The Venue Report

Shannon Tarrant, Co-Founder, Wedding Venue Map

Venues share what works, what fails, and what they do to fill their calendars right now. From booking patterns to buyer behavior and AI-driven search, this report shares exclusive insights from real data and practical strategies that you can apply immediately.

• 100+ venues tell their struggles and solutions
• Cringe venue mistakes
• Cring venue mistakes that lose bookings

Venue 911

Fire alarms during the ceremony. Extreme hail storms. Drunk fights. Broken air conditioners. Not enough food. Stolen cars. Fainting best man. Just one mis-handled crisis turns their dream wedding into a nightmare.

• Anticipate and prevent common wedding disasters
• Emergency plans for each of your staff
• Real stories and solutions

Just One Look

Ian Ramirez, Co-Owner, Madera Estates and Co-Founder Venue Help Desk

Venue choice is a couple’s biggest decision. More than ever, they decide on their own, without input from parents or friends. They gravitate toward multiple site tours to feel they’ve considered enough options. However, once they’ve left your property, your chance of booking goes down. How do you calm their anxieties and have them feel comfortable enough to book you during their first visit?

• Set up the close before they arrive
• Reflect their story and style
• Speed up the path to “Yes”

Virtual Venue

Wedding venues have way too much to keep track of: leads, emails, reviews, tours, and timelines. New software systems give your venue room to breathe. Wouldn’t it be nice to have templates that make a successful venue run more smoothly?

• Lead magnet worksheets
• Templates for real venue workflows
• Organize your forms and get back your sanity

Defy Gravity

Does it ever feel like a couple is looking for every reason not to book you? Do objections really signal that they’re ready to buy? They saw you online, emailed and texted for two months straight, and went on a venue tour. Now it’s time to get that Docusign…signed.

• Perfect responses to venue sales objections
• Smart sales techniques
• Get indecisive clients to commit

Contract Pending

Dana Kadwell, Owner, Hustle + Gather

“It’s beautiful, but…” There aren’t enough parking spots. The getting ready area is too small. It feels tight for our guest count. It’s more than we wanted to spend. No venue is perfect. When a couple gets serious, objections are inevitable. Your job is to handle them with the expertise it takes to get a signed contract.

• Top 7 venue sales objections
• Specific phrases that build trust
• Framework for couples to compare venues

Smooth Operator

Tirzah Caffee, Venue Owner & Coach

The best-run venues don’t rely on luck. They build leadership and systems. Discover the exact team-building and operational strategies that help venue owners scale with clarity and confidence.

Exit Ramp

Lauren Tankersley, CEO, 828 Venue Management

Tired of the day-to-day stress of being a venue owner? Got a Bucket List you haven’t even touched? There are more options than you might think.

• Venue sale, lease, or management
• Drive the highest value for your venue
• Worst exit mistakes

Be Our Guest

Shannon Tarrant, Co-Founder, Wedding Venue Map

Online articles tell couples which questions to ask on their venue tour. They ask about catering, prices, inclement weather, and rules. But you need to direct the tour and bring the magic they can only get from your venue. How do you handle their need for control, but still remain in the driver’s seat?

• Lead tours with a clear structure
• What to say and what to skip
• Turn exclusive perks into booking decisions

AI For Venues

Alan Berg, CSP, FPSA, Global Speaking Fellow, Author, Consultant

AI is changing how venues respond to inquiries, communicate, and manage their sales process. Some venues already use AI to save hours, respond faster, and turn more conversations into booked events. Discover practical ways AI helps you work smarter without losing the personal touch that makes your venue unique.

• Use AI to improve inquiry replies and follow-ups
• Turn reviews and website into stronger sales messaging
• Simple AI tools to save time and sell more effectively

Who's The Boss

Renée Dalo, Speaker, Educator, Author

Does TikTok teach couples everything about wedding planning? No, no, and no. Endless scrolling can’t replace your years of experience, industry connections, and problem-solving under pressure. Educate your couples on the value of booking a professional - because a two-hour YouTube scroll doesn’t come with a degree in wedding planning.

• Reframe your value as a professional plannerr
• Sales techniques for know-it-all couples
• What they can't do without you

Plan. Post. Prosper

Social media isn’t just for likes. It helps couples decide which planner they trust enough to hire. Random posts to fill the social media void won’t get you booked. This strategic revenue-driving content will.

