WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Apr 24, 2021

Menu

WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Apr 24, 2021

Agc

Wedding Venue Seminars

150 Seminars

Venue Vitals - Top 10 Venue Priorities: Kinsey Roberts - Owner, Vista View Events at Open Heart Ranch, And She Creates Business

Where do wedding couples start when they’re ready to book a venue? The wedding venue sets the backdrop for the wedding, and is the first major step in their planning process. How do you make sure that YOUR venue goes to the top of their list?

  • Social media and styled shoot strategies
  • Profit more from smaller weddings
  • Video Marketing

The Price Is Right : Don't Leave Money On The Table: Julia Henning - Wedgewood Weddings

Charge too much, and nobody books. Charge too little, and you work for nothing. If your venue is losing money, you can’t make it up on volume. Maximize your prices for every season and day of the week.

  • Discounts, promotions, and packages
  • Internal data that confirms your Pricing Power
  • Venue-only vs All-inclusive vs Catering

Open House : Tips For Venue Tours And Sales Appointments: Ian Ramirez, Co-Owner, Madera Estates

Without a venue tour, the wedding couples rarely book. Unfortunately, most venues only offer scripted tours that feel contrived. Put some magic into your venue tours and the wedding couples under contract.

  • Make your tours feel more personal
  • Streaming vs in-person tours
  • Add emotion back into your tours

Curated : Modern Marketing For Venues: Scott Crumpton - Owner, White Stone Marketing

Engaged couples are particular. They’re not afraid to speak their mind and ask for what they want. Most of them do their research before contacting you. What is the best way to market to your couples?

  • Marketing ideas from successful venues
  • Test, refine, and implement proven ROI strategies
  • Tips for online marketing

On The Books : Venue Sales Techniques: Alan Berg CSP, Global Speaking Fellow

As a venue, you’re one of the first stops on the wedding planning checklist. It would be great if every wedding couple just let you know, “Okay, I’m ready to book.” Sometimes they make it clear, but more often they play hard-to-get. Watch for their hidden buying signals and know the exact moment to close the sale.

  • Ways to avoid decision paralysis
  • Eliminate these bad sales habits
  • When you should ask for the sale

Fixer Upper : Position Your Venue For Profit: Andrea Eppolito - Owner, Andrea Eppolito Weddings and Events

The venue down the street has every Saturday booked, looks pristine, and has an amazing social media presence. From the outside, they have it figured out. But internally, their venue is a mess. Venue overhead is huge. If you aren’t careful, it’s easy to get in over your head. Turn your capital- intensive business into a money-making machine.

  • Hidden revenue streams
  • Action plans to increase your annual profits
  • When to reinvest in your property