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Looking Out For #1

Looking Out For #1

CeCe & Greg Todd

Love Your Weddings AND Your Life

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MoneyBall

MoneyBall

Rich Cranston

Winning Wedding Strategies That Work

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Closing Time

Closing Time

Sal Cincotta

Get Them To Sign On The Line

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Extinction

Extinction

Meghan Ely

Epic Fails That Can Destroy Your Business

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True Detective

True Detective

Christie Osborne

Clues To Detect More Wedding Couples

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Escape Route

Escape Route

Jamie Quickert

When And How To Say NO

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Margin For Error

Margin For Error

Nadia S. Anderson CPA, cGMA

Make More Money Each Wedding Season

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Jury Of Your Fears

Jury Of Your Fears

Renee Edwards, Esq

Protect Your Business From Wedding Lawsuits

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Law and Order

Law and Order

Caroline Fox

Protect Your Business With Strong Contracts

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Generation Next

Generation Next

Mike Walter

Marketing To Millennials

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It's Showtime

It's Showtime

Marc McIntosh

Insider's Guide To Wedding Expos

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Thinking Out Loud

Thinking Out Loud

Carrie Anton

Brainstorm Out Of Your Funk

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Danger Zone

Danger Zone

JoAnn Moore

Worst-Case Scenarios And Solutions

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A Wrinkle In Time

A Wrinkle In Time

Renee Dalo

Wedding Timeline Tips

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Brain Freeze

Brain Freeze

Bethel Nathan

I'll Tell You About It Tomorrow

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Werewolves, Snakes, And Taxes

Werewolves, Snakes, And Taxes

Jennifer Trotter

Dealing With Scary People And Other Nightmares

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Are You Winning

Are You Winning

Susan Southerland

The Bottom Line

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Claustrophobic

Claustrophobic

Alan Berg CSP

What...Another Competitor

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Deal Or No Deal

Deal Or No Deal

Terrica

The Art Of Negotiation

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Up In Smoke

Up In Smoke

Alan Katz

When Marijuana Is Legal In Your Town

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Corporate, Charity, And Cash

Corporate, Charity, And Cash

KC Campbell

Diversify Into Corporate And Charity Events

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Scrabble

Scrabble

Susan Southerland

The Right Words For Every Situation

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Staged

Staged

Heather Benge

Styled Shoots

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You Can't Win If They Don't Play

You Can't Win If They Don't Play

Rob Ferre

Contests To Grow Your Business

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The Society Squad

The Society Squad

Andrea Eppolito

High-End Wedding Strategies

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The Goldilocks Strategy

The Goldilocks Strategy

Alan Berg CSP

Real Pricing Strategy for Wedding Pros

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Social Status

Social Status

Jason Jani

Attract Lux Clients With Social Media

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Friends With Benefits

Friends With Benefits

Casey Eberhart

Creative Networking And Referrals

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Teamwork Makes The Dream Work

Teamwork Makes The Dream Work

Danielle Andrews & Tracey Manailescu

Work Together For The Best Results

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Click-Flow-Grow

Click-Flow-Grow

Kellie Daab

Operating Your Business With Ease

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Race To The Top

Race To The Top

Keith KoKoruz

Succeed In Today’s Wedding World

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The Think Tank

The Think Tank

Wendy Rivera

Create Unique Ways To Stand Out

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The Color Of Money

The Color Of Money

Julie Bunkley & Courtney Wolf

Hot Trends That Translate Into Cold Hard Cash

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Turn Up The Volume

Turn Up The Volume

Lindsey Conklin

Insights On Creating A Sub-Brand

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Hospitality Hangover

Hospitality Hangover

Rachel Sheerin

How To Recover When You're Feeling Burned Out

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Bigger Pockets

Bigger Pockets

Marla Diann

Raise Your Wealth Consciousness For Higher Sales Conversion

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Art Of The Sale

Art Of The Sale

Andrew Bouley

Sell Your Venue As A Concept

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Future Of The Wedding Industry

Future Of The Wedding Industry

Vanessa Joy

Everything Has Changed

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Insta-Cash

Insta-Cash

Timeesha Duncan

Turn Instagram Into Your Personal ATM Machine

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Dream Bigger

Dream Bigger

David Tutera

The Art Of Wedding Design

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Unprofessional Marketing = Runaway Bride

