the pandemic

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Tuesday	Wednesday	Thursday

Venue Questions And Answers

Your Problem Solved - Bill Zaruka, President, Wedgewood Wedding and Banquet

Venues right now have more questions than ever before. After hearing from venues across the country we have compiled a list of venue questions including: marketing, sales, pricing, design, food, compensation, finance, customer service, and hiring. No venue topic is off limits.

Maximize the number of booked events for 2021
Increase revenue per event
The 10 most common venue questions answered

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Tuesday	Wednesday	Thursday

Step Away From The Plate

Dining With A New Twist - Fausto Pifferrer, Co-Founder, Blue Elephant Catering

Going to a wedding shouldn’t be scary. Make sure the guests feel comfortable with your new physically distant food service. Stay stylish with an interactive and fun dining experience for your guests.

Seamless reception timelines
Cocktail hour reimagined with new health guidelines in place
Butlered and grab-and-go food trends for 2021

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Tuesday	Wednesday	Thursday

Wedding Planner Seminars

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Wedding Planner Seminars

Up Your Income

Increase Your Planner Revenue In 2021 - Megan Gillikin, Owner, A Southern Soiree Wedding & Event Planning and Weddings For Real Podcast

As a planner you are staying busy rescheduling wedding dates and reassuring stressed out wedding couples that you have solutions. But how much of your time is spent creating new income for your wedding business?

Planner revenue streams that tie into your core offerings
Take a quiz to determine your planner super power
Ten ways to diversify your income

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Tuesday	Wednesday	Thursday

The Art Of Wedding Coordination

Produce A Successful Event Every Time - Terrica, Chief Planner & Designer, Cocktails & Details

Great weddings are not only planned; they are executed and managed. You know a planner must be a quick problem solver, mediator, producer, and team player. Rock a proven planner system that highlights your talents and guarantees event success.

Tips for a dynamic and in-depth timeline
What to include in your event management contract
Wedding day pitfalls to avoid

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Tuesday	Wednesday	Thursday

Your Net Worth

Planner Price Lists And Competitors - Sasha Souza, Owner, Sasha Souza's Consultancy For Creatives

You may have started your planner business for reasons that had nothing to do with money. But if you’re not charging enough, your business won't be around for long. How much is enough? We uncover hidden factors and help you calculate that magic number.

Maximum price vs maximum profit
Profit margins on high-end and budget weddings
How to really look at your competitor's prices

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Tuesday	Wednesday	Thursday

Scary Wedding Stories

Wedding Planner Covid Nightmares - Renee Dalo, Owner and Lead Planner, Moxie Bright Events

You wake up in a cold sweat after a night of fitful sleep. Did the caterer increase the guest count after the latest RSVPs? Was the florist able to match the cantaloupe accent color for the centerpieces? Did the venue remove the ugly wall hangings from the entryway? You have your plan together. What about everyone else?

When the couple keeps changing their minds
Fixes for both big and small nightmares
How to show them that you're the boss

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Tuesday	Wednesday	Thursday

Planner Preview

The Next Florals, Installs, And Linens - Andrea Eppolito, Owner, Andrea Eppolito Wedding and Events

Designs are getting bigger and more extravagant for next year. It’s time to put Pinterest away and construct a dream of your own.

The hottest florals and linen pairings
Affordable designer-quality installs
Details that grab their attention

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Tuesday	Wednesday	Thursday

Swipe Right

Match With Your Best Wedding Couples In Challenging Times - Amber Anderson, Owner, Refine For Wedding Planners

As a planner, the difference between loving your job or hating it depends on choosing the right wedding couples. You didn’t leave your 9-to-5 corporate life to be overworked and underpaid by less-than-ideal clients. You have the right to interview your couples to determine if they are a fit.

Red flags that scream no
Pre-qualification and sales interview process
Reject the wrong clients with grace

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Tuesday	Wednesday	Thursday

Minute To Win It

The Psychology Of First Impressions - Andrea Eppolito, Owner, Andrea Eppolito Weddings and Events

First impressions last much longer than the 30 seconds they take to create. Snap judgements are not always accurate, but they endure. How can you make sure your non-verbals actually communicate that you are the pro they should hire?

Make more that an impression, make a connection
Factors that create a better first encounter
Forbidden words that immediately kill a sale

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Tuesday	Wednesday	Thursday

Disc Jockey Seminars

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Disc Jockey Seminars

Name Brand Entertainer

Create Your DJ Identity - Artem Lomaz, Owner, NinetyThree Entertainment

Every DJ has a brand, whether intended or not. Your brand rules your business. A strong, identifiable personal brand elevates your company and lifts you above your competitors.