• Consistent stress-free posting system
• Social media strategies for planners
• Content that converts views into inquiries

Daydream Believer

Irene Katzias, Owner, Irene + Co Events

Ideas come to you so quickly you barely have time to write them down. Before bed, in the shower, and when you don’t expect it. Creativity is the part of wedding planning that attracted you to join the industry. It’s the fun part. How do you monetize your ideas and get paid for your original designs?

• 2D and 3D tools that create market-ready visuals
• Sell your visions and designs
• Leverage tech to enhance your portfolios

Visual Harmony

Brian Green, Chief Event Architect, ByBrianGreen

Color theory is the cornerstone of visual design, and few occasions demand design precision more than weddings. Thoughtfully chosen color combinations set the structure, mood, and tone that shape the entire aesthetic.

• How wedding colors evoke emotion
• Color wheel fundamentals and color harmony
• Playful and seasonal combos

PRICED AND POWERFUL

Terrica, CEO, Wedding Pro Workshop

Pricing is the most asked-about topic in the wedding industry. Pricing is also one of the most misunderstood, regardless of how long you've been in business. New planners undercharge because they're afraid to ask for more. Experienced planners undercharge because their pricing hasn't kept up with their value. Get a clear, actionable framework for evaluating, building, and presenting pricing with confidence.

• Audit your pricing against your real costs and market position
• Steps to structure packages that reflect your expertise
• Exact wording that makes higher prices feel natural

Signature Soirees

Andrea Eppolito, Andrea Eppolito Events

With so many planners to choose from, your designs and portfolio become your irreplaceable selling point. Top planners don’t follow trends, they create them. Discover how your aesthetic sets you apart from your competition.

• Planner portfolios that convert into new bookings
• Luxe floral, linens, and details
• Advanced design strategies that elevate your brand

Besties

Jordan Xu, AIFD, CFD, PFCI

If you receive another email asking, “How do I get on your preferred vendor list?” you’re going to scream. In your market there is untapped wedding talent. But after a full week of work, the last thing you want to do is spend the time recruiting. How do you keep your vendor list fresh without wasting time?

• How to vet the best local talent
• Interview questions for new vendors
• Set new vendors up for success

Organized Chaos

Renée Dalo, Speaker, Educator, Author

Wedding planners are the first line of defense when everything goes sideways. Fire alarms during the ceremony, cake catastrophes, drunk guests, last-minute vendor no-shows. Your job is to stay calm and keep the day on track. Learn proven systems with real-life stories from elite planners. You’ll be ready for anything.

• Prevent wedding disasters before they spiral
• Medical and emergency crisis plans
• Epic wedding disasters and solutions

Feast Mode

Mickey King, President, Like A King Hospitality

How do you sell more, close faster, and increase value without compromising your brand? Booking more events is not always the answer. Increasing revenue and profitability per event is where the real opportunity is. Increase conversion and guide clients to decisions without chasing or over-negotiating. Control the sales process, manage indecision, and consistently drive higher-value bookings.

• Practical sales frameworks from high-volume venues
• Proven language to handle price pressure
• Manage indecision and shorten the sales cycle

Manic Monday

Weddings are finicky. They overflow on Saturdays during peak season. However, you pay bills all year round. How do you fill your weekday and off-season openings to maximize revenue?

• Secrets to book corporate and community events
• Marketing strategy plan to fill your mid-week
• Off-peak pricing that protects margins

Flavor Forecast

Wedding food trends change the way couples eat, drink, and celebrate. From savory cocktails to bold international flavors, collaborations are taking over and food is the star.

• Memory-inspired delectable cuisine
• Trendy flavors that make them want you
• Curated lookbook to inspire fresh menus

Tasty Byte

Jamie Lee Quickert, Director of Sales, Hilton Columbus

A beautiful event is no longer enough. In today’s digital world, your menu isn’t just tasted. It’s seen, shared, and judged in seconds. Does your current online presence actually drive bookings?

• Social media that attracts the right clients
• Build a portfolio that sells your value
• Open houses, networking, and expos

Order Up

Roy Porter, Activities Director, Engage Works

Kate Foster, President, Hospitality Marketing Solutions

Effective menu writing can increase sales by 27%. Menus set expectations, justify pricing, and drive the sale. But too many menus fall short with generic wording and awkward layouts. Create intentional menus that convert leads into bookings.

• Three menue-writing techniques to increase perceived value
• Strategic descriptors and layouts that support pricing
• Menu trends and mistakes

From Ghosted To Booked

Alan Berg, CSP, Global Speaking Fellow, Author, Consultant

Most ghosting isn’t rejection. It’s confusion, uncertainty, or information overload. Most objections aren’t pushback. They are buying signals that are not being handled well.

