WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE May 15, 2021

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE May 15, 2021

Agc

Gown and Tuxedo Seminars

150 Seminars

All Dressed Up : Maximize Your Sale To Each Bride: Krysta York - Owner, Charlotte's Weddings & More

Less gown and tux shop traffic doesn’t have to mean less profit. Make the most of each bridal opportunity with additional services and products.

  • Create personalized, upgraded experiences
  • Sell smarter with high-margin accessories
  • Unique packages for today's bride

Help Wanted : Hiring, Firing, And Everything In-Between: Courtney Wetzel - Owner, Blush Bridal & Floral

A survey of gown shop owners named staffing and managing employees as one of their biggest challenges. Without a good team, you are handcuffed to your bridal salon. No time for vacations, kid’s sports, or just a lunch out. How do you find a team that sells better than you do?

  • Identify, find, and attract the right staff
  • Three key ingredients for an effective training system
  • Coach your team members to the top

Digital Dress Influence : Increase Traffic With Easy Social Media Tips: Nayri - Wedding Fashion Expert/Lovella Bridal

Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?

  • Online branding mistakes
  • Quickly plan your monthly social media content
  • Gown pics and videos get appointments

Size Up : Grow Your Gown And Tux Shop: Natalie Harris - Owner, Renegade Bridal

Your shop must be strong enough to compete against both national retailers and local newcomers. With new online and in-store competitors popping up, you can still grow your salon in this crazy competitive environment.

  • Sell aggressively with niche branding and marketing
  • What your inventory says about your salon
  • Imaginative photo shoot idea

Pretty Profits : Maximize Your Gown Shop's Profitability: Jacqui Wadsworth - Owner, The Gilded Gown

Most gown shop owners are overworked and underpaid. It’s time to write yourself a bigger paycheck and run a more profitable gown shop.

  • How to sell gowns off the rack for max profit
  • Utilize your free Google listing on Google maps
  • True costs of selling a dress

Little White Dress : Epic Purchasing Mistakes: Stella Jones - Owner, Stella's Bridal

Tastes are changing and not all designers are keeping up. It’s easy to get swept up in the emotions and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top of mind.

  • Checklist and performance metrics for next season's best selling gowns
  • Elopement and micro wedding dresses and best sample sizes
  • When it's time to break up with a designer