LAS VEGAS CONVENTION CENTER
Begins November 12, 2024
Concludes November 14, 2024
Michelle Ellis, Owner, McEllis Brides
Dive head-first into gown trends for next season. Designers showcase their best collections. Throwback looks are getting redesigned and they look oh so good. The colors are scrumptious and go beyond snow white, boring beige, and indecisive ivory. Discover the creative looks that float off the racks.
Stella Jones, Owner, Stella’s Bridal
Gown and Tux shops supposedly have a higher profit margin than a typical retail store. Why doesn’t it feel that way? Some seasons, you feel defeated and overextended. How do you boost your profit margins to pay your employees, buy new merchandise, and actually take a vacation?
Shafonne Myers, Founder, Pretty Pear Bride
You manage your staff, keep track of shipments, and have endless sales appointments. There is never enough time to create an organized social media plan. Wedding dresses and men’s formalwear are the most photographed elements of the wedding day. Unleash the power of your fashions and supercharge your social media posts.
Maryam Attia, Owner, Gigi’s Bridal
There are over 9,000 wedding salons in the United States. With so many competitors, styles, and designers it’s tempting to want to capture the attention of each buyer. But what if finding your shop’s niche creates your cohesive brand?
Nayri, Wedding Fashion Expert, Lovella Bridal
The client experience means everything. A first-visit experience that feels customized builds rapport and trust, but some brides and grooms are difficult to connect with. If they walk out the door, your success rate plummets. How do you close on their first visit?
Jacquie Westney, Owner, Wedding Angels Bridal Boutique
The right visuals help persuade brides to buy. Your salon environment directly impacts your clients’ shopping decisions. Fortunately, gown shop owners can increase sales by using subtle psychological tools.
Jen Trotter, Owner, Lip Service
Weddings are down, competitors are springing up on every corner. Selling stunning gowns isn't enough....you also have to ensure your entire team knows how to deliver flawless customer service that makes every bride say YES.