Planners who advertise to the general public waste 99% of their money. That’s because less than 1% of the population is engaged. Of that percentage only one quarter will hire a planner. How do you reach just wedding couples and not break your advertising budget?

• Instagram, Facebook, and Google organic leads vs. paid ads
• How to befriend and profit from your local gown shops
• Unique service and product offerings

What do weddings and fashion have in common? Both have a wandering eye and are always ready to move on to the next haute thing. What’s in today is passé tomorrow. Discover celebrity planner ideas your couples will want next year.

• Undiscovered color and texture combos
• Trending themes
• Outdoor elements that thrive indoors

Wilted flowers, grilled entrées that are served cold, and a no-show minister. The couple is furious. Not because of your timeline or style skills, but because of a wedding pro that you recommended. It's up to you to come up with the best solution.

• How to cover yourself if your vendors fail
• When to fire someone from your referral list
• Psychology tips to match the right vendor with each couple’s personality

You’ve spent months carefully planning this over the top garden wedding. Now a sudden storm is moving in. The DJ texts that he has laryngitis. The rental company delivered the wrong chairs and can’t be reached. The ring bearer knocked over the cake. It’s not your fault… but it’s your problem.

• Strategies to prevent disasters through all phases of planning
• Stories and solutions
• Talk to the couple without causing hysteria

Everyone says you should make your business more customer-centered. But what if she threatens, harasses, or constantly yells? How do you deal with midnight phone calls, and where do you draw the line?

• Expectation checklist
• Verbiage to take her off the ceiling
• When should you say no

There is no shortage of wedding planners. But your biggest competitor isn't the planner down the street... it’s her best friend Emily, venue coordinator Jessica, or DJ Chris. The ultimate threat is not hiring a planner at all. Show them the benefits of working with a pro, and the potential disasters of hiring a "friendor".

• Tested sales scripts and email templates
• Tips to explain the difference between independent planners and venue coordinators
• Marketing mistakes planners make and how to avoid them