Unprofessional Marketing = Runaway Bride

Scott Crumpton

Live Marketing Reviews To Increase Revenue

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Wedding De-Tech-Tive

Wedding De-Tech-Tive

Sonny Ganguly

Clues To Connect With Tech-Savvy Couples

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Build A Brand

Build A Brand

Jeffra Trumpower

Embrace Your Unique Value

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The Theory Of Everything

The Theory Of Everything

Meghan Brown

Inclusivity is Not Optional

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Survey Says

Survey Says

Yotam Soen

Selling To Millennials With The Latest Wedding Data

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The Intern

The Intern

Brian Lawrence

Expand Your Team

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Booked

Booked

Ryan O'Neil

Sales Techniques For Your Wedding Business

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Trash Talk

Trash Talk

Mia Saling

Words Can Really Hurt You

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Love Wins

Love Wins

Jove Meyer

How to attract and work with LGBTQ+ Couples

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Re-Boot

Re-Boot

Mark Chapman

Kick Your Google Ads Strategy And Results

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Snackable Messaging

Snackable Messaging

Angela Proffitt

Profitable Branding Couples Eat Right Up

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Social Addiction

Social Addiction

Vanessa Joy

Create Stand-Out Social Media Content

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Blogger

Blogger

Staci Nichols

Wedding Blogging That Actually Generates Sales

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What Just 'Appened

What Just 'Appened

Fred Jacob

Brilliant New Apps For Wedding Pros

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Star Search

Star Search

Sal Cincotta

Online Review Playbook

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Snap To It

Snap To It

Tabitha McCausland

Snapchat For Wedding Pros

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Insta-Cash

Insta-Cash

Timeesha Duncan

Turn Instagram Into Your Personal ATM Machine

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Future Of The Wedding Industry

Future Of The Wedding Industry

Vanessa Joy

Everything Has Changed

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Don't Get Lost

Don't Get Lost

Jason Hennessey

Find 10 Tactics to Rank Higher On Google Maps

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Oh Snap

Oh Snap

Jennifer Gilman

Take Better Social Media Worthy Photos

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Tangled Web

Tangled Web

Alan Berg CSP

Next Year's Website Design Strategy

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Traffic Report

Traffic Report

Valerie McCartney

Find Your Ideal Customers With Targeted Facebook and Instagram Ads

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Social Status

Social Status

Jason Jani

Attract Lux Clients With Social Media

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Tech EcoSystems

Tech EcoSystems

Rob Farrow

Discover The Right Technology Tools

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Here's Looking At You

Here's Looking At You

Andreas Hauke

What Google Can't Tell You

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Google Search Exposed

Google Search Exposed

Jason Hennessey

Digital Marketing Insight

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Hide And Seek

Hide And Seek

Rick Buckholz

Five SEO Must-Dos To Expand Your Reach

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Saving Face

Saving Face

Mark Chapman

Low-Cost Facebook Ad Campaigns

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Advanced SEO Training

Advanced SEO Training

Jason Hennessey

Increase Your Rankings and Visibility in Search Engines

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Clairvoyant

Clairvoyant

Bron Hansboro

Wedding Trend Predictions

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Prism Break

Prism Break

Heather Benge

Millennial Approved Seasonal Color Palettes

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Sweet 16

Sweet 16

Terrica

Sixteen Creative Wedding Trends

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Breaking Up Is Hard To Do

Breaking Up Is Hard To Do

David Caruso

Passe Wedding Looks That Need An Ultimatum

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RSVP

RSVP

Kaleigh Wiese

Exciting Invites For 2020

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Puppy Love

Puppy Love

Veronica Silva

Paw-Fect Ideas That Include Your Pets

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The Color Of Money

The Color Of Money

Julie Bunkley & Courtney Wolf

Hot Trends That Translate Into Cold Hard Cash

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Favorite Things

Favorite Things

Sasha Souza

Sasha's Top Picks

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Wedding Style Rundown

Wedding Style Rundown

Bernadette Baillie

Your Couples Will Be Clamoring For These Real Wedding Ideas

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Staged

Staged

Heather Benge

Styled Shoots

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Wedding Officiant Convention

Wedding Officiant Convention

Online Officiant

Connect With Your Couples Online - Jennifer Constant, Owner, Jennifer Claire Coaching and Founder of The Celebrant Directory

Officiants are less likely than other wedding pros to use online marketing. In this new virtual world the relationships built online are almost as important as those established face-to face. How do you stand out in the ever growing officiant market?

  • Get bookings without paying for advertising
  • Organic marketing and blogging ideas
  • Online platforms with the highest ROI

Rainbow Weddings

LGBTQ+ Wedding Ceremonies - Marie Burns Holzer,Owner, Let's Get Married By Marie

From the first consultation to declaring them as married, the ceremony must reflect the modern LGBTQ+ couple.

  • How to make the ceremony more inclusive/gender-neutral
  • Ideas for flipping the script in vows and unity ceremonies
  • How to support the couple when their family disapproves

I Now Pronounce You

My Officiant - Bethel Nathan, Owner, Elevate By Bethel

You aren’t just another vendor. Officiants form a meaningful union between two people. Unlike picking food or flowers, you are forming a lifelong partnership and creating an intimate moment in their lives. Wedding couples have a lot of choices in officiants. How do you get them to pick you?

