Top 10 Venue Priorities:Kinsey Roberts , Owner, Vista View Events at Open Heart Ranch, She Creates Business
Where do wedding couples start when they’re ready to book a venue? The wedding venue sets the backdrop for the wedding, and is the first major step in their planning process. How do you make sure that YOUR venue goes to the top of their list?
Don't Leave Money On The Table:Julia Henning, Wedgewood Weddings
Charge too much, and nobody books. Charge too little, and you work for nothing. If your venue is losing money, you can’t make it up on volume. Maximize your prices for every season and day of the week.
Tips For Venue Tours And Sales Appointments: Ian Ramirez , Co-Owner, Madera Estates
Without a venue tour, the wedding couples rarely book. Unfortunately, most venues only offer scripted tours that feel contrived. Put some magic into your venue tours and the wedding couples under contract.
Modern Marketing For Venues:Scott Crumpton, Owner, White Stone Marketing
Engaged couples are particular. They’re not afraid to speak their mind and ask for what they want. Most of them do their research before contacting you. What is the best way to market to your couples?
Venue Sales Techniques:Alan Berg CSP, Global Speaking Fellow
As a venue, you’re one of the first stops on the wedding planning checklist. It would be great if every wedding couple just let you know, “Okay, I’m ready to book.” Sometimes they make it clear, but more often they play hard-to-get. Watch for their hidden buying signals and know the exact moment to close the sale.
Position Your Venue For Profit:Andrea Eppolito, Owner, Andrea Eppolito Weddings and Events
The venue down the street has every Saturday booked, looks pristine, and has an amazing social media presence. From the outside, they have it figured out. But internally, their venue is a mess. Venue overhead is huge. If you aren’t careful, it’s easy to get in over your head. Turn your capital- intensive business into a money-making machine.