Develop your authentic personal brand
Signs your brand is obsolete
Attract your ideal customers with strategic branding

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Tuesday	Wednesday	Thursday

Your Vibe Attracts Your Tribe

Is Your Digital DJ Brand Fresh Enough - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

Why do some DJs consistently attract sexy clients and venues? It’s in the branding. If your vibe is salesy, stuffy, or outdated, you are silently turning away amazing gigs...regardless of how talented or experienced you are.

Examples of real mobile DJ brands
Simple writing tricks to make your website pop
Get inspired and stand out

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Tuesday	Wednesday	Thursday

Turn It Up To 11

Increase Your Revenue With Multi-Ops - Mike Walter, Owner, Elite Entertainment

Many DJs fill up their Saturdays, but struggle to book events on the other days. Now you feel like all you do is turn down business for those same days... and it’s painful. There is a better way.

Recruit and train the best talent for your growing DJ business
Emcee training intros, audience participation, mixing, and music history
Non-competes and employees vs subcontractors

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Tuesday	Wednesday	Thursday

Ahead Of The Curve

Jump Ahead Of Your DJ Competitors - Chris Washburn, Owner, Washburn Entertainment

Nothing is as essential to the wedding reception as the DJ...except maybe the wedding couple. You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that will increase your value, raise your image to a celebrity-like level, and have clients choose their date based on your availability?

Add a new spin to intros, first dance, cake cutting, and exits
Incorporate video for max emotional impact and set you apart
Fresh ideas for the next generation of weddings

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Tuesday	Wednesday	Thursday

On The Record

Top 3 Ways To Improve Your Creativity On The Decks - DJ Hapa

As a wedding DJ it’s easy to get in a creative rut. Without an endless stream of new ideas most of us end up reusing sets and forget to put the music first.

File organization strategies that save your time and sanity
Music theory, develop hot cue strategy, and creativity mixing
Echo out and cold start for effective tempo and vibe change

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Tuesday	Wednesday	Thursday

Music Maker

Create Your Own Edits, Mashups, and Custom Mixes - Dan Quinn, Owner, DQB Entertainment

We have access to a wide range of music sources, but to create something unique can really blow couples’ minds and raise the bar for what is expected from a DJ...and it isn’t that hard to do.

Techniques such as warping and drum loops to make smooth intro edits out of those hard-to-mix tracks
Create seamless short edits for special dances, and add crystal clear vocals for special moments
Learn easy-to-use production techniques that can be used in the DAW of your choice- from GarageBand, to Logic Pro, to Ableton Live

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Tuesday	Wednesday	Thursday

Catering & Cakes Seminars

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Catering & Cakes Seminars

Step Away From The Plate

Dining With A New Twist - Fausto Pifferrer, Co-Founder, Blue Elephant Catering

Seamless reception timelines
Cocktail hour reimagined with new health guidelines in place
Butlered and grab-and-go food trends for 2021

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Tuesday	Wednesday	Thursday

Back For Seconds

Gain Referrals From Wedding Pros And Clients - Aleya Harris, Food & Beverage Industry Expert & Business Growth Strategist

Referrals are the most cost-effective way to generate new catering business. Yet, asking for referrals can feel awkward. Take the pain out of the process and get more pre-qualified leads from people you trust.

Best times to ask for a referral
How wedding pros decide which caterers to recommend
Preferred List mistakes

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Tuesday	Wednesday	Thursday

Love at First Site

The Art Of Food Photography - Jennifer Gilman, Owner, Flourish&Co

The numbers don’t lie. Millennials are known to photograph impressive meals. Socially-savvy caterers adjust their menus to include foods that look good on smartphones. Great food photos aren’t just images. They are a stealth marketing strategy.

Apps, tricks, and tools to build a food image library on your phone
Which images on your proposals increase your average sale
Social media tags that boost bookings

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Tuesday	Wednesday	Thursday

Champagne WIshes And Caviar Dreams

Profitable Catering And Customer Profiling - Roy Porter, Activities Director Engage Works and Catersource Ambassador

What is your typical catering customer profile? Which couples are spending the most money with your company? How can you tell which customers need more of your time and attention? This session is devoted to real world data-driven marketing. The method is simple yet sophisticated and uses methodology called RFM+ Analysis.

Three key performance indicators and the RFM process
Determine top performing menu items
Checklist of targeted catering opportunities in the post-COVID world

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Tuesday	Wednesday	Thursday

Site Unseen

Caterer's Guide To Site Inspections - Roy Porter, Activities Director Engage Works

The look of venues are changing to outdoor venues and private residences. With new locations for 2021 there are checklists to instill and new action plans follow. Make sure your catering business is prepared for anything.

Questions to ask your venues
Venue and catering checklists
Catering tool kit must haves

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Tuesday	Wednesday	Thursday

Just Desserts

Creative Sweet Endings - Ora Beth Mika, Co-Founder, Flour & Bloom Cakes

Wedding cakes may be forever, but couples demand more than the traditional slice at the reception.