  • Questions to ask during the first meeting
  • Sales meeting dos and don’ts
  • Clear ceremony communication tips

Tie The Knot

Real Officiant Pricing Strategies That Work - Laura Cannon, International Association of Professional Wedding Officiants

Is it time for a raise, or time to regroup? Your pricing strategy has the potential to make your business soar or sink. Is it time for a change?

  • Build packages and price them to attract and book the right couples
  • How to handle additional services like rehearsals, travel, and pre-marital counseling
  • Sales tips and techniques that help you consistently close the deal

Love Story

The Formula To Rave Reviews And Getting Booked Solid - Mark Allan Groleau, Founder, UnboringWedding

Telling your couple's love story in their wedding ceremony doesn't automatically impress everyone and get you 5-star reviews. You gain a huge competitive advantage in a crowded officiant market, set yourself apart as the premiere officiant in your city, and command a premium fee. How do you write a love story easily? Which parts of their story do you focus on?

  • 5 questions to ask your couple
  • Write your officiant speech in 6 parts
  • The process to use every weekend that books you solid

Repeat After Me

Officiant Panel Of Experts - Bethel Nathan, Owner, Elevate by Bethel, Clint Hufft, Officiant Clint Hufft, Alan Katz, Owner, Great Officiant

Without the officiant it’s just an expensive party. Your job is the most complex of the wedding industry. You can serve as a counselor, religious guide, and planner. This expert panel will give you the fresh ideas to grow your business and keep your sanity.

  • Pre-marital services
  • Ceremony and vow trends
  • Social media guide for officiants
Wedding Venue Convention

Wedding Venue Convention

Full House

Vendor Partnerships, Open Houses, And Referrals - BB Webb Founder Carl House, Executive Business Coach, Speaker, Author

Some days you feel like everybody wants a piece of you. More specifically, they want to piggy-back on your success. Couples can’t set a date until they secure a venue. As the first service they book, you are the Wedding Industry MVP. How do you leverage your venue’s apex position into a win-win marketing arm for select vendors?

  • Contracts for strategic vendor partnerships
  • How to fire an underperforming preferred vendor
  • Leverage open houses that serve as micro wedding expos

Demanding Couples

Top 5 Things Couples Want From Your Wedding Venue - Abigail Olaya, Owner, Venue at the Grove and Olaya Events and Company

Picking a venue is a big deal. It sets the tone and can be the largest wedding expense. The process can be overwhelming for most couples. Get inside their psyche and predict what their sales holdups can be.

  • Price lists: add ons, all-inclusive options, and ala carte examples
  • Necessary but often overlooked communication
  • The number one reason they don’t pick your venue

Sales Storm

Ice Out The Venue Competition - Julia Henning, VP of Sales, Wedgewood

Booking a venue is hard. Wedding couples can be hard to read. Budgets are tight, competition is fierce, and expectations are high. Step up your sales game with these innovative strategies.

  • Overcome objections
  • Proven sales tips for the venue tour
  • Close with confidence

Venue Fixation

Stay Competitive With These Simple Updates - Dana Kadwell & Courtney Hopper, The Bradford

Immediately after they’re engaged, couples come looking for you. The venue is the most prominent element of their wedding day. Combine high style with functionality to increase your bookings.

  • Clear tents, creative dance floors, and timeless details
  • Smart seating for the ceremony and reception
  • Renovation, and redecoration dos and don'ts

Venue Virtue

Turn Customer Service Up To Eleven - Bill Zaruka, Owner, Wedgewood

Superior customer service at your venue helps you sell more, sell faster, and sell without hesitation. Customer experiences can be inconsistent. Don’t leave your success to chance. Implement a customer service system that wins (even when your salespeople have a bad day).

  • Venue feedback, incentives, and productivity games
  • What couples really want in their venue
  • What to do when you get a customer complaint

Venue Confidential

Secret Solutions To Your Biggest Venue Problems - Panel Speakers, Alicia Crosby, Fred Jacob, Audrey Nelson, Ian Ramirez, BB Webb

You get blamed for everything. Other wedding pros and couples think you are controlling. They don't understand that any misstep reflects on your venue. Ask our elite panel of experts for their proven solutions for everything that's vexing your venue.

  • Your venue questions answered live on stage
  • Open houses, bridal shows, tours, and live events
  • Solutions to venue problems big and small
Wedding Planner Convention

Wedding Planner Convention

Needle In The Haystack

Reach The Couples Who Hire Planners - Terrica, Chief Planner & Designer, Cocktails & Details

Planners who advertise to the general public waste 99% of their money. That’s because less than 1% of the population is engaged. Of that only one quarter will hire a planner. How do you reach just wedding couples and not break your advertising budget?

