Where do wedding couples start when they’re ready to book a venue? The wedding venue sets the backdrop for the wedding, and is the first major step in their planning process. How do you make sure that YOUR venue goes to the top of their list?
Charge too much, and nobody books. Charge too little, and you work for nothing. If your venue is losing money, you can’t make it up on volume. Maximize your prices for every season and day of the week.
Without a venue tour, the wedding couples rarely book. Unfortunately, most venues only offer scripted tours that feel contrived. Put some magic into your venue tours and the wedding couples under contract.
Engaged couples are particular. They’re not afraid to speak their mind and ask for what they want. Most of them do their research before contacting you. What is the best way to market to your couples?
As a venue, you’re one of the first stops on the wedding planning checklist. It would be great if every wedding couple just let you know, “Okay, I’m ready to book.” Sometimes they make it clear, but more often they play hard-to-get. Watch for their hidden buying signals and know the exact moment to close the sale.
The venue down the street has every Saturday booked, looks pristine, and has an amazing social media presence. From the outside, they have it figured out. But internally, their venue is a mess. Venue overhead is huge. If you aren’t careful, it’s easy to get in over your head. Turn your capital- intensive business into a money-making machine.