Less gown and tux shop traffic doesn’t have to mean less profit. Make the most of each bridal opportunity with additional services and products.
A survey of gown shop owners named staffing and managing employees as one of their biggest challenges. Without a good team, you are handcuffed to your bridal salon. No time for vacations, kid’s sports, or just a lunch out. How do you find a team that sells better than you do?
Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?
Your shop must be strong enough to compete against both national retailers and local newcomers. With new online and in-store competitors popping up, you can still grow your salon in this crazy competitive environment.
Most gown shop owners are overworked and underpaid. It’s time to write yourself a bigger paycheck and run a more profitable gown shop.
Tastes are changing and not all designers are keeping up. It’s easy to get swept up in the emotions and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top of mind.