• Tips to re-start stalled conversations
• Handle objections without getting defensive
• How wedding couples really make decisions

Let Us Eat Cake

Jenae Cartwright, Owner, Cake & Crumble

Beyond the design, the cake-cutting moment is evolving into an interactive and fun event. Guests love being part of the energy, and the dessert scene is the perfect way to create a magic moment. We will immerse ourselves in an interactive cake experience. Come ready for a sugar boost.

• Cake parades
• Latest design, color, and flavor trends
• Interactive cake presentations

Well Done

Reuben Bell, President and Co-Founder Blue Elephant Catering

Wedding couples and their guests say food is their top priority. But you still struggle to get couples to commit during their first meeting. How do you effectively show your menu options without creating a sales barrier?

• Sales and package conversation shifts
• High-profit menu add-ons
• Best catering-focused sales software

Hunger Games

Fausto Pifferrer, Co-Founder, Blue Elephant Catering

With unpredictable costs, how do you know what to charge 18 months in advance?

• Seasonal menu flexibility to protect your margins
• Purchasing discounts that don't sacrifice quality
• Plated vs food stations vs buffets

Stop Selling Food

Alan Berg, CSP, FPSA, Global Speaking Fellow, Author, Consultant

Many caterers lead with menus, packages, and pricing, assuming the food is what couples are choosing. The reality is that couples first choose the caterer they trust to handle their event, and then they choose the menu. How do you shift the conversation so couples are buying you and your team, not just comparing dishes and prices?

• Get them to choose you first
• Use your reviews to find what they value
• Shift the conversation from food to the experience

Revolution

Djs, the future is here… and it’s powered by AI. Use AI to remix, re-arrange, and elevate your sets in real time. Learn the latest AI tools that help you work strategically while keeping creative control.

• Use AI to analyze tracks, detect BPM/key, and instantly remix
• Turn any track into a mashup, edit, or crowd pleaser
• AI-powered track recommendations and hacks

The Director

You don’t just play or mix - you perform. Move beyond the music - control the total energy and emotion on the dance floor. Make every transition feel intentional and read the room in real time. Be the emcee who gets five-star reviews and referrals.

• Right transitions for each reception segment
• Pro Emcee writing and performing tips
• Epic reception-killing mistakes

Pitch Perfect

Troy Adams, Owner, Carolina DJ Professionals

Objections are a good thing. Couples don’t push back unless they’re actually considering you. If they’re not serious, they’ll just ghost you. Learn how to recognize buying signals, respond with confidence, and turn common objections into bookings. Don’t avoid the tough questions. Use them to close the sale.

• What to say when they want to lower price
• Red flags for time-wasters and non-bookers
• Best answers for DJ sales objection

Next Level MC

Chris Washburn, Owner, Washburn Entertainment

Set the reception tone with an impactful Grand Introduction to create a connection with the guests. Done properly, it sets you apart and elevates you to a top-tier performer, beyond just a music curator. Charge more and open the doors to high-end events

• Breakdown live examples
• Learn next level tips
• Integrate your own style

And The DJ Winner Is

Matt Radicelli, Founder and Executive Coach, Mentor Pods

Which business model fits your goals? Compare profitability, scalability, stress levels, brand control, and exit potential. Don’t just copy what someone else is doing. Define your income goal, lifestyle preference, and exit strategy. Choose the business structure that gives you the best chance to win.

• Compare profit structures, operational complexity, and risk
• Systems, leadership shifts, and financial benchmarks
• Single-operator vs multi-operator vs agency

Transform Your Sets

DJ Hapa, Head Coach, The DJ Coach

Do you have a track that makes you feel claustrophobic? It’s too long, or chaotic, or won’t stay in time. Stems might be your answer. Isolate what you like about the track and create a mix that your couples and their guests will love.

• Master busy mixes with these 2.0 stem tips
• Chop and re-arrange with speed and precision
• Unlock your creativity and make something new

Geared Up

DJ Hapa, Head Coach, The DJ Coach

DJ equipment changes every year. What’s the best new system for creative mixing? Which DJ software will save you time? Discover which gear keeps you competitive without breaking bank.