  • Instagram, Facebook, and Google organic leads vs. paid ads
  • How to befriend and profit from your local gown shops
  • Unique service and product offerings

The Visionary Planner

Wedding Trends For 2020 - Andrea Eppolito, Owner, Andrea Eppolito Weddings and Events

What do weddings and fashion have in common? Both have a wandering eye and are always ready to move on to the next haute thing. What’s in today is passé tomorrow. Discover celebrity planner ideas your couples will want next year.

  • Undiscovered color and texture combos
  • Trending themes
  • Outdoor elements that thrive indoors

Matchmaker

Pair The Right Vendors With Each Couple - Angela Proffitt, Event & Productivity Consultant

Wilted flowers, grilled entrées that are served cold, and a no-show minister. The couple is furious. Not because of your timeline or style skills, but because of a wedding pro that you recommended. It's up to you to come up with the best solution.

  • How to cover yourself if your vendors fail
  • When to fire someone from your referral list
  • Psychology tips to match the right vendor with each couple’s personality

It's Not Your Fault

But It's Your Problem - Donna Anello CSEP, President/CEO, Donna Anello Signature Events

You’ve spent months carefully planning this over the top garden wedding. Now a sudden storm is moving in. The DJ texts that he has laryngitis. The rental company delivered the wrong chairs and can’t be reached. The ring bearer knocked over the cake. It’s not your fault… but it’s your problem.

  • Strategies to prevent disasters through all phases of planning
  • Stories and solutions
  • Talk to the couple without causing hysteria

Midnight Madness

Set Boundaries With Your Couples - Sasha Souza, Owner, Sasha Souza's Consultancy for Creatives

Everyone says you should make your business more customer-centered. But what if she threatens, harasses, or constantly yells? How do you deal with midnight phone calls, and where do you draw the line?

  • Expectation checklist
  • Verbiage to take her off the ceiling
  • When should you say no

Uncoordinated

Convince Couples To Hire A Professional Planner - Renee Dalo, Owner and Lead Planner, Moxie Bright Events

There is no shortage of wedding planners. But your biggest competitor isn't the planner down the street... it’s her best friend Emily, venue coordinator Jessica, or DJ Chris. The ultimate threat is not hiring a planner at all. Show them the benefits of working with a pro, and the potential disasters of hiring a "friendor".

  • Tested sales scripts and email templates
  • Tips to explain the difference between independent planners and venue coordinators
  • Marketing mistakes planners make and how to avoid them
Disc Jockey Convention

Disc Jockey Convention

Creating Workflow Efficiency

Improve Your Sales Process by Utilizing Technology - Anthony Salas, Owner, Epic Entertainment

Tired of spending all day responding to emails that don't turn into leads? Stop wasting time staring at your computer screen and automate your sales process.

  • Real email templates that get responses
  • Trickle system outline to close sales
  • Technologies that do all the hard work

Scratching The Surface

Adapt Club DJ Techniques To Weddings - Jason Jani, Founder, SCE Event Group

Club disc jockeys have the advantage of crowds that share the same taste in music. But if you bring the club directly to a wedding reception, not all generations will appreciate it.

  • Which club DJ techniques translate directly to weddings
  • How to build momentum at a reception
  • Club DJ skills that make you a perfect wedding emcee

DJ Tech Toys

The Latest Gear That Drives Stellar DJ Performances - Dan Quinn, Owner, DQB Entertainment

To be booked solid, you must update your gear to stay relevant and competitive. There is more DJ and production technology than a DJ could ever need. Cut through the noise and understand the tech behind all the flashy new products.

  • Controllers, players, and mixers
  • Speakers and PA Systems
  • Wireless technologies and lighting

Treble Maker

Curated Playlists and Mixes That Book Clients - Rob Ferre, Owner, Life of the Party & Mike Walter, Owner, Owner, Elite Entertainment

Your first appointment with a wedding couple can feel like an awkward first date trying to find out their likes and dislikes. They are trying to decide if they can trust you with their important event. How do you collaborate with your couples to create the perfect balance of music to keep their guests on the dance floor all night long?

  • Create music customizations for your couples
  • Read your audience and master transitions
  • Platforms for obtaining music requests and creating playlists

Promoted

Boost Your Bank With Corporate And Charity Gigs - KC Campbell, CEO, Vox DJs

Corporate clients have some things your wedding couples don’t: annual events and bigger budgets. You might be booked every weekend until 2020, but you still have weekday openings. Fill those dates with high-paying, repeating corporate gigs. Charity performances give you solid cred with donors who can hire you for other high-end events.

  • How to get and keep corporate clients
  • Tips to become a skilled auctioneer
  • Online videos and reviews that appeal to corporate clients

Social Media Playlist

Social Media Strategy For 2020 - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

Laser focus your social media efforts in 2020 investing in the most important platforms for DJs and weddings. Think DJs can't grab brides' attention on Pinterest. Is it time to stop Facebooking? Start Snapchatting. Do you really need an Instagram story? Staci will teach you the best DJ hashtags to use, how to bypass music copyright issues when live broadcasting, and time-saving hacks to simplify the whole process.

