WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 31, 2024

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 31, 2024

Agc

Gown and Tuxedo Seminars

First Look:Latest Gown Designs

Michelle Ellis, Owner, McEllis Brides

Dive head-first into gown trends for next season. Designers showcase their best collections. Throwback looks are getting redesigned and they look oh so good. The colors are scrumptious and go beyond snow white, boring beige, and indecisive ivory. Discover the creative looks that float off the racks.

  • Increase your margin with these haute looks
  • Market trends that push the envelope
  • Design accessories, structural shapes, bows, 3-D details

Profitable:Inventory, Overhead, Inflation

Stella Jones, Owner, Stella’s Bridal

Gown and Tux shops supposedly have a higher profit margin than a typical retail store. Why doesn’t it feel that way? Some seasons, you feel defeated and overextended. How do you boost your profit margins to pay your employees, buy new merchandise, and actually take a vacation?

  • Inventory makeovers and money-savers
  • Inflation, overhead, and supply chain solutions
  • Highest margin designers

All Dressed Up:Social Media For Pros

Shafonne Myers, Founder, Pretty Pear Bride

You manage your staff, keep track of shipments, and have endless sales appointments. There is never enough time to create an organized social media plan. Wedding dresses and men’s formalwear are the most photographed elements of the wedding day. Unleash the power of your fashions and supercharge your social media posts.

  • Video marketing strategies
  • Social media action plan
  • Sample stories, posts, and campaigns

Marry Go Round:Stop Spinning-Start Winning

Maryam Attia, Owner, Gigi’s Bridal

There are over 9,000 wedding salons in the United States. With so many competitors, styles, and designers it’s tempting to want to capture the attention of each buyer. But what if finding your shop’s niche creates your cohesive brand?

  • Niche boutiques-when they make sense
  • Dos and don'ts for off-the-rack sales
  • Marketing, social media, new inquiries

Zip It Up:Close On Their First Visit

Nayri, Wedding Fashion Expert, Lovella Bridal

The client experience means everything. A first-visit experience that feels customized builds rapport and trust, but some brides and grooms are difficult to connect with. If they walk out the door, your success rate plummets. How do you close on their first visit?

  • Real life salon strategies
  • Incentives for first-visit purchases
  • Avoid these closing killers

Personal Shopper:The Ultimate In-Store Experience

Jacquie Westney, Owner, Wedding Angels Bridal Boutique

The right visuals help persuade brides to buy. Your salon environment directly impacts your clients’ shopping decisions. Fortunately, gown shop owners can increase sales by using subtle psychological tools.

  • Size inclusivity and why it matters
  • Mirror placement, lighting, accessories
  • Surprising facts about closing ratios

The Dress:Connect And Close The Sale

Jen Trotter, Owner, Lip Service

Weddings are down, competitors are springing up on every corner. Selling stunning gowns isn't enough....you also have to ensure your entire team knows how to deliver flawless customer service that makes every bride say YES.

  • Mistakes that could send them to your competitors
  • Tap into what each client wants and needs
  • Never deal with angry clients again