WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2026 Conference runs November 17-19, 2026

Earlybird Ticket $245 through Sunday, May 11

DISCOUNT DEADLINE May 10, 2026

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

2026 Conference runs November 17-19, 2026

Earlybird Ticket $245 through Sunday, May 11

DISCOUNT DEADLINE May 10, 2026

Agc

Wedding Venue Seminars

The Venue Report:Exclusive Data And Strategies

Shannon Tarrant, Co-Founder, Wedding Venue Map

Venues share what works, what fails, and what they do to fill their calendars right now. From booking patterns to buyer behavior and AI-driven search, this report shares exclusive insights from real data and practical strategies that you can apply immediately.

  • 100+ venues tell their struggles and solutions
  • Cringe venue mistakes
  • Cring venue mistakes that lose bookings

Just One Look:Close On Their First Visit

Ian Ramirez, Co-Owner, Madera Estates and Co-Founder Venue Help Desk

Venue choice is a couple’s biggest decision. More than ever, they decide on their own, without input from parents or friends. They gravitate toward multiple site tours to feel they’ve considered enough options. However, once they’ve left your property, your chance of booking goes down. How do you calm their anxieties and have them feel comfortable enough to book you during their first visit?

  • Be the best choice in a crowded market
  • How to reflect their story and style
  • What today’s couples really want

Defy Gravity:Make Objections Fly Away

Does it ever feel like a couple is looking for every reason not to book you? Do objections really signal that they’re ready to buy? They saw you online, emailed and texted for two months straight, and went on a venue tour. Now it’s time to get that Docusign…signed.

  • Perfect responses to venue sales objections
  • Smart sales techniques
  • Get indecisive clients to commit

Smooth Operator:How To Run A Venue Like A CEO

Tirzah Caffee, Venue Owner & Coach

The best-run venues don’t rely on luck. They build leadership and systems. Discover the exact team-building and operational strategies that help venue owners scale with clarity and confidence.

  • Venue roles and hiring strategies
  • Lead a venue team that lasts
  • Scale venue operations without burn-out
  • Be Our Guest:Ultimate Venue Tours

    Shannon Tarrant, Co-Founder, Wedding Venue Map

    Online articles tell couples which questions to ask on their venue tour. They ask about catering, prices, inclement weather, and rules. But you need to direct the tour and bring the magic they can only get from your venue. How do you handle their need for control, but still remain in the driver’s seat?

    • Lead tours with a clear structure
    • What to say and what to skip
    • Turn exclusive perks into booking decisions

    Venue 911:Disaster-Proof Your Events

    Fire alarms during the ceremony. Extreme hail storms. Drunk fights. Broken air conditioners. Not enough food. Stolen cars. Fainting best man. Just one mis-handled crisis turns their dream wedding into a nightmare.

    • Anticipate and prevent common wedding disasters
    • Emergency plans for each of your staff
    • Real stories and solutions

    Virtual Venue:Software That Streamlines

    Wedding venues have way too much to keep track of: leads, emails, reviews, tours, and timelines. New software systems give your venue room to breathe. Wouldn’t it be nice to have templates that make a successful venue run more smoothly?

    • Lead magnet worksheets
    • Templates for real venue workflows
    • Organize your forms and get back your sanity

    Contract Pending:Handle Venue Sales Objections

    Dana Kadwell, Owner, Hustle + Gather

    “It’s beautiful, but…” There aren’t enough parking spots. The getting ready area is too small. It feels tight for our guest count. It’s more than we wanted to spend. No venue is perfect. When a couple gets serious, objections are inevitable. Your job is to handle them with the expertise it takes to get a signed contract.

    • Top 7 venue sales objections
    • Specific phrases that build trust
    • Framework for couples to compare venues

    Exit Ramp:Venue Owner Retirement

    Lauren Tankersley, CEO, 828 Venue Management

    Tired of the day-to-day stress of being a venue owner? Got a Bucket List you haven’t even touched? There are more options than you might think.

    • Venue sale, lease, or management
    • Drive the highest value for your venue
    • Worst exit mistakes

    AI For Venues:Lead, Follow, or Get out of the Way

    Alan Berg, CSP, FPSA, Global Speaking Fellow, Author, Consultant

    AI is changing how venues respond to inquiries, communicate, and manage their sales process. Some venues already use AI to save hours, respond faster, and turn more conversations into booked events. Discover practical ways AI helps you work smarter without losing the personal touch that makes your venue unique.

    • Use AI to improve inquiry replies and follow-ups
    • Turn reviews and website into stronger sales messaging
    • Simple AI tools to save time and sell more effectively