Bron Hansboro, The Flower Guy Bron

Your couple watched floral videos on TikTok. Now they think they’re experts. They show up with over-the-top Pinterest inspiration, yet insist on a modest budget. How do you sell to the over-inspired, under-budgeted couple?

• Realistic budget conversations that don’t kill the sale
• Referrals, wedding expos, and planner connections
• Packages that account for seasonal flower prices

Couples want their wedding spaces to feel impressive. Nothing transforms a venue more than a bold floral install. Large-scale designs deliver maximum impact through creativity and structure. Sometimes, more really is more.

• Watch a fast-paced, large-scale floral install
• Structural elements for breathtaking visual impact
• Suspended ceilings, archways, and walls

Susan Davis, Fresh Designs Florist and BloomVision

You spent months planning and refining floral designs. Your team pulled ideas from past portfolios and from her Pinterest account…and finally it’s the wedding day. The flowers are breathtaking in person, but the photos don’t do them justice. How do you capture that in-person Wow Factor that makes your designs stand out online?

• Techniques to make your flowers more photogenic
• Blend design with photo-friendly techniques
• Imagery that boosts your sales

Get real - there are a lot of floral shops. Gorgeous flowers alone aren’t enough to set you apart. Hands-on floral workshops and creative events turn your talent into experiences, position you as the expert, and add a fresh revenue stream that doesn’t rely on the wedding season.

• Create and promote hands-on floral workshops
• Collaborate with other wedding pros for a joint event
• Convert attendees into wedding and corporate bookings

Lauren Bercier, Something Borrowed Blooms

Flowers completely transform the look of any wedding experience. Whether the blooms are held, placed, or suspended, their beauty radiates from each petal. From minimalist to opulent, flowers make all the difference.

• Modern floral arrangements
• Unique colors and varieties
• Arches, table decor, and aisles

Get real - there are a lot of floral shops. Gorgeous flowers alone aren’t enough to set you apart. Hands-on floral workshops and creative events turn your talent into experiences, position you as the expert, and add a fresh revenue stream that doesn’t rely on the wedding season.

• Create and promote hands-on floral workshops
• Collaborate with other wedding pros for a joint event
• Convert attendees into wedding and corporate bookings

Donald Yim, AIFD, CFD, PFCI

Install day. Tight timelines. Zero room for error. When the pressure is on, your design process needs to be on point.

• Streamlined floral design methods
• Prep techniques that reduce day-of stress
• Smartest systems for floral design and delivery

Liza Roeser, Owner, FiftyFlowers

When it comes to weddings, flowers are what make a celebration feel truly magical. Trending wedding bouquets take shape as fashion accessories. Centerpieces skip the vases to form designs that awe. Create floral art that rewards you with five-star reviews.

• Unexpected color palettes with contemporary styling
• Sculptural blooms, distinctive textures, vintage details
• Sleek suspended garlands

Adrienna McDermott, Founder, Ava and the Bee

Consider this your modern-day society paper, uncovering the marketing missteps quietly costing you bookings. In a world where couples are researching and forming opinions before they ever inquire, beautiful florals alone is no longer enough. Create content that converts, increase your visibility, and position your brand to be chosen.

• Why your marketing is inspiring but not converting
• What couples need to see before they reach out
• Where you’re losing bookings (and how to fix it)

Cortnie Dee, Owner, CortnieDee.com

Most florists lose the sale before the consultation begins…never even knowing it. Response time and the intake process either builds trust or quietly turns couples away.

• Turn floral inquiries into ready-to-book clients
• Sales inquiry workflow and tips
• Simple shifts that increase your closing ratio