  • Social media content tips for DJs
  • DJ mistakes with FB, Insta, Pinterest, and Blogging
  • Stand out from the crowd with live video
Catering & Cakes Convention

Catering & Cakes Convention

Feast Or Famine

Fatten Up Your Food Profit Margins - Roy Porter, Activities Director Engage Works and Catersource Ambassador

It’s not about what you make - it’s about what you keep. Fat profit margins make the difference between just getting by or saving enough to send your kids to college, take a vacation, and build your retirement.

  • Are high-end caterers really the most profitable
  • Bookkeeping tools that keep you on-track
  • How to analyze the profit from each event

Frosted

Next Year's Cake And Dessert Trends - Elaine Ardizzone, Founder and Owner, Sweet Cheeks Baking Co

The wedding cake is still the traditional wedding dessert, but today’s couples serve their guests more than yesterday’s designs. They look everywhere for cake inspiration: The texture of her wedding dress, their china pattern, or even the ceiling design from their reception venue.

  • Cake trend alert
  • Passed desserts
  • Delicious drinks that pair well

Two Plates Full

Sales Techniques To Fill Up Your Bank Account - Meryl Snow, Owner, Snow Storm Solutions/Feastivities Events

Of all the buying decisions for the wedding day, catering is the most complex. Caterers believe they must go for the close. It's not the close, its the open. How do you get them to make the final decisions and sign off?

  • Qualifying techniques that will close the sale
  • It's not about price
  • Learn how to stand out

Social Hour

Boost Bookings With Social Media In 60 Minutes - Jamie Quickert, Director Of Catering, Detroit Institute Of Arts

With more than 200 million posts tagged #food and 23 million #drinks, food and beverage photos are among the most popular. Potential clients love your content. How do you keep it coming without running out of new ideas?

  • Create next level content that encourages conversions
  • Use your personal social media to boost your company and your career
  • Never post these 5 food photo mistakes

Spice Up Your Menu

Fun Catering Trends For 2020 - Casey O'Brien, VP, 23 City Blocks Hospitality Group

Wedding couples are moving away from predictable menus. Fun and light-hearted nuptial fare is the headline for next year. It's all about action and interaction.

  • Three Cs of catering (and one is not chicken): clever, custom, and crafted catering
  • Futuristic beverage pairings, comfort foods with flair, and dessert stations that don't feel over-played
  • Menu Proposals - selling with design before taste

Mix It Up

The Special Sauce For Catering Pros - Jennie Cook, Owner & Executive Chef, Jennie Cooks Catering and Plant Based Parties

So many special ingredients blend together to create a recipe for success. Your couples demand transparency, innovation, and cutting edge ideas. They want to know how you create your dishes, serve your guests, and work gratuity in. Will there be enough food? It must be time for a tasting.

  • Tasting tips, tricks, and ideas to nail the sale
  • Real talk on hospitality and sustainability
  • The joy of working with planners
Wedding Photographer Convention

Wedding Photographer Convention

Love At First Light

Advanced Lighting Workshop - Vanessa Joy, Owner, Vanessa Joy Photography, Sponsored by Animoto

Why do 100-year-old images from master photographers stand the test of time? Some are because of the subject. Some are because of the pose. But all are because of the lighting. Manipulation of light adds the texture, luminosity, and color you need to make your wedding photos instant classics.

  • Natural light and off-camera flash techniques
  • Shoot softly in harsh sunlight
  • Add dimensionality to ordinary scenes

Flash Edit

How To Edit An Entire Wedding In 3 Hours - Stephen & Summer Gossett, Owners, Noveli Photography

You know when they’ve arrived home from their honeymoon because you received a text asking when the photos will be ready.  What if they received the images before their tan faded and their bags were unpacked?

  • Maximize your editing workflow to accomplish a 3 hour editing goal
  • Quick shooting wedding day tips to make editing a breeze
  • How to break down the culling process and use meta data to protect your images and help your SEO

Shutter Shock

Price List Templates From Real Photographers - Mark Zucker, Founder & CEO, Zookbinders

How much do you really make per hour? Do you count the many hours of post-processing work? Many photographers are shocked when they do the math. Pricing photography packages is more challenging than pricing products like food or flowers. Which wedding markets can bear more aggressive pricing? How do you price wedding packages for multiple photographers?

  • Best ways to monitor and raise your prices
  • Profitability cheat sheet
  • Market test new photography services and prices

Geared Up

New Must-Have Camera Features For 2020 - William Innes, Owner, William Innes Photography

We get it. What’s in your camera bag does not define you as a photographer, but it sure makes your job easier when you have the right tools for every situation. With new cameras and accessories being released at record speed, it’s hard to keep up, let alone decide what to spend your money on.

