WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2026 Conference runs November 17-19, 2026

Earlybird Ticket $245 through Sunday, May 11

DISCOUNT DEADLINE May 10, 2026

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2026 Conference runs November 17-19, 2026

Earlybird Ticket $245 through Sunday, May 11

DISCOUNT DEADLINE May 10, 2026

Agc

Wedding Officiant Seminars

Forever Hold Your Price:Break Your Current Price

Laura Cannon, President, International Association of Professional Wedding Officiants

The market landscape for professional officiants has undergone substantial change. Inexperienced online officiants are popping up everywhere. They undercut established pros and undermine your role as the officiant. How do you earn the higher prices you are worth?

  • Price competitively for profit
  • Differentiate your services as a pro
  • Build officiant package pricing

Celebration:Officiant Sales Techniques

Bethel Nathan, Ceremonies by Bethel and SD Marriage Services

Officiants are often viewed as the least significant hire. How do you book more weddings and become the most sought-after officiant in your area?

  • Break through to preferred vendor lists
  • What top planners look for in an officiant
  • First visit closing techniques

Vow To Succeed:Marketing For Officiants

Alan Katz, Presiding Officiant, Great Officiants

Wedding couples have a plethora of officiants to choose from. How do you stand out in an over-crowded market?

  • Marketing and PR for officiants
  • Neutralize a bad review
  • Network like a pro

Inspiration:Ceremony Vows And Trends

Maria Romano, True Love Knots

Wedding vows are deeply personal. They add meaning to the most important part of the wedding day. Couples want to write their own vows but rarely know where to start. Be the guide your couples need and help them to create vows that are heartfelt and unforgettable.

  • Vow checklist
  • Sample vows
  • Unique ceremony trends

Endless Love:Level Up Your Officiant Reviews

Future wedding couples look closely at officiant reviews. They trust those who have been married before them to guide their decision to pick the best officiant. Couples want to feel comfortable that you share their values and ceremony vision.

  • Proven email and video testimonials
  • Motivate couples and guests to review you
  • Fix a negative review

Blended:International Ceremony Ideas

Inclusivity takes center stage in many modern weddings. Officiants are adapting their ceremonies to cater to diverse cultures, traditions, and backgrounds. Many ceremonies are now a fusion of customs, ensuring that every guest feels part of the celebration.

  • Interactive experiences
  • Tech-savvy ceremonies
  • Shared anecdotes and personalized rituals

Endless Love:Level Up Your Reviews

Chris Shelley, Wedding Celebrant and Author

Future wedding couples look closely at officiant reviews. They trust those who have been married before them to guide their decision to pick the best officiant. They want to feel secure that you share their values and can bring their ceremony vision to life.

  • Motivate couples and guests to review you
  • Best written video testimonials
  • Market and promote through reviews

Off Script:Officiant Open-Mic Discussion

Clint Hufft, Celebrant and Celebrity Officiant

You are not alone. Officiants around the country experience the same frustrations that you do. This open-mic seminar brings together the best officiants to discuss ideas, problems, and solutions.

  • Answers to officiant challenges
  • AI - help or hindrance
  • Who are your real competitors