Where do wedding couples start when they’re ready to book a venue? The wedding venue sets the backdrop for the wedding, and is the first major step in their planning process. How do you make sure that YOUR venue goes to the top of their list?

• Social media and styled shoot strategies
• Profit more from smaller weddings
• Video Marketing

Charge too much, and nobody books. Charge too little, and you work for nothing. If your venue is losing money, you can’t make it up on volume. Maximize your prices for every season and day of the week.

• Discounts, promotions, and packages
• Internal data that confirms your Pricing Power
• Venue-only vs All-inclusive vs Catering

Without a venue tour, the wedding couples rarely book. Unfortunately, most venues only offer scripted tours that feel contrived. Put some magic into your venue tours and the wedding couples under contract.

• Make your tours feel more personal
• Streaming vs in-person tours
• Add emotion back into your tours

Engaged couples are particular. They’re not afraid to speak their mind and ask for what they want. Most of them do their research before contacting you. What is the best way to market to your couples?

• Marketing ideas from successful venues
• Test, refine, and implement proven ROI strategies
• Tips for online marketing

As a venue, you’re one of the first stops on the wedding planning checklist. It would be great if every wedding couple just let you know, “Okay, I’m ready to book.” Sometimes they make it clear, but more often they play hard-to-get. Watch for their hidden buying signals and know the exact moment to close the sale.

• Ways to avoid decision paralysis
• Eliminate these bad sales habits
• When you should ask for the sale

The venue down the street has every Saturday booked, looks pristine, and has an amazing social media presence. From the outside, they have it figured out. But internally, their venue is a mess. Venue overhead is huge. If you aren’t careful, it’s easy to get in over your head. Turn your capital- intensive business into a money-making machine.

• Hidden revenue streams
• Action plans to increase your annual profits
• When to reinvest in your property