  • When to skimp and when to spend
  • Equipment that separates you from a hobbyist
  • Gear developments for 2020 and beyond

Poser

Award-Winning Location And Posing Techniques - Sal Cincotta, Owner, Creative Cinc

Not every ceremony provides the backdrop of the Four Seasons on Maui. Not every bride or groom is a professional model. What do you do when shooting locales and subjects are not ideal?

  • How to uncover unusual engagement locations
  • Dealing with scene clutter and poor natural light
  • Tips that turn any subject into a posing pro

Modern Exposure

Close Sales Through Social Media - Leah Faddis and Marcella Caldwell Co-Owners Leah Marie Photography

Successful photographers have one thing in common, they stay relevant. Social media gets you in front of your audience consistently. Each image gives you exposure to your potential customers and peers within the wedding industry.

  • Facebook, Pinterest, and Instagram tips
  • Tags, keywords, and influencers that get your photography business noticed
  • Mistakes for social media branding with your images
Wedding Florist Convention

Wedding Florist Convention

Petal Power

Dominate With Large Scale Floral Installations - CeCe Todd, Owner, CeCe Designs

Win the floral contract by offering large scale looks that inspire, surprise, and delight. Imagine a dreamy ceremony arch, a structured floral statement piece, and an ethereal pathway that creates a reception fantasy.

  • New, over the top floral backdrops
  • Pricing super-sized creations
  • Floral driven escort card decor

Hand Picked

How To Choose The Best Floral Employees - Bron Hansboro, Chief Creative, The Flower Guy Bron

You have flowers to buy, couples to book, and centerpieces that won’t arrange themselves. At some point in a successful business, you need extra help. Efficiently hire, train, and keep the best new staff.

  • Attract highly qualified seasonal and part time talent
  • Employee satisfaction and retention
  • Tasks you should never delegate

Arranged Marriage

Techniques For Exquisite Floral Installations And Luxury Designs - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

Decadent florals and lush greenery designs continue to be popular, but with a new twist. Storybook romance meets nature driven hues to make dreamy designs that are manicured and whimsical. Don’t forget to pack your fairy dust for a fun look behind the magic of flowers.

  • Floral Installations and floral walls
  • Structure and mechanic techniques to maximize profit
  • Create designs that get your competitors attention

Fleur-Ish

Grow Your Brand Through Social Media - Susan Davis, Owner, Design Sanctuary

Floral is the most visual wedding specialty. After all, your work is art! However, when you promote your creations online, social media seems like a bottomless pit that consumes images faster than you can create new ones. How do you find the time to consistently post on so many social media platforms?

  • Floral go-to guide that simplifies your social media to-do list
  • Eye-catching posts for your Website, Pinterest, and Instagram
  • 2 social media platforms that florists can bypass

Coming Up Roses

Find, Sell, And Close Wedding Couples - Ryan O'Neil, Owner, Curate

Expanding your floral business is like growing a garden. You can’t just plant some seeds and hope for the best. You need a proven plan to nurture new leads into sales. It’s easy to say you want to double your sales, but what does your actual sales action plan look like?

  • Prospect and track the cost of acquiring new wedding couples
  • Sales techniques for social and corporate selling
  • 3 things that stand in the way of a quick floral close

Green Thumb

Price For Maximum Floral Profit - Shelley Pearson, Owner, Expressions Of Love Florist

Florists always see green; but this rich hue should not be limited to your centerpieces. Green should be growing in your bank account, too. Pricing a wedding 18 months out can be tricky. How do you make sure you’re not leaving money on the table?

  • What to do when outside forces affect your original proposal
  • Common pricing pitfalls and how to avoid them
  • How much profit you must net from each event
Wedding Designer and Trend Convention

Wedding Designer and Trend Convention

Clairvoyant

Wedding Trend Predictions - Bron Hansboro, Chief Creative, The Flower Guy Bron

Gaze into our crystal ball for the 2020 trends. Get ahead of these dynamic changes and couples will trust your ideas, fresh perspectives, and savvy wedding expertise.

  • Curated trends for geo regions and price points
  • Texture, sustainability, fluid color schemes
  • Minimalist designs that exude decadence

Prism Break

Millennial Approved Seasonal Color - Heather Benge, Owner, Heather Benge Events

Winter brings ice blue frozen ponds, silver snowflakes, and mink-colored sweaters. Spring combines pepper green gardens, aspen gold sunshine, and sweet lilacs. Summer is the time of coral sherbert, hot pink flamingos, and aquamarine pools. Fall reveals tawny port wine, spruce trees, and autumn maple dreams.