• Lighting - software - accessories
• Gear with the highest ROI
• Dream DJ Wish Lists

Luxe DJ

Broc Barton, Owner, DJ Broc Barton, Luxe DJ, Elevate Entertainment, and Lifestyle Leadership

True luxury isn’t just about the music. It’s the decision to reject the ordinary. If you want to command a higher price tag you must justify the investment.

• Create personalized and emotional moments
• Videos that engage and book
• New ideas that command the luxe label

Game On

Rob Ferre, Founder, Life Of The Party Entertainment

Not every couple wants a reception built entirely around dancing. Many prefer wayt to engage guests of all ages. Add games into the reception, rehearsal dinner, or after-party in ways that boost energy, engage non-dancers, and create new entertainment upgrades that add both value and revenue.

• Interactive games that involve the whole guest list
• Position game experiences as premium upgrades
• Fresh ideas to engage all audiences

Petal Payday

Bron Hansboro, The Flower Guy Bron

Your couple watched floral videos on TikTok. Now they think they’re experts. They show up with over-the-top Pinterest inspiration, yet insist on a modest budget. How do you sell to the over-inspired, under-budgeted couple?

• Realistic budget conversations that don’t kill the sale
• Referrals, wedding expos, and planner connections
• Packages that account for seasonal flower prices

Fifty Shades Of Bouquet

Get real - there are a lot of floral shops. Gorgeous flowers alone aren’t enough to set you apart. Hands-on floral workshops and creative events turn your talent into experiences, position you as the expert, and add a fresh revenue stream that doesn’t rely on the wedding season.

• Create and promote hands-on floral workshops
• Collaborate with other wedding pros for a joint event
• Convert attendees into wedding and corporate bookings

Garden Of Grandeur

Couples want their wedding spaces to feel impressive. Nothing transforms a venue more than a bold floral install. Large-scale designs deliver maximum impact through creativity and structure. Sometimes, more really is more.

• Watch a fast-paced, large-scale floral install
• Structural elements for breathtaking visual impact
• Suspended ceilings, archways, and walls

No Time To Wilt

Donald Yim, AIFD, CFD, PFCI

Install day. Tight timelines. Zero room for error. When the pressure is on, your design process needs to be on point.

• Streamlined floral design methods
• Prep techniques that reduce day-of stress
• Smartest systems for floral design and delivery

Pick Me

Susan Davis, Fresh Designs Florist and BloomVision

You spent months planning and refining floral designs. Your team pulled ideas from past portfolios and from her Pinterest account…and finally it’s the wedding day. The flowers are breathtaking in person, but the photos don’t do them justice. How do you capture that in-person Wow Factor that makes your designs stand out online?

• Techniques to make your flowers more photogenic
• Blend design with photo-friendly techniques
• Imagery that boosts your sales

Blooming Frenzy

Liza Roeser, Owner, FiftyFlowers

When it comes to weddings, flowers are what make a celebration feel truly magical. Trending wedding bouquets take shape as fashion accessories. Centerpieces skip the vases to form designs that awe. Create floral art that rewards you with five-star reviews.

• Unexpected color palettes with contemporary styling
• Sculptural blooms, distinctive textures, vintage details
• Sleek suspended garlands

Fifty Shades Of Bouquet

Get real - there are a lot of floral shops. Gorgeous flowers alone aren’t enough to set you apart. Hands-on floral workshops and creative events turn your talent into experiences, position you as the expert, and add a fresh revenue stream that doesn’t rely on the wedding season.

• Create and promote hands-on floral workshops
• Collaborate with other wedding pros for a joint event
• Convert attendees into wedding and corporate bookings

Hand Picked

Adrienna McDermott, Founder, Ava and the Bee

Consider this your modern-day society paper, uncovering the marketing missteps quietly costing you bookings. In a world where couples are researching and forming opinions before they ever inquire, beautiful florals alone is no longer enough. Create content that converts, increase your visibility, and position your brand to be chosen.

• Why your marketing is inspiring but not converting
• What couples need to see before they reach out
• Where you’re losing bookings (and how to fix it)

Love In Bloom

Lauren Bercier, Something Borrowed Blooms

Flowers completely transform the look of any wedding experience. Whether the blooms are held, placed, or suspended, their beauty radiates from each petal. From minimalist to opulent, flowers make all the difference.

• Modern floral arrangements
• Unique colors and varieties
• Arches, table decor, and aisles

First Impression Rose

Cortnie Dee, Owner, CortnieDee.com

Most florists lose the sale before the consultation begins…never even knowing it. Response time and the intake process either builds trust or quietly turns couples away.

