Every DJ has a brand, whether intended or not. Your brand rules your business. A strong, identifiable personal brand elevates your company and lifts you above your competitors.
Why do some DJs consistently attract sexy clients and venues? It’s in the branding. If your vibe is salesy, stuffy, or outdated, you are silently turning away amazing gigs...regardless of how talented or experienced you are.
Many DJs fill up their Saturdays, but struggle to book events on the other days. Now you feel like all you do is turn down business for those same days... and it’s painful. There is a better way.
Nothing is as essential to the wedding reception as the DJ...except maybe the wedding couple. You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that will increase your value, raise your image to a celebrity-like level, and have clients choose their date based on your availability?
As a wedding DJ it’s easy to get in a creative rut. Without an endless stream of new ideas most of us end up reusing sets and forget to put the music first.
We have access to a wide range of music sources, but to create something unique can really blow couples’ minds and raise the bar for what is expected from a DJ...and it isn’t that hard to do.