Presentation ideas that make your confections even more decadent
Dessert and drink pairings
International fusion desserts

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Tuesday	Wednesday	Thursday

Branded Business

The Importance Of Branding - Meryl Snow, Owner, SnowStorm Solutions

As a creative, many factors keep your business afloat: your products and services, social media profiles, website, and team. Your brand brings together all the pieces in your business plan and creates a cohesive and consistent experience for clients, partners, and team members. A good brand captures your personality, company values, and (most importantly) the ideals of your wedding couples.

Evaluate your client experience
Prioritize authenticity
Get specific with your couples

		Watch Video
Tuesday	Wednesday	Thursday

Rules Of Engagement

Selling Weddings During And Post-COVID - Meryl Snow, Owner, SnowStorm Solutions

You read the news and your stomach drops. Today’s headlines can and will impact the decisions you and your wedding couples’ make for their weddings. It’s time to think about what their needs will be post-COVID. The selling game has changed. Get ready to play with the new rules.

How to install a feeling of safety during the sales conversation
Six new sales techniques
Recoup lost revenue when the headcount drops

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Tuesday	Wednesday	Thursday

Wedding Photographer Seminars

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Wedding Photographer Seminars

Flash Sale

Find And Book Couples With Social Media - Sal Cincotta, Owner, Creative Cinc

Photographers have more visual content to share than any other wedding pro. Are you converting enough of your followers into customers?

Social sales techniques for photographers
Qualify your prospects with these keywords and phrases
5 ways to authentically engage with your customers

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Tuesday	Wednesday	Thursday

F Stop

Overcoming Photography Objections - Stephen & Summer Gossett, Owners, Noveli Photography

Can you cut items from your package? Are you able to just shoot the ceremony? Why are other photographers less expensive? Can I have the RAW files? Do you have a discounted price? Handle photography objections and close the sale

Step-by-step guide to overcome common objections
Tactics to land the sale and have them spend more
Handle objections online, over the phone, or in person

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Tuesday	Wednesday	Thursday

Illuminate

Lighting Masterclass Techniques - Jos & Tree Woodsmith, Jos & Tree Photography

The most iconic photos all have two things in common... light and story. When you shape and control light it adds texture, luminosity, and the depth you need to make your wedding photos an instant classic. Combining great light, composition and emotion takes it to the next level, making your work stand out.

Dramatic light both natural and created
5 tips on creative composition
Demystifying off-camera flash

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Tuesday	Wednesday	Thursday

Exposure

The Dark Side Of Wedding Photography - Vanessa Joy, Owner, Vanessa Joy Photography

Before you started your business, no one told you how many nights you would be up working until 2:00 am. You didn’t expect to have so many competitors. It is still a surprise that some couples expect their photos back 48 hours after they say "I do." You are so tired of defending your prices. Can you learn to love your photography business all over again?

Redefine customer expectations with legal and verbal tips
Workflow efficiency that gives you back your free time
Refresh your artistry

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Tuesday	Wednesday	Thursday

Just My Style

Stylized Photo Shoot Elevate Your SEO - Tab McCausland, Owner/Photographer, Tabitha McCausland Photography

Stunning imagery captivates the right audience and boosts your SEO. When you curate the photos you take with a stylized shoot, the right images add value to your SEO efforts. Increase your user engagement and the accessibility of your website.

Three tips that boost your SEO
Select vendors who level you up
Stylized shoot themes and ideas

		Watch Video
Tuesday	Wednesday	Thursday

Model Behavior

Flow Posing For Pros - Summer & Steven Gossett

On the wedding day, does it seem like you never have enough time? Do your poses ever feel forced, awkward, or weird? Without the right poses, your wedding-day photo sessions can drag on, upset your couples, and disrupt their wedding day. What about body types and heights? Pose like a pro and impress your clients with great images and a smooth, fun experience.

Unposed posing to capture true emotions
Dozens of unique poses in less than 10 minutes
Posing fo all body types

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Tuesday	Wednesday	Thursday

Wedding Florist Seminars

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Wedding Florist Seminars

Big Flower Sales Plan

Upsell Your Floral Packages - Sarah Campbell, Owner/Lead Designer, Intrigue Designs, Sponsored by Curate

Selling lavish and over-the-top floral installations is a dream for florists and wedding designers. Knowing where to start and how to sell these looks is a big challenge. During this visually inspiring session Sarah Campbell (Seen on Netflix "The Big Flower Fight") shares her techniques for selling these big designs with confidence.

Attract clients who want large scale design
Add big design to Mirco Weddings
Best ways to use visuals to increase total floral spend

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Tuesday	Wednesday	Thursday

Social Stems

Instagram, FB, And Pinterest For Florists - CeCe Todd, Owner, CeCe Designs

You know couples look online for floral ideas. How do you turn their online inspiration search into a floral booking?

