Laura Cannon, President, IAPWO

Officiants average only 1% of the wedding budget. How do you get a bigger piece of the pie? The market landscape for professional officiants has undergone substantial changes. Unprofessional competitors pop up everywhere. They undercut your pricing. How do you price for profit?

• Build and break officiant package pricing
• Price creatively for max profit
• Become the only officiant they trust

Mark Allen Groleau, Founder, Unboring! Wedding

Couples want to tell their love story. As the officiant, it’s your job to make their ceremony unique, fun, and personal. Discover the story-writing formula that cuts the time to develop and produce a customized ceremony.

• Insider tips to guarantee a perfect story
• When to use AI
• Questions to ask every couple

Bethel Nathan, Owner, Ceremonies By Bethel and Elevate By Bethel

Officiants don’t have the same advertising budget that other wedding businesses do. Find out how you can have a substantial marketing impact without draining your bank account.

• Officiant advertising when to save/spend
• Niche, destination, online, social media marketing
• Visual branding dos and don'ts

Steve Fredlund, Author, Speaker, Officiant, Humanitarian

Stories are life… and life is a series of stories. Draw out the narratives that bring your couple’s love story to life while making each guest feel valued.

• Targeted interviews in your ceremony process
• Active listening strategies
• Creative storytelling methods

Chris Shelley, Wedding Celebrant, Speaker, & Author

Why do less-experienced, less-talented competitors book more weddings and command a higher price than you do? Because they have better sales skills, and it's time to change that. Discover the highly-effective, yet still dignified, sales techniques that you can apply to your business today.

• Establish your role with potential couples
• Effective and flexible sales strategies
• Words that negate your competition

Donna Forsythe, Director, Celebrant Academy

As an officiant, you are the only wedding-related service that isn’t optional. Couples can get married without the rings, cake, or flowers. But they can’t get married without you. How do you convince the couple that you are their best choice?

• Paid advertising vs organic SEO
• Most effective marketing tools for officiants
• Profitable networking with wedding pros

Maria Romero, Owner, True Love Knots

Weddings can be stressful. Your pre-wedding meetings with a wedding couple reduce day-of surprises, but now the stepmother wants to be in charge of the readings. How do you spotlight family members without surrendering the mic?

• Sample pre-wedding questionnaire
• Conflict-free rehearsals
• Exes, drunks, and egos