It’s not how much you sell. It’s how much you keep. Profit margins and overhead make all the difference. Are you just getting by? Or are you saving enough to send your kids to college, take a vacation, and build your retirement?

• The most profitable designers
• Tools to increase profitability
• Analysis of gown shop margins

Natalie Harris, Owner, Renegade Bridal

Never underestimate the persuasive power of your visuals. Your salon environment directly affects brides’ shopping decisions. Fortunately, gown shop owners can increase sales by using what social scientists have known for decades.

• How your shop layout can be a mighty salesperson
• Window display ideas that connect with brides
• Best placement of mirrors, accessories, and check out stations

Bryan Lopez, Founder, EverBridal

Are you burning money on social media ads? Are you wasting time with unqualified leads? Discover a predictable and consistent method to scale your business without relying on outdated marketing tactics.

• Up level the bridal and tux experience
• Measure your marketing efforts
• Create an appointment booking machine

Nayri, CEO, Lovella Bridal

Styles change quickly. Customer tastes can evolve even faster. At Market, it’s easy to get excited and over-buy for the upcoming season. Before you commit to your next collection, learn an action plan that keeps your bank balance high and excess inventory low.

• Inventory evaluation - what passes the test
• Predict the best-performing inventory & gown trends
• Designers with high-profit margins

Alex Baca-Rodriguez, Editor, Belle The Magazine
Ann Campeau, Owner,GARNET + grace bridal boutique
Diana Ganz, Co-Founder, SuitShop

The top thought leaders in the wedding gown and tuxedo industry answer your tough questions.

Learn directly from our experts how to navigate the rapidly-changing world of gown and tux shops.

No topic off-limits.

Shafonne Myers, Owner, Pretty Pear Bride

The sales process has changed. You know that the conversation begins online before they set up their first appointment. In sales, there are no guarantees, too much competition, and no shortage of rejection.

• Sell your gowns on the first visit
• Words to use and avoid
• Unexpected sales starters

Jacqui Wadsworth, Owner, The Gilded Gown

For bridal salons, Saturday has always been the most profitable day of the week. Reach the maximum number of brides on all days, not just Saturdays. Get serious about your branding and the algorithms that achieve your sales appointment goals.

• Best branding through social media, Google, and website
• Paid and organic advertising tips and tricks
• Reach the max number of new clients