Geo-specific Insta, FB, and Pinterest posts
Find quality followers that are ready to buy
Posts that inspire action

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Tuesday	Wednesday	Thursday

Orchid Dreams Daisy Budget

Attainable Floral Luxury - Bron Hansboro, Chief Creative, The Flower Guy Bron

Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.

Insider floral techniques
Smart swaps to give your couples more for less
Translate big budget trends to any price point

		Watch Video
Tuesday	Wednesday	Thursday

Petal Talk

The Language Of Flowers - Eddie Zarastian, Owner, Eddie Zarastian Lifestyle And Design

For centuries, floriography was used to communicate a coded message. Daisies mean innocence, orchids are luxury, and red roses for love. A good floral designer is fluent in the language of design. The original meanings of flower types may have evolved over time, but flowers still speak louder than any other visual element at the wedding.

Inspired ways to blend flowers into customized event themes
Uncover one-of-a-kind floral event environments
Large and small scale installations

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Tuesday	Wednesday	Thursday

Artfully Arranged

Next Year's Floral Design Trends - Jackie Lacey, AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet

Moody colors and luxury are at the heart of floral styles for next year. Velvets and metals paired with rich and warm jewel tones make any wedding feel like an upscale affair. Get the latest in all the floral trends your wedding couples will be demanding.

Soft moody floral color palettes
Metallic touches and color enhancement blooms
Posh and polished vessels and vases

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Tuesday	Wednesday	Thursday

Think Out Of The Arbor

Freeform Floral Installation - Lauren Anderson and Rachel Bridgwood, Owners, Sweet Root Village

Intimidated by diving into large scale floral installations? In a rut doing the same arbor over and over? We will walk you through creating a freeform ceremony installation using reclaimed building columns – a process that can be applied to almost any location.

Mechanics and tools for floral installs
Beginning-to-end process
Full floral product recipe

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Tuesday	Wednesday	Thursday

Floral Design Showcase

Building A Growing Floral Installation - Katie Penfield, Owner, Katiebug Florals

Have you ever wanted to build a free standing floral installation? This video demo will teach you the mechanics behind the installation.

Stem counts and ordering for profitability
Details for producst and materials used
Create a floral install that looks like it's growing around a piece of furniture

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Tuesday	Wednesday	Thursday

Gown and Tuxedo Seminars

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Gown and Tuxedo Seminars

White Out

Fix Epic Purchasing Mistakes - Stella Jones, Owner, Stella's Bridal

It’s easy to get swept up in the emotions of market and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top in mind.

Checkist and performance metrics for next season's best selling gowns
Geo-specific merchandise that sells
When it's time to break up with a designer

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Tuesday	Wednesday	Thursday

Dress For Success

Maximize Your Sale To Each Bride - Jordan Ensminger, Creative Director and Master Stylist

Less gown shop traffic doesn’t have to mean less sales. Make the most of each bridal opportunity with additional services and products.

Create personalized, upgraded experiences
Sell smarter with high margin accessories
Unique packages for today's bride

		Watch Video
Tuesday	Wednesday	Thursday

Digital Dress Influence

Increase Traffic With Easy Social Media Tips - Nayri, Wedding Fashion Expert/Lovella Bridal

Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?

Online branding mistakes
Plan your monthly social media content quickly
Social gown shop pics and videos that get appointments

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Tuesday	Wednesday	Thursday

Bursting At The Seams

Grow Your Gown Shop In A Competitive Market - Natalie Harris, Owner, Renegade Bridal

Your gown shop has to be strong enough to compete against national retailers and local newcomers. With new online and in-store competitors constantly popping up, you can still grow your salon in this crazy competitive environment.

Sell aggressively with niche branding and marketing
What your dresses say about your salon
Imaginative photo shoot ideas

	Watch Video	Watch Video
Tuesday	Wednesday	Thursday

IT’S ABOUT TIME

Run Your Gown Shop And Still Have A Life - Courtney Wetzel, Owner, Blush Bridal & Formal

As a gown shop owner, you may feel overwhelmed by the load of running a small business in a highly competitive part of the market. There never seems to be enough time to get it all done, let alone expand or not be in your store all the time. Are you ready to free up your time without sacrificing sales?

Systems for inventory management
A fail-proof training and development system
Boost your gown salon's profitability

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Tuesday	Wednesday	Thursday

Outside The Box

Brand Your Boutique Experience - Jacqui Wadsworth, Owner, The Gilded Gown

97% of brides-to-be search online for gown shops in their area before setting an appointment. If you are hiding on Page Two, you basically don’t exist. How do you fight your way to Page One?

Visually brand your store experience
Improve your Google search placement
Understand insights to improve engagement

		Watch Video
Tuesday	Wednesday	Thursday