Elizabeth Fisher, Owner + CEO Lizzie B’s Flower Shoppe

It’s time to stretch your mind and body and get moving. Try out the latest floral techniques and leave with an arrangement you create in this hands-on workshop.

• Practice time-saving techniques
• Floral construction in real time
• Color, layers, and texture lookbook

Bron Hansboro, Owner, The Flower Guy Bron

The floral game has changed. Social media, reviews, and referrals have removed so many steps from the sales process. How do you decide which sales skills still matter - and which ones aren’t worth keeping?

• Turn inquiries into signed contracts
• When to introduce up-sells
• Floral pricing menu

Susan Davis, Owner, Fresh Designs Flora & Events

Feeling intimidated by large-scale installations? Or maybe you're just over the same safe looks you've done a million times? With the right supplies and a little technique, you can bring any dream to life.

• Mechanics for backdrops and hanging looks
• Product handbook
• Time saving tips for large structures

Donald Yim, AIFD, PFCI, Floral Designer/Smithers-Oasis Design Director

Mother’s Day is this weekend plus you have ten weddings. How do you create breathtaking designs without losing time or quality? Discover the exclusive guide that saves time without sacrificing beauty.

• In-person demo
• Shortcuts for high-impact florals
• Floral trends and techniques

Liza Roeser, CEO/Founder, FiftyFlowers, and Darin Bahl, Owner, Tailored Twig

The average couple spends 10% of their budget on blooms; which makes sense because flowers completely transform the look of any wedding venue. Whether the blooms are held, suspended, or placed their power radiates from each petal. From minimalistic to opulent flowers can make or break the overall look.

• Dynamic floral displays and shapes
• Unexpected colors and new varieties
• Living art centerpieces

Ace Berry, Floral Artist and Owner, Ace In Full Bloom

Florists have a visual business and are some of the most-followed accounts online by engaged couples. Hearts and likes come before bookings, and a strong social media following turns online inspiration into an appointment and ultimately a sale.

• Target followers in your market
• Posts that inspire appointments
• Six month plan of content ideas

Lauren Bercier, Co-Founder and CEO, Something Borrowed Blooms

Flowers are the scene-stealers of the wedding day. Wedding couples are looking for a florist who’s up on the latest trends. Be that florist using textured flowers, single-color arrangements, and faux options.

• Cake meadows and floral runners
• Grounded ceremony arches meet hand-picked bouquets
• Mix fresh and faux seamlessly