• Turn floral inquiries into ready-to-book clients
• Sales inquiry workflow and tips
• Simple shifts that increase your closing ratio

Me Myself And I

Every day, you wake up feeling behind. You handle sales, emails, contracts, and edits. Automation can help, but you don’t have time to build complicated systems. With the right AI workflows in place, simplify your business without losing control or quality. Where do you start?

• Best AI for fast, accurate post-production
• Streamline client communication without sounding automated
• AI shortcuts specifically for photographers

Speed Of Light

Every year brings a rush of new photo gear. It’s fresh, it’s amazing, and you want it all. To stay in business, you need to separate what you want from what you actually need to stay competitive. We help you compare the best new equipment and make purchase decisions that make sense both artistically and financially.

• Best cameras and lenses compared
• Newest lighting choices
• Post-production software innovations

Snap Judgement

The wedding is over. The photos are breathtaking. How do you create a social media blitz that wows your future wedding couples? Get excellent results without spending hours glued to your computer. Showcase your work, create content quickly, and convert your images into bookings.

• AI that speeds your social media workflow
• Content plan for the next 12 months
• Best affordable social media mix

Focus On I Do

In a perfect world, your photos would sell themselves. In the real world, that’s only the starting point. It’s not enough to have great images. Some of the best photographic artists fail during the consultation. There’s a mediocre competitor out there eating your lunch. What are they doing that you’re not?

• Transparent communication that builds trust
• Visual storytelling that makes you indispensable
• Steps to book on their first consultation

Million Dollar Images

Twah Dougherty, Owner, Twah Dougherty Photography

Luxury isn’t about budget. It’s about perspective. Discover the secret system that makes any wedding feel high-end. Make your portfolios look premium even if you're not shooting big-budget weddings…yet.

• What luxe clients look for in a portfolio
• Edit while you shoot for a high-end look
• Angles that transform the photo story

Unfiltered

Chris J. Evans, Owner, Chris J. Evans Photography

Couples are rewriting all the old rules for wedding photography. Out with stiff poses, cheesy checklists, and perfectly-filtered shots. In with the movement, the motion blur, the happy tears, and the chaos of the day. Couples don’t just want to see their wedding photos, they want to feel them.

• Beyond the golden hour
• Images that tell real stories
• 35mm double-exposures and bold edits

Hybrid Hero

Alea Shalae, Stills To Films and Huckleberry Studio

Hybrid is a word that is becoming more familiar in terms of wedding capture. It is the combined approach of photography and video at the same time. Due to tech and how we see and use media, the two are increasingly seen together, available in one package.

• Getting into the hybrid flow
• Tips to smooth cinematic video
• Leverage hybrid for higher revenues

Forget Basic Pricing

Don Mamone, Consultant, Identity Coach

When photographers compete on price alone, it’s a race to the bottom. This is exactly where you NEVER want to be. How do you attract your dream clients? When do you take the leap to ultra pricing?

• Leverage your authentic edge
• Increase leads and conversions
• Create premium collections with max profits

Flash Cash

Vanessa Joy, Vanessa Joy Photography

Photographers emphasize getting more leads to increase their income. But the real problems are how the consult, pricing, and processes are structured. Discover new ways to increase your profits.

• Price presentations and trial closes
• Easy album and upgrade options
• Add $1,000-$3,000 with simple changes

Stand Out

Jen Sulak, Owner, Pink Light Images

Wedding couples believe that a specialist possesses a deeper understanding of their unique needs. They often choose a niche photographer when all other things are equal. A specific niche is easier to sell, easier to find clients, and simpler to know where clients can be found.

Ready Or Not

Weddings don’t wait for perfect conditions. Light changes. Timelines shift. Weather happens. Sometimes even your gear fails. The processional and first dance only happen once, and you’re working without a net. Learn new ways to be prepared, work decisively, and handle whatever fate throws at you.

• Techniques to anticipate potential challenges
• Tight spaces, split lighting, and crowded dance floors
• Manage disasters and smoothly re-stage missed shots

Forever Hold Your Price

Laura Cannon, President, International Association of Professional Wedding Officiants

The market landscape for professional officiants has undergone substantial change. Inexperienced online officiants are popping up everywhere. They undercut established pros and undermine your role as the officiant. How do you earn the higher prices you are worth?

• Price competitively for profit
• Differentiate your services as a pro
• Build officiant package pricing

Endless Love

Future wedding couples look closely at officiant reviews. They trust those who have been married before them to guide their decision to pick the best officiant. Couples want to feel comfortable that you share their values and ceremony vision.

