Live Floral Designs:Katie Penfield, Owner, KatieBug Florals
Walking down the aisle will be her celebrity moment. She knows the best accessories are her bouquet and floral headpiece. Get fresh with this floral demo.
Floral Design Showcase:Jackie Lacey, AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet
The floral buzzwords for next year are light, ethereal, delicate, and sustainable. Colors and luxury are at the heart of floral styles for weddings. Get the latest in all the floral trends your wedding couples will be demanding.
Affordable Floral Luxury:Bron Hansboro, Chief Creative, The Flower Guy Bron - Sponsored by Curate
Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.
The Art Of Mixing Fresh And Faux Flowers:CeCe Todd, Owner, CeCe Designs
It’s hard to spot a fake… flower, that is. Bigger installs come with larger ordering needs. What if you could give the wedding couple exactly what they want and still meet their budget? Learn what smart florists do to control their materials costs.
Fresh Sales Techniques For Florists:Sharon McGukin, Florist, Business Coach, Author
It’s been a rough year for florists. It’s time to sharpen your business techniques and book more sales.
Media Influence On Wedding Design: Sarah Campbell & Jordan Marx Intrigue Design as seen on Netflix’s The Big Flower Fight
Wouldn’t it be great to know the next floral trends long before your competitors? The answer is there. You just have to know where to look. Floral fashions are inspired by the media we consume. Instagram, Netflix, and TikTok media have seeped into every aspect of the modern wedding.