Nayri, Wedding Fashion Expert, Lovella Bridal

The entire gown sales process has changed. The conversation begins online even before she sets up her first appointment. If she walks out your door without buying, you only have a 20% chance for the sale. How do you instantly connect with the bride and become the only one she trusts to help her choose her gown?

• First-visit sales
• Words to use and avoid
• Guaranteed effective incentives

Ingrid Heilke, Co-Founder, Bridal Vision Financial

At Market, it’s easy to get excited and over-buy for the upcoming season. Before you commit to your next collection, discover the action plan that keeps your bank balance high and excess inventory low.

• Set and stick to a market budget
• The life-cycle of a dress
• Tough inventory challenges and solutions

Christie Osborne, Owner, Mountainside Media

Are you burning money on social media ads? Are you frustrated with unqualified leads? Discover predictable and consistent ways to grow your business without relying on outdated marketing tactics.

• Where to spend - where to save
• Measure your marketing efforts
• Create an appointment booking machine

Cassie LaMere, Owner, Cassie LaMere Events

Choosing wedding attire is no longer a simple joyful decision-it’s a high-stakes, emotionally charged process shaped by social media, celebrity culture, and external expectations. The most successful fashion pros help clients cut through the noise and find their dream look.

• Social media effect
• Power of personal validation
• Salon experiences that bring clarity

Jacquie Westney, Owner, Wedding Angels Bridal Boutique

Today’s bride lives online. She can find anything, including wedding gowns. Your gown shop must provide what the internet can’t: In-Person Experiences. Make your bridal boutique her first stop after the engagement ring.

• Double your qualified shop traffic
• Trunk shows and limited-time offers
• Celebrity-level VIP experiences

Mindi Linscombe, Owner, Something New Bridal & Formalwear, Bridal Owner Success

Bridal salon hours are long and the stress is intense. When the glamour wears off, the job gets real. To your staff, it seems that the next company is always offering more money and shorter hours. Many salons struggle to keep good employees. How do you attract and keep a great gown shop team?

• How to hire the best candidates
• Sales structures that motivate and drive results
• Cultivate loyalty and long-term retention

Nadine Bozeman, Owner, Secrets Of A Bridal Seamstress

After trying on every new design…she finally found the dress. Ninety-five percent of wedding gowns need alterations. Increase your revenue and serve your clients with insider tips to bridge the gap between alterations and bridal boutiques.

• Source quality tailors and seamstresses
• Foster better relationships
• Expertise on alterations and customizations