• Proven email and video testimonials
• Motivate couples and guests to review you
• Fix a negative review

Celebration

Bethel Nathan, Ceremonies by Bethel and SD Marriage Services

Officiants are often viewed as the least significant hire. How do you book more weddings and become the most sought-after officiant in your area?

• Break through to preferred vendor lists
• What top planners look for in an officiant
• First visit closing techniques

Blended

Inclusivity takes center stage in many modern weddings. Officiants are adapting their ceremonies to cater to diverse cultures, traditions, and backgrounds. Many ceremonies are now a fusion of customs, ensuring that every guest feels part of the celebration.

• Interactive experiences
• Tech-savvy ceremonies
• Shared anecdotes and personalized rituals

Vow To Succeed

Alan Katz, Presiding Officiant, Great Officiants

Wedding couples have a plethora of officiants to choose from. How do you stand out in an over-crowded market?

• Marketing and PR for officiants
• Neutralize a bad review
• Network like a pro

Endless Love

Chris Shelley, Wedding Celebrant and Author

Future wedding couples look closely at officiant reviews. They trust those who have been married before them to guide their decision to pick the best officiant. They want to feel secure that you share their values and can bring their ceremony vision to life.

• Motivate couples and guests to review you
• Best written video testimonials
• Market and promote through reviews

Inspiration

Maria Romano, True Love Knots

Wedding vows are deeply personal. They add meaning to the most important part of the wedding day. Couples want to write their own vows but rarely know where to start. Be the guide your couples need and help them to create vows that are heartfelt and unforgettable.

• Vow checklist
• Sample vows
• Unique ceremony trends

Off Script

Clint Hufft, Celebrant and Celebrity Officiant

You are not alone. Officiants around the country experience the same frustrations that you do. This open-mic seminar brings together the best officiants to discuss ideas, problems, and solutions.

• Answers to officiant challenges
• AI - help or hindrance
• Who are your real competitors

Storefront Engagement

Your gown inventory is the major attraction in your salon. But it’s not the only thing that drives sales. Everything about your salon environment influences a bride’s decision. Increase sales with small changes to your lighting, mirrors, signage, and inventory selection.

• Strategic layouts that signal the need to buy
• Sample blueprints and floor plans
• Your space as a silent salesperson

Dress Code

Buying behavior has changed. Before, brides were hesitant and would pick a mid-range dress and make adjustments to save money. Now, brides are going all-in. They finally see the value in choosing a premium gown.

• Market position that eliminate discounts
• High-end labels with max margin
• Tuxes, maids, and accessories

In Vogue

Nayri, Wedding Fashion Expert, Lovella Bridal

Gown selection starts long before a bride steps into your salon. With fierce competition and no guarantees, rejection is part of the process. What is the best approach to turn lookers into buyers?

• Guaranteed gown closers
• Upsells that increase ROI
• Sales staff incentives

Fashionable Margins

Mindi Linscombe, Owner, Something New: Bridal & Formalwear

Many bridal shops appear successful on the surface. They have full appointment calendars, busy teams, and racks of inventory. Yet they still feel financially strained. Discover the keys to bigger profit margins, better inventory performance, and the best team sales motivations.

• Identify where cash quietly slips away
• Key metric toward intentional, profitable growth
• 3 silent profit leaks costing you cash

Gowns Galore

Brides have so many choices when buying their wedding gown. They are overwhelmed with choices from online, consignment shops, and salon storefronts. What makes your gown shop stand out?

• Define what makes you different
• Marketing and advertising strategies
• View it all from the bride's perspective

Glam Job

Ann Campeau, Director, National Bridal Retailers Association

Working in a bridal salon starts out as a dream job. But the hours are long and the stress is intense. When the glamour wears off, the job gets real. Your staff is always looking for the next opportunity that offers more money, benefits, and shorter hours. How do you attract and keep loyal gown shop staff?

• Where to look for the best candidate
• Interview questions and referrals
• Strategic staff retention

Wedding Showstopper

Jacquie Westney, Owner, Wedding Angels Bridal Boutique

The latest wedding fashions are all about making a statement. Designers are making everything bolder and bigger. High-fashion details take center stage, turning the wedding party into the centerpiece of the wedding day.

• Top runway wedding gowns
• Tuxedo colors, textures, and fabrics
• Favorite bridesmaid styles and accessories