Agc

Wedding Planner Seminars

Who's The Boss:Every Couple Thinks They're A Planner

Renée Dalo, Speaker, Educator, Author

Does TikTok teach couples everything about wedding planning? No, no, and no. Endless scrolling can’t replace your years of experience, industry connections, and problem-solving under pressure. Educate your couples on the value of booking a professional - because a two-hour YouTube scroll doesn’t come with a degree in wedding planning.

Reframe your value as a professional plannerr
Sales techniques for know-it-all couples
What they can't do without you

Daydream Believer:Turn Creativity Into Profit

Irene Katzias, Owner, Irene + Co Events

Ideas come to you so quickly you barely have time to write them down. Before bed, in the shower, and when you don’t expect it. Creativity is the part of wedding planning that attracted you to join the industry. It’s the fun part. How do you monetize your ideas and get paid for your original designs?

2D and 3D tools that create market-ready visuals
Sell your visions and designs
Leverage tech to enhance your portfolios

PRICED AND POWERFUL :A Pricing Framework That Works

Terrica, CEO, Wedding Pro Workshop

Pricing is the most asked-about topic in the wedding industry. Pricing is also one of the most misunderstood, regardless of how long you've been in business. New planners undercharge because they're afraid to ask for more. Experienced planners undercharge because their pricing hasn't kept up with their value. Get a clear, actionable framework for evaluating, building, and presenting pricing with confidence.

Audit your pricing against your real costs and market position
Steps to structure packages that reflect your expertise
Exact wording that makes higher prices feel natural

Besties:Onboard New Wedding Vendors

Jordan Xu, AIFD, CFD, PFCI

If you receive another email asking, “How do I get on your preferred vendor list?” you’re going to scream. In your market there is untapped wedding talent. But after a full week of work, the last thing you want to do is spend the time recruiting. How do you keep your vendor list fresh without wasting time?

How to vet the best local talent
Interview questions for new vendors
Set new vendors up for success

Plan. Post. Prosper:Social Media For Planners

Social media isn’t just for likes. It helps couples decide which planner they trust enough to hire. Random posts to fill the social media void won’t get you booked. This strategic revenue-driving content will.

Consistent stress-free posting system
Social media strategies for planners
Content that converts views into inquiries

Visual Harmony:Color Theory

Brian Green, Chief Event Architect, ByBrianGreen

Color theory is the cornerstone of visual design, and few occasions demand design precision more than weddings. Thoughtfully chosen color combinations set the structure, mood, and tone that shape the entire aesthetic.

How wedding colors evoke emotion
Color wheel fundamentals and color harmony
Playful and seasonal combos

Signature Soirees:Design Styles That Increase Bookings

Andrea Eppolito, Andrea Eppolito Events

With so many planners to choose from, your designs and portfolio become your irreplaceable selling point. Top planners don’t follow trends, they create them. Discover how your aesthetic sets you apart from your competition.

Planner portfolios that convert into new bookings
Luxe floral, linens, and details
Advanced design strategies that elevate your brand

Organized Chaos:When Your Plan Falls Apart