CeCe Todd, Owner, CeCe Designs
Your floral business is built on couples saying “yes.” You create the proposal, give the presentation, and introduce the designers. You sit down to write up the contract and they say, “We’re not ready.” Once they leave the appointment, your chances of booking plummet. What went wrong?
Christina Arcila, Founder, Floral Luxe Production and Events Design
Ten percent of a couple’s wedding budget is spent on flowers. Are you looking to profit more from each event? How do you know when your prices are too low or too high? Maximize the green in your bank account with successful florist pricing.
Liza Roser, President, FiftyFlowers
Derek Woodruff, Owner, Floral Underground
Each new year a fresh wave of couples wants to experiment with their wedding florals, balancing the traditional with the contemporary. The shape, color, and texture of the bouquets and centerpieces are changing. Get ahead of the floral curve.
Ace Berry, Co-Owner, Fulshear Floral Design
Ever since Kim and Kanye tied the knot in front of a wall of roses, gardenias, and peonies, flower walls have been in vogue. Floral walls, arches, and aisles are a gorgeous way to adorn any wedding.
Bron Hansboro, Owner, Flower Guy Bron
There are over 55,000 florists in the United States. The market is highly fragmented with plenty of competition. It’s time to differentiate your business and reach customers through a storefront. When you own a brick-and-mortar floral shop every inch of your business has the potential for extra income.
Corrine Heck, CEO/Founder, Details Flowers Software
You don’t have to graduate from Harvard or Yale to run a thriving floral business. However, it does take hard work, creativity, and social media snaps to be profitable. How do some florists surge to a million-dollar success story, while others struggle to pay their bills?
Sarah Campbell and Jordan Marx, of Netflix's "The Big Flower Fight" and leaders of the Intrigue Floral Community
Each aspect of a wedding is important, but none packs as much visual punch as the florals. They infuse the reception space with romance and whimsy. Luckily for us, properly-positioned florals perform well in the media