WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Oct 22, 2021

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins Monday, November 8, 2021 2:00 PM

Concludes Wednesday, November 10, 2021 5:30 PM

DISCOUNT DEADLINE Oct 22, 2021

Agc

Wedding Florist Seminars

150 Seminars

Forget Me Nots

Live Floral Designs: Katie Penfield, Owner, KatieBug Florals

Walking down the aisle will be her celebrity moment. She knows the best accessories are her bouquet and floral headpiece. Get fresh with this floral demo.

  • Live demo of wide and lush bridal bouquets
  • Bouquet floral pricing
  • Walk-through for creating floral hairpieces

Blooming Trends

Floral Design Showcase: Jackie Lacey, AAF, National President, AIFD, PFCI, CFD, Director of Education and Industry Relation, Floriology & BloomNet

The floral buzzwords for next year are light, ethereal, delicate, and sustainable. Colors and luxury are at the heart of floral styles for weddings. Get the latest in all the floral trends your wedding couples will be demanding.

  • Floral color palettes
  • Dried flowers and color enhancement blooms
  • Posh and polished vessels and vases

Petal Wishes

Affordable Floral Luxury: Bron Hansboro, Chief Creative, The Flower Guy Bron - Sponsored by Curate

Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.

  • Smart swaps to give your couples more for less
  • Profitable ideas for micro weddings and elopements
  • Big-budget trends translated to any price

Floral Keepsakes

The Art Of Mixing Fresh And Faux Flowers: CeCe Todd, Owner, CeCe Designs

It’s hard to spot a fake… flower, that is. Bigger installs come with larger ordering needs. What if you could give the wedding couple exactly what they want and still meet their budget? Learn what smart florists do to control their materials costs.

  • When to use faux vs real flowers
  • The latest trends in flowers
  • Install dos and don'ts

Growing More Green

Fresh Sales Techniques For Florists: Sharon McGukin, Florist, Business Coach, Author

It’s been a rough year for florists. It’s time to sharpen your business techniques and book more sales.

  • Sell yourself and your floral services in the wedding consultation
  • Tips for pricing, products, and production
  • Maximize profits from micro weddings

The Big Wedding Flower Fight

Media Influence On Wedding Design

:
Sarah Campbell & Jordan Marx Intrigue Design as seen on Netflix’s The Big Flower Fight

Wouldn’t it be great to know the next floral trends long before your competitors? The answer is there. You just have to know where to look. Floral fashions are inspired by the media we consume. Instagram, Netflix, and TikTok media have seeped into every aspect of the modern wedding.

  • Binge watching to wedding trend spotting
  • Which media predicts what's next in weddings
  • Social media inspo