Terrica, CEO, Terrica Inc & Wedding Pro Workshop

If you hear another lecture about charging what you’re worth, you’ll roll your eyes and walk out the door. You need a practical approach to evaluate your planner price list. Maximize your profit while maintaining a realistic price point for your area.

• All-inclusive, day-of, and hourly packages
• Calculate the most profitable approach
• Upsell and additional streams of income

Margaux Fraise, Owner & Creative Director, Harmony Creative Studio

As a wedding planner, it’s your job to stay up on trends, social media shifts, and industry changes. Being up-to-date isn’t just a flex - it’s a strategy. Sharpen your awareness for better pipelines, stronger sales, and more referrals.

• Trend inspiration through pop culture and social media
• Top trends to increase sales
• Practical tools to stay current without burnout

Andrea Eppolito, Owner, Andrea Eppilito Weddings & Events

Luxury is never sold on logic. It’s based on aspiration, storytelling, and status. Every planner wants to work with the One-Percenters. But where do you start? How do you create demand? Discover the best methods to sell using emotion, not price.

• Luxury leads and where to find them
• The power of exclusivity
• Strategies to command premium pricing

Nikita Thorne, Head of Strategy Marketing, Guides for Brides

Turn your social feeds into lead-generating powerhouses. Attract engaged couples and build instant trust. Drive inquiries for your wedding planning business.

• Platform-specific hacks that attract your ideal couples
• Social media posts that generate qualified leads
• Create content loved by couples and algorithms

Brian Green, Chief Event Architect, ByBrianGreen

Every timeline looks flawless the day BEFORE the wedding. But what happens when the officiant gets stuck in traffic, the kitchen sets off the fire sprinklers, and the photos go over by 30 minutes? Make your timelines indestructible.

• A detailed approach to better timelines
• Disaster-proof your events
• Sample timelines from award-winning planners

Renee Dalo, CEO, Moxie Bright Events

Wedding couples’ power has passed a tipping point. They have more information and options than ever before. The average couple inquires with multiple planners before setting an appointment. How do you secure a consultation and ultimately the sale?

• Sales psychology through emotion
• Sample planner packages
• Craft your compelling planner stories

Jordan Xu, Owner, Emily Jordan Events

As a planner, you’re used to doing everything…but to really grow your business you can’t do it alone. You need to expand your team but you’re too busy to figure out an action plan. Are you ready? Where do you start?

• Optimal time to hire staff
• Where to find new talent
• Onboard new team members