  • Color palettes for 2020
  • Unlikely color combinations inspired by the seasons
  • Hue-driven design boards for practical applications

Sweet 16

Sixteen Creative Wedding Trends - Terrica, Chief Planner & Designer, Cocktails & Details

Looking towards a new decade, the most arresting wedding trends are anything but obvious. But how do you take a widespread trend and customize it for your couples in your geo-specific area?

  • Food and beverage, flowers, gown, venue, and decor ideas
  • Online influencers who stay ahead of the trends
  • Guest Experience winners and losers

Breaking Up Is Hard To Do

Passe Wedding Looks That Need An Ultimatium - David Caruso, Owner, Dynamic Events

We’ve had a good run with flower crowns and the color blush, but it’s time to move on. Rustic chic is getting on our nerves, and overdone signage is just too needy. DIY crafts and faux calligraphy are breaking our hearts. We are never, ever getting back together.

  • What trends to pick a fight with
  • Small details with large impact
  • Next year’s wedding décor that looks better than your ex
Wedding Videographer Convention

Wedding Videographer Convention

Shooting Star

Your Guide To Corporate Video Business - Jordan Bunch, Lumix Global Ambassador, Owner, Jordan Bunch Productions, and host of the Film Mavericks Show

Everyone loves a good wedding… but are they enough? To pay the bills and have money left over at the end of the month corporate video can be the answer.

  • 10 tips to win corporate jobs
  • Leverage your wedding video skills to become a corporate powerhouse
  • Web-series, documentaries, and podcasts

It's Not About The Video

Audio and Lighting Techniques for Wedding Videographers - Lindsey Conklin, Owner, Le Reve Films

The most important piece of equipment in your camera bag is not the camera. Proper audio and lighting are crucial to achieve a professional and cinematic experience.

  • Audio capture techniques
  • How to edit audio when things go wrong
  • Lighting techniques

Cinemagraphic Magic

How To Create, Market, And Brand With Cinemagraphs - Joe Switzer, Owner, Switzer Films

If a picture is worth a thousand words, a cinemagraph is worth a million. Cinemagraphs capture our attention with their ethereal qualities and help set your videography business apart from your competitors.

  • Determine which part of the image should be in motion, time saving tips, smart photo planning
  • Photoshop tricks that make your cinemagraph look professional not novice
  • How to make this add on a revenue generating machine for wedding and commercial clients
Gown and Tuxedo Shop Convention

Gown and Tuxedo Shop Convention

Talk Of The Gown

Marketing Techniques For Gown Shops - Melanie Little, Owner, Brilliant Bridal

Brides need to hear about your gown shop seven times before they book an appointment. How do you make sure she knows enough about your boutique to visit your shop and ultimately buy her dress?

  • Actionable steps to create a clear brand
  • Bridal shows: booth design ideas, appointments, fashion shows
  • Social media organic exposure vs paid ads

White Hot

Fight Against Big-Box, Online, And Local Competitors - Nayri Kalayjian, Wedding Fashion Expert

The gown industry is overrun with competitors. The bride wants to find her dream dress at the lowest price. She doesn't know your newest competitor's backstory. That they aren't current with their landlord and in poor standing with the top designers. How do you fight fair and still win?

  • Counter-programing against your competitors
  • 3 small details that mean everything
  • Tips when she price shops you against a discounter

Wardrobe Malfunction

Top Mistakes Gown Shops Make - Krysta York, Owner, Charlotte's Weddings

It’s Saturday after the holidays and every newly engaged bride wants an appointment. You should feel good, but you're stressed. It feels like you are working hard, but not getting ahead. What are you doing wrong?

  • Avoid the number one gown shop mistake
  • Understand why your customers buy and don’t buy
  • Ways to improve the bride's experience through lighting, layout, and giveaways

To Market We Go

Avoid Expensive Buying Disasters - Lynn Crandall, Owner, The Bridal Collection

Your goal is to implement a reasonable merchandising plan to increase sell-through. But market makes you dizzy with options if you don’t have a solid buying checklist. Where do you start?

  • Negotiate minimum purchases with designers
  • Analyze your inventory performance with key metrics
  • Interactive quiz to determine 2020 top performing dresses

Yes To Your Dress

Sales Techniques That Close Her On The First Visit - Stella Jones, Owner, Stella's Bridal

You know that the moment she leaves, your chance of a sale goes down by 50%. Discover the secrets that pave the way to matching a bride with her dream dress and keep her from shopping anywhere else.

  • The best way to pre-qualify the bride
  • Creative incentives to promote a quick buy
  • Scripts with the exact questions to ask

Everything But The Dress

Three Step Add-On Sales System To Increase Profit Margin - Wendy Rivera, Owner, Do You Speak Bride?

It is vital in selling bridal to never be “sales-y”.This effective 3-step system will empower your stylists to know the timing and techniques they need to lead the bride in each step of her entire wedding attire purchases, without ever leaving the zone of “friend”.

