Less gown and tux shop traffic doesn’t have to mean less profit. Make the most of each bridal opportunity with additional services and products.

• Create personalized, upgraded experiences
• Sell smarter with high-margin accessories
• Unique packages for today's bride

A survey of gown shop owners named staffing and managing employees as one of their biggest challenges. Without a good team, you are handcuffed to your bridal salon. No time for vacations, kid’s sports, or just a lunch out. How do you find a team that sells better than you do?

• Identify, find, and attract the right staff
• Three key ingredients for an effective training system
• Coach your team members to the top

Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?

• Online branding mistakes
• Quickly plan your monthly social media content
• Gown pics and videos get appointments

Your shop must be strong enough to compete against both national retailers and local newcomers. With new online and in-store competitors popping up, you can still grow your salon in this crazy competitive environment.

• Sell aggressively with niche branding and marketing
• What your inventory says about your salon
• Imaginative photo shoot idea

Most gown shop owners are overworked and underpaid. It’s time to write yourself a bigger paycheck and run a more profitable gown shop.

• How to sell gowns off the rack for max profit
• Utilize your free Google listing on Google maps
• True costs of selling a dress

Tastes are changing and not all designers are keeping up. It’s easy to get swept up in the emotions and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top of mind.

• Checklist and performance metrics for next season's best selling gowns
• Elopement and micro wedding dresses and best sample sizes
• When it's time to break up with a designer