Scott Crumpton, Owner/Founder, White Stone Marketing

As soon as couples view your venue, they are sold. But what if they have never heard of you? What if your website didn’t show up in their online search? What if only your competitors make it to the first page of Google? It’s time to update your knowledge of online search.

• Best way to do an online competitor analysis
• Increase your local rankings on search engines
• Google images and blog performance metrics

Amy Collins, Owner, The Collins Off Main & Amy Grace Events

Think of your open house as the ultimate styled shoot. Be sure it highlights all of your venue’s most sell-worthy features. Not only will your couples see your venue in its best light, they will envision their wedding at your property.

• Ideas for themed open houses
• Pre-tour warm up
• Venue tour playbook

Alan Berg, Author/Professional Speaker/Business Consultant

Dear venue salespeople, you’re fierce. You are the extreme athletes of the wedding business. You live in a world with no guarantees, too much competition, and no shortage of rejection. Your job is tough and that’s why this presentation is dedicated to you.

• Three biggest mistakes venue sales teams make
• Express what's different about your venue
• When and how to talk about price

Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com

Venues have the most complicated legal relationships with their couples. No other wedding specialty has a bigger potential liability. You have enough to worry about. Let the Wedding Industry Law Expert set your mind at ease.

• Deposits, refunds, and reschedules
• Expensive contract fails
• Require this from preferred vendors

Abigail Olaya, CEO, Olaya Events & Company

You are only as good as the people you surround yourself with. As a venue owner, your opinion is valuable. Sometimes the most talented wedding pros in the industry aren’t easy to work with. How do you determine who makes the cut?

• Referral-based commissions
• When to fire a wedding pro
• Preferred vendor training

Tom Chelednik, COO, Venue Profit Pro

Fifty percent of a couple’s wedding budget is spent with the venue. Looking to profit more from each event? When is it okay to negotiate? How do you know when your prices are too low or too high? Find out how to price for profit.

• Sample venue price-lists
• Discounting, negotiating, and upsells
• Packages that add value but increase profits

Ian Ramirez, Venue Director, Madera Estates

You experience some magical moments as a wedding venue owner. You get to meet great people and make couples' dreams come true. Nothing beats those days. But the truth is… the hours are long, the expenses are many, and the pressure is never-ending. Stop playing the venue owner guessing game and start implementing an all-encompassing action plan that leaves nothing to chance.

• Themed open houses, influencer events, and styled shoots
• Top three ways to level up your social media
• Best venue marketing strategies