  • Timing is everything - it’s not just what you say, but when you say it
  • The powerful technique of “Building the Bridge”
  • The secrets to giving vital product information that empowers the bride to move forward, and what words translate to her as pushing, limiting, or controlling her

Social Hour

Social Media Tips For Gown Shops - Robin Garrison, Vice President, Better Bridal Group

Social media can make your gown shop look great. When brides see user-generated images and content, it gives your shop the social proof you need to get new customers.

  • Guide for actionable Insta content
  • Create your social brand with influencers
  • Relevant content and today’s bride
Wedding Beauty Convention

Wedding Beauty Convention

Vanity

Beauty Branding For Your Hair And Makeup Business - Katie Cotton, Owner, Cotton Rouge And Company

Millennials require a completely different marketing plan. They don’t respond to traditional methods like previous generations. Branding goes beyond wearing matching outfits and custom business cards. It’s not just about the look of your website, the font you use, or your color scheme. Learn how to create a successful campaign that appeals to today’s brides.

  • Authentic beauty brand messages
  • Turn online leads into in person appointments
  • How to create a cohesive brand image

Clean Beauty

Pretty Looks - Sans Harmful Ingredients - Cassandra McClure, Award Winning Clean Beauty Expert

The US hasn’t passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. Your brides are savvy. They want to know which ingredients are being applied to their face. Be ahead of the millennial trend toward health-conscious beauty.

  • Good products without all the additives
  • List of ingredients to avoid
  • Modify your makeup bag

Easy On The Eyes

What You Can Learn From Social Media Influencers - Laura Ryback, Owner, Laura Marie Artistry

The selfie generation allows a novice to master makeup tricks that were previously known only to professional makeup artists. Beauty vloggers have raised the social beauty bar. How do you mimic what she loves from her beauty influencers?

  • Best social media for your audience
  • Makeup tips for HD photography and social media posts
  • Before and after tutorial tips

The Oscar Goes To

Beauty Ideas From The Red Carpet - Victoria Caroleo, Owner and Artist, Victoria Elizabeth Official

Bridal beauty shouldn’t be basic, boring, or predictable. It just has to be flattering to the woman who is wearing it. Borrow ideas from the celebrities who set the trends.

  • Prep before you paint - skin care techniques, and quality products that all the celeb artists swear by.
  • Hair trends for the bride, mom, and maids
  • Latest in eyes, lips, and cheeks, tips to give the star treatment to every bride.

The Beauty Bar

Inquiries, Logistics, And Vendor Relationships - Jennifer Trotter, Owner, Lip Service Makeup

When hair and makeup artistry is your career choice, there are days when your job is definitely more business than blush. Learn techniques to manage your client's experience while making your job easier and more fun at the same time.

  • Crazy inquiries - how to handle unrealistic requests, understand what your client really needs
  • Become a logistic whiz - tips for assigning staff and no-fail planning to ensure you stay on schedule
  • Strategies to work with your vendor team successfully

Flawless

Beauty Price Lists - Katelyn McCullough, Owner, Elwynn + Cass

The average woman spends over $4,000 a year on beauty products and services. But she shudders at your price for the most important beauty day of her life. How do you get paid what you are worth?

  • Mobile beauty companies real price lists
  • Value add-ons to increase profit
  • Common mistakes beauty pros make when pricing their services
Photo Booth Convention

Photo Booth Convention

Less Selling More Telling

The Photo Booth Guest Experience - Rich Lange, Owner, Remarkable Receptions and Blue Bulb Photo Booth

Everyone has access to the same gear, booths, props, and backdrops. To get more than your fair share of the business you have to be different.

  • Brainstorm with the couple to create a custom photo booth experience
  • Surefire ways to close the photo booth sale
  • Over the top packaging

The Photo Booth Project

Props, Backdrops, And Customization - Caroline Winata, Owner, Giggle And Riot Funbooths

The gift of storytelling doesn’t just happen. A good visual storyteller is intentional about crafting their messages through imagery. Booth owners everywhere are learning to become better storytellers. Use customized props and backdrops to attract new customers, build brand loyalty, and upsell.

  • Fun theme ideas, photos, and backdrops
  • Guide to innovate with the help of your customers
  • Booth branding dos and don’ts

Fun Money

Why You Must Add A Photo Booth Now - KC Campbell, CEO, VOX DJs

Adding a photo booth to your service is so much more than just day of. Venues, planners, florists, beauty, and gown shops are waking up to the profit and marketing potential secrets that DJs have known for years. The social media aspect of a Photo Booth can propel your business to the next level.

  • Use a Photo Booth to launch your new online campaign
  • How a Photo Booth can help close the sale
  • Which Photo Booth features are needed for each specialty